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Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

The process of learning movement in TKA Al-Mukarromah and KOBER Al-Hasanah is a bit monotonous and tends to make students feel bored because games or learning movement such as gymnastics are only given the same. Such conditions are caused by the lack of knowledge of teachers in movement training materials, or games that contain motor elements. Based on this, it is very important for teachers in these schools to know how to teach good and correct movement to their students so that the movement given provides benefits. The objectives of this activity are: 1) Opening the insights of teachers in increasing scientific insight, 2) Providing counseling on motor movement material and how to convey movement material to students so that they do not get bored, and 3) Practicing together doing movement exercises for kindergarten children. The Community Scheme (PbM-KM) activity method is implemented in 4 stages, namely: 1) Coordinating with TKA Al-Mukarromah and KOBER Al-Hasanah, 2) Providing counseling on children's motor skills, 3) Practicing how to do good and correct motor exercises for kindergarten children, 4) Monitoring and evaluating the activities that have been carried out.

Green open space is one of the needs that cannot be ignored and is one of the elements of the city. The area of green open space in South Tangerang City has decreased because development continues to grow in each sub-district in South Tangerang City and the increase in population. Reduction of green open space caused by population density will automatically require building expansion. The purpose of this research is to find out and analyze the application of dynamic governance in the development of green open space in South Tangerang City. The method used in this research is descriptive research with a qualitative approach. This research uses theory with 3 indicators, think ahead, think again, and think across. Data collection techniques with observation, interviews, and documentation. Data analysis techniques with data reduction, data presentation, and conclusion drawing. The results showed that in the think ahead indicator, it can be said that the South Tangerang City Environmental Service has applied forward thinking because it is able to identify environmental developments, understand their implications and identify strategies needed to take advantage of new opportunities and prevent potential threats. In the thinking again indicator, it can be said that the Environment Agency of South Tangerang City has not used this thinking to achieve the desired solution in increasing the quantity of green open space. Where the percentage of green open space quantity in South Tangerang City from year to year is very slow to increase. In the thinking across indicator, it can be said that the Environment Agency of South Tangerang City has not done “learning from other cities” such as analyzing and then innovating practices that have been successfully implemented in a city. However, the Environment Agency of South Tangerang City is still trying to optimize the development of green open space in South Tangerang City.

Factors contributing to the occurrence of promiscuous sexual behavior include internal and external elements. Internal factors include low self-control, lack of religious understanding, and low sexual knowledge. External factors include family and peers; peer association can influence both positive and negative behaviors. Positive behaviors include participating in beneficial activities with peers, while negative behaviors include violating social norms, such as having casual sex. This research design uses an analytic correlation approach, with the aim of finding the relationship between variables, data collection is done by questionnaire. Using the chi square formula with the help of SPSS, 125 students were asked to answer. The results showed that of the 125 study respondents, most were 21 years old, 36.8 percent, and the majority were female, 58.4%. In addition, the results of the analysis showed that 46% of the respondents showed a good level of knowledge, while 47% showed sufficient attitude and preventive behavior. Conclusion: There is a correlation between knowledge and preventive behavior of promiscuous sex.

This qualitative study explores the role of pickleball in promoting healthy aging among elderly players in Indonesia. As the global elderly population continues to rise, the need for effective strategies to enhance physical, mental, and social well-being in older adults becomes more pressing. Pickleball, a low-impact sport that combines elements of tennis, badminton, and table tennis, has gained significant popularity worldwide due to its accessibility, moderate intensity, and low risk of injury. This study employed a phenomenological approach, conducting semi-structured interviews, participant observations, and focus group discussions with 19 elderly pickleball players aged 50 and above in Surabaya, Indonesia. The findings suggest that regular participation in pickleball leads to significant improvements in physical health, including enhanced strength, balance, flexibility, and cardiovascular endurance. The sport also has positive effects on mental well-being, helping to reduce stress, improve cognitive function, and provide a sense of purpose and accomplishment. Socially, pickleball fosters community engagement, reduces feelings of isolation, and strengthens intergenerational relationships, allowing older adults to connect with younger generations. However, barriers such as physical limitations, limited access to facilities, and unfavorable weather conditions hinder consistent participation. In conclusion, pickleball is a valuable and effective activity for promoting healthy aging by providing a holistic approach to improving the quality of life in older adults. Policymakers, healthcare providers, and community leaders are encouraged to invest in pickleball infrastructure, promote awareness, and support active aging initiatives to further enhance the well-being of elderly populations. This version now has 253 words, making it more closely aligned with your desired word count.

Marriage in Indonesia's indigenous peoples has strong cultural values and has been passed down from generation to generation. However, in practice, there are several forms of customary marriage that have the potential to contradict the applicable positive law, especially related to coercive actions in marriage. This study aims to identify and analyze the implementation of marriage culture in the form of forced marriage/captive marriage which is contrary to Law Number 12 of 2022 concerning the Crime of Sexual Violence (TPKS Law) that occurs in Sumba, East Nusa Tenggara. This study uses a descriptive qualitative method with a normative juridical approach, this study explores the content of the articles of the Marriage Law, the Criminal Code, and the TPKS Law. In the Indonesian legal system, marriage must meet the elements in the laws and regulations. However, in practice, the traditional marriage culture in Sumba has the potential to lead to forced marriage carried out by men where women are in a vulnerable position. Article 4 paragraph (1) of the TPKS Law clearly states that forced marriage is a form of sexual violence, which can be subject to criminal sanctions in accordance with Article 10 of the TPKS Law. Based on the results of the research, the cultural implications or impacts of forced marriage are the lack of justice, usefulness and legal certainty, so concrete steps are needed in the form of firmer law enforcement and the need for collaborative support from law enforcement officials and legal education for indigenous peoples so that these practices can be minimized and women's rights in marriage can be optimally protected.

Communication is the process of exchanging and sharing information that plays a role as a medium in conveying information and a tool to influence others. One type of communication that is often used is interpersonal communication, because it is done face-to-face directly and using smartphones that are considered effective for persuading others, as well as carried out by caregivers at the An-Nur Women's Charity Home. This research aims to find out how to apply the elements of interpersonal communication media used, how to achieve the goals of interpersonal communication, and the driving and inhibiting factors of interpersonal communication. Methods used in this study include qualitative research with a case study approach. Data were collected through in-depth interviews, observations, and documentation from various informants. The results of the analysis show that the interpersonal communication process provided by caregivers includes material about religion, education, guidance, reprimands, advice, questions, storytelling, motivation, and solutions. Additionally, there is a closeness in interpersonal communication between caregivers and children, formed through listening, opening up to each other, sharing stories, understanding messages, and making caregivers both friends and parents. Empathetic, consistent, and attentive communication from the caregiver significantly contributes to the formation of self-confidence, social skills, independence, and responsibility in foster children. Furthermore, a caregiver with strong interpersonal relationships creates a comfortable and supportive environment for children to develop optimally. Open and supportive interpersonal communication helps the child feel valued, heard, and cared for, which contributes to the development of foster children in line with expectations.

History often repeats itself in different contexts, as seen in the political dynamics of Indonesia in 2024, which are similar to the events of 1998. Although it has not yet reached the escalation of reforms, political tensions, polarization of society, and dissatisfaction with the government are the main issues. The fall in the Democracy Index reflects a weakening of freedom of opinion, human rights, and political participation. The wave of massive demonstrations against the revision of the 2024 Pilkada law showed resistance from various elements of society, including students, workers, artists, and public figures. Demonstrators demanded that the DPR comply with Constitutional Court decision Number 60/PUU-XXII/2024 regarding the threshold for the nomination of regional heads and Constitutional Court decision Number 70/PUU-XXII / 2024 regarding the age limit for candidates for regional heads. This research is a literature study with qualitative methods and a normative legal approach, including statutory, case, and conceptual analysis. The Data was obtained through the analysis of relevant legal and regulatory documents, as well as public opinion published in online media. This study provides an overview of the current challenges of Indonesian democracy as well as the implications of legal decisions on national political dynamics.

The need for urban communities to consume vegetables is increasing. This has caused people to start cultivating vegetables using hydroponic techniques. However, due to their busy activities, they do not have enough time to monitor and control hydroponics, which must always be in ideal conditions. This paper designs and implements an Internet of Things-based monitoring system to help hydroponic owners monitor their hydroponics anywhere and anytime. The built system requires a monitoring device assembled using a NodeMCU ESP8266 microcontroller, a pH detection detector sensor, and a DHT22 temperature and humidity sensor. This system uses the Mamdani Fuzzy Logic algorithm to determine warnings to be displayed on the application interface when the water pH, temperature, and humidity are in certain conditions. The Mamdani Fuzzy Logic algorithm can interpret environmental data into a warning that humans can easily understand, even if they lack technical expertise. In addition to being able to help monitor, this system also allows owners to find out what elements need to be added or changed for their hydroponic place. Our evaluation results show that the defuzzification stage in the application has high accuracy, which is 99.92%, compared to Matlab’s results.

I Gusti Ngurah Rai International Airport – Bali is one of the airports with the busiest flight traffic in Indonesia, for both domestic and international routes. The high intensity of operational activities on the airside demands optimal management of all supporting elements, one of which is Ground Support Equipment (GSE). GSE plays a vital role in supporting aircraft movements and handling baggage, cargo, and passengers. Therefore, the provision of well-organized Equipment Parking Area (EPA) facilities in the Make Up and Break Down areas is crucial to ensure smooth and safe operations on the apron. This paper aims to examine the effectiveness of EPA provision and management in supporting GSE work efficiency, while identifying challenges and providing solutions to various emerging problems. The method used is a descriptive qualitative approach through direct observation, field documentation, and analysis of the actual layout compared to the provisions of the Directorate General of Civil Aviation Regulation No. PR 21 of 2023 concerning Technical and Operational Standards for Civil Aviation Safety Regulations. This research also complements EPA management practices at other airports in Indonesia, to provide a constructive comparative perspective. The study results indicate that the current management of the EPA at I Gusti Ngurah Rai Airport is not optimal. The main problems identified include irregular parking of GSE vehicles, the absence of zoning based on vehicle type, minimal markings, and a weak monitoring system due to limited personnel. As a result, congestion often occurs on GSE operational routes, which can disrupt the smooth operation of ground handling services. Based on these findings, proposed improvements include redesigning the EPA layout based on vehicle classification, installing signs and vehicle flow maps in strategic areas, and implementing an integrated technology-based monitoring system such as CCTV and digital access control.

Because breast milk contains a wide range of chemicals and protective elements that are essential for the growth and development of newborns and reduce infant morbidity and mortality, breast milk is the healthiest nutrient for babies. With hundreds of bioactive chemicals that can protect babies from disease and aid in the development of the ideal immune sistem, its composition is very comprehensive and complex. The purpose of this study is to find out how much motivation postpartum mothers at pujon Health Center, Central Kalimantan are to breastfeed after receiving information about exclusive breastfeeding. Quantitative research with a quasi experimental design using pretest and posttest with uneven control groups is the research methodology used. Both pretest and posttest are given before and after the intervention. WHO or UNICEF nursing observation sheets, lactation method films, and questionnaires are the tools used. Data analysis was carried out using the Mann Whitney bivariate test and the univariate test for education, parity, and knowledge. 

This study aims to describe and analyze: The Implementation of Good Corporate Governance in Improving Public Services at Blambangan Banyuwangi Hospital.  The type of research used is qualitative research. The data analysis technique in the study uses techniques developed by McNabb (2002), namely Grouping the data according to key constructs, Identifying bases for interpretation, Developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that in principle, the implementation of Good Corporate Governance (GCG) at Blambangan Banyuwangi Hospital has gone well, but there are still things that need to be improved. In the principle of accountability, Blambangan Banyuwangi Hospital has implemented it well. This is shown by the organizational structure and clear duties and responsibilities by providing a job description. The hospital conducts performance evaluations on employees. The reward and punishment system has been implemented in the company well. On the principle of accountability, Blambangan Banyuwangi Hospital is well responsible because nurses and employees carry out their duties based on the law. The hospital delivers LAKIP every year.  In the principle of responsibility, Blambangan Banyuwangi Hospital has accounted for all related resources within the scope of the hospital to comply with the policies and regulations that apply in the hospital. In the provision of services in hospitals, there are duties and functions of each of the related elements in the hospital. On the principle of independence, Blambangan Banyuwangi Hospital has managed services professionally by not including the involvement of the owner's family to make a decision. On the principle of fairness, Blambangan Banyuwangi Hospital has provided an opportunity for all stakeholders to give their suggestions and opinions to advance the hospital.  In the principle of service transparency at Blambangan Banyuwangi Hospital, the availability of service information is substantially adequate and the media for its presentation, the certainty of service time, the cost of e-services that are not transparent and the available service complaint mechanism. Then connected to the website of the hospital, the entity already has a website which contains information about the facilities provided by the hospital and information about the doctors who serve, etc.

The childfree phenomenon the deliberate choice of married couples not to have children is increasingly prevalent in Indonesia and has sparked serious debate in Islamic family law discourse, particularly regarding the principle of hifz al-nasl (preservation of progeny) as one of the fundamental elements of maqashid al-syari'ah. This study aims to deconstruct the meaning of hifz al-nasl from classical and contemporary perspectives, analyze the legal status of the childfree choice within the framework of Islamic family law, and formulate a comprehensive and contextual legal construction. This research employs a normative legal research method using library research, Jasser Auda's contemporary maqashid al-syari'ah approach, conceptual approach, and comparative approach. Data analysis was conducted qualitatively through content analysis, descriptive-analytical, deconstructive-reconstructive, and comparative techniques. The findings reveal three key conclusions: first, the deconstruction of hifz al-nasl produces a more comprehensive understanding through Jasser Auda's reconstruction that expands hifz al-nasl into hifz al-usrah (family protection), shifting the orientation of progeny preservation beyond mere biological reproduction to encompass family quality and overall well-being; second, the typological analysis of childfree yields a graduated legal mapping: voluntarily childfree without valid religious justification is ruled makruh to haram, temporarily childfree is permissible as equivalent to tandzim al-nasl, and voluntarily childfree due to medical emergency may be permitted; third, legal reconstruction based on Jasser Auda's system approach produces a more just and relevant legal construction for Muslim couples in Indonesia. This research contributes to the development of contemporary Islamic family law discourse in Indonesia.

The practice of unregistered marriage (nikah siri) and polygamy without court permission remains a persistent legal problem in Indonesia, causing serious consequences for the legal protection of women and children. This study aims to analyze the criminal law formulation policy against nikah siri and unauthorized polygamy practices based on Law Number 1 of 2023 on the new Criminal Code (KUHP), compare it with the formulation under the old Criminal Code, and evaluate its alignment with the objective of legal protection for women and children. This research employs a normative legal research method with statutory, conceptual, and comparative approaches, analyzing primary and secondary legal materials qualitatively. The results reveal three main findings: first, the formulation policy under the old Criminal Code contains structural weaknesses, including the absence of explicit criminal sanctions in the Marriage Law, the complaint-based nature of the offense that limits prosecution, inconsistent interpretation of Article 279 among law enforcement officers, and the misapplication of criminal provisions against perpetrators of secret polygamy; second, Law Number 1 of 2023 brings significant reforms through a more comprehensive reformulation of marriage offenses, more precise elements of criminal acts, a more flexible sanction system, and the integration of restorative justice principles; third, the formulation policy still requires strengthening in terms of protecting the rights of women and children, as criminal approaches alone are insufficient without synergy with administrative policies and community empowerment. This study concludes that the criminal law formulation policy in the new Criminal Code must be understood as an instrument for achieving substantive justice oriented toward the protection of life, lineage, and property as required by the principles of maqashid syari'ah.

This study aims to analyze the effectiveness of using Canva-based flashcards in learning, especially at the elementary school level. This study uses library research method by collecting and analyzing data from various relevant literatures, including journals, books, and previous research articles. The literature review shows that Canva-based flashcards have the potential to improve students' vocabulary acquisition, engagement in learning, and learning outcomes. The advantages of Canva-based flashcards lie in the flexibility of design, integration of attractive visual elements and ease of access. This media allows teachers to create learning materials that are interactive, innovative and in line with curriculum needs. The analysis shows that Canva as a design tool provides added value in creating effective learning media, with various studies showing increased student motivation and understanding of the material. However, challenges such as limited teacher competence in using Canva and the need for internet connectivity are also major concerns. This study concludes that Canva-based flashcards are a relevant and effective learning medium, but its implementation requires training support and adequate infrastructure.  

Concepts about human nature are so diverse. Understanding the assumptions of human nature in education does not only include physical and psychological issues, but culture and other elements. Or in other words, humans are very complex creatures who need various elements in educational science to achieve success. Understanding human nature is very important in determining educational theory. History has proven that several assumptions about human nature from different points of view will determine the direction of educational theory, such as in the formation of the curriculum.  The curriculum is the basis for forming character and human intelligence. This research is a qualitative descriptive research. The method used in this research is literature study.  Primary data sources are journals and books related to human nature and educational science. Research validation is by triangulation. The results of the research are 1) the existence of stereotypical assumptions about human nature in education and 2) various designs and synchronization models as a form of human formation through education.

Indonesia is a country known for its linguistic diversity, which is considered one of its national treasures. Recently, the use of the Minangkabau language has experienced a significant decline. This design is created to help foster interest in learning the Minangkabau language among elementary school students. In the field of Visual Communication Design, designing creative educational media to enhance student interest and engagement, as well as introduce local culture, can be realized through the design of a board game. The design process includes data collection through questionnaires, interviews, and analysis using the 5W+1H method. The designed board game incorporates elements that teach Minangkabau vocabulary, phrases, and sentences, as well as introduce Minangkabau culture through interactive gameplay. The design results in a mascot, board game, logo, playing pieces, and a media mix from the TITAH board game design. It is hoped that this board game can serve as an effective and engaging alternative learning medium to preserve the Minangkabau language and culture among the younger generation.

Organizational culture plays a crucial role in shaping employee behavior and performance. A strong organizational culture fosters a conducive work environment, enhances employee engagement, and motivates them to achieve optimal performance. This study aims to analyze how organizational culture influences employee behavior and performance while identifying the key cultural elements that significantly impact productivity. This research employs a literature review method, examining recent scholarly works on organizational culture, employee behavior, and performance. The findings indicate that a positive organizational culture—characterized by open communication, alignment of values with company goals, and managerial support—directly enhances work motivation, job satisfaction, and employee productivity. Conversely, a weak organizational culture can lead to dissatisfaction, high turnover rates, and decreased productivity. The implications of this study highlight the importance of fostering a strong and adaptive work culture to sustain and improve employee performance. Additionally, this study offers strategic recommendations for managers and organizational leaders in developing a culture that promotes innovation, collaboration, and employee well-being.

The topic of factors influencing tourism enterprise cooperation on the development of tourism participation in Huzhou under the background of cultural and tourism integration can be explored from multiple dimensions, highlighting the interaction between tourism enterprises and the broader cultural context of Huzhou. One important aspect is the importance of cultural heritage in promoting tourism participation. Known for its rich cultural resources and historical significance, incorporating cultural elements into the tourism industry can enhance the tourist experience and encourage more people to participate in tourism activities. This study, conducted through an online questionnaire distributed to 380 participants in Huzhou, delves into the impact of cultural and tourism integration on tourism development and strategies to manage tourism participation. The findings underscore that factors influencing cultural and tourism integration, government support and policy, and cooperative mechanisms positively correlate with tourism participation and enterprise collaboration in Huzhou.  

This research aims to explore and optimize the potential convergence between local wisdom and digital transformation in accelerating the development of tourism villages and the achievement of village SDGs. The formulation of the problem raised is how to integrate local wisdom with digital technology to improve the ranking of tourism villages and support the achievement of village SDGs. The research uses a qualitative approach with data collection through in-depth interviews, field observations, and documentation. Data analysis is carried out thematically to identify patterns and relationships between the elements studied. The results of the study show that local wisdom has a vital role as a unique tourist attraction, while digital transformation plays a role in increasing the visibility and efficiency of tourism village management. Tourism villages that apply digital technology have a higher level of visits than conventional ones. The main challenges are the low digital literacy of managers and the limitations of infrastructure. In conclusion, the convergence of local wisdom and digital transformation has great potential in accelerating the development of tourism villages and achieving village SDGs. Successful implementation requires strong collaboration between the government, local communities, and the private sector, as well as increasing the capacity of managers in the use of digital technology.