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Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

Effective communication plays a central role in building and maintaining harmonious relationships in various aspects of life, both in family, friendship, and professional environments. This article comprehensively discusses how effective communication is not just an exchange of information, but also involves elements of active listening, clarity in delivering messages, empathy, and openness between individuals. Through effective communication, individuals can strengthen their understanding of each other, build mutual trust, and create an environment full of respect, so that the potential for conflict can be minimized and cooperation can be improved. Research and literature show that effective communication can improve the quality of interpersonal relationships by strengthening emotional bonds, fostering empathy, and strengthening mutual understanding. In an organizational context, good communication contributes to increased productivity, job satisfaction, and the creation of a positive work culture. Meanwhile, in personal relationships, effective communication is key to building trust, reducing misunderstandings, and strengthening emotional bonds between partners and family members. The effectiveness of communication is influenced by various factors, such as listening skills, openness, cultural differences, and social background. Therefore, efforts are needed to continue to develop communication skills, such as speaking politely, honing language skills, and being active in social environments. In conclusion, effective communication is the main foundation in creating harmonious and sustainable relationships, and is an important capital for individuals to make positive contributions to society.    

Writing an effective job application letter requires a deep understanding of the syntactic structure of the Indonesian language. This article aims to examine the role of syntax in forming effective sentences in job application letters. The research was conducted through a literature review method with a qualitative descriptive approach. Data sources were obtained from various journals, articles, and relevant books on syntax, effective sentences, and the structure of application letters. The results of the study indicate that syntactic elements such as subjects, predicates, objects, complements, and adverbs play a central role in forming communicative, logical, and professional sentences. Common errors such as inappropriate sentence structure, incorrect use of conjunctions, non-standard diction, and ambiguity and inaccuracy of punctuation interfere with the effectiveness of communication in application letters. Therefore, the application of correct syntactic rules not only improves linguistic quality but also strengthens the professional image of applicants.

The health sector, especially hospitals, relies heavily on the competence and professionalism of human resources to provide high quality services. Strategic development of human resources (HR) is the key to achieving organizational goals and improving service quality. This narrative literature review discusses strategic HR development in the hospital environment with a focus on three main pillars: training programs, leadership development, and performance evaluation. Findings show that training helps health workers adapt to advances in technology and medical innovation; leadership development drives accountability and collaboration which is critical in complex environments; and performance evaluation supports continuous improvement by identifying development needs and aligning individual contributions with organizational goals. The integration of these three strategies increases professionalism, operational efficiency and service quality in hospitals. Future research is recommended to examine how this HR development strategy can be adapted in various health care contexts to ensure its sustainability and effectiveness.

Psychological assessment is an important part of guidance and counseling services because it helps counselors understand the conditions and needs of their clients more accurately. However, its implementation must adhere to ethical principles, such as maintaining confidentiality and being objective in assessment. This article aims to discuss the importance of ethics in the psychological assessment process, particularly in the context of guidance and counseling services in schools. Using a literature review method, this article examines various literature related to ethical codes, assessment principles, and challenges frequently faced by counselors. The findings indicate that counselors must understand the boundaries of their authority in using assessment tools, maintain the confidentiality of clients' data, and continuously develop their professional competencies. By applying appropriate ethics, assessments can be conducted fairly, accurately, and maintain clients' trust in counseling services.

This study aims to determine the effect of understanding inclusive education on the readiness to teach children with special needs (ABK) in prospective Indonesian language teachers. The research method used is quantitative research with an associative approach, using a questionnaire instrument to measure the level of understanding of inclusive education and readiness to teach ABK. The results of the study indicate that there is a significant relationship between understanding of inclusive education and readiness to teach ABK in prospective Indonesian language teachers. A comprehensive understanding of inclusive education is an important foundation in improving the pedagogical, professional, personality, and social competencies of prospective teachers. However, the survey results show that the ability to plan lessons, readiness to teach, and readiness to create ABK-friendly learning tools are still relatively low. The main challenges faced by prospective teachers are the lack of practical experience, the lack of examples of inclusive open materials, and the continuing stigma against ABK. Therefore, a strategy is needed to improve the understanding of inclusive education through curriculum integration, field experience, and the development of inclusive teaching materials so that the readiness to teach ABK in prospective Indonesian language teachers can be optimally increased.

Office management is a key component in ensuring the effectiveness and efficiency of administrative services in both public and educational institutions. The increasing demands for service speed, accuracy, transparency, and professionalism necessitate an integrated and adaptive office management system. This study aims to explore how office management contributes to enhancing administrative service quality through a library research approach. Data were obtained from academic journals, theses, institutional reports, and theoretical literature. The analysis reveals that effective office management encompasses structured planning, proper document management, digital information systems, and staff competency development, all of which contribute significantly to improved service quality. Moreover, standard operating procedures and the integration of manual and digital systems enhance consistency and service reliability. The study supports the theoretical proposition that office management functions planning, organizing, actuating, and controlling are directly correlated with administrative performance indicators. Practical implications include the urgency of digitizing records, implementing standardized workflows, and continuously training administrative personnel. Limitations of this research lie in its purely conceptual and literature-based nature, thus future studies are recommended to adopt empirical or mixed methods approaches for broader generalizability. These findings reaffirm the importance of repositioning office management from a support function to a strategic pillar in administrative service improvement efforts.

This study aims to identify the training needs of Early Childhood Education (ECE) teachers in integrating digital-based learning approaches. Despite the availability of digital tools in PAUD Yobel Bersinar Medan, such as projectors and speakers, their effective use in classroom activities remains minimal. A qualitative descriptive method was employed to collect data through interviews, observations, and document analysis. The findings reveal that most teachers face challenges in utilizing digital media, designing technology-integrated lesson plans, and engaging children through interactive platforms. However, the teachers expressed strong motivation and readiness to participate in contextual and practical training. The study highlights the importance of need-based training programs tailored to the actual teaching context. These findings imply the necessity for institutions to develop structured and sustainable professional development programs to enhance teachers' digital literacy and pedagogical skills, ultimately improving learning experiences in the digital era.

This study aims to analyze customer experience with the services provided by F21 Sinergy Motorcycle Workshop. The method used is a qualitative approach with data collection techniques in the form of in-depth interviews and participatory observations of 12 customers who have used the workshop's services more than once. The main focus of this study is to understand customer perceptions of service quality, speed of repair, technician professionalism, and overall satisfaction with the results of motorcycle repairs.

This article discusses the important role of guidance and counseling in supporting the development of students through ethical and professional psychological assessments. Guidance and counseling aim to help individuals develop their potential, overcome problems, and improve their quality of life. Psychological assessment becomes a crucial component in this process, requiring attention to ethical aspects, confidentiality, and the competence of the counselor. The use of psychological tests must adhere to the ethical codes established by professional associations, such as ABKIN and HIMPSI, to ensure that counselors possess adequate skills in using assessment instruments. This article also identifies challenges in maintaining objectivity in assessments, such as subjective bias and environmental pressure, and offers effective solutions, including professional training and team collaboration. By applying ethical principles and competencies, guidance and counseling can provide quality services, protect the rights and welfare of students, and contribute to the development of individuals and society as a whole.

This article examines the roles and applications of various types of psychological tests in personality assessment, particularly contrasting projective tests with objective tests. Psychological tests are not intended to determine pass or fail outcomes, but rather to gain a deep understanding of an individual’s psychological aspects. Projective tests, such as the Rorschach Inkblot Test and the Thematic Apperception Test (TAT), are utilized to reveal latent personality traits through ambiguous stimuli. In contrast, objective tests like the Minnesota Multiphasic Personality Inventory (MMPI) and the Edwards Personal Preference Schedule (EPPS) are designed to produce consistent and quantifiable data. This study employed a library research method, reviewing both primary and secondary sources to provide a comprehensive overview. In counseling practice, the choice of psychological test depends on the assessment goals and the client's conditions. The article emphasizes the necessity for professional competence and ethical considerations, including cultural sensitivity and the ability to accurately interpret test results.

This study aims to determine the financing scheme and implementation of PSAK 402 murabahah on gold installment products in Islamic banks. The research method used is a literature study and also observation and interviews conducted at Bank BSI KCP Cimahi Amir Mahmud while conducting a Field Professional Practice (PPL). Gold installment products are still rarely known by the public, especially gold installment products at Islamic banks. Many people still think that Islamic banks and conventional banks are the same. In fact, in practice, the differences are very real. The gold installment scheme carried out at Bank Syariah Indonesia uses a murabahah sale and purchase agreement that is in accordance with sharia principles. Likewise, the accounting treatment for gold sales and purchases at Indonesian Islamic banks must still follow the standards set by the Financial Accounting Standards Board of the Indonesian Institute of Accountants (DSAK IAI), namely PSAK 402. This study will analyze the suitability of PSAK 402 Murabahah with the practices that occur at Bank Syariah Indonesia KCP Cimahi Amir Mahmud.

Law enforcement against theft cases not only reviews the position of the perpetrator but also the victim, because the victim has the right to receive protection both materially and immaterially; it is important for law enforcement officers to help victims obtain legal certainty and justice. The purpose of the author's research is to determine the obstacles experienced by victims of motorcycle theft in an effort to obtain their rights as victims and effective strategic efforts to ensure that the rights of victims of motorcycle theft can be fulfilled. Research iThis uses qualitative methods and empirical normative juridical methods. The author conducted interviews as primary data in this article, followed by secondary data in the form of literature from the law (primary source material), books (secondary source material), and scientific journals (tertiary source material). The data obtained shows that there are still quite a lot of obstacles experienced by victims in seeking their rights as victims of motorcycle theft. Victims experience bureaucratic difficulties where the process is complicated; victims also find unprofessional service from law enforcement officers; and victims do not get further information regarding the investigation or get SP2HP. However, there are also effective strategic steps to fulfill the rights of victims of motorcycle theft, namely by increasing access to the legal process through online complaint services and increasing professionalism and responsiveness from law enforcement officers through routine training on handling victims. It can also be done regarding the recovery of victim losses by providing compensation mechanisms and strengthening supervision and prevention by collaborating between the community and the police in the form of environmental security. This shows that there is still a lack of concern from law enforcement officers themselves for victims of motorcycle theft and there is still much that needs to be developed further by the government to improve the welfare of victims of motorcycle theft and government efforts to protect the community from criminal acts of theft.

Educational supervision administration has undergone major changes to adapt to the challenges and dynamics of education today. Changes in the curriculum, the application of digital technology, and increasing demands for accountability and quality of education services require a more adaptive, collaborative and data-driven supervision model. Previously top-down supervision has shifted to a more participatory approach, focusing on teachers' professional development and continuous improvement of learning quality. This study highlights the important role of educational supervision administration in the contemporary context, with an emphasis on modern supervision principles such as coaching, mentoring and clinical supervision. In addition, the use of information technology is a key factor in improving the effectiveness of the supervision process. Various studies have shown that modern supervision approaches significantly contribute to improving teacher competencies and student learning outcomes (Rahman, 2020; Sari & Widodo, 2021; Nurlaila, 2022). Therefore, educational supervision administration must continue to evolve with the times, while upholding the principles of ethics, professionalism and collaboration.

This research analyzes the strategies and collaboration between guidance and counseling teachers and homeroom teachers in addressing problematic students at SMP Negeri 4 Medan. The background of this study highlights the importance of guidance and counseling services in supporting students’ personal and social development, especially during the critical transition period in junior high school. However, the implementation of these services often encounters obstacles such as negative perceptions, lack of formal guidelines, and professional challenges. Using a qualitative descriptive method through interviews, observations, and documentation, the research reveals that effective strategies include building positive relationships, early detection, preventive and curative interventions, and open communication with parents. The synergy between guidance and counseling teachers and homeroom teachers, through regular information exchange and coordinated intervention planning, significantly improves the management of problematic students. Nevertheless, challenges such as limited time, differences in role perceptions, and lack of structured communication forums still hinder optimal collaboration. The study concludes that comprehensive and coordinated collaboration is essential for effective management of student problems in schools.

This article discusses the importance of ethics in psychological assessment, particularly within the context of guidance and counseling, focusing on strategies to maintain confidentiality and objectivity. Confidentiality is a fundamental principle that must be upheld by counselors and psychologists to protect clients’ rights and privacy, as well as to build trust in the professional relationship. Strategies include transparent explanations of confidentiality limits, the use of informed consent, and the implementation of data security technologies such as encryption and role-based access restrictions. Furthermore, objectivity in assessment is maintained through the use of valid and reliable instruments and unbiased approaches to ensure accurate and fair results. By consistently applying ethical principles, the assessment process can provide optimal benefits to clients and uphold the integrity of the guidance and counseling profession.

The purpose of this study is to describe and analyze: 1) Describe the implementation of academic supervision with coaching techniques carried out by the principal for Islamic Religious Education teachers; 2) Reveal the obstacles faced by the principal in implementing academic supervision with coaching techniques for Islamic Religious Education teachers; 3) Analyze the implications of implementing academic supervision with coaching techniques in improving the teaching performance of Islamic Religious Education teachers. This study uses a qualitative descriptive approach with a type of field research. Data collection uses three techniques, namely: observation, interview, and documentation techniques. Data analysis techniques start from data collection, data presentation and the process of drawing conclusions. The data validity checking techniques used are triangulation and member check. Research Results focus: 1) Implementation of academic supervision with coaching techniques has been carried out regularly and in stages, namely: a) Designed in a structured and sustainable manner, b) The principal prepares assessment instruments, scoring guidelines, supervision schedules, and socialization to teachers, c) Academic supervision includes planning, implementation and evaluation activities, d) academic supervision with coaching techniques through pre-observation activities, observation actions and post-observation; 2) Constraints in implementing academic supervision with coaching techniques: a) Limited time for the principal to carry out academic supervision optimally, b) Lack of initial understanding of teachers regarding the concept of coaching in academic supervision, c) teacher commitment to their responsibility to carry out actions that have been agreed upon between the coach and coachee; 3) Implications of supervision with coaching techniques on teacher performance: a) coaching not only provides feedback, but also builds a deeper relationship between the principal and teachers, b) coaching helps teachers reflect on and change their teaching practices to be more effective, c) academic supervision with coaching techniques is an effective supervision to encourage professionalism in improving teacher performance.

This study aims to analyze the violation of accounting professional ethics in the PT Asuransi Jiwasraya scandal, one of the biggest financial cases in Indonesia. The main focus of this study is to identify the forms of ethical violations that occur, analyze the principles of the code of ethics that are violated, and understand the impact and causal factors of manipulative actions in the company's financial statements. This study uses a descriptive qualitative approach based on the theory of Accounting Professional Ethics and Fraud Triangle Theory. The results of the analysis show that in the Jiwasraya case there was a violation of the principles of integrity, objectivity, professional competence, confidentiality, and professional behavior. Manipulation of financial statements was carried out to cover up the company's actual loss, which caused state losses of up to trillions of rupiah and damaged public trust in the financial industry. Stricter supervision, consistent application of professional ethics, and improvement of governance are needed so that similar cases do not recur in the future.

This study examines the challenges and problems faced by Islamic education amid the complex dynamics of globalization. While globalization brings positive impacts through advances in information and communication technology, it also poses challenges such as the infiltration of global cultural values that do not always align with Islamic principles. This study employs a descriptive qualitative approach using a library research method, drawing from scholarly sources in national journals and recent academic books. The findings reveal that Islamic education encounters internal challenges such as conventional teaching methods, curricula that are unresponsive to changing times, and low digital literacy among educators. Meanwhile, external challenges include the secularization of education, unequal access, technological revolutions, and multicultural issues. To address these challenges, it is necessary to reformulate an integrative curriculum, improve teacher professionalism, and create educational environments that support Islamic values. This article recommends a transformative and adaptive approach to Islamic education that remains firmly rooted in the values of tawhid and akhlaq al-karimah in facing global challenges.

This study aims to examine the implementation of competency-based human resource management (HR) in improving employee professionalism at Devos Jok, an SME engaged in the automotive interior manufacturing sector. A descriptive qualitative approach is used to explore in depth the HR practices carried out, the challenges faced, and the impact on employee work quality. The results of the study indicate that the transformation of the HR system from an administrative pattern to a competency-based one has made a significant contribution to improving individual and organizational performance. The strategies implemented include competency-based recruitment, ongoing training, flexible payroll systems, and adaptation to digital platforms. However, challenges remain, especially in overcoming resistance to change and limited training resources. This study provides theoretical and practical contributions to the development of a competency-based SME HR system in the context of today's creative and digital industries.