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Social media users are dominated by the millennial generation who are familiar with digitalization. The millennial generation needs to be educated through Pancasila education, especially students, so they know the impact of spreading false information (hoaxes). The aim of this research is to determine student responses to the spread of false information (hoaxes) on social media. This research was conducted using quantitative methods through surveys using Google Form media to obtain respondents' answers, especially among students. As a result of 46 answers distributed on Google form, 39.8% of respondents were more interested in using Instagram, and 65.2% of respondents often read news on social media. All respondents used social media to look for news, but 87% of respondents did not believe it and 56.5% of respondents immediately looked for the truth. After reading it, 50% of respondents had spread it after 82.6% of respondents thought hoaxes were related to literacy. From all the data, students are more likely to look for facts from the news they read and they spread the news if the news contains truth.

The purpose of this analysis is to analyze employee recruitment and employee performance. This research uses the systematic literature review method. The data source obtained from Scopus was 313 for the 2019–2023 period, and we continued with the exclusion and inclusion criteria to obtain 46 journals that were reviewed. The results of this research state that digitalization technology makes the employee recruitment process easier, one of which is distributing advertisements on the company's official website. The recruitment system needs to have a good framework to attract quality employees. Employee performance is also influenced by individual and organizational factors; therefore, companies need to consider the age and experience factors of a prospective employee. The company's strategy for its employees is also very important to increase employee productivity.

Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

The meaning of defending the country is a manifestation of our love for the Unitary State of the Republic of Indonesia. Defending the State is not the responsibility of the TNI or Police alone, but defending the State is our collective responsibility as citizens of the Indonesian community to protect Indonesia from all kinds of threats both from within and outside in order to maintain the integrity of the Unitary State of the Republic of Indonesia. Along with the development of technology, Indonesia is currently entering the era of digitalization. In the era of digitalization, attacks or threats to the country are not only in the form of physical attacks, but also cyber attacks that attack a country in the economic, political and military fields using attacks due to technological advances. This is the focus of this research. The question of this research is what are the factors that influence the challenges of the digital era in society and how to apply the value of defending the country in facing the challenges of the digital era. To obtain answers, this research uses yuridis normative methods or library research, meaning that this research is based on on library sources to discuss the problems that have been formulated. From the results of this research, it can be concluded that in realizing actions to defend the country, it is necessary to instill a sense of love for Indonesia's air, and by remembering that Indonesia is a country with a lot of diversity, it is necessary to instill a sense of tolerance in the minds of the souls of Indonesian citizens. One of the very important basic elements of the digital era is being critical in responding to content. Indonesian citizens today must be smarter in absorbing content and information and encourage Indonesian citizens and society to always be critical and suspicious, especially regarding content that is too bombarded, meaningless, and full of nuances of hatred To ensure that the unitary Republic of Indonesia remains intact and peaceful.

In the era of digitalization and rapid technological development, payment systems have undergone significant transformation. One innovation in payments is the Quick Response Code Indonesian Standard (QRIS), which has become increasingly common in various sectors. An in-depth understanding of the implementation of QRIS in the new canteen environment of Jakarta State University will provide valuable insight into how this new technology impacts the transaction process. This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Data collection techniques are based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The purpose of this research is to evaluate the extent to which the implementation of QRIS in the New Canteen at Jakarta State University has succeeded in achieving the initial goal of improving the payment process, understand the positive impacts that have been generated by the use of QRIS, including increased efficiency, transaction security and convenience for users, and identify obstacles. that may arise in implementing QRIS, such as network problems or additional costs, which may affect its effectiveness. From the results of this research, it can be seen that the implementation of QRIS in the New Canteen at Jakarta State University has gone well even though several obstacles need to be corrected, such as a lack of consistency in payment rules and a lack of socialization about QRIS. The Policy and Use of QRIS in the new canteen at Jakarta State University has succeeded in achieving order, efficiency, and security in the payment process, simplifying transactions, reducing dependence on cash, reducing the risk of errors, and increasing sales in the canteen. Although there are challenges such as network problems, inadequate smartphones, and administration costs. It is highly recommended that sellers and managers of the New Jakarta State University Canteen continue to implement quality improvements properly. It is necessary to carry out intensive outreach to students and canteen staff regarding QRIS and how to use it, and it is important to ensure that the QRIS system runs smoothly and safely. Thus, the implementation of QRIS in the New Canteen at Jakarta State University provides significant benefits and has the potential to continue to be improved.

The model of electronic commerce (e-commerce) is developing very rapidly. In the business world, business people, especially online shop owners take this golden opportunity by making social media as one of the marketing media. Kampung Pondok Village is one of the centers of economic activity in Padang City, even West Sumatra. The majority of the people of Kelurahan Kampung Pondok are trades. One of the trade activities is the Kerupuk Jariang Rajo-Rajo. The Kerupuk Jariang Rajo-Rajo business has been in great demand by consumers even from neighboring countries and many other businesses are marketed manually through shop stores around the village of kampung cottage. The application of technology and information causes changes in new habits in the business field. The use of E-Commerce as a marketing medium that uses internet media is currently not difficult to reach by all circles. So that healthy and safe internet use needs to be instilled from an early age through learning healthy internet ethics in this Kampung Pondok district. socialization and introduction of how it is necessary to introduce good and appropriate internet use so as to make the people of Kampung Pondok Internet smart and able to marketing UMKM products on the Internet.

In the current era of digitalization and globalization, information and communication technology has become an integral part of human life. The rapidly growing use of technology has also influenced almost all aspects of life, including the world of work. Technology has made work easier, increased productivity, and opened up new opportunities for companies to develop faster. Information and communication technology has now become an important factor in changing the way companies operate. Companies that are successful in facing technological changes and can utilize them effectively will have a competitive advantage in the market. Therefore, Human Resource Management (HRM) has experienced many changes since the start of the digital era. The digital era has had a significant impact on the way companies recruit, train and motivate their employees. In the digital era, companies not only need to understand technology, but also need to understand how technology can help in their human resource management.

This article aims to describe the dual face of digital transformation. On the one hand, the communication and information technology revolution which has now reached the digitalization stage makes it very easy for humans to communicate and carry out their work. However, on the other hand, this progress also brings problems to humanity. By applying critical analytical studies, this research finds that the problems caused by the technological revolution are not only related to negative impacts as a consequence of the limitations and misuse of the technology, but are also related to more systemic impacts. Digital transformation has been inevitably connected to the capitalist system and the way how market works, which in practice makes the majority of humanity mere objects of exploitation and alienation. Recognizing this serious problem, this research also recommends that the ongoing technological revolution be addressed more critically and wisely.

Purpose-The main orientation of this article is to recognize the pattern of digitalization's impact on the current development of Artificial Intelligence (AI) and human resource management and how it affects the skills needed by HR professionals for decision-making through talent management and employee retention to ensure employee capabilities by aligning work at the right time based on the company's business priority goals. Methodology-This study uses a qualitative methodology that uses descriptive research. This research focuses on decisions made by leaders to improve the quality of human resources and seeks to identify areas of knowledge that have not been explored in research. Findings-Research results show that the company's strategy of using Artificial Intelligence (AI) provides many benefits, such as improving operational efficiency, developing innovative products or services, and making better business decisions based on better forecasting and analysis. Practical Implications-Through the implications of HR data analysis as decision-making in forecasting human resource trends using AI, talent management, and employee retention. This is applied to the recruitment and selection process that provides benefits such as rewards to employees who can achieve targets. Therefore, a supportive work culture by honing the talents and potential of employees to create maximum and efficient performance can have a good impact on the company.

In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactions, supporting financial inclusion and reducing risks associated with cash handling. The QRIS awareness program conducted at GBK Senayan aimed to improve vendors' understanding of the benefits of digital payments, such as better financial management, reduced need for change, and increased security. This initiative included hands-on training, distribution of informative brochures, and direct practice to equip vendors with essential digital skills. As a result, 70% of vendors who participated in the program began using QRIS, and a positive shift in attitudes toward digital payment technology was observed. Primary challenges included limited technological understanding and unstable internet access; however, these can be addressed through ongoing technical support and assistance from technology service providers. With appropriate support, QRIS adoption among street vendors is expected to continue, enhancing competitiveness and ease for both vendors and consumers in the digital age.

Purpose-This research aims to find out how to implement diversity and inclusion in the digital environment (1) Understand the concept of remote work (2) Find solutions to overcome technology bias (3). Digital/methodology/approach-In completing this paper we used the Literature Review method to make it easier to prepare the article and clarify the authenticity of the sources obtained. Findings-The research conducted was more specific through the external context compared to intrinsic values. This happens because many incidents in the discovery are covered in a subjective discussion and are accompanied by various realities of digitalization events and obstacles that are the main object. This discovery is the answer to everything directly related to diversity and inclusion in the digital sphere. Original/value-This paper covers the literature review by conveying the topics discussed, but also covers more broadly with many thoughts that are in line with the topics discussed regarding digital diversity and inclusion. Coupled with experience as a technology user who also feels the same way during the process of using it.

Community Service carried out in this activity is a special form of community service activity that prioritizes three principles, namely education or teaching, research and community service. Implementation of Incidental Service Activities in 2023 with the theme "Innovation and Digitalization of MSMEs Towards an Independent Society in Accordance with Legal Aspects of Business" implementation of activities in Sukaratu Village for 1 day, namely 10 September 2023. In accordance with legal functions (social control and social engineering), there are various problems in discussions that need to be given a legal umbrella. The primary function of law is to protect people from dangers and actions that can harm and suffer the lives of other people. By looking at the problems regarding MSMEs in Sukaratu Village, we provide solutions to overcome these problems so that MSMEs can develop their businesses more advanced and more modern. The solution offered was to provide information related to business aspects for MSME actors in Sukaratu village, and this solution was also very enthusiastically accepted by MSME actors in this service activity.

Kuliah Kerja Nyata (KKN) is a real implementation of the responsibilities of lecturers and students in carrying out the Tri Dharma of Higher Education, especially in the aspect of community service. This activity focuses on the involvement of universities with the Gaum village community, with the main objective of increasing community understanding of financial literacy and digitalization of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Community service activities are carried out through various programs, including surveys of MSMEs, counseling on digitalization and financial literacy, socialization of financial protection, and guidance to MSMEs. The results of these activities indicate an increase in community spirit and understanding, especially MSME players in Gaum village, in managing financial aspects and utilizing digital platforms for marketing. Thus, this KKN creates a positive synergy between universities and local communities, supporting the development of micro-economies in the current digital era.

Document governance is an effort to organize documents well, neatly and systematically in accordance with applicable regulations and the needs of each organization. Good document governance can be seen from several perspectives, and this research uses digitalization, document security and work efficiency to measure it. This research uses an explanatory approach, which explores data by distributing questionnaires. Respondents in this research were alumni of the Department of Business Administration, Politeknik Negeri Malang, who had careers in government agencies, higher education institutions, state-owned enterprises and private companies who were members of the alumni group of the Department of Business Administration. Respondents were 86 people and were analyzed statistically using SEM PLS. The research results show that all the hypotheses developed were declared accepted, both for the direct relationship between digitalization, document security and work efficiency on document governance, as well as for the indirect relationship between digitalization on document governance and document security and work efficiency as the intervening.

Taxes play an important role in state revenue, through the rapid development of economic sectors and have the potential to increase tax revenue. According to the Small and Medium Enterprises Cooperative Office of Central Java Province, Brebes Regency has MSMEs with a total of 8385 units. With so many MSME actors who should be able to meet taxpayer compliance due to the lack of tax knowledge, the development of digitalization and MSME actors in Brebes Regency. This study aims to determine the effect of the level of tax understanding, income turnover and digitalization of services on tax compliance of taxpayers of micro, small and medium enterprises (MSMEs) Mitra Mandiri Brebes. This research was conducted at MSMEs Mitra Mandiri Brebes. This research method is quantitative research. This study used purposive sampling method. The analysis technique used is multiple linear regression. The results showed that the level of tax understanding had a significant positive direction with a large influence of 59%; while income turnover has a significant direction of 68%; and digitalization of services has a significant positive direction of 49%    

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.

The design of a cover letter creation system is very important for the transition to technology-based village governance, increasing efficiency, accuracy and accessibility in administrative data management. In Waleng Village, making cover letters is still using the manual method, prone to human error. To optimize web-based public services in the digitalization era, a system was developed using the Rapid Application Development (RAD) method. This information system research uses qualitative research and testing it with blackbox testing and reveals that this information system can optimize submission of cover letters online and functions as a database for cover letter applications. Regular maintenance of software and hardware is necessary to ensure optimal consistency in the use of information.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.