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This research was conducted based on the importance of the image of educational institutions in gaining public trust, making the role of Public Relations (PR) as a public communication manager highly essential. MTs Fathur Rahman Sukorambi Jember was chosen as the research site because the institution is currently striving to enhance its positive image through the optimization of media and sustainable publicity strategies. The aim of this study is to describe the role of PR in building the image of the madrasah, as well as to analyze the communication strategies employed, the forms of publicity implemented, and the challenges faced in its execution.This research applies a qualitative approach with a field research design. Informants were selected through purposive sampling, involving parties considered relevant and knowledgeable about public relations activities, such as the head of the madrasah, PR staff, teachers, students, and parents’ representatives. Data were collected through observations of madrasah activities, in-depth interviews, and documentation in the form of archives and published media. The data were analyzed descriptively, emphasizing the researcher’s interpretation of communication patterns, publicity strategies, and their impact on public perception of the madrasah’s image.The findings reveal that PR functions as a communicator, mediator, and builder of a positive madrasah image. The use of conventional media and digital platforms such as Facebook, Instagram, and WhatsApp Groups has proven effective in reaching a wider community and enhancing public interaction. Documentation of academic and non-academic activities also strengthens the legitimacy of the institution’s achievements. The main obstacles encountered include limited human resources, technological facilities, and consistency in information management. Nevertheless, overall, the role of PR has been proven significant in improving the positive image of MTs Fathur Rahman Sukorambi Jember.

Mathematics is often considered one of the most challenging subjects because it requires strong spatial and cognitive abilities, especially in geometry, which involves three-dimensional concepts. Traditional teaching methods, such as textbook illustrations and verbal explanations, are often insufficient to help students understand abstract geometric concepts. The advancement of technology, particularly Augmented Reality (AR), offers innovative learning opportunities that combine real-world environments with digital content to enhance students’ understanding through interactive visualization. This community service activity aimed to explore teachers’ perceptions of using the GLARE (Geometry Learning using Augmented Reality Experience) application as a teaching aid in geometry learning. The program included training sessions, mentoring, and discussions with mathematics teachers at the secondary school level. The results showed that teachers had positive perceptions of using AR-based learning media, considering it effective in improving students’ conceptual understanding, engagement, and learning motivation. However, challenges remain regarding limited technical skills and school facilities for AR implementation. Overall, this program contributed to increasing teachers’ competence in integrating digital technology into mathematics education and promoting innovative, interactive, and technology-based learning approaches

The rapid development of digital technology has increased the demand for students to demonstrate their competencies through professional digital portfolios, particularly in Information Systems programs where analytical, design, and visual communication skills are essential. This study aims to analyze the effectiveness of using Canva as a digital portfolio development tool in the Portfolio Development course at ITB STIKOM Bali. The research employed a descriptive quantitative approach, using a four-point Likert-scale questionnaire distributed to 30 students enrolled in the course. The collected data were analyzed using descriptive statistics to measure students’ perceptions regarding ease of use, learning effectiveness, visual creativity, digital literacy, and learning motivation. The findings indicate that Canva is perceived as very easy to use due to its intuitive interface and accessible design features. Canva is also considered effective in helping students present system analysis results and project documentation in a more structured and visually appealing manner. Moreover, the use of Canva enhances students’ visual creativity and digital literacy skills while increasing their motivation and confidence in completing portfolio assignments. These results suggest that Canva functions not only as a design tool but also as an educational medium that supports the academic and professional competencies required in the digital era. Therefore, integrating Canva into project-based and visually oriented courses is strongly recommended to improve the quality of student learning outcomes.

This study aims to explore students’ perceptions of the implementation of the Pancasila Student Profile Reinforcement Project (P5) based on deep learning within the Islamic Religious Education (PAI) subject at SMA Fajrul Islam. This research employs a descriptive qualitative method with data collected through in-depth interviews, observations, and documentation. Interviews were conducted with 10 students from grades X and XI. The findings indicate that students perceive the deep learning–based P5 as a more meaningful and enjoyable learning process. They reported feeling more motivated to participate in project activities. However, several students also mentioned challenges such as the need for more intensive guidance, differences in group members’ discipline, and project-related costs that they considered burdensome. Overall, students’ perceptions of this learning model are positive, as it is viewed as effective in enhancing understanding, participation, and character development in alignment with the goals of the P5 program.  

The development of the laundry business requires an effective visual communication strategy to build brand image and competitiveness. This study aims to design a visual branding strategy for Titu Binatu, a laundry UMKM in Tembalang, Semarang. Through a visual communication design approach, this study analyzes visual identity elements such as logos, colors, typography, and promotional media in shaping consumer perceptions. The method used is qualitative through observation, interviews, and literature studies. The results show that Titu Binatu needs a strong visual identity and appropriate promotion to reach the market, especially students and workers. Strengthening branding with offline and online media is needed so that visual branding becomes a strategic tool in business development in the digital era.     

This research examines the implementation of Guidance and Counseling services at SMAN 2 Telukjambe Timur through a descriptive lens. Employing a qualitative methodology, (Hazizah Isnaini, 2024)data were gathered via direct observations and semi-structured interviews involving guidance counselors and eleventh-grade students. The analysis focused on delineating service provision, counselor roles, and student perceptions of these functions within the educational setting. Findings reveal that services operate effectively on both scheduled and impromptu bases, integrating core activities such as basic support, responsive interventions, personalized counseling, and systemic backing. Participants reported significant value in the offerings, which include aptitude assessments and career development initiatives. Notwithstanding, challenges persist for both counselors and students. In aggregate, the program functions proficiently, bolstered by comprehensive school-wide collaboration. 

This study analyzes the influence of Ethical Anxiety, Ethical Risk Perception, and Ethical Awareness on students’ Academic Performance, with the use of Generative AI as a mediating variable. The method employed is quantitative, using the SEM-PLS approach with 41 questionnaire items. The results indicate that the instruments are valid and reliable, with R-squared values of 0.727 for Generative AI Usage and 0.705 for Students’ Academic Performance. Surprisingly, Ethical Anxiety and Ethical Risk Perception have a significant positive effect on Generative AI Usage, which partially mediates their impact on Academic Performance. However, mediation does not occur in the relationship between Ethical Awareness and Academic Performance. These findings suggest that ethical factors play an important role, but their influence on AI usage and its impact on academic outcomes is not uniform within the academic environment.

Recent declines in student ethics and learning diligence indicate deeper systemic challenges within the contemporary educational ecosystem. This situation prompts critical inquiry into the respective contributions of school governance, teacher practices, and familial environments in shaping student’s learning orientations. This study seeks to identify the principal determinants of learning diligence from the perspectives of teachers, parents, and students, employing a qualitative exploratory–interpretive design. Data were elicited through narrative stimuli intended to provoke reflective and affectively grounded responses, which were subsequently examined using inductive–thematic analysis. The findings demonstrate that structural weaknesses within school systems, particularly ambiguous policy direction, inconsistent institutional regulations, and ineffective evaluative mechanisms—constitute dominant factors undermining student’s motivation and academic discipline. Parental influences also play a substantive role; insufficient parental engagement and inadequate developmental guidance contribute to weakened responsibility and diminished learner commitment. Some students report withdrawing from academic engagement due to unclear expectations and the absence of supportive school conditions. Moreover, perceptions of automatic grade promotion and guaranteed graduation exacerbate motivational decline. Collectively, these findings indicate that learning diligence emerges from a complex interplay between institutional structures, pedagogical practices, family dynamics, and student’s psychosocial conditions. Addressing these issues thus requires coordinated, systemic, and multi-stakeholder intervention.

This study aims to analyze the impact of using learning media on the character development of Pancasila students in grade V of Manumuti Elementary School. This study used a qualitative approach with a case study. Data collection was conducted through observations that measured students' perceptions of the learning media and based on Pancasila student profile indicators. The qualitative approach allows researchers to gain a deeper understanding of the phenomenon being studied by examining in detail different cases within the problem being studied. Information was collected directly from the field through verbal expressions and observation of actions. The results of the study indicate that the implementation of learning media in grade V of Manumuti Elementary School varied and presented. Meanwhile, the character profile of Pancasila students in grade V showed positive development in the dimensions of mutual cooperation, independence, faith, devotion to God Almighty, and noble character. This study concludes that the use of planned and relevant learning media is an effective strategy in strengthening the character profile of Pancasila students.

The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire method of 75 student respondents from the 2021-2024 intake. Data collection techniques included observation, interviews, documentation, and a Likert-type questionnaire. The primary theories used were brand image theory and purchasing decision theory. Data analysis techniques used included validity, reliability, normality, heteroscedasticity, simple linear regression analysis, partial t-test, coefficient of determination (R²), and correlation tests, all using SPSS version 25.The results showed that brand image had a positive and significant effect on OPPO smartphone purchasing decisions among college students, with a calculated t value > t table (17.504 > 1.666). This means that the more favorable students' perceptions of OPPO's brand image, the higher their likelihood of purchasing the product.

This study aims to analyze the effectiveness of Maxim online motorcycle taxi services for students of MAN 4 Pekanbaru City in meeting their daily mobility needs. The location of MAN 4 Pekanbaru City on Jalan Yos Sudarso, one of the routes with a fairly high intensity of large vehicle activity, demands the availability of transportation services that can provide certainty of time, comfort, and safety for students. In this context, the existence of online motorcycle taxis is a relevant transportation alternative in today's digital era. This study uses a descriptive qualitative approach with the aim of describing in depth the experiences, perceptions, and assessments of students' assessments of the quality of Maxim online motorcycle taxi services. Data collection techniques were carried out through interviews with several students of MAN 4 Pekanbaru City who actively use the service in their daily activities, especially for going to and from school. The results of the study indicate that Maxim online motorcycle taxi services are considered quite effective in supporting student mobility, especially in terms of ease of access, time efficiency, and relatively affordable costs compared to other modes of transportation. In addition, the use of digital-based applications provides ease in ordering and transparency of fares. However, the aspects of safety and comfort remain a primary concern for students. Therefore, it is recommended that students use official online motorcycle taxi (ojek) applications to minimize the risk of fraud and other undesirable incidents. Overall, the Maxim online motorcycle taxi service serves as a transportation solution that supports students' mobility needs in urban environments.

This study aims to describe students' perceptions of the impact of international trade on national development strategies amidst economic globalization. In this context, cross-border trade plays an important role in accelerating economic growth and improving the competitiveness of domestic products. Students' understanding, as part of the generation that will drive the future economy, is crucial to assess the extent to which they perceive the relationship between international trade and national development. This research uses a descriptive quantitative approach with data collection techniques through the distribution of questionnaires to economics students. The findings show that the majority of students have a positive perception of the contribution of international trade, especially in terms of increasing exports, absorbing foreign investments, and creating job opportunities. However, a small proportion of respondents also noted the risks of dependency on global markets, which could affect domestic economic stability. Overall, these findings emphasize the importance of international trade in supporting sustainable and inclusive national development, balancing the benefits of globalization with domestic economic protection.

This study focuses on the role of auditing in improving the credibility and reliability of financial statements, particularly through the examination of cash and cash equivalents, which are the most liquid assets and also the most vulnerable to errors and fraud. The purpose of this study is to improve the understanding of financial statement users, including investors, financial analysts, consultants, academics and accounting practitioners, as well as accounting students, about the function of cash and cash equivalents audit reports in improving business quality. This study found that comprehensive and independent cash and cash equivalent audits can increase user confidence in the transparency, accountability, and reputation of companies. This study conducted semi-structured interviews with eight informants in Jakarta, Bogor, and Depok. The results show that three main factors influence financial statement users' perceptions of audit quality: auditor credibility, audit process independence, and the audit's ability to demonstrate good corporate governance. According to the results of this study, cash audits are very important as a measure of management integrity and a tool for assessing company quality. The study is also expected to help auditors and management improve audit practices that are clearer, more independent, and focused on the needs of financial statement users.

The rapid advancement of smartphone technology has shaped consumer buying behavior, especially among students who depend on these devices for learning and social interaction. This research examines how product features and price perceptions influence students’ decisions to purchase Oppo smartphones in Malang City. Using a quantitative research design, data were obtained through questionnaires distributed to 428 respondents and processed using multiple linear regression analysis. The findings indicate that both product features and perceived price positively and significantly affect purchasing decisions, with product features demonstrating a more dominant role. The proposed model accounts for 66.2% of the variance in purchase decisions, suggesting that these two factors play a substantial part in shaping consumer choices. The results highlight the need for manufacturers like Oppo to focus on continuous feature improvements and maintain competitive pricing to strengthen market appeal. It is also suggested that future studies integrate additional variables such as brand image, marketing promotions, or user experience to offer a broader and more in-depth explanation of the determinants influencing smartphone purchase behavior.

This study aims to describe the role of guidance and counseling (BK) services in supporting the development of students at SMAN 1 Lemahabang Karawang. The focus of the study includes four main areas: academic development, personal development, social development, and the development of students' potential. This study employs a qualitative descriptive approach with data collection techniques through observation and semi-structured interviews involving BK teachers and two twelfth-grade students. The results of the study show that BK services provide an important contribution to increasing learning motivation, discipline, and students' career planning. In addition, BK services also play a role in shaping character and social skills through an empathetic approach and collaboration with Islamic Religious Education teachers in the implementation of religious activities and moral guidance. Although there are still some students who have a less positive view of the guidance and counseling services, in general, they assess that the implementation of guidance and counseling services at SMAN 1 Lemahabang has been effective and has a positive impact on students' personal development.

The rapid advancement of digital technology has transformed the landscape of education, particularly in secondary schools. This study investigates the influence of digital learning innovation on enhancing deep learning and student engagement. Using a quantitative survey method, data were collected from 150 secondary school students in Indonesia who actively use digital learning platforms such as Learning Management Systems (LMS), mobile learning applications, and hybrid learning models. The research instrument consisted of a closed-ended questionnaire using a five-point Likert scale, which measured students’ perceptions of digital learning innovation, their engagement levels, and indicators of deep learning. Data were analyzed through simple linear regression using SPSS version 25. The results indicate a strong and significant positive relationship between digital learning innovation and both deep learning and student engagement, with a correlation coefficient (R) of 0.732 and an R² value of 0.536. This finding suggests that digital learning innovation explains 53.6% of the variation in students’ deep learning and engagement levels. Students who frequently use digital learning technologies tend to show higher motivation, independence, critical thinking, and reflective learning behavior. The study concludes that digital learning innovation plays a crucial role in supporting meaningful learning and active participation. It highlights the importance of integrating technology strategically into school-based learning to foster adaptive, collaborative, and lifelong learners in the digital era.

This study investigates how the perception of corporations acts as a mediator connecting employer branding with applicants’ intentions to apply for jobs from the Gen Z demographic in Indonesia’s private banking sector. While the broader context refers to the Indonesian private banking industry, the empirical support identified in this study was drawn from Semarang, involving 120 Generation Z respondents who were either final-year students or recent graduates residing in the city. A quantitative design was conducted through a survey approach with purposive sampling, and data were acquired through web-based questionnaires. The evaluation was carried out employing the PLS-SEM method with SmartPLS version 4. 0. The findings indicate that employer branding significantly influences both the reputation of the company and the likelihood of application in a positive manner. Additionally, a company's reputation is strongly and positively linked to the intention to apply, serving as a bridge between employer branding and the desire to seek employment opportunities. The study highlights that employer branding, when managed effectively, enhances Generation Z’s application intention, operating both as a direct driver and via the mediating influence of corporate reputation. Practically, this implies private banks in Indonesia particularly those operating in Semarang should concentrate on advancing employer branding practices while upholding a strong corporate reputation to draw and involve talented candidates from Generation Z. This study provides a contribution to the academic field by highlighting empirical evidence collected in Semarang reflect the interaction between employer branding and corporate reputation in influencing job application behavior of Generation Z within the private banking sector.

This study aims to examine how commitment, academic, and well-being factors influence the attitudes of Primary School Teacher Education (PGSD) students toward the teaching profession. The teaching profession plays a significant role in improving the quality of education in Indonesia, yet it is often perceived as less promising due to low welfare and heavy workloads. This research employed a descriptive quantitative method involving 30 PGSD students as respondents. Data were collected through a Likert-scale questionnaire distributed online via Google Form. The results show that most students have a positive attitude toward the teaching profession, with 37% in the moderate category, 33% in the high category, and 27% in the low category. In terms of specific factors, student commitment to the teaching profession mostly falls into the moderate category (53%), academic factors tend to be high (40%), while perceptions of teacher welfare are generally moderate to low (77%). These findings indicate that PGSD students generally have good appreciation and academic readiness for the teaching profession; however, their commitment remains unstable due to low welfare perceptions and limited social recognition. Efforts to improve teacher welfare and strengthen professional values through the curriculum are needed to foster students’ commitment and pride in pursuing a career as teachers.

This study aims to analyze students' perceptions of the concept of meritocracy in education management as an effort to prevent nepotism in the recruitment process for elementary school teachers. Meritocracy is seen as an approach that emphasizes individual competence, qualifications, and achievements in the selection process for educators, while nepotism is often an obstacle in creating a professional and ethical educational environment. This study uses a quantitative descriptive method with data collection through questionnaires distributed to students in education study programs who have acquired a basic understanding of educational management and teacher recruitment systems. The data were analyzed to describe the students' level of understanding, attitudes, and views on the application of meritocracy principles and their awareness of the negative impacts of nepotism in the world of education. The results show that the majority of students have a positive perception of meritocracy as a fair and effective system for improving the quality of educators. However, some students acknowledge that nepotism is still common in the education sector and is considered to undermine professionalism and public trust. These findings emphasize the importance of instilling meritocratic values from the university level and strengthening competency-based recruitment policies to support the creation of a transparent and high-quality education system.

This study aims to identify: 1) The effect of halal certification on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. 2) The effect of the product on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. 3) The effect of religiosity on the perceptions of students of the Islamic Economics program at IAIN Pontianak regarding Pro-Israel products. The method used in this research employs a quantitative method. Data collection was conducted through the distribution of questionnaires to respondents. The data analysis used is panel data, and the hypothesis testing uses the coefficient of determination (R2), partial (t-test). The data used by the researcher is primary data that is then processed into secondary data, which includes halal certification, products, religiosity, and student perceptions. Data testing was also conducted with the help of SPSS 25 and Eviews 12 applications. The results of this study show: 1) The halal certification variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 1.6157 and a probability (p) of 0.0190. 2) The product variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 0.481082 and a probability value of 0.0314 < 0.05. 3) The religious variable has a significant partial effect on student perceptions, as indicated by a t-statistic value of 6.9607 and a probability of 0.000 < 0.05.