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The case involving Seunghan from RIIZE drew widespread attention on social media, particularly on platform X, and triggered various public responses toward SM Entertainment. This study aims to analyze public perceptions of SM Entertainment's reputation through netizen comments on digital platforms. Employing a qualitative approach and participatory observation method, the research examines 15 viral posts made by netizens related to the case. Findings reveal that public opinion is significantly shaped by the pseudo-environment formed on social media. Criticism of SM’s crisis management, disappointment among the fandom, and allegations of supporting bullying emerged as dominant themes. These results highlight the importance of transparency, speed, and social sensitivity in crisis communication in the digital era. The study recommends that entertainment agencies respond more strategically to public opinion in order to preserve their reputation in virtual spaces.  

This study examines expressive speech acts in the comments section of One Direction’s YouTube video titled “10 Years of One Direction.” It aims to identify the types of expressive acts used, explore their communicative purposes, and determine which type is most frequently employed. The research uses Searle and Vanderveken’s (1985) classification—which includes acts such as thanking, apologizing, congratulating, praising, sorrowing, boasting, blaming, and greeting—and Leech’s (2014) categorization of speech act functions (competitive, convivial, collaborative, and conflictive). Using a descriptive qualitative approach supported by basic quantitative analysis, the study analyzes 70 selected comments from the video. Results show eight types of expressive speech acts: thanking, congratulating, praising, sorrowing, blaming, happiness, boasting, and regretting. These acts mostly serve convivial, collaborative, and conflictive functions. Notably, sorrowing was the most frequent, appearing in 28.57% of the comments, indicating a strong nostalgic and emotional response among fans. The findings highlight how digital fan communities use expressive language to share emotions and build collective memories.

The purpose of this study was to find out how service quality affects customer happiness at Kelokopi Batusangkar, which was shown by comments about unsteady Wi-Fi connections, uneven drink tastes, and slow service from staff who didn't know the menu.  What the study aims to do is show how service quality affects customer happiness.  A non-probability picking method was used to select 370 people for the study, which used a detailed quantitative approach and a cause correlation method.  A Likert-scale questionnaire that had been checked for validity and reliability was used to collect data, and SPSS 24.00 was used to analyze the results.The findings showed that 83% of people were satisfied with the service quality and 78% were satisfied with the service quality.  Only 31.2% of customer happiness was caused by service quality; the other 69.8% was caused by other things.

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.

The rapid growth of social media platforms, particularly TikTok and Instagram, has exposed students to various types of content—both constructive and harmful. Negative content such as toxic comments, body shaming, false self-image, and hate speech can pose serious risks to students’ mental health. This study aims to explore the psychological impact of such exposure among junior and senior high school students using a literature review approach. The method involved a systematic analysis of relevant academic publications from the past five years (2020–2025), focusing on the effects of negative digital content on students’ mental well-being. The findings indicate that frequent exposure to toxic comments, body shaming, unrealistic portrayals, and cyberbullying correlates with increased anxiety, depression, low self-esteem, and sleep disturbances. These outcomes emphasize the need for improved digital literacy, stronger parental and educational supervision, and preventative strategies in schools to support students in navigating social media responsibly. This study is expected to provide a theoretical foundation and practical considerations for future educational and psychosocial policies addressing the mental health impacts of social media on adolescents.

As one of the leading beauty influencers in Indonesia, Tasya Farasya has a big influence on her followers' purchasing decisions. This study discusses the communication strategies used by Tasya Farasya in building consumer trust through beauty product reviews on TikTok. Consumer trust in her reviews is a major factor in the effectiveness of marketing strategies involving her. Therefore, this study aims to understand how Tasya Farasya constructs convincing communication and builds credibility in the eyes of her audience. This study uses a qualitative approach with a phenomenological method. Data were collected through observation of product review content on TikTok and analysis of interactions in the comments column. In addition, interviews with several of her followers were conducted to determine their perceptions of communication style and the level of trust in the reviews given. The results of the study show that the communication strategies used include relaxed and easy-to-understand language, enthusiastic expressions and honesty in providing product reviews, both in the form of recommendations and criticism. In addition, the use of attractive visual elements and active interaction with followers through comments and response videos, Tasya Farasya has succeeded in building trust among her followers.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

The da'wah strategy carried out by Ust. Hanan Attaki on Instagram includes several important aspects, such as content form, communication style, and audience engagement. The da'wah content delivered is not only normative and rigid, but rather more on the storytelling approach that inspires many people. The communication style used is straightforward, relaxed, and close to the everyday language of urban teenagers. Consistency and frequency in delivering da'wah messages are very important in maintaining audience engagement. Ust. Hanan Attaki actively uploads content at least 3-5 times a week, which has built an important presence in maintaining audience engagement. Interactivity is also the main advantage of social media compared to conventional media. Ust. Hanan Attaki utilizes the comments, live, and Q&A features on his Instagram to interact directly with his followers. Overall, Ust. Hanan Attaki's da'wah strategy has shown an effort to harmonize Islamic religious values ​​and the growing digital culture. The content delivered is not only theological, but also touches on the psychological and social aspects of teenagers.

Catcalling, also known as street harassment, is a form of sexual harassment that occurs in public places. This form of harassment usually takes the form of unwanted, sexual, provocative or degrading comments or statements, and is often directed at other people, especially women. Many believe that catcalling is something common and normal, some even consider it a compliment or joke that usually occurs in public places. This research adopts a qualitative approach, collecting main data from hadiths contained in digital collections such as Maktabah Syamilah, Hadith Soft, and Hadith Encyclopedia Buku 9 Imams. Secondary data sources include literature related to catcalling cases. Data was collected through library research. This research uses thematic methods to analyze contemporary hadiths and applies grounded theory methods. This research reveals that catcalling has two types, namely verbal and non-verbal. The perpetrator often says words with the aim of teasing. And there are several precautions that we must take to prevent catcalling. These include guarding your words and actions, having the principles of ukhuwwah Islamiyyah, being silent, and not sitting on the side of the road.

This study examines the intersection of sentiment discourse in news texts and user comments on Facebook Detikcom, focusing on government policies during the Covid-19 pandemic. The research explores institutional discourse in news articles that align with government narratives, while user comments reflect a spectrum of responses, from support to opposition. Using qualitative content analysis, this study applies critical discourse analysis (CDA) and sentiment analysis to examine linguistic strategies, ideological framing, and sentiment polarity. The data were taken from news texts and the comment section on Facebook Detikcom, collected through documentation and following several stages of observation, careful reading, selection, and classification. The findings show that social media transforms news consumption into a participatory discourse. This indicates that traditional narratives are challenged and reinterpreted by users. Sentiment clustering and engagement metrics further shape the visibility and influence of competing ideologies. This study contributes to digital discourse research by demonstrating that sentiment functions as an ideological tool in crisis communication. The analysis also highlights the evolving role of social media in public discourse and emphasizes the need for critical engagement with online news narratives and user-generated content.

In the increasingly advanced digital era, Cyber Public Relations (Cyber PR) plays a crucial role in shaping an image without distance limitations. By leveraging Cyber PR, Public Relations practitioners can unlock significant potential. As the body responsible for film approvals in Indonesia, LSFRI must manage its image effectively to foster public trust. This study investigates how Cyber PR is implemented in shaping the image of LSFRI through the Instagram account @lsf_ri. The research adopts a qualitative, descriptive approach, guided by Bob Julius Onggo’s (2017) Cyber PR theory. Data collection methods include interviews as primary data and documentation as secondary data. The results of this study indicate that LSFRI maintains constant communication by posting content daily, and every post on the Instagram account @lsf_ri is always consistent with LSFRI's values related to the film industry; LSFRI does not respond quickly to all questions or comments on its Instagram; Instagram @lsf_ri does not target its Cyber Public Relations audience to the global market; The interactive communication conducted by the @lsf_ri Instagram account is considered effective; LSFRI's Cyber Public Relations activities on Instagram do not always facilitate two-way communication. Based on the results of this study, it is hoped that Cyber Public Relations on the @lsf_ri Instagram account will respond to every question or comment made by its followers and develop partnerships with other international institutions on Instagram specifically.

This study is titled “Analysis of Sarcasm Languages on Comment Column in Belinda Instagram Account Belinda.mci11”. The purpose of this study is to describe the form of sarcasm language in the comments column on the Belinda.mci11 Instagram account. The data in this study is a comment sentence containing sarcasm style on the Instagram account Belinda.mci11. The source of this research data is a comment column on the post of Belinda.mci11 Instagram account posted on November 27, 2023. The data collection technique in this study uses two techniques, namely documentation and reading-record techniques. The results of this study showed that the discovery of the form of sarcasm in the comments column on the Belinda.mci11 account consists of 9 propositional sarcasm data, 27 lexical sarcasm data, 45 ‘like’- prefixed sarcasm data, and 3 illocutionary sarcasm data.

. This study examines expressive speech acts of praising in the comment sections of TikTok posts on the @amuhaiminiskandar account. The research aims to analyze the forms, functions, and contexts of praising speech acts based on the speech act theory proposed by John Searle. This study employs a qualitative descriptive method with a documentation technique, where data are collected from comments on TikTok posts of the @amuhaiminiskandar account. The findings reveal that praising speech acts reflect various expressions of appreciation toward the content, the public image of Cak Imin, and his political attitudes and style. This research contributes to understanding the dynamics of digital communication through social media, particularly TikTok, as one of the most widely used platforms in Indonesia.

This community service program aims to prevent cyberbullying in Mojorejo Kemlagi Village and provide students with an understanding of the dangers posed by cyberbullying. The steps to prevent cyberbullying are not sharing posts too often, reducing irrelevant comments, limiting the use of social media, and not being easily provoked. The result of this community service is an effort to prevent cyberbullying in the modern era with the understanding of SMP Negeri 2 Kemlagi students.

This study aims to see the determination of the minimum limit of criminal liability for children in conflict with the law after the emergence of the rape and murder case of a junior high school student in Palembang in August 2024 where the three perpetrators who were under 14 (fourteen) years old were not sentenced but only in the form of actions. This research is a normative legal research that uses a statutory approach and a case approach. The results of this study indicate that when referring to the provisions of international law on children, namely the CRC and its General Comments and the Beijing Rules, the determination of the minimum age of criminal liability for children and the minimum age of children can be punished in national law, namely the SPPA, is appropriate so that there is no need for changes. There are three solutions to dealing with cases of children committing sexual violence in the future that the government can do, namely: Strengthening parental responsibility in supervising digital literacy and strengthening family socio-economics, psychological approaches to children and the importance of sex education

This article explores the communication language employed by Ustadzah Oki Setiana Dewi in her preaching activities. The aim of this study is to examine the effectiveness of the language in enhancing audience understanding and acceptance of preaching messages. The methodology involves a literature review with qualitative analysis of Ustadzah Oki’s sermons available on digital platforms. The findings reveal that Ustadzah Oki’s communication style is characterized by simplicity, friendliness, and empathy. These traits enable her preaching to be well-received by diverse groups, particularly the younger generation. Furthermore, Ustadzah Oki often uses inspiring stories and analogies closely related to everyday life, making it easier for the audience to grasp the messages. Her soft tone and choice of positive words also create a comforting and engaging atmosphere. This approach not only effectively conveys the message but also builds emotional connections with the audience. The study also highlights positive feedback from audiences, evident from various comments and responses on social media. Many feel motivated and inspired by her inclusive preaching style, which transcends social, age, and educational backgrounds. This article suggests that similar approaches should be widely adopted in preaching to ensure that religious messages are universally accessible. In conclusion, Ustadzah Oki’s friendly, simple, and empathetic communication approach significantly enhances the effectiveness of her preaching and strengthens emotional bonds with her audience. This model of communication is relevant in modern preaching contexts and serves as an inspiration for other preachers to integrate universal Islamic values with creative and heartfelt communication methods. Thus, preaching becomes not only a medium for conveying religious teachings but also a tool for fostering broader social harmony.

Lifestyle trends across generations have an impact on da'wah strategies. The approach with the stand-up comedy method or humor on the YouTube platform is the most up to date alternative. This phenomenon is directly proportional to the high prevalence of YouTube users in Indonesia. So this descriptive research aims to analyze the sentiment of public response to religious content delivered through stand up comedy. The data source for this research is a YouTube video uploaded by Dzawin Nur with the topic “Kuliah Antum - Ustad Kembali #2.1”. Sentiment analysis uses web scraping techniques from YouTube Comment Extractor and PredictEsay based on Natural Language Processing (NPL). From the 1.006 randomly analyzed comments, 300 comments showed positive sentiment reaching 99.6%. Meanwhile, neutral and negative sentiments are only 0.2% each. Da'wah through stand up comedy is effective as a da'wah strategy in a form that is more relevant to the transformation of social dynamics.

This study aims to analyze the use of Indonesian language variations on Ria Ricis's Instagram account, a renowned influencer with a diverse audience. The analysis seeks to understand how Ria Ricis utilizes language variations as a communication tool, builds relationships with her followers, and shapes her self-image on social media. The research employs a qualitative approach by examining content such as captions and comments based on theories of language variation, pragmatics, and digital communication. The results show that Ria Ricis uses a casual, flexible, and relatable language style, incorporating slang, colloquial expressions, and popular terms. The language employed reflects an effective communication strategy to foster emotional closeness with her audience. Moreover, the social media context enables the use of informal language to create interactive and authentic relationships. This study highlights the significance of language variations in strengthening social connections and constructing personal identity on social media.

This research is to describe the types of language variations in comments on Fuji_an's Instagram account. This research approach is a qualitative approach. This research type is descriptive. The data collection techniques for this research are reading techniques, note-taking techniques, and documentation techniques. The results of the research show that the use of various languages ​​in the comments column of Fuji_an's Instagram account consists of four types of language varieties, namely language varieties in terms of the speaker, language varieties in terms of how to communicate, language varieties in terms of the topic of conversation, and language varieties based on the level of formality. Data from research results found in Fuji_an's Instagram account as many as 50 data consisting of 2 data in terms of the speaker, namely 2 data of official variety and 6 data of unofficial variety 50 data in terms of communication methods, namely written variety data consisting of 2 data of standard written variety and 48 non-standard written variety data 4 data in terms of topic of discussion, namely literary variety 1 data, functional variety 1 data, political and legal variety 1 data, and social variety 1 data 21 data in terms of level of formality, namely intimate variety 7 data, and consultative variety of 2 data.