Publication Search

This research aims to find out how much influence Shopee promotions have on consumer behavior among STAIN Mandailing Natal Sharia Business Management students. The sample used came from 75 MBS students using a purposive sampling method. The approach used is quantitative and in collecting primary data observation and questionnaire methods are used. Meanwhile, the data analysis that researchers used in this research was analysis using validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R Square test (with the help of the SPSS Version 24 program). The results of the research show that there is an influence of shopee promotional variables on consumer behavior among Mandailing Natal Sharia Business Management Students. Shown by the significance value of t 0.000 which is smaller than sig = 0.05 (0.000>0.05) the value of R = 0.629 and R Square = 3.96 means that Shopee promotion is able to explain the dependent variable or consumer behavior of 0.396 x 100 = 39.6 message while the other 60.4 percent is explained by other variables. Based on the research results, it can be concluded that Shopee promotions have a positive and significant effect on consumer behavior with a value of tcount < ttable or tcount > ttable (6.916 < 1.666 or 6.916 > 1.666). There is a positive and significant relationship between Shopee promotions and consumer behavior among students.

This research aims to determine the quality of Bank Syariah Indonesia (BSI Mobile) mobile banking services in providing customer satisfaction at Bank Syariah Indonesia KCP Diponegoro 2 Surabaya. The research method uses a quantitative approach. The population in this research is all BSI KCP Diponegoro 2 Surabaya customers. Meanwhile, the sample in this research is some BSI KCP Diponegoro 2 Surabaya customers who use the BSI Mobile application. Considering the large population so that the exact number cannot be known and the limited time in conducting research, this research uses the Lemeshow formula with a maximum estimate of 7% and an error rate of 5% as a guideline in finding the number of samples used. So through this technique a sample of 100 respondents was obtained. Data was collected through distributing questionnaires using incidental sampling technique. The data analysis process uses simple linear regression, hypothesis testing, and coefficient of determination. The research results show that the quality of BSI Mobile services has an influence on customer satisfaction. The influence between the independent variable and the dependent variable is 79.2%, while 20.8% is influenced by other factors not included in this research. This research can help increase customer satisfaction in using the BSI Mobile application. 

This research was carried out at UD. Alame Mandailing Rozi Nasution in Kotasiantar, Panyabungan District, Mandailing Natal Regency with the aim of finding out the effect of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. To achieve the objectives, research was conducted using a sample of 96 people. The research method uses quantitative by describing data using accidental sampling techniques.  The research analysis is an analysis of validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R square test (with the help of the SPSS Version 21 program). The results of this research indicate that there is an influence of product quality on consumer satisfaction at UD. Alame Mandailing Rozi Nasution. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.791 and R Square = 0.626 means that product quality is able to explain the dependent variable or consumer satisfaction of 0.626 × 100% = 62.6% while Another 35.4% is explained by other variables. Based on the research results, it can be concluded that product quality has a positive and significant effect on consumer satisfaction with a value of tcount > ttable (12.535 > 1.664). And product quality has a strong relationship with consumer satisfaction of 0.791.

This research aims to determine the professional competence of teachers on student learning achievement at Al-Ulum Terpadu Islamic Middle School, Medan. This research uses a quantitative approach with a descriptive method using a questionnaire as a data collection instrument. The population in this study was 32 teachers, so the sample size in this study was 32 teachers, because the population was less than 100, based on Suharsimi Arikunto's opinion, the entire population was used (population study). The main data collection technique uses a 5 Likert scale answer choice form. Data is analyzed using simple linear regression to test the research hypothesis. Based on the data processing carried out, statistical testing resulted in Ho being rejected and Ha being accepted, which explains that there is an influence of teacher professional competence on student learning achievement. This is obtained from the results of the F test which shows Fcount is 19.072 and Ftable = (k-1; nk) namely (2-1; 32-2) = (1;30) = 4.17, so the value of Fcount > Ftable is 19.072 > 4.17 with a sig value. 0.001 < 0.05 which means there is an influence of teacher professional competence on student learning achievement in the F statistical significance test. Apart from that, a simple linear regression test was carried out to obtain the regression equation Y' = 105.683 – 1.44 1.44. However, if the teacher's professional competency value is 105.683 when X is 0, then student learning achievement will decrease by 0.144 for every one unit increase in %. Meanwhile, the remaining 61.1% is explained by other variables not studied.

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.

This research aims to determine the effect of free shipping promotions on buying interest at Shopee (case study in the Pasar Maga sub-district community. Type of quantitative research, data collection techniques using observation and distributing questionnaires. The sample consisted of 60 respondents using the observation method and distributing questionnaires. Slovin Formula. Data analysis techniques use validity tests, reliability tests, normality tests, p-plot graphs, heteroscedasticity tests, scatterplot graphs, simple linear regression analysis tests and hypothesis tests using the SPSS version 25 program on buying interest at Shopee (Case Study in Pasar Maga Village Community), the tcount value for the Free Shipping Promo variable (X) is 5.604 with a ttable value of 1.671. So the tcount value is greater than ttable (5.604 > 1.671. This means that the free shipping promo has a positive effect on buying interest as proven by this research with The R Square value is 0.351 x 100% = 35.1%. while the remaining 64.9% is explained by other variables. Apart from that, the free shipping promo variable has a moderate relationship with shopee buying interest among the people of Pasar Maga Village, Mandailing Natal Regency, amounting to 0.593 which is in the correlation interval of 0.40 – 0.599 according to table 3.7.

The purpose of this research is to find out whether the quality of e-ticketing can provide satisfaction to consumers, what is consumer satisfaction with the services provided by e-ticketing, and to find out the effect of e-ticketing quality on consumer satisfaction at PT ASDP Ketapang Branch. The population of this study is all passengers who purchased tickets online at PT ASDP Ketapang branch, the sample used was 30 people. The data analysis techniques used are quantitative descriptive analysis techniques, simple linear regression analysis, classical assumption tests, hypothesis tests and coefficient of determination tests (R2). Based on the research results, it can be seen that the quality of e-ticketing can provide satisfaction to consumers or passengers who use ship services belonging to PT ASDP ketapang branch Banyuwangi, apart from that consumers/passengers are satisfied with the services provided by PT ASDP Ketapang branch Banyuwangi related to the existence of e-ticketing. ticketing or purchasing tickets online. Based on the calculation results, it is known that R square has a value of 0.667 or 66%. This shows the magnitude of the positive influence of E-Ticketing Quality on PT ASDP Ketapang branch , Banyuwangi (Y) is 66%, the remaining 34% is the influence of other factors.

Sampling was carried out using the Sevila (Slovin) formula with a precision of (5%). The sample size is 80 employees, using the survey method. Data collection was carried out by distributing questionnaires and data processing using correlation analysis and simple linear regression. The results of the t test obtained t-count = 19.447 > t-table = 0.632, then t-count = 19.447 > t-table 0.632. By comparing the t-table with the t-count, the compensation variable (X) influences employee work motivation.  The results of the F test obtained F-count = 378.174 > F-table 3.951 with a significance value of 0.05, which was proven by the effect through the t test, obtained t-count = 19.447 > t-table 1.66462, so H1 was accepted and Ho was rejected. The results of this research show that compensation has a positive effect on employee work motivation at PT. Matahari Department Store at Mega Trade Center Megamas Manado.

The purpose of this research is to determine the effect of reward and punishment on employee performance at CV. Premium Indonesian Snacks. The informants in this research were all CV employees. Premium Nusantara snacks with a sample of 49 people. In determining the sample the author uses a saturated sample, that is, if all members are included as a sample. The data collection techniques used in this research were observation, questionnaires and interviews. The analytical assistance method used is simple linear regression with SPSS 20. The results of this research show that Reward and Punishment together or simultaneously have a positive and significant effect on employee performance at CV. Premium Indonesian Snacks.

Indonesia is the country with the fourth largest number of internet users in the world, after the United States, with 212.9 million users in 2023. The development of technology and the internet has had a significant impact on people's lives, especially in terms of online shopping. E-commerce users in Indonesia have increased significantly in recent years. Shopee is one of the platforms that is often used by Indonesians to shop online easily, safely, and quickly. This platform supports customers with strong payments and logistics services, and can be easily accessed via smartphones. Shopee Express, as part of Shopee's e-commerce service, has advantages over other platforms because of the various offers provided. However, a number of Shopee consumers have complained about the delivery service, ranging from damaged goods to packages that arrive late. This study aims to determine the effect of  Customer Experience, Security, and Punctuality on Shopee Express Customer Satisfaction in Bandung City. This study uses a descriptive and verification approach with quantitative methods, and data collection techniques using questionnaires. Respondents' answers to the questionnaires distributed were then analyzed using research instrument analysis, classical assumption tests, and multiple linear regression. The statistical analysis tool used in this study is the Statistical Package for the Social Science (SPSS) software. The number of samples in this study was 385 people, selected through simple random sampling techniques. The results of multiple linear regression analysis show that partially,  Customer Experience has an effect of 11.953, Security of 5.466, and Punctuality of 8.647, which have a positive and significant effect on Customer Satisfaction. Simultaneously,  Customer Experience, Security, and Punctuality have a positive and significant effect on Customer Satisfaction of 389.559, with a coefficient of determination of 75.2%.

Pulmonary tuberculosis (TB) is still a global health problem, this disease is directly transmitted caused by Mycobacterium tuberculosis. The purpose of this study was to analyze the effect of nutritional status and lighting on the incidence of pulmonary TB in Padangsidimpuan City. This study is an analytical observational study with a case-control design. The sample consisted of 56 cases and 56 controls. The analysis used simple logistic regression and multiple logistic regression tests. The results of the logistic regression test showed a significant effect between nutritional status (p = 0.041; OR = 2.906, 95% CI 1.045-8.081) and lighting (p = 0.048; OR = 2.995, 95% CI 1.008-8.902) on the incidence of pulmonary TB. It is recommended to maintain body health by consuming nutritious food and paying more attention to the physical environment of the house, especially lighting so that sunlight enters the house.

Cosmetic products have recently become very close to the community and have even become a major need for most women. The magnitude of this cosmetic need causes competition between cosmetic manufacturers. The purpose of this study was to determine the effect of Product Ingredients, Brand Ambassadors, and Social Media Marketing on Purchasing Decisions for Viva Cosmetics Products in Bandung City. The type of research used is descriptive and verification with an approach using quantitative methods, with data distribution techniques using a questionnaire. The results of respondents' answers to the questionnaires distributed, then the research instrument analysis, clasi assumption test, and multiple linear regression will be carried out. Statistical analysis tools in this study used Statistical Package for the Social Science (SPSS) software. The number of samples in this study were 385 people, by determining the sample using simple random sampling. Based on the results of the t test in this study, it shows that partially Product Ingredients, Brand Ambassadors, and Social Media Marketing have a positive and significant influence on Purchasing Decisions. Simultaneously Product Ingredients, Brand Ambassadors, and Social Media Marketing have a positive and significant influence on Purchasing Decisions. The results showed that Product Ingredients, Brand Ambassadors, and Social Media Marketing had an influence of 39.1% on Purchasing Decisions while the remaining 60.9% was influenced by other variables not examined in this study.

The research method used is simple linear regression analysis through research instrument tests (validity and reliability tests), classical assumption tests (normality tests and heteroscedasticity tests), and hypothesis testing using the t test, as well as correlation tests and determination tests. The results of respondents' responses show that brand image on buying interest has a very good effect. Through the t test, it was obtained that the tcount was 3.426> ttable worth 0.374 with a significance value of 0.002, which is much greater than 0.05. The study shows that the brand image of Bantan brand sardines has a significant positive effect on consumer buying interest at PT Sarana Tani Pratama (Y 2.765 + 0.370 X). The t test shows t count = 3.426, t table = 0.374 with a significance of 0.002 which is <0.05 and the coefficient of determination = 0.509, meaning that brand image affects buying interest by 50.9%.

Organizational citizenship behavior is an important factor for company progress, because it is voluntary behavior outside the official job description and can increase company effectiveness and efficiency. This study aims to analyze the influence of Work Environment, Organizational Commitment, and Emotional intelligence on Organizational citizenship behavior at PT Berau Karetindo Lestari South Jakarta. This research is a quantitative study with a sample size of 110 respondents. The sampling method uses probability sampling with simple random sampling technique. Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2007 software and SPSS Version 26 software. The data analysis used is correlation and multiple linear regression analysis. The results of this study indicate that Work Environment has a positive and significant effect on Organizational citizenship behavior, Organizational Commitment has a positive and significant effect on Organizational citizenship behavior, Emotional intelligence has a positive and significant effect on Organizational citizenship behavior, and Work Environment, Organizational Commitment, and Emotional intelligence simultaneously have a positive and significant effect on Organizational citizenship behavior.

Customer satisfaction holds sufficient prejudice in the telecommunications industry. This research analyzes customer relationship management to enhance customer satisfaction in the telecommunications industry. This research uses a quantitative approach under an exploratory design to study customer satisfaction impact on customer relationship management. 300 participants were selected through simple random sampling.  The data was analyzed through SPSS, by using the coefficient of Pearson Correlation. The independent variable in the research is customer relationship management and the dependent variable is customer satisfaction. The results of the research show the value of Pearson correlation is 0.067, that shows that the correlation between customer satisfaction and customer relationship management is negligible or has no correlation. The p-value of the correlation is 0.245, that shows that there is only 24.5% chance that the independent variable, customer relationship management and dependent variable, customer satisfaction depend on each other, and the results of correlation are statistically insignificant.

This research aims to determine the influence of the managerial competence of school principals at Al-Ulum Integrated Islamic Middle School in Medan. This research uses a quantitative approach with descriptive methods using a questionnaire as a data collection instrument. The population in this study was 30 teachers, so the sample size in this study was 30 teachers, because the population was less than 100, based on Suharsimi Arikunto opinion, the entire population was used (population study). The main data collection technique uses a 5 Likert scale answer choice form. Data is analyzed using simple linear regression to test the research hypothesis.  Based on the data processing carried out statistical testing resulted in Ho being rejected and Ha being accepted, which explains that there is an influence of the principal's managerial competence on teacher performance. This is obtained from the result of the Pearson correlation test which shows that the value is 0.512 > tubel 0.361 and the results of the simple linear regression test produce contribution Y’ = 100.242 + 0.322 X, so the results of this test explain that there is a correlation between the managerial comptence of school principals and teacher performance.apart from that, tests are carried out T-test which produced a t-count of 3.157 > t-table, namely 2.048, with a significance value of 0.004 < 5% (0.05). The results in the ANOVA table also support the acceptance of Ha, where the sig. 0.004 < alpha value or 0.05. So, the hypothesis simultaneously proves that there is a significant influence between the managerial competence of school principals on teacher performance. Calculation of the coefficient of determination shows that the principal's managerial competency variable is able to explain the student learning achievement variable by 26,2%. Meanwhile, the remaining 73.8% is explained by other variables not studied.  From the results of these calculations, it can be concluded that there is an influence between the principal's managerial competence on teacher performance at Al-Ulum Terpadu Islamic Middle School, Medan. This influence can be seen from the school principal in making a defined plan, making decisions, organizing the resources they have, and carrying out evaluations to improve teacher performance.

 This study aims to evaluate the impact of career development on employee loyalty at The BCC Hotel and Residence, Batam. Utilizing a quantitative method with a causal associative approach, data were collected through questionnaires distributed to 52 hotel employees. The analysis was conducted using simple linear regression. The findings reveal that career development has a positive and significant effect on employee loyalty. Employees who perceive good career development opportunities tend to exhibit higher loyalty to the company. The highest levels of loyalty are reflected in positive attitudes toward work, while the need for more attention from direct supervisors highlights the importance of their involvement. This study underscores the significance of professional development in enhancing employee loyalty and recommends that companies continue to improve communication and pay more attention to employee needs and desires to maintain their loyalty.

The Influence of the Quality of Decorative Coral (Coral) Products in Increasing Sales at CV Bali Samudra Anugrah. Supervised by Ratnawati and Mauli Kasmi.A very important factor for a company in carrying out purchasing and sales transactions is quality. Quality is one of the attractions or desires of consumers. In developing products, companies have a greater opportunity to gain new customers, of course if the products sold meet expectations. The purpose of this research is to determine the influence, relationship or correlation, magnitude of perception, and significance of the quality of decorative coral (Coral) products on increasing sales at CV Bali Samudra Anugrah. The data collection technique used is a questionnaire. The data analysis technique is quantitative using validity tests, reliability tests, classical assumption tests, simple linear regression analysis and hypothesis testing.      

This study examines the influence of the school environment on students' speaking ethics at SMA Negeri 1 Gedeg Mojokerto, considering the importance of character education in schools as a place where students spend much of their time. Using a correlational method and quantitative research type, the researcher involved 193 eleventh-grade students from a population of 425 as respondents. Data collection was carried out through a questionnaire with 38 statements that had been tested for validity and reliability. Data analysis included descriptive analysis, normality test, linearity test, as well as correlation coefficient analysis, determination coefficient analysis, and simple regression analysis for hypothesis testing. The results showed that the school environment and students' speaking ethics were in the moderate category, with average scores of 65 and 73, respectively. There is a significant influence of the school environment on students' speaking ethics, as evidenced by the t-test result (8.364) being greater than the t-table (1.97), leading to the acceptance of Ha and the rejection of Ho. Simple linear regression analysis showed a regression coefficient of 29.881, with an R square of 0.268, indicating that the school environment positively affects speaking ethics by 26.8%, while 73.2% is influenced by other factors. This study supports the theory that the school environment influences students' speaking ethics.

This research aims to examine the influence of Corporate Social Responsibility (CSR) on financial performance. Financial performance is an analysis used to see how well a company has worked by using correct and appropriate financial performance rules. In this research, the company's financial performance is measured using Return On Assets (ROA), Return On Equity (ROE), and Return On Sales (ROS). Corporate Social Responsibility (CSR) as the independent variable and Return On Assets (ROA), Return On Equity (ROE), and Return On Sales (ROS) as the dependent variable. This type of research is quantitative research using a purposive sampling method. So a sample of 37 basic industrial and chemical manufacturing companies listed on the Indonesia Stock Exchange during the 2017-2021 period can be obtained. The analytical method used in this research is simple regression analysis. The research results show that Corporate Social Responsibility (CSR) has a positive effect on Return On Assets (ROA), Corporate Social Responsibility (CSR) has a positive effect on Return On Equity (ROE), and Corporate Social Responsibility (CSR) has a positive effect on Return On Sales ( ROS).