The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry

Maher Fadhil Mohammed ; Oday Jaddoa Abed Alfalahi ; Mohammed Sami Rashid ALKHATEEB
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen... 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/manuhara.v2i4.1225
Abstract
Customer satisfaction holds sufficient prejudice in the telecommunications industry. This research analyzes customer relationship management to enhance customer satisfaction in the telecommunications industry. This research uses a quantitative approach under an exploratory design to study customer satisfaction impact on customer relationship management. 300 participants were selected through simple random sampling.  The data was analyzed through SPSS, by using the coefficient of Pearson Correlation. The independent variable in the research is customer relationship management and the dependent variable is customer satisfaction. The results of the research show the value of Pearson correlation is 0.067, that shows that the correlation between customer satisfaction and customer relationship management is negligible or has no correlation. The p-value of the correlation is 0.245, that shows that there is only 24.5% chance that the independent variable, customer relationship management and dependent variable, customer satisfaction depend on each other, and the results of correlation are statistically insignificant.
Keywords
Customer Relationship Management; Telecommunications Industry; Customer satisfaction; Pearson Correlation; Linear Regression.
How to Cite

Maher Fadhil Mohammed, et al. (2024). The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(4). https://doi.org/10.61132/manuhara.v2i4.1225

Maher Fadhil Mohammed; Oday Jaddoa Abed Alfalahi; Mohammed Sami Rashid ALKHATEEB, "The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry," Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, vol. 2, no. 4, 2024.

Maher Fadhil Mohammed; Oday Jaddoa Abed Alfalahi; Mohammed Sami Rashid ALKHATEEB. "The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry." Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, vol. 2, no. 4, 2024.

Maher Fadhil Mohammed; Oday Jaddoa Abed Alfalahi; Mohammed Sami Rashid ALKHATEEB. "The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry." Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2, no. 4 (2024).

Maher Fadhil Mohammed, et al. (2024) 'The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry', Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(4). doi: 10.61132/manuhara.v2i4.1225.

Maher Fadhil Mohammed; Oday Jaddoa Abed Alfalahi; Mohammed Sami Rashid ALKHATEEB. The Role of Customer Relationship Management in Improving Customer Satisfaction in the Telecommunication Industry. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis. 2024;2(4).

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