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Perkembangan teknologi yang pesat, khususnya internet, telah mengubah cara hidup masyarakat, termasuk cara mereka berinteraksi, menggunakan media sosial, dan berbelanja. Teknologi ini mempermudah aktivitas manusia, termasuk pelaku bisnis yang menggunakan internet untuk mengembangkan usaha mereka. Penggunaan Sistem Informasi dan Teknologi Informasi dalam bisnis menjadi faktor utama peningkatan kinerja perusahaan. Daster Geulis, sebuah usaha UMKM yang menyediakan produk pakaian, berkomitmen memperluas jangkauan pasarnya melalui pengembangan e-commerce. Penelitian ini bertujuan untuk merancang User Interface (UI) dan User Experience (UX) aplikasi e-commerce Daster Geulis. Perancangan UI/UX yang baik dapat meningkatkan efisiensi dan produktivitas, serta memberikan pengalaman pengguna yang optimal. Metode Agile UX digunakan dalam perancangan ini untuk menciptakan solusi berdasarkan empati terhadap kebutuhan pengguna. Hasil penelitian ini diharapkan dapat menghadirkan solusi digital yang efektif dan efisien, meningkatkan daya saing, kepuasan pelanggan, dan jangkauan pasar Daster Geulis.

Penggunaan media sosial oleh UMKM di Kalimantan Timur telah meningkat pesat dalam beberapa tahun terakhir, menjadikannya area yang penting untuk penelitian lebih lanjut. Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan media sosial oleh UMKM di daerah tersebut, dengan fokus pada aspek-aspek seperti operasi bisnis, strategi pemasaran, dan keterlibatan pelanggan. Metode yang digunakan adalah kajian literatur sistematis, yang melibatkan pencarian dan analisis studi-studi relevan yang dipublikasikan dalam lima tahun terakhir. Temuan dari penelitian ini menunjukkan bahwa media sosial memberikan manfaat signifikan dalam hal peningkatan visibilitas, interaksi dengan pelanggan, dan efisiensi biaya pemasaran. Namun, UMKM juga menghadapi berbagai tantangan, seperti keterbatasan sumber daya dan kesulitan dalam mengukur efektivitas kampanye. Implikasi dari penelitian ini diharapkan dapat membantu UMKM dan pembuat kebijakan dalam merancang strategi pemasaran yang lebih efektif dan memaksimalkan manfaat dari media sosial untuk pertumbuhan bisnis.

The era of the digital economy in Indonesia has made buying and selling transactions easier and faster to carry out. By using social media, consumers can channel their opinions, criticism and suggestions regarding the products/services they consume to business actors in various forms. One of them is in the form of a review (overview) of products/services expressed through photos or videos. However, this activity has reaped pros and cons in society, because it is considered that this activity actually tarnishes a good name. This research aims to examine the form of legal protection for the provisions for reviewing products on social media. The sources of legal materials used in this writing are firstly primary legal material sources which have binding force, secondly secondary legal material sources which are legal materials originating from the results of a literature review by reading books, legal journals, and articles that are in accordance with the law. the issue being faced. Data were analyzed using qualitative methods. This research uses a normative research type using a deductive thinking approach. The data that has been analyzed shows that legal protection for the provisions for reviewing products on social media is stated in Law Number 12 of 2005 article 23 paragraph (2) concerning Human Rights, Article 44 paragraph (3) UUPK, and criminal sanctions for perpetrators are stipulated in the UUPK which can be sentenced to prison and a fine.

The development of technology and information is currently very rapid, almost all aspects of human needs have been affected and are instantaneous which are closely related to technology. The negative impact is that some students misuse social media as a tool to commit crimes, for example spreading hoax news, watching content that should not be watched, when given an assignment they prefer to do it using Google rather than having to search for literature that has been provided by the Government in the form of books available in the library. Meanwhile, the positive impact is that it makes it easier for students to manage accurate information. This type of research is a literature review, namely a survey of scientific articles, journals/proceedings, and other literature appropriate to a particular field of research or theory with the aim of obtaining a description and summary. Based on the literature review carried out, 9 articles were reviewed, there were 4 articles which stated that they agreed that the influence of using social media could have a bad impact on student behavior, and there were 5 articles which stated that the use of social media did not have a bad impact on student behavior.

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.    

The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.

Innovation in Hajj and Umrah management through the use of social media holds significant potential to enhance service efficiency and quality. Social media platforms like Facebook, Instagram, Twitter, and WhatsApp can be used to quickly and accurately provide education and information to pilgrims. Organizers can deliver guidelines, health tips, and real-time updates about conditions in the holy land, and respond to pilgrims' questions and complaints more efficiently. This research explores how social media can be integrated into Hajj and Umrah management to improve service quality and risk management, focusing on the role of social media in education, responsiveness, and risk management. The findings indicate that social media is effective in disseminating information and enhancing interaction between organizers and pilgrims, though challenges exist in technology access gaps and the risk of spreading inaccurate information.    

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.

This research aims to analyze and determine the influence of the Korean wave, fan entrepreneurship behavior, and social media on entrepreneurial interest in the Armys.Luv community in Jambi City partially and simultaneously. This research uses a quantitative approach with an associative method. The population in this research were BTS fans in the Armys.Luv community in Jambi City with using a sample of 95 respondents. Research data was obtained by distributing research questionnaires online. The analysis tool used is the SPSS version 25 application. The research results show that the Korean wave, fan entrepreneurship behavior and social media have a significant partial and simultaneous effect on interest in entrepreneurship in the Armys.Luv community in Jambi City. It is known that there is a market share in the Korean wave sector, so it can be utilized as a business opportunity. So besides enjoy the work and culture and being a fan, it can also learn and get to know more about things that are currently popular and trending on social media at the moment so that can use as business opportunities.

This study was conducted to understand the impact of social media on the mental health of early adults in Bekasi. Social media has become an inseparable part of individuals' daily lives, and its impact on mental health needs further investigation. This research employs a quantitative method with data collected through questionnaires completed by 62 early adult respondents in Bekasi. Data analysis was conducted using the Independent Sample T-Test and correlation tests. In this study, we found no significant relationship between mental health and gender, indicating that both men and women are equally vulnerable to the negative effects of social media on mental health. However, there was a significant relationship between age and frequency of social media use with mental health, where older respondents exhibited better mental health conditions. Conversely, higher frequency of social media use correlated with a decline in mental health quality. These findings also indicate that excessive social media use can have a negative impact on the mental health of early adults, possibly due to factors such as exposure to negative content, social comparison, and addiction. This study emphasizes the importance of balanced and responsible social media use to maintain the mental health of early adults.

Pada tahun 2024, Indonesia akan menyelenggarakan pemilihan umum serentak yang meliputi pemilihan presiden dan pemilihan wakil rakyat di seluruh Indonesia. Masyarakat menanggapi kejadian ini dengan perasaan campur aduk, membagikan pemikirannya di situs media sosial seperti Twitter. Penelitian analisis sentimen calon presiden Indonesia tahun 2024 dilakukan terkait peristiwa ini. Sebanyak 1458 tweet digunakan dalam penelitian ini. Dengan 40,31% responden menyatakan sikap positif dan 43,46% menyatakan sentimen negatif, temuan analisis menunjukkan keseimbangan antara kedua sentimen tersebut. Menggunakan frasa "calon presiden," program Python di situs web Google Colab mengambil data twitter. Pendekatan K-Nearest Neighbor digunakan dalam proses klasifikasi. Selain itu data latih dibagi 6 : 4. 40% data uji dan 60% data latih. Nilai evaluasi yang diperoleh dari pengujian model dengan teknik K-Nearest Neighbor adalah akurasi sebesar 90,95%, presisi sebesar 62,17%, recall sebesar 62,33%, dan F-Measure sebesar 61,87%.

Christian teenagers represent a young generation with great potential and hope as the successors of the church. In the rapidly evolving digital era, Christian teenagers often do not use social media wisely. Many of them use social media as a platform to express hatred, insults, and spread false news. This research aims to formulate effective strategies that can help Christian teenagers strengthen their faith in God through social media. The research method used is qualitative, by collecting various references from journal articles, books, and other internet sources. Christian teenagers have the opportunity to listen to God's word through live broadcasts or videos on platforms such as TikTok, Instagram, Facebook, and other applications. Additionally, they can build positive online communities and be good role models in the virtual world. Thus, Christian teenagers can strengthen their relationship with God through the proper use of social media.  

Di era digital saat ini, media sosial semakin populer sebagai alat komunikasi. Namun, penggunaan media sosial sering kali dikaitkan dengan tindakan-tindakan tidak bermoral seperti melecehkan, menghina, atau menyebarkan informasi yang tidak benar. Cara penerapan nilai-nilai Pancasila dalam etika di media sosial masih belum ideal. Sementara beberapa pengguna media sosial mampu memenuhi cita-cita seperti keadilan, kebersamaan, dan kerja sama, ada juga pengguna lain yang sering melanggar standar-standar ini. Beberapa elemen yang menyulitkan penerapan nilai-nilai Pancasila di media sosial adalah kurangnya pengetahuan dan pemahaman tentang prinsip-prinsip ini, tidak adanya pengawasan dan kontrol, dan hak untuk bebas berpendapat yang sering disalahgunakan. Hal ini membutuhkan upaya yang lebih besar untuk memasukkan nilai-nilai Pancasila ke dalam etika media sosial. Untuk mencegah perilaku berbahaya di media sosial, pengguna dapat dilindungi dengan penegakan peraturan yang lebih ketat dan pendidikan serta sosialisasi yang lebih menyeluruh tentang nilai bertindak secara etis di platform ini.

Viral describes something that is often associated with content on social media. Usually synonymous with something or information that is interesting and spreads quickly. Viral content creates a desire for social media users to repost the content. In the digital era, social media seems to be a basic need for sharing information, photos or videos. This research discusses the virality of Bunda Corla, a public figure known to the public through her content on TikTok. The TikTok account @bundacorlaofficials is a medium of communication with its followers to share information about Bunda Corla's daily activities. This study using a qualitative approach examines the role of TikTok in the virality phenomenon of Bunda Corla. Data collection used interviews, literature studies and observations on the TikTok account @bundacorlaofficials as the main source of research data. Research using new media theory by Pierre Levy and research results from Deza and Parikh regarding measuring the virality of content which is influenced by views, up votes, down votes and share value. It was revealed that content becomes viral if it is shared repeatedly and spreads on social media.

This study aims to analyze the impact of social media marketing strategies and prospective students' perceptions on their decision-making process in choosing an educational institution. The research employs a quantitative approach. Data was collected through questionnaires distributed to 50 purposively selected respondents, specifically prospective students considering Institut Teknologi Del as their higher education option. Multiple linear regression analysis was used to process the collected data, examining the causal relationship between the independent variables (social media marketing and perception) and the dependent variable (college selection decision).The findings indicate that effective social media marketing strategies and positive perceptions among prospective students significantly influence their decision to choose a higher education institution. The results reveal that improving the quality and reach of social media marketing, as well as fostering positive perceptions about the institution—such as academic quality, facilities, and graduate career prospects—can increase prospective students' interest in selecting Institut Teknologi Del as their place of study.

This research aims to reveal racism in a number of posts on X's social media regarding Chinese ethnicity. These posts were studied using Theo Van Leeuwen's qualitative critical discourse analysis approach. This approach will reveal the process of inclusion and exclusion in posts about Chinese ethnicity. This process shows the existence of racist attitudes towards this group. The data analyzed are uploads, comments and interactions related to Chinese ethnicity on the social media platform X. The data collection techniques used in this research are documentation techniques and note-taking techniques. This research concludes that the exclusion processes found were passivation and nominalization, while the inclusion processes found were objectivation, abstraction, nomination, determination, indetermination, assimilation, and association. Through this analysis, it was revealed that the discourse in the upload reflected the attitude of the account user towards ethnic Chinese through the upload that had been written.  

In today's digital era, social media has developed into a major platform for networking, sharing information and communicating. Toxic is behavior on social media that is described as destructive, hostile, and embarrassing. Conflict, societal divisions, and psychological harm can all result from this practice. This study uses a thematic method with a thematic approach. The results of this study discuss from the perspective of hadith which refers to the sayings and deeds of the Prophet Muhammad, there are guidelines and standards that can help individuals deal with harmful social media. This journal will look at the negative effects of social media from a hadith point of view, emphasizing the meaning and application of hadiths. In the results of his research, it is hoped that people will become more aware of the harmful effects of toxic social media and take steps to reduce destructive behavior and promote inclusive and healthy communication by taking into account the principles and teachings of the Prophet Muhammad.

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider.  This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.