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This research aims to identify and interpret the visual signs in the Marjan Syrup advertisement Ramadhan Edition 1444H using Roland Barthes' semiotic approach to understand the message to be conveyed to consumers. The type of research applied is qualitative description. The data analysis process was carried out by applying Roland Barthes' semiotic studies, allowing the observation of three levels of meaning (denotative, connotative, and mythical) in several scenes, visual signs, symbols, colors, and compositions contained in the Marjan Syrup advertisement, Ramadhan Edition 1444H. The research results concluded that this advertisement can be considered an achievement in communicating complex and in-depth messages through visual media.

Dalam artikel ini, dijelaskan pengembangan sistem pendukung keputusan (SPK) yang menggunakan metode VIKOR untuk menentukan platform iklan online terbaik bagi sebuah perusahaan distributor alat kesehatan yang menargetkan wanita kelas menengah berusia 25-50 tahun. Studi ini bermula dengan latar belakang yang menekankan pentingnya iklan online dalam era digital saat ini, khususnya bagi perusahaan yang mencari metode efektif untuk menjangkau audiens spesifik mereka. Kelima kriteria utama yang menjadi fokus adalah jangkauan audiens, segmentasi audiens, biaya iklan, kemudahan penggunaan, dan fitur analitik, yang semuanya dianggap krusial dalam pemilihan platform iklan. Metode VIKOR dipilih karena kemampuannya dalam menyediakan solusi yang seimbang antara kondisi ideal dan kondisi terburuk dalam konteks yang multi-kriteria, serta kemudahan dalam menangani preferensi yang beragam dan saling bertentangan. Matriks keputusan dibentuk dengan nilai-nilai yang menggambarkan kinerja setiap platform iklan berdasarkan kriteria yang telah ditetapkan. Langkah analisis VIKOR meliputi normalisasi data, penentuan solusi ideal positif dan negatif, perhitungan jarak setiap alternatif dari solusi ideal, dan penghitungan nilai Qi​ untuk menentukan peringkat akhir. Hasilnya menunjukkan bahwa Google Ads merupakan platform terbaik berdasarkan kriteria yang ditetapkan, diikuti oleh Instagram Ads. Hasil ini memberikan wawasan yang berharga bagi perusahaan dalam memilih platform iklan online yang paling sesuai dengan strategi pemasaran mereka, dengan mempertimbangkan keseimbangan antara efektivitas biaya dan kemampuan menjangkau serta menargetkan audiens yang tepat. Sehingga hasil dari penelitian ini menekankan pentingnya metode analitik dalam pengambilan keputusan strategis tetapi juga menunjukkan potensi metode VIKOR dalam menyederhanakan kompleksitas pilihan secara subyektif.

In early January 2023, the hijab and Muslim fashion brand Rabbani faced serious controversy after releasing an advertisement deemed to violate advertising ethics in Indonesia. The advertisement stated that women's attire is the cause of sexual harassment, a claim that was strongly refuted by the National Commission on Violence Against Women (Komnas Perempuan). Additionally, Rabbani sparked public outrage with a billboard featuring an image of a goat wearing a hijab. This study aims to analyze the ethical violations in Rabbani's advertising, the public's response to the advertisement, and the long-term impact on the brand's reputation. A qualitative research method was employed to gain in-depth insights into consumer perceptions and the social and cultural implications of this controversial advertisement. The findings indicate that ethical violations in advertising can reinforce negative stereotypes, damage brand reputation, and trigger significant public backlash. These results underscore the importance of adhering to advertising ethics to maintain a brand's integrity and credibility.

Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience. To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp. The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth. User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.  

Advertising ethics regulate advertising practices to ensure that advertisements delivered to consumers are accurate, honest, and not misleading. Unethical or inappropriate advertising can harm consumers by providing false or misleading information, which can ultimately damage brand reputation and consumer trust. The approach used in this study is a qualitative approach using a case study method on the Sedaap noodle advertisement, Tasty Beef Yakiniku version. The results of the study showed that there were violations of the Indonesian Advertising Ethics (EPI) that were not yet known by many people, so that they could mislead consumers who watched them. Advertisers must pay attention to norms, regulations, customs and traditions in producing advertisements so that unwanted incidents do not occur and also do not offend the community affected by the advertisements made to avoid controversy among the community

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

This study aims to examine the role of advertising ethics in preventing misleading advertisements in the increasingly digital era. The research method used is descriptive qualitative, utilizing literature review and document analysis. Data were collected through the analysis of relevant documents such as journal articles, books, research reports, advertising regulations, and industry codes of ethics. The findings indicate that advertising ethics principles, such as truthfulness, honesty, transparency, social responsibility, and respect for consumers, are crucial in maintaining the integrity of the advertising industry and protecting consumers from false or deceptive information. Additionally, effective oversight and regulation mechanisms by regulatory bodies like the FTC and ASA play a crucial role in enforcing these ethical standards. The study recommends developing new ethical standards to accommodate technological advancements and modern advertising practices to ensure advertisements remain fair and responsible.

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.

This study examines the advertising ethics and social impact of Lifebuoy soap advertisement with the theme "5 Tahun Bisa untuk NTT" (5 Years for NTT), aired in Bitobe Village, East Nusa Tenggara in 2023. Bitobe Village was chosen due to its representation of the typical socio-economic conditions in East Nusa Tenggara, often facing challenges related to sanitation and health. The research aims to analyze how the advertisement message is understood and received by the local community, as well as the implications of this message on hygiene-related behaviors and attitudes. The methods employed include content analysis of the advertisement and a social impact study through interviews and direct observations with the residents of Bitobe Village. The findings are expected to provide deeper insights into advertising ethics practices in a local context and their contribution to social change in marginalized communities.

This study analyzes ethical violations in advertising (EPI) within television commercials, using the Ichitan "Want the Real One" commercial as a case study. The primary objective of this research is to identify and disseminate the ethical breaches occurring in the advertisement and their impact on consumer perception. The research method employed is qualitative content analysis with a descriptive approach. Data were collected through advertisement observation and a literature review related to advertising ethics. The study results indicate that the Ichitan "Want the Real One" commercial violates several principles of advertising ethics, including the use of misleading claims and inaccurate representations. The impact of these violations is the emergence of negative perceptions among consumers toward the Ichitan brand. This research suggests that advertisers should adhere more closely to ethical standards in creating advertisements to maintain consumer trust and reputation.

This research examines violations of advertising ethics in Le Minerale billboard advertisements in the city of Bandung which exploit children. The advertisement may use images or situations of children in a manner that is inappropriate or inconsistent with applicable social or cultural norms. This research aims to investigate, describe in depth the violations of advertising ethics that occurred in Le Minerale billboard advertisements in the city of Bandung and also analyze the implications of these violations for more moral advertising practices in the future. It is hoped that the results of this research will provide deeper insight into ethical advertising practices.

Television advertising is a form of promotion of products, services or brands delivered via television channels. They are usually short videos shown between regular programs. The main purpose of advertising on television is to influence viewers to buy the product or use the service being advertised. Television advertising often uses a variety of marketing techniques, including narration, music, attractive visuals, and celebrities, to attract viewers' attention and increase the appeal of the product or service being promoted. Advertising is an inseparable part of television media. Human life today cannot be separated from the influence of television. Various information can be obtained quickly. To meet the entertainment needs of humans or television viewers, television always inserts advertising shows. Besides having commercial purposes, advertising also has information value contained in it. Advertisers, both private and government, try to introduce and encourage people to do what the advertisers hope for. Advertising via television has various advantages compared to other types of media which include wide reach, selectivity and flexibility, focus of attention, creativity and effect, prestige, and a certain time (Andrianto, 2018).

Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.

Online shopping has become an activity carried out by many groups, one of which is Shopee. Shopee is an e-commerce application which was launched in December 2015 by PT. Shopee Indonesia can foster the entrepreneurial spirit of sellers in Indonesia. Discourse analysis aims to determine the existence of patterns or order expressed by a text. The interpretation of a linguistic unit can be known clearly, including the message to be conveyed, why it must be conveyed, and how the message is conveyed. This research uses a content analysis method with a qualitative approach.

Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

. In this era, globalization and information technology play a very important role in human life. Playing a role in selecting consumer products, people rely on technology and information media in selecting goods that suit their needs. This research aims to determine the content of the da'wah message in the Pepsodent Siwak advertisement and to determine the meaning of connotation and denotation in the Pepsodent Siwak advertisement. The research approach used by literature (library research) is descriptive qualitative and the analysis uses Roland Barthes' semiotic analysis method, regarding the content of the Pepsodent Siwak advertisement's Da'wah message. The research results show that: 1) the denotational meaning of the Pepsodent advertisement is that there is still a lack of awareness among Indonesian people about brushing their teeth morning and night, especially parents. Meanwhile, the connotation means that a father as a role model for children often does not set a good example for children, and this advertisement shows that there is more closeness between father and child. The myth that emerges is the closeness of boys to their fathers and the myth that adult men do not pay enough attention to dental and oral health. 2) The content of the da'wah message is divided into three dimensions, namely the faith dimension, the moral dimension and the sharia dimension. The specific social meaning and impact as a symbol of the message of Islamic da'wah in the Pepsodent Siwak advertisement in society is that it aims to seek salvation in the afterlife.

Advertising as one of the forms of communication has an important role in introducing a product that is goods or services to the society. And advertising is one of the parts of the discourse, which is called the advertising discourses. This study aims to describe the assumption analysis in the Takaful Ikhlas 2024 publicity discourse. As for the method used in this research, it is qualitative descriptive. The source of the data used is data collected using the technique of logging and logging. The researchers took a video of the Takaful Ikhlas 2024 publicity, and then recorded all the announcements for classification and analysis. The subject of this study is Takaful Ikhlas 2024. Data analysis process using data reduction, data display (data presentation), conclusion withdrawal (verification). The results of the study found that there are six types of assumptions found: 1) factual assumption (following the vocabulary that can be considered as a fact), 2) non-factual (assuming not true), 3) structural (constantly and conventionally that the part of the structure has been assumed to be true), 4) lexical (interpreting not expressed as understood), 5) existential (associating the existence of an existence), and 6) contractual (not just untrue but the opposite of the truth or not of the fact).    

This study analyzes the representation of the Id, Ego, and Superego in Gojek's television commercial titled "Gojek Presents: Cerdikiawan" using Sigmund Freud's psychoanalytic theory. The study aims to identify how these three components of personality are depicted in the advertisement's narrative and their impact on the audience. The research employs a qualitative case study design, with data collected through observation and content analysis. The results show that the advertisement successfully portrays the conflict between the Id, Ego, and Superego through characters and scenes reflecting primal urges, rational decisions, and moral values. The advertisement also demonstrates how the Ego balances the Id's urges and the Superego's demands, creating an engaging narrative with strong moral messages. This research contributes to theoretical and practical knowledge in film and television studies, particularly in marketing and advertising contexts.