Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023

Ahmad Ibrahim ; Rizki Agus Nugraha ; Denny Wahyudi ; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2024 Vol 2, No 3 🔗 DOI: 10.59581/harmoni-widyakarya.v2i3.3695
Abstract
Advertising is a crucial element in marketing strategies aimed at attracting consumer attention and influencing purchasing decisions. The rapid development of Indonesia's advertising industry, driven by increasing media consumption, has brought about ethical and regulatory challenges. This study examines the ethical violations in the Garnier Micellar Water television advertisement in 2023, which claimed to be the "No 1 Micellar Water in Indonesia" without sufficient evidence, violating the Indonesian Advertising Code of Ethics (EPI). Using a qualitative descriptive method, the research analyzes the content of the advertisement and interviews with advertising experts. Findings reveal that the claim was misleading, lacking valid data support, and driven by commercial pressures and insufficient ethical awareness. Recommendations include stricter enforcement of advertising ethics, enhanced awareness programs, and collaborative efforts among advertising industry stakeholders to uphold honesty and responsibility in advertising practices.
Keywords
Advertising Regulation; Advertising Violation Sanctions; Advertising Ethics
How to Cite

Ahmad Ibrahim, et al. (2024). Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(3). https://doi.org/10.59581/harmoni-widyakarya.v2i3.3695

Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko, "Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 3, 2024.

Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko. "Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 3, 2024.

Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko. "Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 3 (2024).

Ahmad Ibrahim, et al. (2024) 'Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(3). doi: 10.59581/harmoni-widyakarya.v2i3.3695.

Ahmad Ibrahim; Rizki Agus Nugraha; Denny Wahyudi; Daniel Handoko. Regulasi dan Sanksi Pelanggaran Iklan Televisi di Indonesia: Studi Kasus Iklan Garnier Micellar Water Tahun 2023. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2024;2(3).

Artikel Terkait

Analisis Presentasi Diri Gen-Z pada Second Account Instagram dalam Perspektif Teori Dramaturgi

Rofiqo Ramadhani Siahaan; Sri Wulandari; Sri Handayani; Darmawati Darmawati

Personal branding Tobias Justin di Akun YouTube Jess No Limit

Achmad Kafabi

Tipologi Gaya Komunikasi Pria pada Aplikasi Tinder: Antara Emotive, Director, Reflective, dan Supportive Style

Megi Primagara; Diviani, Saskia

Praktik Komunikasi Lintas Agama dalam Proses Pelembagaan Nilai-nilai Multikultural di Kota Pekalongan

Dimas Prasetya; Ryan Marina; Arditya Prayogi; Ahmad Hidayatullah

Manajemen Event Kartini Humas Indonesia Awards 2024 dalam Membangun Reputasi Media Humas Indonesia

Alfareji Febrian Hanom; Sa’diyah El Adawiyah

When Algorithms Drive Your Life : TikTok, Identitas, dan Simbol Status dalam Perspektif Antropologi

Afina Fahru Miliana
Tren Sitasi Jurnal