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.Islam allows decorating, but using cosmetics must be in accordance with Islamic law, starting from the raw materials to the manufacturing process, not excessive, and not endangering the user. Along with global trends, the use of these cosmetic products is increasingly widespread in various parts of the world. Because of the high consumer demand for cosmetics. Cosmetics are a must-have item regardless of age and gender. This is a great opportunity for business people. Meanwhile, millennial consumers are a consumer segment that lives at a time when technological developments are running very rapidly, they are used to using technology and the internet to connect with a very large number of other people on a regular basis, at the same time. This generation has significantly more social network connections than any other generation, they have lots of online friends, and are able to improve their psychological aspects when they can engage with their friends. On the other hand, cosmetics sticking to the face and other parts of the body affect the requirements for the validity of prayer, namely being clean from uncleanness. every Muslim should pay attention and ensure that there is no more impurity on the body. The service activity was carried out in the City of Gorontalo Dulalowo Timur for young female students of MAN 1 Gorontalo. The activity methods used in this service are material, practice, and questions and answers. From this activity it resulted that the understanding and practice of young women regarding halal cosmetic literacy and business opportunities in the digital era in the good category 65% and 35% were quite good categories.  

Small and Medium Enterprise (UMKM) in Indonesia is one of the cornerstones of the Indonesian economy. Semarang Regency has a lot of business potential which is the main source of livelihood for the local population. The purpose of this activity is to provide training for Small and Medium Enterprise (UMKM) in Jembrak Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). The implementation method in this activity includes providing material on simple financial bookkeeping and mentoring programs on entrepreneurial activity and simple financial bookkeeping. The main target in this service activity is the business actors of UMKM in Jembrak Village and the wider community in general. The material presented by STIPARI Semarang lecturers in training on the topic of business ethics and simple bookkeeping takes approximately 120 minutes, followed by a question and answer session in three sessions. With this service activity, the authors provide recommendations for holding similar education to other different communities and the need for continuity of activities and evaluation after the community service activities are carried out, so that UMKM actors in Surabaya can contribute to the development of UMKM in Indonesia.

The COVID-19 pandemic has impacted all sectors of the Indonesian economy. Many MSME actors close their businesses because of the declining interest in buying people. This activity aims to provide helpful information so that MSME actors receive stimulus funds to re-run existing businesses. They conducted this activity online through a zoom meeting attended by MSME actors from various sectors. Therefore, providing recommendations for MSMEs to sell their products through e-commerce and promote them through digital marketing as a marketing strategy to survive the pandemic. In addition, MSMEs also need to optimize marketing relationships with customers through customer relationship marketing to create loyal customers. Loyal customers have the potential to make repeat purchases and recommend products to other potential customers. By implementing this strategy, it is hoped that MSME businesses can continue to survive and have a positive impact on society and the economy Empowerment of Waqf through the Agricultural Sector as an Effort for Family Economic Resilience

Electrical energy continues to grow over time, power plants with large capacities are the main sources of electricity in Indonesia, one of which is the Steam Power Plant (PLTU). In the field of power plants that use coal always need air during the electricity production process. This study aims 1) to determine the protection management system on the Forced Draft fan motor using GE Multilin 269 Plus, 2) Setting GE Multilin 269 Plus as protection, 3) The results of the protection in the form of Normal Motor, Alarm, and Trip conditions in the accumulation of imbalance (Unbalance) ). The method used is a quantitative research method based on analysis, taking data and then analyzing the data obtained. The results of this quantitative study regarding the Unbalance value or imbalance of the electric motor analyzed resulted in a value of 5.8% for normal conditions, 10.86% for alarm conditions on multilin and 15.50% in trip conditions or the motor had stopped. These values ​​are obtained from the results of calculations comparing negative sequence currents and positive sequence currents (In/Ip). The conclusion obtained is that the GE Multilin 269 Plus protects the electric motor from system damage by using a current sensor and through a setting point that is adjusted to the provisions of NEMA (National Electrical Manufacturers Association) with an unbalance value of more than 15% for trips, more than 10% for alarm conditions and less than 10% under normal conditions

Poverty is a problem faced by all countries in the world, especially in developing countries. Poverty is a complex problem that is influenced by many related factors, while this study aims to analyze how and how much influence the Human Development Index, Gross Regional Domestic Product and Unemployment Rate have on Poverty Rates in Indonesia in the period 2017 to 2021. This research using multiple regression analysis with panel data as the method of analysis. This research focuses on six provinces in Indonesia as cross section data and the time range from 2017 to 2021 as time series data. The results of the study show that simultaneously there is influence between the human development index variable Gross Domestic Regional Product and the response to poverty. Then partially, the human development index variable has a negative and significant effect on the poverty variable, and for the Gross Domestic Regional Product variable it shows positive and insignificant results on the poverty variable while the relaxation variable shows positive and significant results on the poverty variable. Furthermore, the coefficient of determination shows 99.6.

Utilization of local raw materials available in the market can be the basis for the development of entrepreneurship training activities at the Gembor Farmer Group in the Benpasi area. In the implementation of this activity, it is done by looking for several people who are members of farmer groups or communities in the area to join in developing these activities. This is done to provide knowledge to the community to take advantage of the existing potential so that the resulting product can be sold at a reasonable price at the consumer level and provide hope for an increase in demand for a product. One form of this entrepreneurship is by training to make some processed products or market snacks such as several kinds of cakes which can later be used for the sales process to consumers. This will have an effect on increasing the community's income if the price is sold in accordance with the costs incurred. This training program is carried out by providing a positive influence on knowledge for the community so that in the future they can also play a role in developing these activities.

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead.

This study aims to obtain data on the impact of noise pollution by conducting a noise test from the operation of the PLTD and modeling it to get the noise impact hue. Finite element software modeling the impact of noise generated from the operation of PLTD to determine the hue of the noise impact. LISA, a popular finite element analysis application, was used to estimate and complete this study using the finite element model. Noise data retrieval, some data is carried out according to the engine power load during production and the machine stops with a certain distance reference to the affected area, namely residential areas, with a zone radius of up to 100 m from the machine point. The condition of the impact of noise exposure that occurs, where in general the area that has a major impact on settlements is a linear area of openings at the noise source because noise waste is free to come out of building openings without any obstacles. , so that the nominal sound impact that occurs without these obstacles, the average noise value is above the 70 dB.A threshold with the category of very disturbing.

This study aims to determine and prove the influence of leadership, work environment and compensation on work productivity of employees of the Class II Railway Engineering Center for Southern Sumatra Region with Job Satisfaction as an Intervening Variable either directly or indirectly. The population in this study were all employees of the Class II Railway Engineering Center for the Southern Sumatra Region, while the sample was part of the population that would be the object of research. In this study, the total population was 91 people. Sampling in this study used the Saturated Sample technique, namely sampling was carried out as a whole from the total population. In line with the opinion above, in this study, by considering a population of 91 people, the authors took a total of 91 people as research samples. The data analysis used in this study was to use the Structural Equation Model (SEM) analysis method which was operated through the Partial Least Square (PLS) program.

Tapai is a snack produced from the fermentation process of carbohydrate food as a substrate by yeast. Tapai is a hitz snack with a variety of creations. Each region has potential that can be developed into superior products in that area. These superior products must be continuously developed so that they will become great. The development of this superior product will certainly support the development of the local economy of the area concerned. Local economic development will also support the community concerned to develop. Local economic development that is based on superior products cannot be carried out by entrepreneurs alone, there needs to be a relationship from the government and other stakeholders engaged in local economic development. Government support is certainly needed by making policies that support superior product development policies. Meanwhile, other stakeholders assist entrepreneurs in developing their products so that they can be developed and known outside the region.

The research aims to determine the Marketing Strategy of Mulia Product at Pegadaian Syariah Hasanuddin and to find out the development of mulia product used by Pegadaian Syariah Hasanuddin in marketing mulia product. The type of research used is a qualitative approach with data collection techniques in the form of interview guidelines and documentation to describe the results of observing reality and developing a theory of marketing strategies for Pegadaian Syariah Hasanuddin mulia product and the obstacles it faces. From the results of the study, it can be concluded that the strategy used is literacy of the community and offers investment by way of gathering precious metals, promoting mulia product and providing discounts for advances and holding gold bazaar activities with payment transactions in cash or installments. The obstacles they face are that people’s harvest fail, some areas of the community lack knowledge about noble products and people are more interested in gold jewelry than gold bullion.

Foreign Investment (PMA) and Domestic Investment (PMDN) are indicators that clearly have influence over the state of the economy in a certain country. The goal of this study is to understand and analyze the impact of asing and local government investments on gross domestic product (PDB). The methodology used is a quantitative method that makes use of second-level data from the Badan Pusat Statistics (BPS). The information used is a time series that spans the years 2017 to 2021. . This study was analyzed using the Classical Assumption test and Multiple Regression With PMA and PMDN serving as variables X or independent variables and PDB serving as variables Y or dependent variables, The results of studies found that foreign investment or (PMA) have no significant impact on GDP, whereas domestic investment or (PMDN) has significant impact on GDP.

Human capital is an important factor in economic development. With quality capital, it is believed that economic performance will also be better. So it can be said that "social development is economic development". The human resources of a nation, not physical capital or material resources, are the most determining factor in the character and speed of social and economic development of a nation concerned. UNDP's annual reports consistently show that human development promotes economic growth and economic growth that does not pay attention to human development will not last long. In order to run positively and sustainably, it must be supported by government social policies that are pro-human (social) development. Economic growth is defined as a process in which the productive capacity of an economy increases over time to produce ever greater levels of income.

The community service program to improve the tourism economy at Tirang Beach, Semarang aims to increase community income through developing tourism potential on the beach. This program will be implemented through tourism product development activities, improving the quality of tourism services, and skills training for the surrounding community. The method to be used in this program is data collection through a survey to find out the tourism potential in Tirang Beach, and the needs and expectations of tourists. Furthermore, tourism products will be developed in accordance with existing potential, such as developing culinary specialties from the beach, developing handicrafts, and developing natural tourism activities such as snorkeling and diving. In addition, there will be improvements to the quality of tourism services, such as developing tourism infrastructure, making information boards, and training the local community in good and friendly tourism services to tourists. In addition, skills training will be conducted for the surrounding community to improve the quality of tourism products and services provided. The expected results of this program are increasing people's income through developing tourism potential in Tirang Beach, as well as improving the quality of tourism products and services provided. This program is also expected to attract tourists to visit Tirang Beach, so as to increase tourism potential in the area. With this program, it is hoped that the surrounding community will become more independent and be able to improve the economy through existing tourism potential. Thus, a healthier and more sustainable environment can be created through sustainable economic development.

Pada Agustus 2022 inflasi sudah mencapai angka 4,69, dengan adanya kenaikan BBM dan diikuti dengan kenaikan tarif transportasi bisa mengerek inflasi jauh lebih tinggi lagi. Indef telah menghitung jika kenaikan tarif ojek online bisa memicu kenaikan inflasi hingga 2%, maka secara makro akan mengurangi PDB hingga Rp1,76 triliun dan menyebabkan gaji atau upah tenaga kerja nasional secara riil turun 0,0094%. Keputusan kenaikan tarif ojek online tertuang dalam Keputusan Menteri Perhubungan (KM) Nomor KP 564 Tahun 2022 Tentang Pedoman Perhitungan Biaya Jasa Penggunaan Sepeda Motor yang Digunakan untuk Kepentingan Masyarakat yang Dilakukan dengan Aplikasi. Penyesuaian biaya jasa penggunaan sepeda motor yang berlaku mulai 10 September 2022 akan mendorong inflasi, selain itu kenaikan tarif ojek online juga akan mendorong masyarakat pengguna ojek online pindah ke moda transportasi lain atau bahkan kendaraan pribadi. Jika banyak masyarakat yang beralih menggunakan kendaraan pribadi akan menambah kemacetan dan kerugian ekonomi,  

This study aims to determine the effect of online purchasing on consumer buying interest in buying products online and to determine the effect of online consumer buying interest on consumer purchasing decisions. The data collection technique used a questionnaire instrument with 100 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study state that the first hypothesis which says that online purchases have a positive effect on consumer buying interest online turns out to be significantly proven. This can be seen in table 6.3.1. that the effect of online purchases has a T-statistic value above 1.664 which is equal to 8.086. Meanwhile, the results of the second hypothesis test which says that online consumer buying interest has a positive effect on consumer purchasing decisions has proven to be significant. This can also be seen in table 6.3.1. that consumer buying interest online has a T-statistic value above 1.664, which is 10,799

Community service by conducting counseling carried out by the lecturer team from STIEPARI Semarang in terms of increasing local culinary innovations for Semarang City Tourism Village has succeeded in having an impact on the community in the Semarang City Tourism Village environment. Tourism village is a big potential for regional development, especially Semarang City. The tourist village in the city of Semarang has a different potential which becomes an advantage and strength. The diversity of themes and concepts of a tourist village will become a diversity that can show its existence, especially for the city of Semarang which incidentally is an urban area. The diversity of tourism villages can be drawn from one thing in common, that each tourist village has similarities in terms of culinary delights. The culinary in the tourist village has its own characteristics which are influenced by the geographical and cultural location in the tourist village as well as local products which are the advantages of each tourist village. It is felt that the culinary development in the tourist village has not changed because it has not been touched much in terms of innovations that can be done.

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan

The KPM (Kuliah Pengabdian Masyarakat) Universitas Sains Al Qur'an carry out a community activity program in the Butuh Kidul Village. Butuh Kidul Village is one of the villages located in Kalikajar District, Wonosobo Regency. This village has the potential to produce vegetables. Vegetables that are widely produced are chayote. The KPM (Kuliah Pengabdian Masyarakat) students make product innovations from chayote into a more attractive product, namely chayote which is processed into candy. Candy is one of the food products that are liked by all ages. This activity was socialized through activities with the theme “Workshop on Marketing Strategy & Product Innovation from Pumpkin Siam”. This activity aims to take advantage of the potential of the Butuh Kidul Village community. By innovating through the use of chayote vegetables, it is possible to open UMKM (Micro, Small and Medium Enterprises) in the Butuh Kidul Village. The UMKM can have an impact on the Butuh Kidul Village community which can be a business opportunity for the Butu Kidul Village community. In this article, we explain how to process chayote into candy and promote marketing strategies through digital marketing.