Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah

Sri Heneng Prasastono ; Heni Dwi Listyaningrum ; Galuh Aditya
Journal of Management and Social Sciences (JIMAS) 📅 2022 Vol 1, No 3 🔗 DOI: 10.55606/jimas.v1i3.1118
Abstract
Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan
Keywords
7-P Marketing; Purchasing Decisions; Central Java Retail Supermarket
How to Cite

Sri Heneng Prasastono, et al. (2022). Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah. Journal of Management and Social Sciences (JIMAS), 1(3). https://doi.org/10.55606/jimas.v1i3.1118

Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya, "Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah," Journal of Management and Social Sciences (JIMAS), vol. 1, no. 3, 2022.

Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya. "Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah." Journal of Management and Social Sciences (JIMAS), vol. 1, no. 3, 2022.

Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya. "Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah." Journal of Management and Social Sciences (JIMAS) 1, no. 3 (2022).

Sri Heneng Prasastono, et al. (2022) 'Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah', Journal of Management and Social Sciences (JIMAS), 1(3). doi: 10.55606/jimas.v1i3.1118.

Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya. Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah. Journal of Management and Social Sciences (JIMAS). 2022;1(3).

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