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Adnan Robi Senjaya; Ari Arisman; Depy Muhamad Pauzy

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine the effect of facilities and promotions simultaneously on the interest in visiting the ASB Rajapolah Swimming Pool. Partial influence of facilities and promotions on interest in visiting the ASB Rajapolah Swimming Pool. The method used in this research is quantitative with a survey approach. With a research sample of 100 people as ASB Rajapolah Swimming Pool respondents based on 100 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. The test results show that facilities and promotions simultaneously have a significant effect on visiting. Partially, the facility variable has a significant effect on the intention to visit, as well as the promotion variable, which partially has a significant effect on the intention to visit.

Rachmah, Dian; Muhammad Aufa

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tujuan penelitian ini adalah untuk mengetahui pengaruh literasi keuangan, manfaat, dan kualitas layanan mahasiswa akuntansi terhadap minat untuk menggunakan paylater. Teori yang digunakan dalam penelitian ini adalah teori Technology Acceptance Model (TAM). Jenis penelitian ini adalah kuantitatif dengan cara pengambilan sampel menggunakan metode purposive sampling yang populasinya merupakan mahasiswa akuntansi di Universitas Muhammadiyah Gresik. Cara pengambilan sampel yaitu menggunakan kuesioner berbentuk google form. Fenomena yang terjadi saat ini adalah banyak mahasiswa akutansi yang senang berbelanja online menggunakan sistem pembayaran Paylater yang notabene mereka paham dengan sistem utang dalam keuangan dan telah dibuktikan pada 110 responden. Yang kemudian jawaban dari responden akan diolah dan berhasil mendapatkan hasil akhir bahwa literasi keuangan, manfaat, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat mahasiswa akuntansi menggunakan paylater.

Darliana Juni Manurung; Maria Widiastuti; Helena Turnip; Andrianus Nababan

Jurnal Teologi Injili dan Pendidikan Agama 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

This research aims to determine the positive and significant influence of the application of the Card Sort type learning method on the interest in studying Christian Religious Education of Class IX Students of SMP Negeri 2 Sirandorung, Central Tapanuli Regency for the 2023/2024 Academic Year. This research uses a quantitative pre-experimental design method in the form of a One Shot Case Study. The population of this study was all students of IX SMP Negeri 2 Sirandorung, totaling 114 people in 3 study class groups. Sampling was taken using a purposive sampling technique, namely class IX-1, totaling 38 people. Data was collected using a questionnaire with 35 items. 17 items for the questionnaire for variable This is proven by the results of the positive relationship test calculation, the value of rxy = 0.487 > rtable (α=0.05; IK=95%; n=38) = 0.320, thus it is known that there is a positive relationship between variables X and Y .Testing a significant relationship, the value obtained is tcount = 4.078> ttable (α=0.05;dk=n-2=36)= 2.028, thus there is a significant relationship between variables X and Y. Testing the regression equation, we get the regression equation Y ̂ ="35.14"+0.36X. Regression coefficient of determination test r2 = 23.7%. Testing the hypothesis using the F test obtained Fcount > Ftable = (α=0.05, dk numerator k =16, dk denominator = n-2=38-2=36) namely 4.03 > 1.51. Thus, Ha is accepted, Ho is rejected.

Menta Uli Purba; Albiner Siagian; Simion D. Harianja; Johari Manik; Taripar A. Samosir

Jurnal Teologi Injili dan Pendidikan Agama 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Learning models greatly determine the success of learning, including students' interest in learning. This research aims to determine the effect of implementing the Make A Match learning model on interest in studying Christian Religious Education and Characteristics of class XI students at SMA Negeri 1 Pagaran, North Tapanuli Regency for the 2023/2024 academic year. The method used in this research is a quantitative method, a type of pre-experimental approach with a "One Group Pretest-Posttest Design" design. The population was all 200 students of class XI SMA Negeri 1 Pagaran who were Christians and a sample of 35 people was determined, namely class Data analysis uses the paired sample t-test formula. After conducting a pretest and posttest on the sample, the results of data analysis showed that the tcount > ttable value was 21.333 > 1.691. So H1 is accepted and H0 is rejected. Based on the results of this research, it is known that by using the Make A Match learning model students' interest in learning can increase, this can be seen from the average score of 87.74 to 103 with a difference of 15.26. Thus, the researchers concluded that there was a positive and significant influence of implementing the Make A Match learning model on interest in studying Christian Religious Education and Character in Class

Panji Amanulloh; Ari Arisman; Barin Barlian

Global Leadership Organizational Research in Management 2023 STIKes Ibnu Sina Ajibarang

The purpose of this study is to determine the effect of product diversity and service quality on consumer buying interest of Singaparna Area Clothing Store , Tasikmalaya Regency. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Singaparna Area Clothing Stores. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product diversity and service quality have a significant effect both partially and simultaneously on consumer buying interest in Singaparna Tasikmalaya Area Clothing Stores.

Kurniawati, Adella Desy; Suwarsono, Bambang; Kurniawan, Brahma Wahyu

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV Indo Jaya Bersatu employees and CV Indo Jaya Bersatu consumers. The results of this research indicate that the 4P marketing strategy implemented by CV Indo Jayaable to increase the company's profit by increasingThe company's revenue, which was originally at IDR 5,101,243,500.00 with net income of IDR 3,197,670,700.00 in 2017, increased to IDR 7,740,548,500.00 with net income reaching IDR 6,712,445,600.00 in 2022. Growing interest among CV Indo Jaya Bersatu consumers, there is a transactional interest, namely CV Indo Jaya Bersatu consumers tend to like making transactions with CV Indo Jaya Bersatu because of the good quality and service.

Ayu Yulianti Putri

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

Diana Rahmawati

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the use of video application learning media in increasing student interest in learning at MIN 7 Nganjuk. The results of the research show that the implementation of the use of Video Application Learning Media at MIN 7 Nganjuk involves planning, implementation and evaluation. Initial, initial, and final activities are the beginning of the implementation process. The learning process then takes the form of an animated video based on the learning material and equipped with cartoon images, sound and writing. Compared to before using animated learning videos, learning with these videos will be better and run more smoothly. Increasing students' interest in learning by using animated videos in learning shows that students respond more quickly to the material taught by the teacher. An animated video is displayed when the teacher finishes showing the video to students and asks questions about it. As a result, students participate actively in class and the atmosphere is pleasant. The number of students who answer the teacher's questions after the animated learning video is shown shows an increase in students' interest in learning. Apart from that, participating in the learning process can excite students.

Dwi Aprilia; Dina Fadilah; Zulfadli Hamdi

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2023 LPPM Universitas 17 Agustus 1945 Semarang

Masalah dalam penelitian ini adalah kurangnya minat siswa untuk melaksanakan kegiatan litrasi membaca. Penelitian ini bertujuan untuk mengetahui kemampuan literasi membaca siswa, upaya yang dilakukan dalam mengembangkan kemampuan literasi membaca siswa, serta faktor penghambat dalam mengembangkan kemampuan literasi membaca siswa kelas IV di MI NW Lendang Batu. Penelitian ini menggunakan pendekatan  kualitatif, dengan jenis deskriptif. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan kemampuan literasi membaca siswa sudah baik dari 7 subjek yang diteliti 3 siswa pada level intervensi khusus cerita-2, 2 siswa pada level intervensi khusus cerita-1, dan 2 siswa pada level intervensi khusus- huruf. Upaya yang dilakukan guru bagi siswa yang kurang lancar dimana siswa dibimbing jika terdapat materi teks bacaan dan pada saat jam istirahat, namun terdapat beberapa faktor penghambat dimana kurangnya fasilitas sarana danprasarana penunjang kemampuan literasi membaca siswa yang disediakan oleh sekolah, serta faktor diluar lingkungan sekolah dimana siswa kurang mendapatkan perhatian dari orang tua, di rumah siswa lebih tertarik untuk bermain game sehingga kegiatan literasi membaca hanya dilakukan di sekolah. Kata Kunci: Literasi, Membaca, Siswa, Guru

Yohanes Surya

Innovation, Theory & Practice Management Jour 2023 Universitas 17 Agustus 1945 Semarang

Saat ini, dengan munculnya e-commerce di Indonesia, orang hanya tinggal di rumah, membeli barang secara online dan mengirimkannya langsung ke rumah. Semua dapat dilakukan dengan beberapa klik atau ketukan. Dengan mempertimbangkan kemudahan ini, minat belanja online semakin meningkat. E-commerce di Indonesia tumbuh signifikan sejak beberapa tahun terakhir. Dalam survei terbaru yang dilakukan oleh Barometer Konsumen Google bersama toko online Elevenia, Jumlah transaksi online di Indonesia meningkat, 78% responden berbelanja online melalui gadget seluler. di Indonesia mencatat 41% penjualannya berasal dari Jakarta, namun enam bulan kemudian angka ini turun menjadi 22%. Hal ini menunjukkan bahwa tidak hanya konsumen di Jakarta yang rutin berbelanja online, konsumen di luar Jakarta juga memberikan kontribusinya terhadap pasar e-commerce di Indonesia, termasuk masyarakat di kota Semarang. Dengan semakin merabahnya perkembangan industri e-commerce Transmart berinovasi dengan meluncurkan Transmart Home Dilevery (THD) diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food namun tetap meminimalisir penyebaran virus corona (Covid-19). Dengan semakin maraknya perkembangan perbelanjaan online Transmart hadir dengan memberikan pelayanan yang aman, praktis dan juga nyaman bagi pelanggan. Riset yang dilakukan oleh Association of E-commerce Indonesia (IDEA), Google Indonesia, dan TNS (Taylor Nelson Sofres) menemukan bahwa produk fesyen mendominasi pasar e-commerce sebagai produk yang paling sering dibeli, diikuti oleh gadget seluler, elektronik konsumen, buku dan majalah, dan bahan makanan. Dengan berkembangnya e-commerce, persaingan antar toko online menjadi semakin ketat. Banyak perusahaan perlu menyesuaikan diri dengan kebutuhan pasar yang berubah-ubah. Untuk mendapatkan keunggulan kompetitif, perusahaan harus memahami pentingnya kepuasan pelanggan. Pelanggan yang puas akan membeli produk lagi, membicarakan produk dengan baik kepada orang lain. Terutama di pasar e-commerce jika orang menemukan produk serupa dengan harga lebih rendah dan kualitas lebih tinggi, mereka dapat dengan mudah pindah dan membeli dari pesaing yang lebih gesit. Masalah belanja online lainnya adalah layanan pengiriman yang buruk yang mengakibatkan kedatangan produk terlalu lama atau bahkan rusak. Layanan pengiriman sangat penting dalam e-commerce, karena merupakan tahap terakhir dari proses pemenuhan pesanan dan dari sudut pandang konsumen, yang paling kritis. Pengiriman tepat waktu dan andal harus menjadi prioritas nomor satu dan sangat penting untuk keberhasilan setiap toko online. Penelitian ini mengambil obyek di Transmart Setiabudi Kota Semarang, karena masa pandemi COVID-19 ini meluncurkan layanan pesan antar Transmart Home Dailivery (THD) yang dapat diakses melalui website thd.transretail.co.id ataupun dengan cara scan QR code yang terdapat pada seluruh sosial media Transmart Carrefour. Peluncuran layanan pesan antar ini diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food, namun tetap meminimalisir penyebaran virus corona (Covid-19). Permasalahan yang diangkat penelitian ini adalah bagaimanakah dampak online fresh product delivery service dan pakaging produk dalam upaya meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini sesuai renstra Universitas 17 Agustus 1945 dalam topik tata kelola bisnis perusahaan.

Rommel Pane; Goklas J. Manalu; Maria Widiastuti; Oloria Malau; Damayanti Nababan

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

The purpose of this study was to determine the effect of parental motivation on interest in learning Christian Religious Education Class XI Students of PGRI 20 Private High School Siborongborong, North Tapanuli Regency, 2023/2024 Academic Year. The research method used is a quantitative method with inferential descriptive data analysis. The population is all students of class XI SMA PGRI 20 Siborongborong in the 2023/2024 academic year who are Protestant Christians as many as 245 people and a sample of 58 people is determined using the Proportionate Stratified Random Sampling technique (random sample). Data were collected using a positive closed questionnaire of 45 items, namely 20 items for variable X and 25 items for variable Y. The results of data analysis showed that there was an influence of parental motivation on interest in learning in the subject of Christian Religious Education for class XI students at the private high school PGRI 20 Siborongborong North Tapanuli Regency 2023/2024 Academic Year: 1) Test requirements analysis: a) a positive relationship test obtained rxy = 0.558 > rtable(a=0.05, n=58) = 0.254. b) Testing a significant relationship obtained a value of tcount= 5.034 > ttable(a=0.05, dk=n-2=58)= 2.000. 2) Influence test: a) Regression equation test, obtained regression equation Y=41.87+0.52X. b) Regression coefficient of determination test (r2) = 31.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=28, dk denominator=n-2=58-2=56) namely 25.32 > 1.39. Thus Ha is accepted and H0 is rejected.

A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.

Iwanda Sekar Wisesa; Indah Listyani; Zulfia Rahmawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The world of the food and beverage industry is developing very rapidly. In Indonesia, this is characterized by the variety of culinary delights available with regional and modern flavors. "The rapid development of culinary arts in Indonesia means that entrepreneurs have to think hard to remain creative in order to be able to fight new, innovative competitors. The current phenomenon means that old entrepreneurs must have new innovations to be able to maintain their business. Because it is known that many young entrepreneurs have created food and beverage products that offer delicious flavors at economical prices. This kind of competition is difficult to avoid. This research examines menu diversity, service quality and prices at Hakui Coffee Tulungagung. These three interrelated variables seem interesting if used as research objects. The type of research used by researchers is descriptive quantitative. The analysis techniques used are validity test instruments, reliability tests, classical assumption tests, multiple regression tests, t tests, F tests, coefficient of determination tests. The results of this research show that the first hypothesis proposed states that menu diversity has a significant effect on buying interest. Partially, according to the t test of 2.986 with a significance level of 0.060 > 0.05, H1 is accepted and H0 is rejected, where the research results show that diversity The menu has a significant effect on buying interest as evidenced by the results obtained in the form of a correlation coefficient of 0.231 and a partial significance test which produces a t-count of 2.096.

Qori A’yuna; Aisyah Darti Megasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of Service Quality and Facilities on Consumer Interest at the Gunawangsa Tidar Apartment in Surabaya. This research uses Quantitative method. The data used are primary data and data collection techniques using questionnaires. The results of the analysis in this study indicate that the quality of service and facilities has a significant influence on the consumer intention, which can be seen from the results of multiple linear regression analysis with indicating a positive linear pattern, meaning that the quality of service and facilities increases the consumer interest in buying a unit.  

Armelia Putri; Desy Suryani

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Shopee is one of the e-commerce companies that continues to increase in Indonesia. Shopee focuses more on the mobile platform so that people find it easier to search, shop and sell directly on their mobile phones. This study aims to analyze the "Effect of Promo Discounts and Free Shipping on E-commerce Shopee on Buying Interests of the People in Beji District, Depok City."This study used a survey method, using a questionnaire as an instrument for collecting data. In determining the sample using purposive sampling method. As for the respondents, there were 60 people from the Beji sub-district community, Depok City, for data management using the SPSS version 25 for windows program.The result is that H1 is accepted because t count is 2.606> 2.002 t table, which means that discounts affect purchase intention, H2 is accepted because the t count is 3.862 > t table 2.002 which means free shipping has an effect on buying interest, H3 is accepted because the t count value 3.694 <t table 2.002 and H4 is accepted because the calculated F value is 19.363> 3.16.  

Desy Ayu Andhira

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to describe the planning, implementation and assessment of increasing students' interest and courage in responding in speaking learning through the Response Readers model for class VII.1 students at SMP Negeri 17 Makassar. This research approach uses a classroom action research (PTK) approach. This type of research is descriptive qualitative. The data collection technique used in this research was a test technique and observation with two cycles. The data analysis techniques used are quantitative and qualitative analysis techniques. The results of the research show that the implementation of increasing students' interest and courage in responding in learning to speak through the Readers Response model for students in class VII.1 of SMP Negeri 17 Makassar showed significant results which were marked by an increase in the number of students who had very good and good grades. decrease at the level of sufficient and poor student categories.

Yodi Salo Tangkuan; Althon K. Pongtuluran; Chrismesi Pagiu

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to find out whether there is an influence of cafe atmosphere, customer experience and price on repurchasing intentions at Cafe Wai Your Drinking Friends. Data collection methods are: Questionnaire and Documentation. Data were analyzed quantitatively with Multiple Liner Regression. The results of calculations with the F test analysis obtained an F count of 53.851 with an F table of 3.094. Based on the results of calculations with the T test on the cafe atmosphere variable, the result is T count (9.688) > T table (1.98498). and on the customer experience variable T count (-2.906) < T table (1.98498), then on the price variable T count (0.831) < T table (1.98498 The conclusion is that the cafe atmosphere variable has an effect on repurchasing interest at cafe Wai Your Drinking Friends and the customer experience variable and price have no effect on repurchasing interest at cafe Wai your drinking buddy, North Toraja Regency.

Dominggus Umbu Dingu; Elisabeth Dethan; Prihadi Kristiyan; Petrus Kefas Loka

Tri Tunggal: Jurnal Pendidikan Kristen dan Katolik 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

In the research, the author found several things that happened, including: how the role of the Religious Education Teacher as a leader in terms of the Heidelberg Catechism week 12 affects students' interest in learning. And how big is Teacher Pak as a Leader in terms of the Heidelberg Catechism week 12 towards students' interest in learning? The aim is to find out the role of Teachers as Leadership in terms of the Heidelberg Catechism week 12 towards students' interest in learning, to find out how big the role of Teachers as Leadership is as a leader. Leadership is reviewed from the 12th week of the Heidelberg Catechism on students' learning interest. PAK Teacher Leadership is a teacher who fears God, understands the truth of God's word, teaches based on God's word, carries out his duties and responsibilities as a teacher, leader and becomes an example for his students. Meanwhile, students' interest in learning is a desire within a person and a desire from outside that can foster a person's interest in learning. Based on the research results, it shows that the role of Religious Education Teachers as a leadership role is very important in increasing students' interest in learning and the level of Religious Education Teachers' role as leadership towards students' interest in learning.               

Fetty Anggriani; Muhamad Firdaus; Hartono Hartono

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The purpose of this research is to find out the comparison of Inquiry and Problem Based Learning learning models on critical thinking skills in terms of students' learning interests. This research was conducted at SMP Negeri 5 Sandai. This research was a quantitative experiment with the type of quasi-experimental design (quasi-experimental) research. The design of this study followed the research paradigm flow of Randomized Only Control Group Design where the subjects taken were grouped into two groups, namely experiment I and experimental group II. In this study, the samples were VIII grade students consisting of VIII A and VIII B classes. Experimental class 1, VIII A consisted of 30 students and experimental class 2, VIII B consisted of 30 students. The data collection tools used in this study were response questionnaires and tests of critical thinking skills in the form of essay questions. The results of the analysis of variance of the two cell paths are not the same indicating that there are differences in critical thinking skills between students with high, medium and low interest in learning. Based on the post-anava test with the Scheffe method, the value of F_(.1-.2) = 0.7374; F_(.1-.3) = 6.7540; F_(.2-.3) = 1.4279; DK = {F│F<3.168}. From the results of the calculation of the two-way analysis of variance with unequal cells, the value of F_ab=1.576<F_(0.05;2;54)=3.16 means that H_0AB is accepted so that there is no interaction between the learning model and learning interest on students' critical thinking skills.

Nidia Prastika; Eko Agus Alfianto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.