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In the current era of globalization, there is intense competition in the business world. Business actors are required to create competitive advantages based on the quality of service and atmosphere in their businesses and strive to provide consumer satisfaction to face business competition. This research aims to determine the results of the influence of service quality, store atmosphere, and consumer satisfaction at Cafe MP in Brenggolo Village. The method used in this research is a quantitative method. The sampling technique in this research is the accidental sampling method. The number of samples in this research was 85 consumers. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that Service Quality has a significant (partial) influence on consumer satisfaction, the result value is 8.222 and the significance value is 0.025 <0.05. Store Atmosphere has a significant (partial) influence on consumer satisfaction, a result value of 9.622 and a significance value of 0.000 <0.05. Service quality and Store Atmosphere influence (simultaneously) on consumer satisfaction at MP Cafe in Brenggolo Village, the f test value is 97.549 and the significance value is 0.000 <0.05.

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.

Leadership is one description of an institution as a process of influencing other people in a certain scope to work together in a productive way and in pleasant conditions. (Tappen, 1995 in Sitorus and Panjaitan, 2011). As a leader you should be able to create an atmosphere work that creates a new and innovative atmosphere for its staff in achieving goals to be better and obtain higher results than before. It is described that an effective leader is considered to be a person who can read situations and conditions and is able to overcome problems with responsibility and integrity and has good ethics (Muninjaya, 2004). Innovative work behavior is the creation, introduction and implementation of new ideas or ideas in work, either as a group or organization in an effort to improve performance in an organization (Jansen, 2000). As explained above, assistance is needed for business actors or employees who are willing to become respondents to take part in Democratic Leadership Training carried out by researchers. The output target achieved from this research is the production of scientific publications in national journals with ISSN.

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.

Community Service carried out in this activity is a special form of community service activity that prioritizes three principles, namely education or teaching, research and community service. Implementation of Incidental Service Activities in 2023 with the theme "Innovation and Digitalization of MSMEs Towards an Independent Society in Accordance with Legal Aspects of Business" implementation of activities in Sukaratu Village for 1 day, namely 10 September 2023. In accordance with legal functions (social control and social engineering), there are various problems in discussions that need to be given a legal umbrella. The primary function of law is to protect people from dangers and actions that can harm and suffer the lives of other people. By looking at the problems regarding MSMEs in Sukaratu Village, we provide solutions to overcome these problems so that MSMEs can develop their businesses more advanced and more modern. The solution offered was to provide information related to business aspects for MSME actors in Sukaratu village, and this solution was also very enthusiastically accepted by MSME actors in this service activity.

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.

This research aims to find out whether workload influences the performance of Rafly Cake MSME business actors in Mambi District, Mamasa Regency. This research method uses Saturated Sampling in taking research samples. This research technique uses simple linear regression analysis of 30 business actors. The results of this research have been tested for validity and reliability, the data analysis method uses simple linear regression analysis techniques and hypothesis testing. The results of research that have been partially tested show that Workload has a positive effect on the Performance of Rafly Cake MSME Business Actors in Mambi District, Mamasa Regency. The conclusion of this research is that workload has a positive effect on the performance of MSME business actors at the Rafly Cake shop located in Mambi District, Mamasa Regency. From the regression results, it is clear that the regression coefficient

The CSR program is a business commitment to act ethically, legally, and contribute to improving the quality of life of the workforce as well as their families, local communities and the wider community. According to Marnelly (2012), the CSR concept involves responsible partnerships between government, companies and local communities that are active and dynamic. CSR is an action carried out by business actors or stakeholders through responsible behavior towards society. Business people focus their attention on 3 things, namely economic, social and environmental. This is focused as a mutually sustainable activity and improving reputation is one way to prevent crises (Sari, 2010)

Increasing business value for MSMEs is no less important. This community service is carried out with the aim of increasing the business value of M-Prod SMEs which is engaged in convection services. The SMART Goal Setting concept is implemented to make M-Prod have added value and can improve its business performance in the future. This community service program takes the form of a tiered workshop with assistance to the MSMEs concerned so that they focus on profit, not just turnover. This community service is one of the efforts to increase the competitiveness of M-Prod SMEs in order to gain a competitive advantage. The problem faced by business actors is that the specific goals of a business are not measurable. Finally partners do not understand how goals are set and how to analyze a measurable goal. This is very influential in terms of business development, this will have an impact on profits.

Social integration is a unitary condition of living together from various socio-cultural system units, ethnic groups and communities to interact and work together. Social integration as a reflection of the quality of this relationship, if applied to business actors, will increase the value chain for their business. So that the purpose of implementing this program is to create superior milkfish products through the creation of "Social Integration Empowerment" for business groups in Semarang City through the establishment of "Semarang Milkfish Industrial Community". So it is hoped that it can develop synergy between entrepreneurs and community support for the creation of superior products in the region. The program implementation method begins with an integration process to form the Semarang Milkfish Industry community. Then analyze the problems being faced by the community through action research. The next step is to organize meetings which will be followed by building a common understanding, so that the problems that will be handled can be ascertained. Based on these problems, the team and the community will test the action/work program that will be carried out together. After the mutually agreed work program is implemented, the next stage is evaluation and reflection.

Tanara Village as a Coastal Village has a potential source of food that comes from the sea, but the people around Tanara Village are still very low in consuming sea fish directly, therefore a way is needed so that the nutritional intake / nutrition consumed is able to meet the needs of the community's body. In supporting and encouraging nutritional intake, business actors have an important role to play in creating processed fish products made from marine fish with the aim of increasing appetite because they are stimulated by the results of the product variants created. Business actors must have the courage to innovate their product variants. The Lecturer Team and the KKM Group help provide solutions through assistance in terms of strategies to create innovative variants of processed seafood products for business people. This step is carried out through mentoring and training in creating flavor variants, product packaging and marketing. Another thing is that it is hoped that after the service assistance for business actors they can be more prosperous in the economic field.

Realizing rural economic independence is one of the national development goals and requires village potential, community social potential, and natural resource potential which are actors as well as objects in development. In addition, in realizing independence, it is necessary to optimize village business units. The Village Business Unit is an institution established by the village community that does not focus on profit or profit but must also be managed with social souls, or social entrepreneurship. However, the current reality shows that many villages do not know how to set up and optimize their own business units. As an effort to drive the local and regional economy, a strategy is needed to utilize and optimize the potential of local resources, be it natural resources, human resources or other economic resources. And the service method used is socialization and discussion. Based on the results of the tests before and after the implementation of the activities, it can be seen that there was an increase in understanding before and after the socialization, which means that the community has begun to understand what are the ways to strengthen the economic independence of their village business units.

Islamic financial institutions provide facilities that can be used by the community in the business sector to open up opportunities to build UMKM. UMKM are the main productive and competitive actors in the national economy. For this reason, the development of micro, small and medium enterprises needs to be the main priority of national economic development. This study aims to describe the role of Islamic financial institutions for UMKM in realizing economic development. This type of research is a literature review research with data sources obtained through a search on google schoolar with a number of predetermined variable keys. The results of this study include the role of financial institutions in the economy including the transfer of assets, transactions, liquidity and efficiency. Islamic financial institutions were established with the aim of promoting and developing the application of Islamic principles, sharia and their traditions into financial and banking transactions and related businesses.

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.  

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

Tanah Toa Village is one of the gods that belongs to the Kajang sub-district, Bulukumba district. So far, Tanah Toa has been recognized as a national cultural heritage, especially in the Kajang Dalam area. The non-coastal location makes agricultural activities the dominant activity among the community. Only a few residents run the business of smoking fish. Pera smoked fish business actors obtain raw materials for skipjack tuna in the Bonto Maritime area which is a coastal area. While the production of smoked fish is sold to markets around the Kajang sub-district and the city of Bulukumba. The quality of smoking that is not maximized causes smoked fish to not last long. Smoked fish produced can only last a maximum of 3 days. This makes it difficult for smoked fish production to be traded outside the province or made into souvenirs for tourists who come from out of town. The durability of the smoked fish produced is not yet good because the smoking process only lasts about 2 hours, so the water content is still there. The use of fish smoking technology is also not owned by business actors, making it difficult for business actors to have difficulty in producing good quality smoked fish.

The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.

This study aims to determine the causes of trade competition between traditional and modern coffee shops in the city of Gorontalo and to understand the forms of business competition between traditional and modern coffee shops in terms of Law No. 5 of 1999, based on the title raised in this study, researchers see whether business actors have implemented the law mentioned above. This study uses empirical methods. The data collection process examined by researchers in this study were primary data and secondary data. Data collection techniques that support and relate to this research are direct interviews, observation, documentation and literature study. The results of this study indicate that there are 2 (two) things that need attention, namely first, in the perspective of existing competition, the findings found by the author are more focused on the balanced form of coffee provided from the two types of Warkop in the realm of research, from various types The coffee that several Warkop are trying to offer actually has a tendency for collectors to try to manipulate the market, and in the future this will be seen as a form of unhealthy competition. Second, the form of monopoly that arises in business competition in the realm of research, is the reason for the author to investigate further in applying law number 5 of 1999 concerning the prohibition of monopolistic practices and unfair business competition. If we look at article 13 regarding oligopsony and how business actors apply this law, it is clear that there is a geographical indication that is used by individuals to control the coffee because before the coffee is widely distributed, it must be recorded and directly purchased at a low price by these persons.

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.

A situation that is very unbalanced between consumers and business actors is a big potential that can lead to disputes between consumers and business actors. The government has issued laws that regulate consumer protection, in particular Law Number 8 of 1999 concerning Consumer Protection. The goal is to provide protection to consumers. This research is intended to: (1) to find out the role of the Consumer Dispute Settlement Agency (BPSK) in resolving Finance disputes (2) to find out what are the obstacles faced by the Consumer Dispute Settlement Agency (BPSK) in resolving Finance disputes. This research uses the type of empirical legal research, using a literature approach and research in the field. The sources of legal materials used are primary legal materials and secondary legal materials.The results of the study show that first, the Gorontalo City Consumer Dispute Settlement Agency (BPSK) has carried out its role, totaling 11 (eleven) of which is resolving consumer disputes in 3 (three) ways, namely mediation, conciliation and arbitration, opening consultations on consumer protection, if there is a violation the Consumer Protection Act (UUPK) the Consumer Dispute Settlement Agency (BPSK) is required to report to investigators, the Consumer Dispute Settlement Agency (BPSK) is required to receive complaints in writing or in writing, the Consumer Dispute Settlement Agency (BPSK) is tasked with conducting inspections and research related to consumer disputes, BPSK summons business actors suspected of violating the Consumer Protection Act (UUPK), the Consumer Dispute Settlement Agency (BPSK) has the right to present expert witnesses, witnesses or someone who is deemed to know of violations of the Consumer Protection Act (UUPK), examine the truth evidence, ascertaining whether or not there is a loss on the part of the consumer. The second research result is, What obstacles are faced by BPSK Gorontalo City in resolving Finance disputes in Gorotanlo City, these obstacles are divided into two parts, namely Internal and External. For internal ones, there is an inclusion of a standard clause, asking for help from investigators to summon business actors who do not want to attend invitations from the Gorontalo City Consumer Dispute Settlement Agency (BPSK), finally, financial constraints, namely the Gorontalo City Consumer Dispute Settlement Agency (BPSK) still cannot manage their funds in grants (self-managed).