Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo

Dimas Didik Pramudia ; Ahmad Jauhari ; Beny Mahyudi Saputra
Journal Economic Excellence Ibnu Sina 📅 2023 Vol 1, No 3 🔗 DOI: 10.59841/excellence.v1i3.424
Abstract
In the current era of globalization, there is intense competition in the business world. Business actors are required to create competitive advantages based on the quality of service and atmosphere in their businesses and strive to provide consumer satisfaction to face business competition. This research aims to determine the results of the influence of service quality, store atmosphere, and consumer satisfaction at Cafe MP in Brenggolo Village. The method used in this research is a quantitative method. The sampling technique in this research is the accidental sampling method. The number of samples in this research was 85 consumers. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that Service Quality has a significant (partial) influence on consumer satisfaction, the result value is 8.222 and the significance value is 0.025 <0.05. Store Atmosphere has a significant (partial) influence on consumer satisfaction, a result value of 9.622 and a significance value of 0.000 <0.05. Service quality and Store Atmosphere influence (simultaneously) on consumer satisfaction at MP Cafe in Brenggolo Village, the f test value is 97.549 and the significance value is 0.000 <0.05.
Keywords
service quality; store atmosphere; consumer satisfaction
How to Cite

Dimas Didik Pramudia, et al. (2023). Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo. Journal Economic Excellence Ibnu Sina, 1(3). https://doi.org/10.59841/excellence.v1i3.424

Dimas Didik Pramudia; Ahmad Jauhari; Beny Mahyudi Saputra, "Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo," Journal Economic Excellence Ibnu Sina, vol. 1, no. 3, 2023.

Dimas Didik Pramudia; Ahmad Jauhari; Beny Mahyudi Saputra. "Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo." Journal Economic Excellence Ibnu Sina, vol. 1, no. 3, 2023.

Dimas Didik Pramudia; Ahmad Jauhari; Beny Mahyudi Saputra. "Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo." Journal Economic Excellence Ibnu Sina 1, no. 3 (2023).

Dimas Didik Pramudia, et al. (2023) 'Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo', Journal Economic Excellence Ibnu Sina, 1(3). doi: 10.59841/excellence.v1i3.424.

Dimas Didik Pramudia; Ahmad Jauhari; Beny Mahyudi Saputra. Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Cafe Mp Di Desa Brenggolo. Journal Economic Excellence Ibnu Sina. 2023;1(3).

Artikel Terkait

Pengaruh Indepedensi, Pengalaman Audit, dan Keahlian Profesional Auditor terhadap Kualitas Audit

Dita Dwi Ariyanti; Reni Farwitawati

Pengaruh Gini Ratio dan Indeks Pembangunan Manusia terhadap Kemiskinan

Okta Aking Dwi Padmono

Analisis Pengaruh Rate dari Penetapan Harga Lelang Objek Jaminan Gadai di PT Pegadaian Syariah Banda Aceh terhadap Kepuasan Nasabah Debitur

Havna Havna; Syamira Balqis; Muhammad Fitrah Insani

Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di Balai Penjaminan Mutu Pendidikan DKI Jakarta

Andri Prana Joni; Syahrial Addin; Yulia Mujiaty

Pengaruh Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan

Shela Nurhaliza; Desy Mariani

Peran Board of Director pada Praktik Earnings Manajemen di Perbankan Syariah

Rahmat Fajar Ramdani
Tren Sitasi Jurnal