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This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

Nirwana Collection is a shell craftsman in Kendal Regency. Nirwana Collection does not yet have a system for calculating the cost of production. In accounting records done manually, the data is not well organized and has not produced information as expected. Nirwana Collection produces goods based on orders, the calculation of the cost of production is still not correct, because it does not calculate other costs incurred and only focuses on raw materials. This of course results in an inaccurate selling price and results in a profit that is not as expected. The Accounting Information System for the Cost of Production at the Nirwana Collection with the Job Order Costing method can process recordings and transactions at the Nirwana Collection more effectively, as well as making it easier to produce production cost reports quickly and accurately.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Soursop fruit contains vitamin C and polyphenolic compounds that have the potential as a source of antioxidants. It is hoped that by consuming a lot of soursop fruit it will provide an increase in memory and to maintain cell damage due to free radicals. Making soursop candy preparations will allow use which is relatively easy to use and gives a good taste so that not only adults consume it but also for children. Service activities are divided into several stages starting from surveys and observations, followed by training in the form of tutorials then mentoring from the service team and ending with activity evaluation. Making soursop candy preparations is easy, simple and uses simple tools. We often encounter soursop fruit in the yard and for additional materials for making soursop preparations, it is easy to find on the market and the price is cheap. The principle of making it is all the ingredients are boiled until it becomes a semi-solid dough. Then wait until it cools down. Once cool, cut according to taste and wrapped in an attractive wrapper. Service activities carried out in RT 1/RW 1, Laweyan District, Surakarta went well while still implementing health protocols. In addition to providing training on making soursop candy preparations for PKK cadres in Kerten Laweyan Surakarta, training was also held related to opportunities to be developed as community independent businesses. The conclusion of the activity and evaluation of the preparation of soursop candy is considered to have the potential to be developed so that it can be used as an independent business product that is marketed commercially.

Hotel is one of commercial accommodation, it’s provide services rooms, foods and beverages for need customers. The competitors is one of hotel owner can be see any other plus facilities to provide customer. The hotel wants to give added value is difference product and service to customer. It’s to do owner hotel because reality that customer not satisfaction product and service, than customer look for other hotel to be customer satisfaction. JW Marriott hotel Surabaya is one five star hotel to give product and quality service excellence to customer. The price is to give JW Marriot hotel Surabaya suitable product and service customer. JW Marriott hotel Surabaya to give special rate promotion and member facilities to customer and repeater guest hotel too. JW Marriott hotel have strategic location because there are centre of city to business, shopping centre, office centre and transportation. The expected outcome of this research is the known of the factors variable product, service, price, and location that affect customer satisfaction on JW Marriot hotel is simultan and parcial.

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer behavior in deciding to purchase a Yamaha motorcycle at CV Tjahaja Baru Lubuk Buaya Padang. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorcycle take a lot of considerations to get the motorcycle they want, what are the advantages of a motorcycle, an affordable price, if purchased on credit with low interest and so on.    

Given the number of   supermarkets (supermarket) which is located in the same area, then by itself would give birth to the fierce competition to seize visitors and buyers. Additionally the competition also came from some retailers in traditional markets and shops are scattered in the same area. Sinar Bone Supermarkets is one of the famous retail among some retail in the city of wiwirano Konawe utara. In the motion of daily operations, Sinar Bone Supermarkets as shopping centers provide a variety of different goods with different types, brands and sizes at varying price levels. Problem formulation, Based on the background outlined above, then the problem is: What is the quality of services that includes Tangible, Realibility, Responsiveness, Assurance, and Empathy effect on customer satisfaction in the Sinar Bone Supermarket wiwirano -konawe Utara .Objective, while the objectives of this research is to determine how much the quality of the services provided by Sinar Bone Supermarket. "Quality of service refers to judgments of customers about the core of this service and the service provider itself or the entire service organization, most people are now beginning to show demand towards service excellence, they are no longer just need a quality product, but they prefer to enjoy the convenience of service " The method used in  this  research is  descriptive quantitative method in  accordance with  the  purpose of  the  research presented in advance outlining the nature of the nature and looking for a systematic description of the facts under investigation From the discussion above results show that the performance of the services provided by the service provider is very influential on consumer satisfaction, the strategy adopted by a Sinar Bone Supermarket wiwirano -konawe Utara , especially in the service sector should be implemented properly. 

Farmers often have difficulty in choosing the pesticides to use. Where pesticide products are very widely circulated in the market and offer various advantages of each product, but farmers often experience incompatibility with what has been offered by each product. The inappropriate use of pesticides on shallots used by farmers can affect the yield of shallots. The WASPAS assessment criteria in the selection of pesticides on shallots consisted of price criteria weighing 40%, size criteria weighing 10%, area criteria weighing 30% and expiration criteria weighing 20%. The results of the recommendation for the selection of pesticides on shallots were obtained from the highest Q_i value. Of all the pesticides on shallot plants above, the highest Q_i value is Agrithane with a Q_i value of 0.897. Agrithane has the highest value because it has the lowest price where the price criterion has the highest percentage weight.

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.

This study aims to analyze the contributions of the variable interactions of monetary policy in the stability of goods and services prices. Where is the monetary  policy variable (inflation, kurs, consumer price index, gross domestic products, the money supply, and interest rates). Research in conducted in the country of Indonesia and uses secondary data or time series from 2008 to 2021. The data analysis model in this study is Simultaneous Model. Simultaneous equations to analyze the relation between independent and variable variables found in the research country. Simultaneous analysis of equations on statistical test common equation 1 suggests that variable interest rates, money distribution, exchange rates and consumer price indexes have significant adverse effects on the inflation. Whereas in the same equation 2, it suggests that gross domestic product variables have a positive relationship that is significant to the ihk. And inflation has a negative relationship significantly insignificant to consumer price index. For this reason, the researcher hopes that the monetary authority, namely Bank Indonesia, can improve monetary stability and maintain the BI rate in regulating the money supply so that it can suppress the inflation rate as an effort to stabilize the prices.    

tempe chips are the product of Sumber Agung Home Industry. This business is a hereditary effort in order to strengthen the family economy. Tempe chips are a product that is liked by the community, besides being delicious, nutritious, affordable prices are also easy to obtain. This housing business is widely cultivated, in addition to materials that are around the business location, the production process is relatively simple, the capital is not large, the market share is wide open. So it is not surprising that in the development of the Sumber Agung Home Industry, it faces competition, especially in product marketing. This is because in determining the selling price of Sumber Agung, it should be based on the cost of production which is calculated accurately. This has not been able to be done. So far, Sumber Agung has not carried out the process of making the cost of production in business. The FE Unisri Service Team tries to provide assistance in making production prices so that Sumber Agung can set an accurate selling price so that they can compete in selling products. With the determination of the cost of production, Sumber Agung can always develop real expenditures from its production costs in the form of: raw material costs, auxiliary materials, labor costs and factory overhead costs.

The purpose of this community research is to increase community understanding of the concept of trading goods in the domestic market through the digital economy so that there is an increase in income to the community in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency. The specific target of this community research is that the village community knows the concept of trading goods in the domestic market and the digital economy, for example in the traditional market closest to the settlement and the village area markets, and how the trade can expand its marketing network. The materials to be presented in this research are: Domestic market goods trading and the digital economy are related to increasing community income through community knowledge and skills related to the prices of agricultural products and home industry business products that will be traded throughout the village and urban areas. From this research, it is hoped that the community in Kota Pari Village, Pantai Cermin Subdistrict, Serdang Bedagai Regency, can know and understand the impact of domestic market trade in goods, such as the selling price of agricultural products, home industry business products, or other business products to increase the community's income.

This research was conducted to determine how big the relationship between the role of the family in providing Islamic education to children's abilities and to find out how big the ability of parents to provide basic Islamic education to their children. The method used in this research is to use quantitative methods using a correlation approach. We took samples from the parents of the students of the Al-Husna female dormitory. The results of this study state that there is a correlation between the ability of families to basic Islamic education in children. This is based on the calculation of r + 0.611 which is then consulted with the price of "r" tanel with N = 25 and a significance level of 1% = 0.505, thus 0.611> 0.505 , so it is accepted while H is rejected. And if interpreted on the correlation index "r" momentct product, then 0.611 is between 0.40-0.70, which means there is a moderate or moderate relationship between the family's ability to basic Islamic education in children.

The increased garbage creation in Maros may motivate businesses to become more concerned with environmental sustainability. Armour Coffee's green marketing strategy begins with the brand logo and extends to the firm's vision and objective. According to statistics from the top brand index, Armour Coffee remains the least popular local coffee shop in Indonesia, which is both a phenomena and a problem in this study. Based on the findings, the study concludes that Green Product and Green Place have a favourable influence on Interest in Purchasing Armour Coffee in Maros. Meanwhile, Green Price and Green Promotion had little influence on Interest in Purchasing Armour Coffee in Maros. Simultaneously, green product, green pricing, green location, and green promotion (green marketing mix) impact interest in purchasing Armour Coffee in Maros.

Maos Lor Village, is one of the villages that has considerable agricultural potential and is one of the centers for banana production. However, the added value of banana cultivation in the village is not yet optimal. The selling price of bananas given is still quite low so that it has an impact on the level of economic development of the community which is still low when compared to the potential of the area owned. The objectives of this community service are to: 1) Increase knowledge in processing bananas into banana Dodol through training for community groups in the Maos Lor Village environment and 2) Improve community skills in increasing the added value of the Banana Dodol processed business. The activity was carried out in March-July (4 months) with several activities including socialization, training on making Calcium Dodol and post-production assistance. The results of this activity include the formation of a small business group of Banana Dodol "BAJA MAOS) which so far has been able to produce as much as 52 kg