Business Competition in the Era of Technology: Shifting the 4P to 4C

Lisa Kurniasari Wibisono ; Isak Pasulu
Proceeding of The International Conference on Econ... 📅 2022 Vol 1, No 2 🔗 DOI: 10.55606/iceb.v1i2.113
Abstract
Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.
Keywords
Marketing Mix Digital Marketing MSMEs.
How to Cite

Lisa Kurniasari Wibisono & Isak Pasulu (2022). Business Competition in the Era of Technology: Shifting the 4P to 4C. Proceeding of The International Conference on Economics and Business, 1(2). https://doi.org/10.55606/iceb.v1i2.113

Lisa Kurniasari Wibisono; Isak Pasulu, "Business Competition in the Era of Technology: Shifting the 4P to 4C," Proceeding of The International Conference on Economics and Business, vol. 1, no. 2, 2022.

Lisa Kurniasari Wibisono; Isak Pasulu. "Business Competition in the Era of Technology: Shifting the 4P to 4C." Proceeding of The International Conference on Economics and Business, vol. 1, no. 2, 2022.

Lisa Kurniasari Wibisono; Isak Pasulu. "Business Competition in the Era of Technology: Shifting the 4P to 4C." Proceeding of The International Conference on Economics and Business 1, no. 2 (2022).

Lisa Kurniasari Wibisono & Isak Pasulu (2022) 'Business Competition in the Era of Technology: Shifting the 4P to 4C', Proceeding of The International Conference on Economics and Business, 1(2). doi: 10.55606/iceb.v1i2.113.

Lisa Kurniasari Wibisono; Isak Pasulu. Business Competition in the Era of Technology: Shifting the 4P to 4C. Proceeding of The International Conference on Economics and Business. 2022;1(2).

Artikel Terkait

Does work-family conflict explain the direct and indirect role effects of perceived organizational support and job satisfaction? Evidence in the Indonesian banking

Muzakki Muzakki; Asep Heryyanto

IMPLEMENTATION OF INNOVATION-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM at PT. PERTAMINA REFINERY UNIT (RU) II SEI. PAKNING IN FOSTERING THE ENTREPRENEURIAL SPIRIT OF MIKRO, SMALL,and MEDIUM ENTERPRISES

Mandataris, Mandataris; Seno Andri; Ruzikna, Ruzikna; Endang Sutrisna; Mashur Fadli

Empowerment of Cash Waqf in the Agricultural Sector

Johari, Johari

Determinants of QRIS Adoption Intention for MSMEs: Identification During Covid-19

Erlinda Sholihah; Risma Nurhapsari

The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo

DESIGNING BUSINESS PERFORMANCE MEASUREMENT INSTRUMENTS WITH SHORTTAN BALANCED SCORECARD AT CAFE RED &BLUE TANJUNGPINANG

Satriadi, Satriadi; Liza, Liza; Maulana Mega Putri Dwi Sukmawati; Lady Fitri Ayu Sihombing; Mario Radithya Tama
Tren Sitasi Jurnal