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This research aims to analyze the influence of service quality and product quality on consumer satisfaction at Seblak Pasta Taman Siswa. Service quality includes various aspects of interaction and service provided by staff to customers, while product quality is related to the taste, appearance and consistency of the seblak pasta served. The research method used was a survey with a questionnaire distributed to 120 respondents who were customers of Seblak Pasta Taman Siswa. The collected data was analyzed using multiple linear regression to determine the influence of the variables studied on consumer satisfaction. The research results show that both service quality and product quality significantly influence consumer satisfaction, with product quality having a stronger influence. These findings provide practical implications for the management of Seblak Pasta Taman Siswa to continue to improve service standards and product quality in order to increase customer satisfaction and maintain consumer loyalty.

Online shopping has now become a trend to penetrate society because the price of online shopping has caused a change in behavior among the community, especially in the family sphere. This change in behavior can be seen from the shopping habits of customers who previously shopped directly at the market or at the nearest mall, whereas now they prefer to shop directly at the market or at the nearest mall. likes shopping online. Moreover, with online shopping applications, we can see various kinds of goods and can buy them using the internet without having to leave the house or go to the shop in person. This is what causes the online shopping trend to be very popular in Indonesia today. The research aims to determine the influence of price, promotion and product quality on purchasing decisions on the Shopee CV. Price has a 25.1% influence on purchasing decisions. The Promotion variable has an influence of 0252 on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace with a significant value of 0.000. Promotion has an influence of 36.9% on purchasing decisions. The product quality variable has an influence of 0.210 on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace with a significant value of 0.001. Product quality has an influence of 29.1% on purchasing decisions. This means that an increase or decrease in the Product Quality factor will increase or decrease the Purchasing Decision of Kanaya Children's Clothes consumers in the Shopee marketplace. Promotion has the largest beta value, namely 0.369 or 36.9% of the Purchasing Decision of Kanaya Children's Clothes consumers in the marketplace. Shopee This means that the promotion factor has the greatest influence on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace.

Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able to increase their sales through this method. The use of digital marketing media as a promotional medium will allow business actors to have a wider reach in finding new customers, so that it is the key to increasing product sales and strengthening their presence in an increasingly competitive market. Based on these conditions, efforts need to be made in utilizing digital marketing to increase sales so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to provide socialization to the community regarding training on the use of digital marketing that would be applied to the business group.

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels

This research conducted aims to explore the important aspects of office layout in a motorcycle dealer company which includes the objectives: (1) Identifying effective office layout strategies in motorcycle dealer companies, (2) Analyzing the effect of office layout on customer satisfaction, (3) Finding ways to optimize customer satisfaction of motorcycle dealer companies through office layout. The type of research is descriptive with a qualitative approach based on the results of direct observation at the Honda Naga Mas Motor Bandung office Jl. Soekarno Hatta No. 529, as well as observing customer reviews on Google regarding the layout of the company. The results showed that Honda Naga Mas Motor Bandung implements an efficient office layout strategy, because the applied office layout can optimize customer satisfaction through positive reviews related to the existing office layout in the company with evidenced of customers who feel more comfortable and easy to get service at the office because of the good office layout. These findings can provide insight and awareness to other motorcycle dealer companies regarding the importance of the right office layout strategy for optimal customer satisfaction.    

Customer Relationship Management (CRM) is a crucial strategy in strengthening relationships with customers and improving service quality. This research examines the implementation of CRM at PT PLN (Persero) UP3 West Surabaya, which aims to improve the efficiency of collecting and analyzing customer data through the use of application technology and websites. By understanding customer characteristics, behavior, and needs through effective profiling, PT PLN (Persero) UP3 West Surabaya can develop a more personalized and responsive CRM strategy, and improve ongoing interaction with customers. This research uses observation method and qualitative approach with literature review method to examine CRM implementation at PT PLN (Persero) UP3 West Surabaya. The results showed that the use of a customer profiling database can help PT PLN in creating a better customer experience and increasing customer loyalty. Successful CRM implementation requires careful planning, adequate technology, and support from all parties in the organization.

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.

Viral Marketing is the digital version of Word of Mouth marketing, involving the creation of videos, advertisements and other marketing content that is so contagious that customers will search for it or share it with friends. Poco Smartphone is a product that implements viral marketing activities by launching a product that is different from the others. The purpose of this research is to determine viral marketing, purchasing decisions, and the magnitude of the influence of viral marketing on Poco Smartphone purchasing decisions. The theories used in this research are marketing communication theory, viral marketing theory, social media theory, and Purchasing Decision theory. This research is quantitative research with a survey method and the data collection technique used was using a questionnaire. The population in this study was 2464 members of the Poco X3|X3 PRO|X3 GT Indonesia Facebook group and the sample used was 96 respondents who were calculated using the Taro Yamane formula. The sample data collection technique in this study used simple random sampling. This research uses simple linear regression data analysis techniques. The results of this research show that there is an influence between 1) viral marketing providing good results from statements in each dimension of messengers, messages and environment with an average gain of 4.19. 2) purchasing decisions provide good results from statements for each dimension such as Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior with an average of 4.26. 3) The influence of viral marketing on Poco smartphone purchasing decisions has a high level of influence, as can be seen from the large correlation value (r) of 0.866 and the R Square value of 0.749, which means that variable X (Viral Marketing) is influenced by variable Y (Purchasing Decision) of 74 .9%, while the remaining 25.1% is influenced by other factors outside of this research.

This research focuses on banking strategies in facing the new era in Indonesia, taking into account the rapid market and technological changes. This transformation is triggered by the development of financial technology (fintech) and the digital revolution, which aims to expand financial inclusion by providing easier and more flexible access for people.  To remain competitive, banks need to continue to innovate and improve services to meet higher customer expectations.  This research uses a qualitative approach with a literature review method to gain an in-depth understanding of banking strategies in the face of market and technological changes in Indonesia. Secondary data was collected from relevant scientific articles, journals and books, then analyzed descriptively and interpretatively. This analysis aims to identify common patterns, trends, and important findings related to product and service innovation strategies, as well as risk and compliance management in the banking industry in Indonesia. The results show that human resource capacity building, digital infrastructure investment, financial education and literacy, effective risk management, collaboration with regulators, adoption of the latest technology, and development of innovative products and services are crucial steps for banks in Indonesia to face dynamic market challenges. The implementation of these suggestions will help banks in Indonesia to be better prepared for change and provide the best services for customers.

The Accountant Code of Ethics is a guideline to regulate the ethics of the Indonesian public accounting profession in order to fulfil professional responsibilities. IAMI, IAI and IAPI. Based on the research of this scientific article, the author conducted research observations on Business Ethics in the Digital Age. The object of research comes from literature such as google scholar, online media, and company reports of PT Indofood Tbk. The purpose of this article is to find out violations of the ethics and code of ethics of the accounting profession at PT Indofood. Based on the case study described above related to PT Indofood, Tbk which has violated the code of ethics. Indomie products contain harmful substances that will harm consumers if they consume these products. PT Indofood Tbk. has violated the principle of honesty in business ethics by not informing its customers about the dangerous content in their products.      

The aim of this research is to determine the implementation of the financial inclusion system through digital payments as well as the role and contribution of the Finpay application in the company's wood sales operations. This type of research is descriptive research which uses two data sources, namely, primary data by collecting data by conducting direct and indirect interviews by supervisors and secondary data by using literature as a reference in the discussion. The data source for this research was obtained by data collection methods, using interview methods and documentation methods. The research results show that the existence of Finpay and TokoPerhutani can help companies to run more efficiently than having to do it by auction and cash payments. Finpay's role in the sales and transaction process in the company has had a positive and significant impact on the company's operations so that the company can rely on Finpay as a careful monitor of every transaction and sale made by customers.

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.

The development of the digital age today is developing very rapidly. One aspect that has an impact on the development of digital is micro, small, and medium-sized enterprises (UMKM) in Kelurahan Rowosari Prefecture, Tembalang, the city of Semarang. The UMKM in Kelurahan Rowosari has several products that are processed on a domestic scale; one of its products is chips, padi scrubbing, banana bread, and others. The output of the UMKM Kelurahan Rowosari is managed directly by the community that has previously been registered in the Rowosari Keluradan UMKM. The vendor's way of opening stores and receiving orders from customers, as well as the production tools used, are still simple and use the process manually. Besides, the operators are not synergistic and integrated, so the productivity rate is low and less effective. Another obstacle is the limited knowledge of UMKM enterprises in marketing and the fact that they have not applied appropriate technology and information technology to market their products. The target reach of this dedication activity is to increase output and compete with other producers by leveraging digital transformation to expand the market area through online media. Besides, the entrepreneur has the ability to conduct transactions and communicate with customers.

The development of Indonesian sharia financial institutions, especially in the field of sharia banking, has increased every year, where Indonesia is in 5th place in the world. Islamic banks strive to provide convenience for their customers through digital technology-based services, but the market share of Islamic banks is lower than conventional banks. This may be caused by the low level of understanding of sharia finance, sharia financial inclusion. This research aims to analyze whether financial literacy and financial inclusion influence people's interest in saving at Islamic banks. The research results reveal that financial inclusion and financial literacy are recognized as being able to influence people's interest in saving at Islamic banks.

Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top priorities in retail development. Based on the results of the Activity Relationship Chart (ARC) calculation at Cahaya Grosir Indah, the first facility that was prioritized because the results were the highest was the cashier with a TCR (Total Closeness Rating) score of 162, product shelves with a score of 126, warehouse with a score of 34, facility center with a value of 94, and toilets with a value of 18. Therefore, for retail it is important to place other facilities with high value results and are prioritized so that they can be close to each other and facilitate operational processes. The layout has a strategic impact in the longer term. A strategic and comfortable layout provides benefits for retailers to make it easier to organize efficient layout positions and can reduce the density of activity in retail and make it easier for customers to shop.

The aim of this research is to determine the method used by Bank Jatim Syariah Sidoarjo Branch in analyzing the suitability of iB Barokah home ownership credit (KPR) customers. By using interview techniques, a qualitative research approach was used. Based on research findings, it is known that Bank Jatim Syariah Sidoarjo Branch applies the 5C principles by paying special attention to collateral, capacity and character. The sustainability of financing is greatly influenced by these three factors. Meanwhile, in the conditional point of economy and capital, it is only a supporting factor because it is considered not to have a significant impact on the financing process

Service Quality is fulfilling customer needs by offering products and services that exceed customer expectations, so that they can satisfy customer desires. Prima Freshmart, which is the object of this research, is a retail store that plays a crucial role in meeting people's needs. The aim of this research is to evaluate the level of customer satisfaction with the services provided at Prima Freshmart. The method used is the Service Quality Method (Servqual), this method can identify the service criteria expected by customers. Research on 97 respondents at Prima Freshmart SV IPB showed valid values ​​in measuring service levels. The results of analysis using Servqual show an average gap of -0.175. The attribute that has the biggest gap is being fast in providing promo information, so there is a need to improve in providing promo information quickly to customers.

Designing the layout is an important key in ensuring company operations run efficiently in the long term. Several problems have been identified at Sejahtera Mart, especially regarding the layout of frozen food and chillers, as well as shopping baskets that are less efficient. A layout that is not optimal can make it difficult for customers to find the items they need, thereby affecting customer satisfaction. This research uses the Activity Relationship Chart (ARC) method to analyze the relationship between facilities, and Total Closeness Rating (TCR) to evaluate the benefits of a layout that suits the product material flow and the shortest material flow distance that can be achieved. The research results show that the placement of the chiller and shopping basket layout in the layout solution has changed. Based on TCR analysis, the display rack shows the highest score with a TCR of 330, followed by the cashier with a score of 217. This research aims to redesign the layout of the facilities at Sejahtera Mart to be more efficient and effective in placing products and organizing space. It is hoped that these changes will improve sales, customer experience and maximize space use.

This research explores how service quality (servicescape) at Prima Freshmart, Sekolah Vokasi IPB University, affects customer satisfaction. Researchers surveyed 100 customers to gauge their perceptions of service quality and satisfaction. The results indicate that servicescape, as a whole, positively influences customer satisfaction. Among the servicescape dimensions, attentiveness and reliability emerged as the most influential. This suggests that customers value caring and dependable attitudes from the staff at Prima Freshmart. In conclusion, servicescape is a crucial factor for Prima Freshmart to consider in boosting customer satisfaction. Management should prioritize enhancing service quality, particularly regarding staff attentiveness and reliability, to cultivate a more satisfied customer base and encourage repeat business at Prima Freshmart.

BSI is one of the banks that experienced hacking and attacks from irresponsible parties. Lockbit threatened BSI to immediately contact him to carry out negotiations regarding 1.5 TB of customer data which was threatened with being disseminated if BSI did not fulfill its request by the specified time limit. given. In the end, this happened because the given time limit had passed, there was a lockbit post showing a link connected to banking data. This case has certainly become the center of attention, because BSI is still reluctant to provide further information regarding customer data leaks and personal data protection has not been provided. This research method uses a normative legal method which refers to statutory regulations and related sources. The legal theory used is the theory of legal certainty, to see how certain banks provide responsibility for protecting customers' personal data as regulated in banking law. So researchers can also find the title in the article entitled Banking Responsibility in protecting personal data of bank customers due to hacking BSI case study