Publication Search

The purchase decision is the root of the achievement of a sale which on the purchase decision has an impact on turnover and sustainability of each organization. The purchase decision is one of the form of consumer behavior in using a product. In using a product to make a buying decision, consumers will go through a process that is a description of consumer behavior analyze various options to make decisions in make a purchase. The purchase target will be achieved if the attributes Purchasing drivers are met by the company, one of these attributes is: Quality of service, promotion, location.The method used in this research is a quantitative method with the number of samples set as many as 97 respondents. The analysis used includes the test validity, reliability test, classical assumption test, and multiple linear analysis test and coefficient of determination. The results of this study indicate that partially. Service quality affects satisfaction, however for the promotion variable has no positive and significant effect partially to customer satisfaction. And location has a positive and significant effect on customer satisfaction. For the simultaneous test, the quality of service, promotion and location has an effect on customer satisfaction.

Customer satisfaction is one of the factors or measures of success for any development in a business. The purpose of the study was to analyze the effect of service quality, corporate image and price perception on customer satisfaction at PT. Major Success Blessing. The population in this study are registered clients from 2021, which are 56 clients. The sampling method used in this research is saturated sample. Methods of data collection using a questionnaire. The data analysis technique used multiple linear regression analysis. The results of research on service quality, corporate image and price perception simultaneously have a significant effect on customer satisfaction at PT. Major Success Blessing. Service quality has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Company image has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Price perception has a positive and significant effect on customer satisfaction of PT. Major Success Blessing.

One of the service provided by the Hospital is by providing fast service, so give satisfaction to secoety. Service provided by the Hospital in increasing customer satisfactions whit using technology the SIMRS application. Contitution Republic of Indonesian No. 44 year 2019 about Hospital in chapter 1 paragraph 3 every Hospital must organize SIMRS application. The purpose of this study was to determine the effect of the level of knowledge and motivation of nurses on the use of the SIMRS application at RSUD Sumbawa. Population in this research were 149 respondents. The sampling technique in quantitative research with a sample of 109 respondent and the sampling technique in qualitative research with a sample of 10 respondent. The method on this research is a mix method with cross sectional and generic quality approach. The results of the study obtained a p-value 0,001 < 0,05% which means that there is an effect on level of knowledge nurses on the use of  the SIMRS application and there is an influence on the motivation of nurses in using the SIMRS application at RSUD Sumbawa.

Tingginga kebutuhan masyarakat terhadap pelayanan kesehatan disambut baik oleh swasta. Terdapat 63% Rumah sakit di Indonesia di milii oleh swasta. Di Tangerang terdapat 15 Rumah sakit swasta tipe B yang satu dengan lainnya bersaing dalam melakukan kegiatan bisnis untuk mendapatkan pelanggan baru, tetapi juga meningkatkan loyalitas pelanggan lama atau customer loyalty. Penelitian ini bertujuan untuk mengetahui customer satisfaction, customer trust, dan customer loyalty. Selain itu juga untuk mengetahui pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, pengaruh kepercayaan pelanggan terhadap loyalitas pelanggan, dan pengaruh kepuasan pelanggan dan kepercayaan pelanggan terhadap loyalitas pelanggan di rumah sakit X Gading Serpong Tangerang. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi penelitian ini adalah pasien rumah sakit X Gading Serpong Tangerang yang berjumlah 120 orang. Sedangkan jumlah sampel dalam penelitian ini adalah 90 pasien. Hasil penelitian menunjukkan bahwa customer satisfaction, customer trust, dan customer loyalty masing-masing pasien termasuk dalam kategori “Baik”. Dari hasil perhitungan korelasi diketahui bahwa secara parsial variabel customer satisfaction, customer trust berpengaruh positif dan signifikan terhadap customer loyalty pasien Rumah sakit X di Gading Serpong Tangerang. Hasil uji F menunjukkan bahwa customer satisfaction (X1) dan customer trust (X2) secara simultan berpengaruh positif dan signifikan terhadap variabel customer loyalty (Y) dengan nilai F hitung (46,673) > F tabel  (3,10).

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pelanggan terhadap kualitas pelayanan pada Gandrial Coffee Shop di Kecamatan Makale Kabupaten Tana Toraja. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Teknik pengumpulan data yang digunakan yaitu dengan penelitian kepustakaan dan penelitian lapangan melalui prosedur pengumpulan data yaitu observasi, wawancara, kuesioner dan dokumentasi. Teknik analisis data yang digunakan yaitu menggunakan rumus CSI dil lengkapi dengan tabel customer satisfaction index (CSI). Hasil dari penelitian ini yaitu 82% menunjukkan bahwa tingkat kepuasan pelanggan terhadap kualitas pelayanan pada Gandrial Coffee Shop di Kecamatan Makale Kabupaten Tana Toraja berada pada kategori sangat puas.

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%

The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.

Performance Management is a procedure related to how to guide and develop the quality of employees at work. Where, the work of employees becomes a benchmark for the company’s budgeting system. By optimizing performance, good performance management is needed to realize the company’s goals. The research subject is Cafe Uncle Jack, has been operating for 5 years (2017) as a culinary business and consists of Mrs. Lina as Leader, Mrs. Lini as Manager, Barista, Cashier, Waitress, and Cooker. The purpose of this study is to evaluate the management of human resources at Cafe Uncle Jack including several series of activities provided by the new employment. In a series of activities that occur in Uncle Jack’s Cafe, a qualitative descriptive method will be formulated in the form of interviews related to performance management. Based on the results of the interview, Cafe Uncle Jack gives full attention ti it’s employees so that the quality of performance and customer satisfaction can be guaranteed.

The very rapid development of technology, information, and communication in the current era of globalization is very helpful and facilitates the work of the world community, one of which is currently popular is the internet. This study aims to determine the contribution of service quality and product quality to Indihome customer satisfaction in the city of Padang. The methodology of this research is quantitative research. The sample in this study was 100 customers who were taken by the purposive sampling method. The analytical method used is multiple linear regression analysis. The results showed that simultaneously service quality and product quality had a positive and significant effect on Indihome customer satisfaction in the city of Padang. While partially the service quality variable has no significant effect on Indihome customer satisfaction in the city of Padang, and the product quality variable has a positive and significant effect on Indihome customer satisfaction in the city of Padang. Product quality is the most dominant variable affecting customer satisfaction.

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.

Outdoor Digital Printing Machine is a printing machine or digital printing machine whose printouts are intended for outdoors and are weather-resistant, both hot, sunlight and rain. Outdoor machines use a special type of ink, namely solvent ink. The principle of the outdoor machine itself is to print the design results that were previously in the computer. To drive an outdoor machine requires expertise and understanding in its use and there is a mode of acceleration of the printing process on an outdoor machine whose acceleration of the printing process is not yet known, where the acceleration of the printing process can affect consumer satisfaction. This study aims to 1) Knowing about Digital Print Tools as well as. 2) Knowing the use of Outdoor Digital Printing Machines. 3) Knowing the print speed of the outdoor machine. 4) Knowing the percentage of customer satisfaction. The research method used is the R&D method. By using the R&D method, the results obtained to determine the speed of the outdoor engine on the printhead motor with LOW mode have a speed of 124 m/s, MIDELL mode has a speed of 161 m/s, while HIIGH mode has a speed of 241 m/s. s. The results obtained to determine consumer satisfaction with the speed of the print rate through the time of using the machine using the Guttman scale, namely the overall process time of the outdoor digital printing printing machine on customer satisfaction has a conformity, which is indicated by the percentage of answers "Yes" an average of 75%.

Hotel is one of commercial accommodation, it’s provide services rooms, foods and beverages for need customers. The competitors is one of hotel owner can be see any other plus facilities to provide customer. The hotel wants to give added value is difference product and service to customer. It’s to do owner hotel because reality that customer not satisfaction product and service, than customer look for other hotel to be customer satisfaction. JW Marriott hotel Surabaya is one five star hotel to give product and quality service excellence to customer. The price is to give JW Marriot hotel Surabaya suitable product and service customer. JW Marriott hotel Surabaya to give special rate promotion and member facilities to customer and repeater guest hotel too. JW Marriott hotel have strategic location because there are centre of city to business, shopping centre, office centre and transportation. The expected outcome of this research is the known of the factors variable product, service, price, and location that affect customer satisfaction on JW Marriot hotel is simultan and parcial.

Performance management in question is with the aim of increasing the strategic focus and effectiveness of the company in ensuring continuous improvement of individual and team performance. The most popular approach is to use the BSC (Balanced Scorecard). Cafe Red&Blue wants to grow and maintain its business. Therefore, in this study we want to design an instrument for measuring performance at Red&Blue cafes using the BSC. The initial stage in designing the instrument is to conduct internal and external analysis to determine the position of the business in the industry and the strategy that must be used. The SWOT approach is used in the analysis of the internal and external environment. From the SWOT analysis, it can be seen that the Red&Blue cafe is in quadrant I position. The strategy that must be applied is an offensive and defensive strategy as a complement. This strategy requires Red&Blue to improve its marketing strategy in order to bring even greater opportunities to the business. The next stage is through the formulation of strategic objectives, the objectives of which are designed; increase profits, increase customer loyalty, improve relationships with new customers, develop quality products with innovation, develop good and quality services, improve employee job satisfaction, increase employee skills, and knowledge employee knowledge. The eight strategic objectives are translated into 2 key financial performance indicator (KPI) perspectives, 3 internal business process KPIs, 4 customer KPI perspectives, and 5 KPI growth and learning perspectives, with targets for each KPI set based on discussions with Red&Blue cafe owners.

Banking is a service industry that is very important in advancing the economy of a country. The purpose of this study is to determine whether there is an effect of variable customer value, satisfaction and relational marketing on customer loyalty Priority Bank XYZ Main Branch Office Surabaya Cendana. The data used in this study is primary data obtained by distributing questionnaires, using multiple linear regression analysis techniques. There is an influence between the independent variable and the dependent variable, as evidenced by a significant value of 6,328.10-26 <0.05. Partially, the customer value variable (X1) has a positive and significant effect on customer loyalty, the customer satisfaction variable (X2) has a positive and significant effect on customer loyalty and the relationship marketing variable (X3) has a positive and significant effect on customer loyalty. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth.

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count  was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count  was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count  was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

The purpose of this research is to compare customer satisfaction with package delivery services at JNE and J&T Makale City in Tana Toraja Regency. This research utilizes a descriptive quantitative research method. A questionnaire was issued to consumers of JNE and J&T as part of the data collection technique. There were a total of 1,085 participants in this research, including 300 JNE customers and 785 J&T customers. Using the Slovin formula, the researchers drew the same number of samples from the whole population in each site, up to 75 people. The Customer Satisfaction Index (CSI) was used for data analysis in order to calculate the expected level of product or service qualities based on an analysis of total customer satisfaction. The results showed that J&T consumers were more satisfied with the delivery services than JNE customers,  Therefore, the trustworthiness of the services offered by the Makale City JNT must be enhanced, J&T must increase the service quality in terms of assurances and physical evidence, as well as their responsiveness and sensitivity.

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

Implementation of digital marketing strategy, Queue Theory on customer satisfaction level at myBCA Ciputra World Surabaya. This study aims to find out digital marketing. Queue Theory to the level customer satisfaction in myBCA. The population in this study are customers or customer who transact in the myBCA area. Samples were taken as many as 100 respondents for 1 month in july 2017 with accidental tehnique. With quantitative aproach, primary data collection techques obtain from the responses of respondents. Data analysis tehcniques use are multiple regression analysis, test validity, test reliability, hypothesis testing.

In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.

Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and  descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.