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Afifah Dhiya Ulhaq; Riyanti , Rita

Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran, 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Background: Adolescents who experience nutritional deficiencies such as iron, calcium, vitamins, magnesium and folic acid can cause anemia. The prevalence rate of anemia in Indonesia in adolescents aged 15-24 years is 32%. The proportion of anemia in women is higher than in men. Honey is a medicine for all kinds of diseases, honey containsl important mineralsl that helpl in thel production ofl hemoglobin. Thenl honey helpsl increase calciuml absorption, hemoglobinl count andl treats or prevents anemial due tol nutritional lfactors. Objective: To determinel the effectl of giving honey onl an increase inl HB inl female adolescents who experience anemia. Methods: The research design was the Pre Experiment and the One Group Pretest Posttest approach, a sample of 23 young girls of class X, the sample used was total sampling. Test analysis using the Paired Simple T Test. The results of the study: The results of the Paired Simple T Test based on HB values before and after being given treatment showed a significant value of 0.000 <0.05 with an average value of an increase of 0.5 gr/dl. Conclusion: Therel is a positive effectl of givingl honey onl the increasel in HB inl female adolescents who experience anemia.

Dhita Novia Ramadhani; Sutrisno Sutrisno; Noni Setyorini

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of the variables of morale, work environment, work skills, teamwork, work climate on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees. The population in this study was 150 employees, the sample that was determined in this study was 109 employees using a saturated sample. This study uses SPSS to answer the main facts by using a list of questionnaires that have been answered by respondents. The findings of this study are that work enthusiasm has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees, the work environment has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi employees, work skills have a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni employees Purwodadi, teamwork has a positive and significant effect on the work productivity of UMKM Batik Tulis Seruni Purwodadi, the work climate has a positive and significant effect on the work productivity of UMKM employees Batik Tulis Seruni Purwodadi  

Fauzan Muflih Prakoso; Singgih Purnomo; Esti Dwi Rahmawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine whether product quality, price, and service simultaneously have a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region, whether product quality, price, and service partially have a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region. The sample in this study were consumers of Bakso & Mie Ayam Restaurants in the Kartasura Region who had made a purchase at least twice. The sampling technique used purposive sampling. The number of samples is 100 respondents. Instrument test using validity test and reliability test. The analysis technique uses multiple linear regression. For data processing, researchers used statistical software SPSS 25. The results showed that product quality, price, and service simultaneously had a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region, product quality, price, and service partially had a positive effect on customer satisfaction at Bakso & Mie Ayam Restaurants in the Kartasura Region.

Muhammad Wasito; Hendry; Ranti Eka Putri

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Ekoenzyme or Eco enzyme (EE) is the result of fermentation from organic waste in the form of vegetables or fruits, Ecoenzyme products are environmentally friendly products, easy to use, and easy to manufacture, and multi-functional, can be used to increase plant nutrients, so that the soil becomes more fertile, to clean the surrounding environment (environmental sanitation), to clean. mop the floor, clean yourself (bathing, brushing teeth, and others) and to provide air, all of which boils down to helping save our earth. Household organic waste is generated by many people every day. Therefore, one of the efforts for waste management is needed to increase the knowledge of the community in the village of Suka Damai, namely additional information and knowledge and awareness of the community group will make EE as one of the multi-functional products, which can overcome the problem of a lot of waste or organic waste, especially in households, The effort is to overcome and protect the environment, which has a good positive effect that can also be used to fertilize the soil. . The method of this activity was carried out using lecture and discussion methods, as well as hands-on practice. The results of this EE making training can help the community in managing organic waste, both fruit and vegetable waste.

Nandha Puspita; Rani Rani; Purwatiningsih Purwatiningsih

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.

Moh Rizky Ainul Yakin; Enny Aryanny

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

CV Dafista Mulia is a drinking water producer company located in Lamongan Regency. The problem that is often faced by companies is the amount of waste that occurs in the process of producing bottled drinking water. The most critical percentage of waste in the bottled water production process (AMDK) is waste overproduction with a weighting percentage of 25.4%; waste defet with a weighting percentage of 16.2%; waste inventory with a weighting percentage of 14.9%; waste unnecessary motion with a weighting percentage of 14.1%; waste transportation with a weighting percentage of 11.7%; waste waiting with a weighting percentage of 9%; and waste excess processing with a weighting percentage of 8.7%. The initial activity time before the repair was 466 minutes (7 Hours 46 Minutes) and after the repair was reduced to 416 minutes (6 Hours 51 Minutes). Based on the Failure Mode and Effect Analysis (FMEA), it is known that the root cause of the problem with the highest waste is Overproduction, namely production planning that is not quite right with a Risk Priority Number (RPN) score of 396. Recommendations for improvements that can be proposed are to carry out production planning using data - historical data that exists and is adjusted to balance the purchasing of raw materials with orders from consumers so that the results of the Overproduction can become a safety stock so that the Overproduction can function in the next consumer order.

Ratu Noorita Achmad; Danial Danial; Muh. Rizal Halim; Ulfa Rabiyah

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study investigates the relationship between employee performance, training, and human resource development at PT. Perkebunan Nusantara XIV in Makassar City. The study reveals findings with major significance for organizational improvement through meticulous data analysis and statistical evaluation. The research conclusively shows a link between employee performance and training. Statistics highlight the crucial influence that training plays in improving employee skills and work effectiveness. These findings support the constancy of this correlation by being in line with earlier studies. It advances our knowledge of organizational behavior and performance dynamics by clarifying the relationship between training and employee performance. The study's findings are insightful for businesses looking to maximize staff productivity through strategic training and human resource development programs. It acts as a manual for businesses hoping to use training to boost productivity and encourage staff development.

Prita Filadelfia; Dedi Joko Purnomo

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Prita Filadelfia. C13.2019.00239. 2023. The Role of a Chef de Partie in Supporting Operations in the Pastry Department of Novotel Hotel Semarang. Bachelor of Applied Science in Hospitality Management, Faculty of Cultural Studies, Dian Nuswantoro University.This final project aims to explain the role of a Chef de Partie, especially how the Pastry Department supports the operations. A Chef de Partie has the duty and responsibilities to manage the team. Lack of supervision from a leader makes an operation not run well, so guest complaints can occur. This research used qualitative descriptive methodology for data collection. The data was collected with interviews, observations, and documentation to obtain accurate data regarding the role of a Chef de Partie in the operations of the pastry section. The research results obtained by researchers are that a Chef de Partie has a very important role in leading his team so as to minimize a problem and be able to overcome problems at the internal and external levels, but if the duties and responsibilities are not carried out properly then it can lead to unsatisfactory product results and guest complaints. The role of a Chef de Partie is very influential in the operations of the pastry section in order to improve the image of a hotel and guest satisfaction.

Tri Septiana Wati; Hartono Hartono; Tatas Ridho Nugroho; M. Bahril Ilmiddaviq

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

Indonesia is one of the most densely populated countries in the world. As a country with the largest population, it means that the government must prepare jobs. Along with the increasing population and changes in the era of industrialization, Indonesia is experiencing problems, namely the depletion of jobs with an increase in the number of job seekers, most of whom are university graduates, causing unemployment. This condition certainly threatens university graduates who are in the productive age group and are focused on becoming a workforce. Preparing graduates who are adaptive and capable of opening jobs needs to be given more attention at this time. This research aims to. This study aims to understand the conditions of learning and entrepreneurial activities at Islamic University of Majapahit. The method used in this research is qualitative method. Data collection techniques used in this study were interviews, observation, and documentation. This study produced a description of the learning conditions which were divided into three discussions, namely, learning systems, learning processes, and entrepreneurial activities with found to be a lack of educational capacity to form graduates with entrepreneurial profiles. These results can be a reference for other tertiary institutions in finding solutions by mapping the problems that occur. Other contributions of this research complement previous research related to entrepreneurship.    

Yolinda Ratna Fari; Youmil Abrian; Arif Adrian

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This research is motivated by the importance of organizational citizenship behavior to increase productivity and effectiveness in an organization. High human fighting power will encourage the emergence of OCB behavior, namely someone who is able to survive in the face of difficulties while working will be able to carry out their obligations properly. However, according to the findings of this research conducted on employees of the Grand Rocky Hotel Bukittinggi, some employees with high OCB levels are still not able to do their jobs optimally. Therefore this research was conducted to find out whether adversity quotient and emotional intelligence affect organizational citizenship behavior of Grand Rocky Hotel Bukittinggi employees. The sample in this study were all 113 employees of the Grand Rocky Hotel Bukittinggi. Data analysis used in this study is multiple linear regression analysis. The results showed that there was a positive and significant adversity quotient with organizational citizenship behavior of employees. There is a positive and significant influence of emotional intelligence on organizational citizenship behavior of employees. Then adversity quotient and emotional intelligence both have a significant influence on organizational citizenship behavior of employees

Idham Ikhsan; Enas Enas; Aini Kusniawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Competence in carrying out tasks, which are needed by aligning knowledge and expertise by communicating with developments in business and digital technology. as well as Competency training that suits the needs of the company as well as outreach to employees and outreach and training. Tool selling and monitoring the digital base are already aware of and have been executed in the field both in terms of product education and sales of digital products, have been socialized and understand Telkomsel's CSP 2023-2027. The research method that will be used in this research is a qualitative research method with a descriptive approach. The design used in this study is a case study design. The results of the research are 1. HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, competency or capacity in carrying out tasks, in this case what is needed by aligning knowledge and expertise by communicating with technological developments business and digital. 2. Obstacles in HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity At PT Telkomsel Se-Priangan Timur, not all Telkomsel employees already know Digital Culture in their daily work and mastery of existing Technology by the Network Department in New Mastery 5G Technology Network employees, HR who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make Innovations that support Digital Business.3. Efforts in HR Competence in the Industri 4.0 and Digital 5.0 Transformation Era to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, Digital Culture training in daily work and mastery of existing Technology by the Network Department in Mastering New Technology 5G Network employees, trained HR those who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make innovations that support Digital Business.

Evi Novita Sari; Hartono Hartono; M. Syamsul Hidayat

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Idam Wahyudi; Enas Enas; Iwan Setiawan

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is focused on the Application of Just In Time in Increasing Production Effectiveness and Efficiency (A Study at PT Albasi Priangan Lestari, Banjar City). The problems encountered in this study include: 1]. How is the application of just in time in increasing the effectiveness and efficiency of production at PT Albasi Priangan Lestari?; 2]. What are the obstacles encountered in implementing just in time at PT Albasi Priangan Lestari?; 3]. What are the solutions to overcome obstacles in implementing just in time at PT Albasi Priangan Lestari?; The purpose of this study: 1]. To find out the application of just in time at PT Albasi Priangan Lestari; 2]. To find out what obstacles are faced in implementing just in time at PT Albasi Priangan Lestari; 3]. To find out how the solution to overcome obstacles in implementing just in time at PT Albasi Priangan Lestari. The method used in this research is descriptive qualitative research method. Meanwhile, to analyze the data obtained used descriptive analysis techniques. The results of the study show that the application of just in time in increasing production effectiveness and efficiency at PT Albasi Priangan Lestari is carried out by: close communication with suppliers. Then Closeness of Communication with Customers. Furthermore, Responsiveness in Information Change. Accuracy of Executing Schedule. As well as the ability to reduce costs. Barriers to implementing just in time to increase production effectiveness and efficiency come from supporting tools for mobilizing materials and goods such as forklifts, dump turcks and losbak, supply of electrical energy and shipping costs. The solution to overcome these obstacles is to equip supporting equipment such as handlifts. Meanwhile, to handle the supply of electricity, the company built two power substations.

Amelia Asma’ul Windasari; Nersiwad Nersiwad; Toto Heru Dwihandoko

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of price, product quality and brand image on purchasing decisions of cassava crackers at UMKM Bintang Anugrah, Mojokerto City. The type of research used is quantitative research, namely to test hypotheses and show the relationship between the variables analyzed. The data sources used in this study are primary and secondary data, in which the primary data is the result of an online questionnaire using a Likert scale, while the secondary data is obtained from analyzing books, information and sources that already exist and are related to research information. The population in this study were consumers who had bought Cassava Crackers at UMKM Bintang Anugrah. The sample in the study consisted of 85 respondents using the Hair at al formula with a sampling technique using a non-probability sampling technique with a purposive sampling method, namely a method where researchers select samples based on research knowledge about the sample to be selected. Processing of this research data includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), T and F test. The results of this study can be concluded that price has a significant and positive effect on purchasing decisions of (2.446 > 1.989), product quality has a significant and positive effect on purchasing decisions (3.020 > 1.989) and brand image has a significant and positive effect on purchasing decisions (4.223 > 1.989). And all independent variables have a significant and positive effect on purchasing decisions of (25.250 > 2.72).

Yanti Herayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The solutions for the problem of less optimal strategy implementation in BBI Sukamaju need to be found, and as the first step, efforts are needed to evaluate the chosen strategy, to review and to re-evaluate the situations (strengths, weaknesses, opportunities and business threats), and also to update the formulated strategy so that it suits the developments of the external environment in order to support the efforts of function development of Balai Benih Ikan (BBI) on Dinas Peternakan dan Perikanan Kabupaten Ciamis at Supplying of Quality Fish Seeds in Ciamis Regency. This study explains the steps for choosing the right strategy based on the Routweer concept approach by comparing the performance of the strategy before the new strategy is introduced, which is the development strategy or known by the name Restructurisation. By using a semi-structured interview method, SWOT analysis and QSPM, there will be found an effective strategy that can help achieve the organization’s objectives effectively and efficiently to support the vision, mission and the goals of regional development. From this research, based on QSPM calculation results, it can be concluded that the strategy improves coordination with various work partners (7,8), increases the partnership with UPR to increase the seed production, increases the cooperation with universities, research institutes and other partners (6,25), and becomes a priority strategy.

Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.    

Nurhayati Nurhayati; Atika Atika

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Islamic banking which continues to grow rapidly at this time has resulted in competition in the banking industry, both between Islamic banking and conventional banking or fellow Islamic banks in obtaining their respective income. Every bank strives to create product innovations to be the best in order to increase the collection of funds originating from the public in the form of savings. The method used in this research is a qualitative method. Qualitative method is research that explains data in the form of written or spoken words from someone whose behavior is observed. PT. Bank Sumut Marelan Raya Sharia Sub-Branch Office is one of the banks that is competing to earn its income by making a Smart iB savings product which is one of the superior savings products at the bank and uses the Mudharabah Mutlaqah principle where the mudharabah contract gives full freedom to mudharib in managing capital provided by shahibul mal. Mudharib can use this capital for investment or business. This Smart iB Savings uses a ratio or profit sharing that will later be mutually agreed upon.

Eko Supriyanto; Suci Rejeki

The problem arises is STIKOM Surabaya had a will to evaluate the service quality in the AASA based on student’s perception which would be an input to improve the service quality in AASA.Based on the above problem, then this study was held in order to know the influence of service quality in AASA to student’s satisfaction. The method used in this study was multiple linear regression analysis which measures the influence of service quality in AASA section to the satisfaction of the students of Institute of Business and Informatics STIKOM Surabaya and which factors of the dimensions of service quality that need to be improved.According to Parasuraman (1995), Service quality dimensions include 5 dimensions. They are Tangible, Reliability, Responsiveness, Assurance, and Empathy. Tangible is the display or appearance of physical facilities such as; facilities, equipment and personnel appearance. Reliable is the ability to provide service promised. Responsiveness is a willingness to help customers and provide fast and precise service. According to Westbrook in Tjiptono (2014), satisfaction is an assessment of the evaluative global on the use of product or certain service which has been purchased. According to Sulistiowati (2011), The relationship between Service Quality and Customer satisfaction is every service quality improvement will improve student’s satisfaction at LP3I Manyar Surabaya.

Fauziah Nur Hutauruk

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

  The theory of production describes the relationship between the factors of production and the level of production produced. Production is the result of all economic activities carried out by the company. To run production smoothly, the company needs the fulfillment of appropriate inputs. Without these inputs, the production process cannot run efficiently. Companies try to maximize production by using available inputs. By maximizing this production, the profits also increase. The purpose of this paper is to understand the production system from an Islamic point of view. Production is also the main activity in the company's activities. If there are no production activities, the company cannot function to produce products.

Rivaldi Pranata; Rahmayati Rahmayati

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

Frozen food is food that is processed and then packaged in half-cooked packaging and when consumed must go through a re-processing process, namely by heating it in a frying pan. Frozen Food is a storage process before processing. Frozen food or processed frozen food is the result of a food preservation method which is carried out by lowering the temperature to freezing point, this aims to slow down the spoilage process and preserve the food for months depending on the type of food. Frozen food is also defined as food that is frozen with the aim of preserving the food until it is ready to be eaten. This research design uses quantitative research methods, which test certain theories by examining the relationships between variables. These variables are measured using research instruments, so that data consisting of numbers can be analyzed based on statistical procedures. This type of research uses associative research. Associative research is a temporary answer to associative problem formulations, namely those that ask about the relationship between two or more variables. In this research, we analyze the influence of price and promotion on consumer preferences at the "Nadelia Frozen" shop in Patumbak Medan. Based on data obtained in research regarding Analysis of Factors that Influence Product Purchases. The number of respondents in this study was 30 respondents, then analyzed, it was concluded as follows: Based on partial research results, the brand variable is the most dominant factor that has a positive and significant influence on purchasing frozen food products. Based on partial research results, the product variable has a positive and significant effect. on purchasing frozen food products, based on partial research results, the market competition variable has no effect on purchasing frozen food products. Based on simultaneous research results, the variables Brand, Product and Market Competition have a positive and significant effect on purchasing frozen food products. Based on the conclusions, suggestions that can be put forward in increasing purchases of frozen food products in Patumbak Medan are: Considering that brands and products have a positive and significant influence on purchases of frozen food products in Patumbak Medan, it is best to maintain and improve product quality and maintain the good name of the brand. It is hoped that the company will make strategies for building brand images, products so they can compete in the market. The results of this research can be used to develop management knowledge in the future to be better at marketing products with known brands, so they can compete in market competition.