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This study aims to determine the meaning of visual communication da'wah messages contained in uploads of the Instagram account @qomikin in terms of Charles Sanders Peirce's semiotic analysis in which there are 3 illustrative images of each of the main messages of da'wah namely faith, sharia, and morality so that the total images studied totaling 9 illustrative images. The type and research approach used is a qualitative method with a semiotic analysis approach. The data analysis technique used is Charles Sanders' semiotic analysis. The systematics of analyzing illustrative images includes the selection of illustrative images and then used as signs, then the signs found are then used as objects, and finally the objects that have been found in the illustrative images are interpreted and conclusions are drawn about the meaning of the da'wah messages. Aqidah includes the problem of monotheism which doubts Allah SWT as the provider of sustenance for His servants, thinks too much about worldly problems so that they forget to remember death, and finally, humans are sinners and Allah SWT's forgiveness is so wide for His servants who want to repent. Then the sharia-themed da'wah messages include riya issues or showing off good deeds to others through social media, always being tabayyun towards all news or information received, and finally, gentleness is a measure of the quality of a human being. Then lastly, the moral-themed da'wah message includes the problem of a person whose prayers want to be answered immediately but his obligations to God are not carried out optimally, humans as creatures who like to complain but are in a hurry and are even reluctant to pray, and lastly, the luck of humans who do tahajud and the virtues or benefits derived from the midnight prayer. The illustration images and subheadlines used by the Instagram account @qomikin are interrelated and very relevant to the da'wah message conveyed by the da'wah account owner.

Bintan Regency has abundant marine and fishery potential because most of it’s territory is the ocean. Micro enterprises with the type of marine fisheries are in third place after culinary and retail in this district. However, there are still some problems in developing marine and fisheries potential based micro enterprises in Binan Regency, including the lack of digital marketing implementation for micro business actors. This study aims to find out how DKUPP is strategy is in developing marine and fisheries potential based micro enterprises in Bintan Regency. This study used a qualitative approach with a descriptive research type. Data collection techniques used were observation, interviews, and documentation. Research results (1) On the indicators of creating a good business climate, DKUPP Bintan Regency has implemented several practices or programs in order to develop micro enterprises, especially those based on marine and fisheries potential in Bintan Regency. (2) In producing integrated information, DKUPP Bintan Regency disseminated all information to micro enterpreneurs in Bintan Regency through Whatsapp Gropus, Instagram social media, radio broadcast and writing to the sub district. (3) In the establishment of a consultation center, DKUPP Bintan Regency has and Integrated Business Service Center (PLUT) but can’t run optimally because human resources are still inadequate and the PLUT building is still far from the reach of micro enterpreneurs in Bintan Regency. (4) In creating a join marketing system, DKUPP Bintan Regency has carried out several methods, including by holding bazaars, promoting micro business products via Whatsapp and implementing a new policy plans related to e-catalogue and reinforcement. (5) On the indicators of creating research and development institutions, Bintan Regency does not yet have a research center specifically designated for business actors in Bintan Regency. The conclusion of the research is that the strategy implemented by DKUPP Bintan Regency has not run optimally because there are still several obstacles in the development process.

Parengan Village is one of the leading villages located in Maduran District, Lamongan Regency. Parengan village has a lot of good potential. There are 16 MSMEs that are the source of life for the people of Parengan Village with various types of businesses consisting of woven crafts, woven sarongs, handicrafts, cosmetic businesses, food businesses, livestock businesses, agriculture to service providers. This service involved 16 MSME partners who were in Parengan Village. The problem faced by MSME partners in Parengan Village is a lack of understanding of digital literacy, so that in running their business most of them still use conventional methods. To help solve the problems faced by MSME partners, socialization was carried out regarding digital literacy and assistance in implementing digital MSMEs. The stages carried out in this service consist of 4 stages, starting from the coordination stage, the socialization stage, the mentoring stage and the evaluation stage. The results of the socialization activities that have been carried out show that knowledge and insight regarding digital literacy has increased, this is supported by a desire to learn from MSME partners in digitizing their businesses. Then from the mentoring activities that have been carried out, it shows that MSME partners have started to be able to implement their business promotions through social media such as Instagram, Facebook and WA Business as well as make sales through e-commerce sites such as Shopee, Tokopedia or Lazada

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

One of the digital media frequently used by business practitioners for promotion is Instagram. Instagram is utilized as a promotional medium due to its more appealing interface compared to Facebook or Twitter. Instagram is an application for capturing, editing, and sharing photos within the Instagram user community. The research was conducted using a descriptive quantitative approach. Research data was collected through a questionnaire distributed randomly to 99 respondents who were followers of the "Fanaya Catering" social media account. The research results indicate that the use of social media has a positive impact on increasing the sales revenue of catering products.

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.

This study aims to investigate the social media management in the information publication carried out by the Instagram account @semaras_sia. It employs a qualitative descriptive methodology with data collection techniques such as observation, interviews, and documentation. The findings reveal four stages in social media management: (1) In the Share stage, the subjects engage in three crucial aspects, namely participation, connection, and trust-building. (2) In the Optimize stage, the subjects are not adequately involved in authentic communication. (3) In the Manage stage, the subjects conduct media monitoring, real-time interaction, and respond promptly. (4) In the Engage stage, influencers or communities are not consistently involved in the information publication. The social media management by the subjects does not align with The Circular Model of SOME, resulting in suboptimal performance in information publication through social media channels.  

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Many resources around the yard of the house are used by the people of Karangan Village to make MSME products, one of which is Mrs. Samilah who produces banana chips. The purpose of this community service is to empower MSME actors by creating work programs, mentoring activities and branding training, as well as social media marketing to increase brand awareness of MSME products "Dua Putra Putri" Banana Chips. The data collection method used is observation, interview, and discussion method while the data analysis method uses an inductive approach because this research is qualitative. The result of this service activity is that Mrs. Samilah as an MSME actor has gained knowledge related to branding strategies and social media marketing. Brand awareness of "Dua Putra Putri" Banana Chips products has also begun to increase, because social media marketing has been successfully carried out through Instagram and Facebook.

Kemajuan teknologi informasi  pada era globalisasi cenderung membentuk perubahan perilaku konsumen untuk memenuhi minat dan kebutuhannya. Kemajuan teknologi berdampak pada perubahan metode penjualan konvensional perlahan menjadi penjualan secara online dengan memanfaatkan jejaring internet dan media sosial. Penggunaan media sosial bagi masyarakat indonesia sangat beragam salah satunya ialah sebagai wadah promosi dan penjualan produk. Instagram merupakan media sosial yang berfokus pada visual sehingga cocok digunakan sebagai platform promosi dan penjualan produk UMKM, sebagai platform promosi dan penjualan yang tergolong mudah dan efisien. Hal ini dikarenakan, konsumen dapat melihat secara visual bentuk dari produk yang dijual sehingga mampu meningkatkan kepercayaan konsumen dalam membeli. Namun, pada UMKM Omah Dayang penggunaan Instagram sebagai wadah promosi dan penjualan masih belum dimanfaatkan dengan baik. Adanya keterbatasan pengetahuan dan pemahaman dalam menggunakan Instagram menjadi hambatan UMKM tersebut. Oleh karena itu, dengan kegiatan Pengabdian kepada Masyarakat akan membantu meningkatkan pengetahuan dan pemahaman Instagram sebagai wadah promosi dan penjualan produk UMKM sehingga dapat meningkatkan penjualan produknya. Kemudian, dari kegiatan sosialisasi dan pendampingan berupa pelaku UMKM mengenal dan mulai menggunakan sosial media sebagai wadah promosi dan penjualan produk. Dari hasil kegiatan mulai menghasilkan beberapa peningkatan seperti akun sosial media yang mulai dikenal dan meningkatnya kemampuan pemilik dalam mempromosikan produknya.

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Digital marketing is an important part of promoting a business owned by an individual or an organization. Marketing is essential for startups to stay competitive and sustain their products on the market. For people who are computer novices, this is a challenge. One of them is the proprietor of Keripik Orang Kekinian, a chips company in Bekasi, Indonesia, which has limited sales capabilities for its product. Researchers help firms choose the best social media channels for promoting their products in order to overcome these difficulties. The methods involved are Simple Additive Weighting (SAW) and Analytical Hierarchy Processing (AHP). The results show that Instagram is the best social media platform for advertising products. The result obtained are expected to help business owners increase sales.

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this reason, it is necessary to provide training on the importance of implementing digital marketing so that the marketing system can be better so that it can expand the scope of its business targets and can support even better sales activities. The purpose of this research is to apply digital marketing to improve the marketing strategy of Cendol Sueger SMEs. Some of the digital e-commerce and social media used are grab, website, and Instagram accounts. The results of the study show that Cendol Seger MSMEs now understand and are able to create accounts, manage and utilize social media to expand their marketing reach online so that they can improve marketing strategies and sales results for Cendol Sueger MSMEs.

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promotional media. However, most MSMEs actors in the Kedung Baruk sub-district have not been able to make full use of Instagram even though they already have it. So the purpose of holding this training and mentoring is so that MSMEs understand the importance of digital marketing, and optimizing Instagram as a promotional medium. The method used goes through several stages such as providing digital marketing training, providing assistance, and conducting evaluations. The results obtained from the activities that have been carried out are that UMKM actors realize how important digital marketing is, especially on the Instagram platform and Pempek D&G have been able to optimize Instagram as a promotional medium independently.

Pemasaran produk melalui sosial media dan e-commerce menjadi salah satu cara yang paling efektif untuk memperluas jangkauan pasar di zaman digital ini. Faktanya, di era teknologi yang semakin canggih ini membuka kesempatan besar bagi para pelaku Usaha Mikro, Kecil dan Menengah (UMKM) untuk bisa memasarkan produknya hingga ke luar kota, hingga ke luar negeri. Namun, ada banyak UMKM yang belum mengerti bagaimana cara menggunakan sosial media dan e-commerce untuk meningkatkan penjualan mereka. Hal ini terjadi pada beberapa UMKM yang berada di RW XI Semolowaru Indah II, dimana mereka memiliki produk yang berkualitas namun tidak mengerti bagaimana cara yang modern untuk memasarkan produk-produk tersebut. Dengan melihat kasus ini, maka penulis mengadakan pelatihan dan pendampingan digital marketing untuk para UMKM di RW XW Semolowaru Indah II. Metode ini dilakukan dengan dua cara yaitu : 1) Pelatihan digital marketing dengan mendatangkan narasumber. 2) Pendampingan door to door digital marketing. Hasil dari pelatihan dan pendampingan ini adalah para pelaku UMKM sudah memiliki instagram pribadi, dan juga beberapa mau untuk mendaftar ke e-commerce, dan mereka juga sudah mengerti tentang bagaimana untuk memasarkan produk melalui sosial media tersebut.  

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.