Selection of Digital Media in Marketing of Chips Products in Bekasi

Nunu Kustian ; Nunu Kustian ; Nunu Kustian ; Nunu Kustian ; Syamsiah ; Siti Julaeha

Jurnal Elektronika dan Komputer 📅 2023 Vol 16, No 1 🔗 DOI: 10.51903/elkom.v16i1.986

Abstract

Digital marketing is an important part of promoting a business owned by an individual or an organization. Marketing is essential for startups to stay competitive and sustain their products on the market. For people who are computer novices, this is a challenge. One of them is the proprietor of Keripik Orang Kekinian, a chips company in Bekasi, Indonesia, which has limited sales capabilities for its product. Researchers help firms choose the best social media channels for promoting their products in order to overcome these difficulties. The methods involved are Simple Additive Weighting (SAW) and Analytical Hierarchy Processing (AHP). The results show that Instagram is the best social media platform for advertising products. The result obtained are expected to help business owners increase sales.

Keywords

Digital Marketing; Decision Support System; Simple Additive Weighting; Analytical Hierarchy Process; Pemasaran Digital; Sistem Pendukung Keputusan; Simple Additive Weighting; Analytical Hierarchy Process

How to Cite

Nunu Kustian, et al. (2023). Selection of Digital Media in Marketing of Chips Products in Bekasi. Jurnal Elektronika dan Komputer, 16(1). https://doi.org/10.51903/elkom.v16i1.986

Nunu Kustian, Nunu Kustian; Nunu Kustian, Nunu Kustian; Syamsiah; Siti Julaeha, "Selection of Digital Media in Marketing of Chips Products in Bekasi," Jurnal Elektronika dan Komputer, vol. 16, no. 1, 2023.

Nunu Kustian, Nunu Kustian; Nunu Kustian, Nunu Kustian; Syamsiah; Siti Julaeha. "Selection of Digital Media in Marketing of Chips Products in Bekasi." Jurnal Elektronika dan Komputer, vol. 16, no. 1, 2023.

Nunu Kustian, et al. (2023) 'Selection of Digital Media in Marketing of Chips Products in Bekasi', Jurnal Elektronika dan Komputer, 16(1). doi: 10.51903/elkom.v16i1.986.

Nunu Kustian, Nunu Kustian; Nunu Kustian, Nunu Kustian; Syamsiah; Siti Julaeha. Selection of Digital Media in Marketing of Chips Products in Bekasi. Jurnal Elektronika dan Komputer. 2023;16(1).

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