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Kebakaran masih menjadi masalah serius dengan dampak besar, baik secara materi maupun korban jiwa. Deteksi yang lambat dan alarm konvensional yang tidak responsif menjadi penyebab utama tingginya tingkat kerusakan. Penelitian ini mengusulkan sistem deteksi kebakaran berbasis Internet of Things (IoT) yang mengintegrasikan multi-sensor dengan platform IFTTT (If This, Then That). Sistem ini menggabungkan sensor asap (MQ5, MQ9), suhu (DHT22), dan api, dengan NodeMCU ESP8266 sebagai pusat kendali, serta mengirim notifikasi real-time melalui WhatsApp. Tujuannya adalah meningkatkan akurasi deteksi dan mengurangi alarm palsu. Pengujian dilakukan dengan membandingkan sistem konvensional dan sistem IoT pada berbagai skenario kebakaran. Hasil menunjukkan bahwa sistem IoT memiliki keunggulan dalam kecepatan notifikasi (kurang dari 10 detik) dan kemampuan menyampaikan lokasi secara akurat. Meskipun memerlukan biaya awal lebih tinggi, efektivitas sistem ini dalam meningkatkan respons darurat menjadikannya solusi yang layak. Sistem ini cocok diterapkan di rumah, kantor, maupun fasilitas industri, serta memiliki potensi besar dalam pengembangan sistem keselamatan kebakaran yang lebih adaptif dan efisien di masa depan

MSMEs play a crucial role in the economy, yet many still struggle to adopt technology. This engagement aims to support the development of Toko Kue Aminah through digital marketing and product innovation. The activities were conducted through observation, interviews, and documentation during May 2025 in Oimbo Village. The results show that strategies such as utilizing Facebook and WhatsApp Business, adding product variations, and improving packaging and logo successfully enhanced the appeal and reach of the business. Furthermore, partnerships with local coffee shops have started to form, expanding product distribution. The synergy between digital marketing and product innovation has proven essential in boosting the business's competitiveness

 This study aims to analyze the social media-based marketing strategies implemented by MSME Bakery in developing its business. The study employed a qualitative case study method using observation, in-depth interviews, and documentation. The results indicate that consistent use of WhatsApp and Facebook has positively impacted sales, market reach, and customer loyalty. However, challenges such as limited digital skills and time management for content creation still exist. These findings suggest that social media is an effective marketing tool for MSMEs when supported by proper content strategies and digital literacy.    

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.

The use of AI by students is increasingly widespread and changing the way they learn and interact with course materials. This community service aims to provide socialization and education to UKM futsal students while promoting student rights, increasing student understanding of meta AI technology in education, as well as its potential positive and negative effects, and recognizing the importance of using certain meta AI technologies. Meta provides generative AI technology that drives the experience of using AI available through WhatsApp. Meta AI results will certainly be produced by AI as a form of response to users. The activity is carried out through socialization with discussion and lecture methods as well as questions and answers. The delivery material is in the form of slides that are displayed during the activity and sent to participants. This activity also includes assessing the level of participant understanding of meta AI technology.

The hybrid work era, which combines remote work with face-to-face work, has brought about new challenges and opportunities in business communication, particularly in the negotiation process. This study aims to analyze the role of digital communication media in supporting the effectiveness of business negotiations. Using a descriptive qualitative approach, data was collected through in-depth interviews with several professionals from various industrial sectors who are active in online negotiation activities. The results indicate that digital communication media such as Zoom, Microsoft Teams, and WhatsApp play a crucial role in enhancing time efficiency, flexibility, and the speed of information exchange. However, limitations in nonverbal expression and the risk of miscommunication remain significant challenges. This study suggests adopting adaptive digital communication strategies, including virtual communication training and the use of a combination of synchronous and asynchronous media to achieve optimal negotiation outcomes.

This research aims to describe the use of WhatsApp social media as a means of population administration services at the Tebel Village Hall, Bareng District. The problem raised in this research is the process of using WhatsApp in services and how the public responds to this service. This research uses a qualitative descriptive approach with data collection techniques in the form of in-depth interviews and observations of officers and service users. The research results show that using WhatsApp helps speed up communication, makes sending required documents easier, and provides more practical access to information for village communities. Village officials are also able to provide more responsive service assistance. However, several obstacles were also found, such as limited number of officers and technical problems with the system. The results show that digital media such as WhatsApp can help make public services more accessible, especially in rural areas. This study found that WhatsApp was well received by the public and helped administration.

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

This study aims to analyze the digital marketing strategies implemented by clothing stores in the Telang area from a sharia economic perspective. In the digital era, business actors are required to adapt to technology, including in terms of promotion and marketing. The approach used in this study is descriptive qualitative, with data collection through observation, interviews, and documentation. The results of the study show that most business actors have utilized social media such as WhatsApp, Instagram, and Facebook Marketplace to market their products. The strategies implemented are mostly in line with the principles of sharia economics such as honesty (ṣidq), openness (tabligh), and amanah. However, some practices that are not in accordance with sharia are still found, such as the use of photos that do not match the original product (gharar) and excessive promotion (tadlis). The main inhibiting factors in the implementation of sharia digital strategies are limited digital literacy and infrastructure. Therefore, ongoing assistance and training in sharia-based digital marketing are needed to improve understanding and business practices in accordance with Islamic values.

The COVID-19 pandemic triggered a major transformation in the education system, bringing both opportunities and challenges due to the unfamiliar nature of remote learning. This study aims to explore how online English instruction has been implemented in public senior high schools across Bali, particularly by examining its strengths, limitations, potential benefits, and inherent risks. Employing a qualitative research design, the study involved four English teachers from four different public high schools. Data collection methods included literature analysis, in-depth interviews, and classroom observations.. The study found that online English instruction was shaped by the English for Specific Purposes (ESP) approach, with a particular emphasis on content relevant to the tourism and hospitality sectors. A variety of platforms—such as Zoom, WhatsApp, and other digital tools—were employed to deliver instruction. One of the key advantages identified was the flexibility in time and location, which allowed both students and teachers to access learning materials anytime and anywhere. Furthermore, the availability of diverse digital tools enabled teachers to creatively adapt their teaching strategies. Nonetheless, the implementation also encountered significant barriers, including inconsistent internet access and a lack of adequate digital infrastructure. The study also highlighted opportunities arising from increasing student digital literacy and the expanding use of online learning platforms, which fostered more interactive and engaging learning environments. However, several challenges remained, including low awareness among parents and varying levels of digital competence among educators, which affected the overall effectiveness of the program. The findings underscore the urgent need for sustained teacher training and institutional

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.

One form of enterprise that represents the potential of villages and receives government support is Micro, Small, and Medium Enterprises (MSMEs). However, limitations in marketing have led to the underrepresentation of local products. This highlights the importance of community service programs. The aim of this program is to enhance the marketing of UMKM products through the utilization of the Shopee marketplace and WhatsApp Business social media. The community service methods used include socialization, training, and direct assistance to UMKM actors in the target area. Shopee is utilized as an online marketplace, while WhatsApp Business serves as a medium for product advertising. This activity aims to provide understanding of the importance of digital marketing, as well as practical skills in creating and managing accounts on Shopee and WhatsApp Business. The results of this program indicate an increase in participants' understanding and ability to use both platforms. The conclusion of this research states that the effective utilization of Shopee and WhatsApp Business can assist UMKM actors in enhancing their marketing and sales, which in turn can drive local economic growth.

Social media has proven to be an effective tool for health promotion, particularly in rapidly and widely disseminating information and encouraging behavioral changes. This study is a literature review aiming to evaluate the role of social media in digital-based health promotion interventions over the past five years (2019–2024). Articles were collected from Google Scholar, PubMed, and Garuda databases, focusing on interventions conducted in Indonesia or those with global relevance. The review of nine articles revealed that platforms like Instagram, WhatsApp, and Facebook are effective in improving health knowledge and behaviors, especially among adolescents and mothers. Strategies involving visual and interactive content, along with collaborations with digital influencers, significantly increased audience engagement. However, key challenges identified include low digital literacy, the spread of invalid information, and a lack of standardized evaluation for intervention effectiveness. This study recommends enhancing healthcare professionals' capacity in utilizing social media and strengthening public digital literacy to support sustainable health promotion efforts.

The use of social media in Arabic language learning is becoming increasingly significant in today's digital age. Social media has become an integral part of students' and teachers' daily lives, opening up great opportunities to create more interactive, collaborative and engaging learning experiences. WhatsApp, Instagram, Facebook, YouTube and TikTok can increase students' motivation to learn, make materials more accessible, and improve students' Arabic language skills. This study aims to identify the opportunities and challenges of using social media in Arabic language learning using library research method. The results show that social media is often utilized by teachers and students to improve communication, facilitate the distribution of teaching materials, and enrich the Arabic learning experience. The use of social media has also been shown to increase student motivation to learn through active engagement in discussion and collaboration. However, there are some challenges such as unequal access to technology, high potential for distraction, limited internet quota and network problems and digital security risks. The use of social media can be an effective tool in Arabic language learning if integrated with appropriate teaching strategies and accompanied by digital literacy training for teachers and students, as well as the development of creative and safe educational content. This study recommends the development of policies and guidelines for the use of social media in schools and universities, so that the potential of social media in supporting Arabic language learning can be optimally utilized. 

This study aims (1) to find out the process of communication with children through Whatsapp among career women in Surabaya; (2) To find out the meaning of communication with children through the media by career women; (3) To find out why career women in Surabaya choose Whatsapp as their communication medium. The research method used is descriptive qualitative with data collection using interview and observation techniques. Data analysis in this study emphasizes the use of Whatsapp among career women which has positive and negative impacts. The results of the study show that the use of Whatsapp is a solution to communication problems for career women who have limitations in taking care of their children while working. Whatsapp can provide convenience and smooth communication in their daily lives when they are far apart.

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

The problem of this research is how the implementation of the management control system in TOSERBA MMTC and what strategies are carried out to improve competitiveness in TOSERBA MMTC. The purpose of this study is to determine how the implementation of the management control system in TOSERBA MMTC and to determine what strategies are carried out to improve competitiveness in TOSERBA MMTC. This research method uses a qualitative approach. The data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study TOSERBA MMTC has implemented a structured management control system at three levels: strategic, operational, and financial. Strategic involves quarterly planning based on historical data; operational combines computerized information systems and a collaborative work culture; while finance applies tiered authorization and bottom-up budgeting, which has successfully reduced budget deviations by 22%. To improve competitiveness, MMTC carries a hyperlocal strategy by selling 45% local products, digital transformation such as WhatsApp Business and dynamic discount systems, and marketing through local social media and digital loyalty programs, which have proven effective in increasing sales and customer retention.

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.

This research examines the role of social media as a means of internal communication within student organizations at UIN Sultan Maulana Hasanuddin Banten. Using a case study approach, the research explores how platforms such as WhatsApp, Instagram, and Facebook are utilized for activity coordination, information dissemination, and strengthening relationships among members. The results indicate that social media provides advantages in terms of speed, accessibility, and interactivity of communication, as well as facilitating the storage of important organizational information. However, challenges exist in the form of information overload, communication ethics issues, digital access disparities, and declining quality of face-to-face interactions. The research also identifies effective strategies for managing internal communication through social media, including the development of communication guidelines, member training, appropriate platform selection, communication scheduling, continuous evaluation, and integration with offline communication methods. The research findings contribute to the development of adaptive organizational communication models in the digital era for student organizations.