Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery

Ratna Sari Dewi ; Dea Ananda ; Devia Pratiwi ; Novi Aulia Safina ; Vira Septria
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirau... 📅 2025 Vol 3, No 3 🔗 DOI: 10.61132/maeswara.v3i3.1801
Abstract
This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.
Keywords
Islamic Values; Marketing Management; MSMEs; Ornamental Plant Cultivation; Sustainability
How to Cite

Ratna Sari Dewi, et al. (2025). Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 3(3). https://doi.org/10.61132/maeswara.v3i3.1801

Ratna Sari Dewi; Dea Ananda; Devia Pratiwi; Novi Aulia Safina; Vira Septria, "Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery," Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 3, no. 3, 2025.

Ratna Sari Dewi; Dea Ananda; Devia Pratiwi; Novi Aulia Safina; Vira Septria. "Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, vol. 3, no. 3, 2025.

Ratna Sari Dewi; Dea Ananda; Devia Pratiwi; Novi Aulia Safina; Vira Septria. "Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 3, no. 3 (2025).

Ratna Sari Dewi, et al. (2025) 'Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery', Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 3(3). doi: 10.61132/maeswara.v3i3.1801.

Ratna Sari Dewi; Dea Ananda; Devia Pratiwi; Novi Aulia Safina; Vira Septria. Integrasi Nilai Keislaman dalam Budidaya dan Pemasaran Tanaman Hias: Studi Kasus pada Ganda Nursery. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan. 2025;3(3).

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