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The quality of user experience (Quality of Experience/QoE) in YouTube video streaming services is highly influenced by the quality of network service (Quality of Service/QoS). QoS measurement is conducted using Wireshark software with parameters such as throughput, packet loss, delay, and jitter, and assessed based on the TIPHON standard. Meanwhile, QoE is evaluated through a survey of 30 respondents and measured using the Likert scale.The analysis results indicate that QoS falls into the "Good" category, with a throughput of 1,545.45 kbps at 51.5%, 0% packet loss, 5.69 ms delay, and 0.0015 ms jitter. Additionally, the average QoE score of 4.55 suggests that the user experience is also considered good. Further analysis reveals a correlation between QoS and QoE, where a more optimal network quality positively impacts user experience. These findings provide insights for service providers to optimize streaming quality to meet user expectations.

This study employs the 4-D development model (Define, Design, Develop, and Disseminate) adapted from Thiagarajan et al. (1974) to develop a Digital Storytelling medium using Canva for the topic “Family” in Senior High School (SMA/MA). A needs analysis was conducted in the Define phase, revealing that students experienced difficulties in listening and speaking. In the Design phase, a context-based story medium with illustrations, texts, and German audio narration was created. During the Develop phase, the product was validated by two experts. A German language instructor reviewed the material and deemed it suitable for use without revisions. The material validation results showed that the medium is usable without revision, as the material was rated clear, systematic, complete, engaging, and easy to understand. The material expert’s evaluation covered five categories, resulting in a total material score of 95. A media expert evaluated the medium along with audio and video content. The media expert’s assessment included ten categories, resulting in a total media score of 95. Meanwhile, data validation indicated that the medium can be further used with minor revisions, such as enhancing visual elements to make it more dynamic and adjusting audio quality to improve listening comfort. The results of this study show that the development process of the Digital Storytelling medium using Canva for the “Family” topic in Senior High School successfully produced an engaging and communicative product that matches the characteristics of beginner German language learners. This medium contains a story on the theme “Family,” complemented by illustrations, texts, and audio content. The developed video has been uploaded to the YouTube platform to facilitate access for teachers and students.

In supporting the learning process, teachers often use videos on YouTube, Instagram, and TikTok for learning media nowadays. One that can be used for learning media is Augmented Reality. Augmented Reality in the world of education has not been implemented and applied as a supporting medium for interactive education in schools, because no educational institution has implemented it as a mandatory media that functions as a learning tool. Muhammadiyah 12 GKB Gresik Middle School has a Digital Technology Class Program that strives to provide a forum for teachers and students to always actively use technology in learning in class and outside the classroom. With the material Reply for unbelievers, it is hoped that it can be visualized through Augmented Reality. Based on the background above, the author tries to explain the main statement (1) how to design an effective, efficient, and interesting Augmented Reality learning model for 8th grade students of the Quranic material, Surah Al Fajr, reply for unbelievers. (2) what are the advantages and disadvantages of the Augmented Reality learning media design. This study aims to describe the design of the Augmented Reality learning model so that it is effective, efficient, and interesting. As well as describing the advantages and disadvantages of Augmented Reality learning media design so that it can be effective, efficient and interesting for students. The research method used by researchers uses the Research and Development method by adopting the ADDIE development model in the first two steps: Analysis and Design. The results of the needs analysis on the use of Augmented Reality (AR) media in learning replies for non-believers, this is effective, efficient and interesting if used in the learning process for students, and is needed, especially in learning replies for non-believers.

In the digital era, YouTube has become a powerful platform for sharing knowledge, shaping perspectives, and encouraging critical engagement. This study explores how multimodal elements—verbal, visual, and audio—construct meaning in the educational video “Kalau Kamu Mau Punya Critical Thinking, Jangan Skip Obrolan Ini!” from the Suara Berkelas channel. Using a qualitative case study approach, the research interprets how these modes work together to support critical thinking. Data were collected through video observation, transcription, and documentation of multimodal features, then analyzed thematically using Kress and van Leeuwen’s multimodal framework and Facione’s critical thinking model. The findings show that the verbal mode structures logical arguments and rhetorical appeals, the visual mode emphasizes meaning through gestures, expressions, and text overlays, while the audio mode builds emotional engagement through tone, pauses, and background music. Together, these modes create a coherent and persuasive discourse that not only informs but also invites viewers to reflect critically. The study contributes theoretically to the understanding of multimodality in digital education and practically provides insights for educators and content creators to design more interactive, reflective, and engaging educational content.

The findings of this study reveal that the GoFood advertisement titled “Breaking News” and the GrabFood advertisement “Hematematika” serve not only as promotional tools but also as media that shape consumer mindsets and behavior. Both advertisements strategically employ language, narrative, and structure to highlight the ideas of efficiency and modernity, which align with the demands of contemporary digital society. The GoFood advertisement presents a serious narrative that emphasizes economic issues, while GrabFood adopts a humorous approach and wordplay to establish a lighter and more entertaining connection with the audience. This analysis was conducted using a descriptive qualitative approach by examining video advertisements on YouTube, with a particular focus on persuasive language and visual representation. In this sense, advertisements are understood not merely as marketing strategies, but as communicative practices embedded with ideology. Through the messages they convey, the ads promote values of efficiency, frugality, and modernity, which ultimately influence the construction of consumer identity and behavior. The study applies Norman Fairclough’s Critical Discourse Analysis framework, which consists of textual analysis, discursive practice, and socio-cultural context. This approach allows researchers to explore how language in advertisements contributes to the construction of social reality, communicates particular perspectives, and encourages audiences to respond actively.

The COVID-19 pandemic triggered a significant transformation of performing arts in Aceh, particularly through Taman Budaya Aceh, which shifted its stage activities into digital formats. This study aims to describe the processes of digital mediation, changes in production formats, audience engagement patterns, and the archival function of cultural performances through Taman Budaya Aceh’s official YouTube channel. Using a qualitative descriptive case study design, the research analyzed 12 performance videos produced and uploaded between 2020–2022 through visual and narrative analysis. The findings reveal three key aspects: first, the shift from offline to online production created a new aesthetic based on camera work and editing; second, audiences transformed into mediatized participants through comments, likes, and replays; third, digital platforms functioned as cultural repositories, expanding access and strengthening the preservation of performances. These findings highlight that digitalization of performing arts is not merely an emergency response, but an integral part of constructing a sustainable arts ecosystem in the digital disruption era.

This study explores the implementation of communication strategies in building personal branding on YouTube, with a particular focus on the micro-gaming content creator bioplazee. Using a qualitative approach, this research adopts a systematic literature review method by analyzing scientific journals, academic books, and other relevant sources published within the last five years. In addition, empirical analysis is conducted on the bioplazee YouTube channel to observe real-world applications of communication and branding practices. The study finds that communication strategies serve as a fundamental component in shaping audience perceptions, fostering engagement, and differentiating content creators in an increasingly competitive digital space. For micro-creators with limited resources (352 subscribers), authenticity and local cultural elements—such as using a Javanese accent and adapting to trending game themes—are found to be powerful tools for building a unique identity. However, the research also identifies gaps between theoretical models and practical execution, especially in maintaining message consistency, systematic content planning, and collaborative networking. These findings emphasize the importance of developing more structured, adaptive, and sustainable communication strategies for micro-creators to strengthen their personal branding, attract a loyal audience base, and achieve long-term growth in the dynamic landscape of digital content creation.

This research examines directive speech acts in the “Burnout” playlist on the Satu Persen YouTube channel. The aim of this research is to analyze the classification of types, contextual meanings, functions, and intentions of directive speech acts in the “Burnout” playlist on the Satu Persen YouTube channel. The research method used is a descriptive qualitative methodological approach with a pragmatic theoretical approach. Analyzing directive speech acts through comprehensive examination based on relevant theories and presenting the findings descriptively. Directive speech acts in the “Burnout” playlist include directive requestives, directive questions, directive requirements, directive prohibitives, directive permissive, and directive advisories. The research is expected to contribute to enriching pragmatic studies and expanding public awareness of pragmatics in communication. Understanding the variations in directive speech acts patterns in YouTube social media and understanding their correlation with societal realities can serve as a foundation for the public to engage more intelligently and consciously in building effective, wise, and multidimensional communication.

The Communication process of human life will not be separated because language has an important role in conveying information. Pragmatics is a field of science that examines the relationship between language and its context and the relationship between language use and its users. This article will focus more on analyzing illocutionary speech acts in a podcast, where the speech act discusses the existence of social, political symptoms, and its sustainability depends on the speaker's language skills in the speech act. The purpose of the study is to identify the use of illocutionary speech acts in the podcast “Indonesia Lebih Baik” on Raymond Chin's YouTube channel. This research uses two approaches, namely pragmatic theoretical and qualitative descriptive methodology. The data is in the form of discourse in the podcast “Indonesia Lebih Baik” on Raymond Chin's YouTube channel, retrieving data using the method of listening and recording and the technique of free listening. The data is analyzed using the commensurate method, and the agih method, and the presentation uses formal and informal data presentation methods. The result shows that there are 426 illocutionary speech acts in the podcast video “Indonesia Lebih Baik” on Raymond Chin's YouTube account and if it is detailed there are 178 repsentative speech acts, 70 directive speech acts, 44 expressive speech acts, 33 commissive speech acts, and 101 declarative speech acts. The dominating speech act is representative speech which is 178 data. While the least data found is 33 data on commissive speech. The realization of this paper is expected to be useful in enriching pragmatic studies on social media speech acts to create an effective work of art, as well as facilitating the public to better understand the purpose and function of speech acts in the ever-growing digital media.

This study analyzes the creative approach and communication methods employed by Afif Yulistian in creating content for his YouTube channel, PipVlog. The study's background stems from the rapid growth of digital media, which has created competition among content creators, where success is determined not only by visual appeal but also by the ability to engage with viewers. This research employed qualitative descriptive methods and collected data through observation, documentation, and in-depth interviews with key informants. The findings of this study indicate that Afif Yulistian focuses on creativity by selecting everyday themes relevant to his audience's lives, maintaining a consistent upload schedule, and adapting to viral trends as strategies to maintain content relevance. His creative process encompasses pre-production, production, and post-production stages, utilizing simple narratives, light editing, and humor. In terms of communication, Afif employs a casual, familiar, and friendly style, creating a genuine impression and strengthening emotional connections with viewers. His consistent personal branding also reinforces his image as an original and relatable creator. This study concludes that PipVlog's success is supported by a combination of creative strategies and efficient communication methods. These findings provide theoretical contributions to the field of communication science, particularly regarding new media and digital content strategy. From a practical perspective, the research findings can serve as a reference for content creators and creative industry professionals in developing relevant, adaptive strategies that can sustain their presence amidst competition on digital platforms.

Anime has become a significant global phenomenon, including in Indonesia, where this culture has influenced various aspects of society. This article explores the impact of anime visual style in YouTube advertisements in Indonesia. The influence of anime on Indonesian society is also evident in the consumption trends of products related to Japanese culture. The involvement of Indonesian society with anime has also encouraged the emergence of various businesses and products that capitalize on the popularity of this culture. This study focuses on exploring the impact of anime visual style on consumer responses in the context of advertising through YouTube social media in Indonesia. The researcher will analyze how the use of anime elements in advertisements can influence consumer perceptions, whether through nostalgia, enjoyment, or aesthetic aspects, as well as how marketing strategies can be adjusted to maximize this effect. The research method uses content analysis of social media comments as research data. Three advertising samples were selected to represent the study. The results of the analysis show that the use of anime elements in advertisements for Pop Mie, McDonald's, and Pocari Sweat successfully attracted attention and created positive responses from consumers. The high quality of the animation and the use of anime visual styles created a strong emotional appeal, even influencing consumer behavior such as product preferences and interest in brands. In conclusion, the use of anime visual styles in Pop Mie, McDonald's, and Pocari Sweat advertisements demonstrates the success of a marketing strategy that utilizes the popularity of anime to attract attention and create emotional engagement. and influencing consumer behavior in Indonesia, as well as opening opportunities for more local anime production and strengthening positive brand image. This advertisement is not only an effective marketing tool, but also opens up opportunities for more local anime production and supports a positive brand image.

The Sambal ABC advertising campaign “Cap Cip Top – Icap Icip Ngetop ABC” in YouTube advertising content uses a character named Tejo. The Sambal ABC advertisement can strengthen the brand image and increase customer trust by including a character that fits the brand. Tejo is known as a housewife who cooks with passion, and the use of Sambal ABC in her kitchen reflects its quality and deliciousness. This study specifically discusses the ABC chili sauce advertisement “Cap Cip Top – Icap Icip Ngetop ABC” in YouTube advertising content using a character named Mrs. Tejo. This is because Tejo is known as a housewife who cooks with passion, and the use of Sambal ABC in her cooking reflects the quality and deliciousness of her product. Therefore, this advertisement can strengthen the brand image and increase customer trust. This study uses a quantitative approach and uses random sampling. This study targets Sambal ABC consumers who watch the YouTube advertisement “Sambal ABC: Cap Cip Top – Icap Icip Ngetop”. This survey involved 109 respondents who were all aware of the Sambal ABC YouTube advertisement, had consumed Sambal ABC products, and were also aware of the Sambal ABC advertising campaign. A total of 109 respondents were interviewed; however, only 100 met the specified criteria. Survey data was collected through an online survey using SmartPLS 3.0. The results showed that respondents trusted the Sambal ABC brand more due to the use of influencers in its advertisements. This was determined based on the content of the advertisements and who spoke first. Ibu Tejo's power was such that respondents felt close to her and believed she was close to them because they shared similarities with her in several aspects of influencer credibility, including interests. Respondents also found Ibu Tejo interesting because she was funny, engaging, interesting, and entertaining, and she was able to explain Sambal ABC very well.

This study aims to determine the benefits of the internet as a learning resource for students in the Economics Education Study Program at Mahammadiyah University Maumere. This study uses a descriptive method with a qualitative approach. This study provides an accurate description and explanation of the conditions or phenomena encountered. Data collection techniques include observation, interviews, documentation, and triangulation. The research subjects are 12 students from the 2021 cohort of the Economics Education Program. The utilization of the internet as a learning resource for students in the Economics Education Program at Muhammadiyah University of Maumere plays a significant role because the internet provides easy and quick access to various information such as learning materials, scientific journals, e-books, educational videos, and relevant and supportive resources. This enables students to access the latest information and a variety of up-to-date topics. The research findings indicate that economics education students at Muhammadiyah University of Maumere actively utilize the internet to search for references, access e-books, journals, educational videos, and participate in online discussions. The use of platforms such as Google, YouTube, TikTok, and AI tools like ChatGPT aids in understanding course materials. Despite network challenges, students seek solutions by relocating or using the campus network. They tend to choose reliable learning sources, reflecting strong digital literacy skills. Overall, the use of the internet enhances students' motivation and academic performance, leading to improved outcomes

This study examines the perceptions of the Pucangadi Village community towards the educational children's program "SiBobo" broadcast by TVRI Central Java. This research uses a descriptive qualitative approach, with data collection techniques through in-depth interviews with fifteen informants selected purposively. Informants consisted of parents, teachers, and local residents who have views regarding the program. The purpose of this study was to explore the extent to which the program "SiBobo" is accepted and has a positive impact on the development of children in the community. The results showed that the program "SiBobo" is considered an entertaining and educational learning medium by the majority of informants. This program successfully conveys moral and social messages relevant to children's lives, such as the values ​​of togetherness, social awareness, and the importance of protecting the environment. This program is also considered able to attract children's attention in a fun way, making them interested in learning while playing. In addition, the content presented in this program can increase children's knowledge about local culture and wisdom, which is expected to increase their love for Indonesian culture. However, despite "SiBobo"'s high educational value, the presence of gadgets and children's preference for digital content, such as YouTube videos and game apps, often divert their attention from public television. Children are more interested in shows they can access anytime through their devices. This suggests that while television shows like "SiBobo" still play a significant role, competition from digital media presents a significant challenge. This study emphasizes the importance of revitalizing children's programming based on local values ​​and the need for more adaptive communication strategies to optimally convey educational messages.

This community service project aimed to implement and evaluate the effectiveness of using English-language YouTube videos to improve listening skills at Package C Community Learning Centers (PKBM) in Banjarmasin City. Listening skills have been identified as a major challenge for students at PKBM due to limited exposure to authentic materials and real-world language. This research utilized a pre-experimental design with a one-group pretest-posttest format involving 30 students from a local PKBM. The implementation stages included interactive lectures, YouTube video screenings, followed by discussions and question-and-answer sessions, with the effectiveness assessed through pretests and posttests. The quantitative results revealed a significant improvement in listening comprehension, with the average listening score increasing from 82.9 in the pretest to 86.7 in the posttest, reflecting a positive impact of the intervention. In addition to the quantitative results, the qualitative data highlighted high levels of student engagement and motivation throughout the learning process. Many students expressed that the YouTube videos made the content more relatable and enjoyable, which contributed to a deeper understanding of the material. This suggests that the use of YouTube videos is not only effective in enhancing listening skills but also fosters a more interactive and student-centered learning environment, making the learning experience more relevant to the needs of non-formal learners. The study concludes that YouTube videos are a promising and innovative tool for improving English language teaching at PKBM, providing accessible and engaging resources that can bridge the gap between formal and informal learning environments, helping students connect better with the material.

This study aims to understand how Islamic values are represented in the television program Cahaya Tauhid, broadcast on MNCTV. This program, a religious program, aims to convey moral messages and Islamic teachings through stories related to everyday life. A qualitative approach with a constructivist paradigm was used to explore the representation of Islamic values in this program as a result of social construction influenced by media ideology, the interests involved, and audience responses. Data collected came from non-participant observation of 27 episodes of Cahaya Tauhid broadcast on the MNCTV YouTube Channel. The results show that this program contains Islamic messages that cover five main dimensions: aqidah (faith), worship, morals, social and muamalah (social behavior), and Ramadan spirituality. The most dominant Islamic values in this program are tauhid (monotheism), worship, morals, social and humanitarian, and tazkiyatun nafs (purification of the soul). The values of worship and tauhid, in particular, appear consistently in almost every episode and are the main focus of this program. These messages are delivered in a simple yet meaningful manner, making them easily understood by the audience. This program successfully represents Islamic teachings in the context of everyday life and shapes the audience's perspective on Islam. Thus, Cahaya Tauhid can be considered an example of an effective television da'wah program in building Islamic understanding through mass media, while also serving as a means of education and dissemination of Islamic values. Furthermore, this study also found that Cahaya Tauhid uses a narrative approach that combines Islamic values with real-life stories, making it more relevant and engaging for the audience. Thus, Cahaya Tauhid can be considered an example of an effective television da'wah program in building Islamic understanding through mass media, while also serving as a means of education and dissemination of Islamic values.

This study was motivated by the dominant use of directive speech acts in competitive esports communication. The purpose of this study is to describe the types, functions, and effects of directive speech acts in mic check content on the Team Liquid ID YouTube channel. This study uses a qualitative descriptive approach. The research subject is mic check content on the Team Liquid ID YouTube channel. The object of this study is directive speech acts. Data collection methods include observation using basic recording techniques and advanced techniques such as the Free-Form Conversation Observation Technique (SLBC) and note-taking. The results of this study identified the form of directive speech acts, namely direct literal speech acts. The functions of directive speech acts identified include command, request, invitation, advice, and prohibition. Furthermore, regarding the effects of using directive speech acts in the study, three positive effects were found, such as the encouraging effect, the effect of hoping to follow, and the relieving effect.

This study investigates the comparative use of satire and sarcasm in the criminal comedy show Lapor Pak! episode “Pasukin Naik Gaji.” Satire and sarcasm are both rhetorical devices used to criticize social realities through humor, but differ in subtlety and sharpness. The aim of this research is to identify and analyze the forms and meanings of satirical and sarcastic expressions in the show’s dialogues. This study uses a qualitative descriptive method and applies stylistic theory and humor theory as the analytical framework. The data source is a 26-minute episode aired on the 7Comedy YouTube channel on January 8, 2025. From the linguistic data collected, 20 utterances were found: 15 contain sarcasm, 11 irony, and 9 satire (some overlapping). The findings show that sarcasm is used more dominantly than satire, often reflecting economic frustration, while satire criticizes social issues in a more humorous and indirect way. Both styles serve not only to entertain but also to reflect social resistance and expose systemic injustice, especially regarding economic inequality. The analysis concludes that humor becomes a linguistic tool of social commentary and coping mechanism for workers.

This study aims to improve students’ speaking skills through the use of the YouTube channel “Ritueli Daeli” among seventh-grade students at MTs Daruttholibin Watumalang. A Classroom Action Research (CAR) approach was implemented in two cycles. Data were collected through interviews, speaking tests, observations, and documentation. The results indicate that incorporating videos from “Ritueli Daeli” significantly enhanced students’ speaking skills in fluency, pronunciation, and confidence. The average score increased from 72.32 in the first post-test to 74.87 in the second post-test, with students’ engagement and motivation visibly increasing. This study supports the integration of digital media, specifically curated YouTube content, as an effective tool to enrich English learning experiences.

Boja Village is located in the center of Boja District, Kendal Regency. Its area is relatively large compared to other villages. With a large population, many businesses have developed in the area. Boja has significant potential for MSME development and economic growth. Most of the area is agricultural land, mostly planted with cassava. The purpose of this community service activity is to provide outreach by empowering women from the Family Welfare Movement (PKK) to foster entrepreneurial interest in Boja Village, Boja District, Kendal Regency. Cassava is a highly versatile commodity, capable of being used in a variety of food preparations, including as a substitute for wheat flour, to create a variety of ready-to-sell foods. By utilizing this commodity, it is hoped that women can start businesses to supplement family income and increase its economic value. Recognizing this potential, the Community Service team will conduct outreach activities, including entrepreneurship training, workshops on various processing innovations, and digital marketing for housewives in the area. The community service activity took place on Thursday, June 12, 2025, from 3:30 PM to 5:30 PM WIB (Western Indonesian Time). Twenty-three participants covered entrepreneurship, workshops, and digital marketing. They were highly enthusiastic about the activity. The outreach program demonstrated an increased understanding of entrepreneurship, skills, and interest in starting a business. Evaluation results showed an increase in understanding, exceeding 50%, after pre- and post-tests. The target output of this community service is publication in national journals, HKI videos, YouTube, and through mass media.