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This study examines the persuasive strategies used by Anies Baswedan in his TEDx speech titled “Governments, Make Public Transport Equitable.” As the Governor of Jakarta, Baswedan delivered the speech on a global platform to advocate for equitable, inclusive, and sustainable public transportation. The research focuses on how he employs Aristotle’s classical rhetorical appeals, namely ethos to establish credibility, pathos to create emotional connection, and logos to present logical reasoning, in order to engage and persuade his audience. Using qualitative rhetorical analysis, the study explores how these appeals are combined and positioned throughout the speech. The official transcript was carefully analyzed to identify statements that reflect each persuasive strategy. The findings show that logos is the most dominant appeal, as Baswedan presents data, measurable goals, and clear policy outcomes. Ethos is conveyed through his position, achievements, and inclusive vision, while pathos emerges in moments where he highlights social justice, the urgency of addressing climate change, and the unifying power of public transport. This research shows that rhetorical appeals in political speeches like Baswedan’s are not applied in a strict sequence but are interwoven to strengthen the overall persuasive impact. The study offers insight into how classical rhetorical strategies are applied in modern communication platforms such as TEDx.

Marelan is one of the 21 districts in the city of Medan. It is widely recognized as a highly visited area and is also the second most densely populated district in the city. Due to the high level of activity and population density, there is a need to enhance the visual identity of Medan Marelan District through the design of a logo. In the logo design process, the author employs both primary and secondary research methods, with a particular emphasis on the 5W+1H and SWOT analysis techniques to generate creative ideas for the logo. Given the numerous potentials that Marelan possesses, the logo is expected to reflect the unique characteristics of the district. With the new logo, it is hoped that Medan Marelan District will have a strong and recognizable visual identity for both residents and visitors, and will continue to support the economic growth of the local government and surrounding communities.

The advancement of information technology has driven the growth of the creative industry, which heavily relies on intellectual works, one of which is trademarks as part of the Intellectual Property Rights regime. A trademark not only serves as a product identity but also as a marketing tool and a determinant of reputation. However, in practice, legal issues often arise, particularly related to the registration of trademarks by parties acting in bad faith and having substantial similarities with previously registered trademarks. This research analyzes the Application of the Principle of Bad Faith in the trademark registration process in the trademark dispute "C+Logo" between Gunawan and PT Bagava Alam Semesta. Through descriptive analysis research with a normative juridical approach, the results of this study indicate a violation of the principle of bad faith in the trademark registration conducted by PT Bagava Alam Semesta because it meets the principle of bad faith violation as examined in accordance with the Trademark and Geographical Indications Law.

Manco, a traditional snack from Madiun, holds significant potential to grow and gain recognition beyond its region of origin. Its unique taste, texture, and embedded cultural and historical values serve as key assets in an increasingly competitive market. However, the main challenges faced by manco entrepreneurs are building a strong brand identity and conveying the product’s uniqueness through engaging storytelling. Effective branding through distinctive logos, packaging, and memorable taglines can enhance the product’s appeal and perceived value among consumers. Furthermore, compelling storytelling, such as narratives about traditional production processes, the struggles of business owners, and the use of natural ingredients, can foster emotional connections and consumer loyalty. Nevertheless, challenges remain, such as inconsistent brand identity usage and limited digital promotion. Therefore, branding and storytelling training are essential for manco entrepreneurs to maximize their product’s potential, expand their market, and establish manco as a culinary icon representing Madiun both nationally and internationally.

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.

This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

Pondok Roti Da Jon is a small bakery business that has been established since 1986 in Bukittinggi. Pondok Roti Da Jon produces various traditional breads such as Malabar bread and fried bread. The Malabar bread produced by Pondok Roti Da Jon consists of two variants, namely original and pandan, while the fried bread consists of variants filled with coconut and banana. In the production process, Pondok Roti Da Jon is still done manually using improvised tools. Pondok Roti Da Jon's consumers are middle class and come from all walks of life, from children, teenagers, and adults. Currently, Pondok Roti Da Jon products are developing in a small-scale industry that grows by word of mouth, and its sales are distributed to markets around Bukittinggi. This design uses the 4D method consisting of 4 stages, namely the definition, design, development, and dissemination stages. Data collection techniques are primary data based on observations, interviews, and documents and secondary data obtained from books, journals, documents, newspapers, and the internet. The data analysis method is based on SWOT analysis, namely, Strengths, Weaknesses, Opportunities, and Threats. The concept used by Pondok Roti Da Jon is "Friendly, Family and Simple". This concept is the keyword for the author in determining the form of visual identity, starting with creating a logo as the main identity of Pondok Roti Da Jon. Apart from that, the author applies the principles of designing a logo in this design process.

Nowadays, logos have become a form of choice for conveying communication. The logo has become a center of information for the community, but based on the author's interviews with several people related to the community, they have not optimally understood the meaning of the visual Sampoerna Retail Community logo, therefore the author is interested in researching it. The objectives of the research are 1. Know and describe the visuals of the Sampoerna Retail Community logo. 2. Analyze and describe the visual meaning contained in the Sampoerna Retail Community logo. The research method uses descriptive qualitative. With Charles Sanders Pierce's semiotic analysis approach. Through analytical steps, we explore the meaning behind the Sampoerna Retail Community logo: icon, index, symbol and meaning. The results of this research provide an illustration that Sampoerna Retail Community is trying to display its logo by prioritizing the spirit of providing the best service to the community by using icons, indexes, symbols and meanings that are appropriate to display to the public and consumers. The results of the researchers found that there are six visual parts contained in the Sampoerna Retail Community logo. There are six meanings, namely: 1. A place and location for shopping. 2. A woven logogram with the nature of mutual cooperation. 3. The color red symbolizes enthusiasm. 4. The color white symbolizes purity and comfort. 5. SRC text fosters a modern feel. 6. Close means being everywhere, thrifty means affordable prices, friendly means friendly and welcoming. This is what the public needs to know.

This study aims to analyze the meanings embedded in the Fana Coffee logo using Roland Barthes' semiotic theory. The Fana Coffee logo features visual elements such as a bean sprout, soft typography spelling "Fana", and a dominant green color. The research adopts a descriptive qualitative approach through documentation, observation, interviews, and literature review. The analysis reveals that each element in the logo carries denotative, connotative, and mythological meanings. The green color symbolizes freshness and health, the sprout represents strength, simplicity, and adaptability, while the word “Fana” conveys impermanence and peace, aligning with the cozy ambiance of the coffee shop. Overall, the logo effectively reflects the identity and vision of Fana Coffee as a comfortable, natural, and welcoming place for visitors. This study is expected to provide insights for designers in creating meaningful and brand-relevant logos.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

This article analyzes the depiction of Jesus Christ from various scriptural perspectives and examines the impact of the diversity of Christological experiences on Christian faith. Research shows that the Bible presents a varied picture of Jesus: Mark's Gospel presents Him as the Suffering but Powerful Servant; Matthew as the Messianic King and Great Teacher; John as the eternal Logos (Word); and Revelation depicts Him through symbols of glory as King, Judge, and Redeemer. The diversity of Christological experiences produces positive impacts in the form of deeper understanding, theological enrichment, and facilitation of interfaith dialogue. However, this diversity also has the potential to cause misunderstandings, theological conflicts, and identity crises if not properly understood. This article also explores how cultural and historical backgrounds significantly influence interpretations of Jesus, from the first-century Jewish context to contemporary interpretations in various global cultural contexts. In conclusion, although understandings of Jesus continue to evolve according to context, it is important for people to maintain their theological identity while remaining open to various enriching perspectives.

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

Sumber Kejayan Village is one of the villages in Mayang District which has a livelihood as a farmer. In Krepek Tempe UMKM , there is a problem, namely the lack of ability to use technology nowadays, so the ability of UMKM to carry out marketing is limited. The aim of this service is to introduce Krepek Tempe products to a wider market by assisting with the implementation of digital branding such as packaging development, creating a product logo. In this service, the methods used are observation, socialization, discussion and brand design, training and mentoring for Krepek Tempe UMKM actors. From the activities carried out, Krepek Tempe products have become more attractive and of course can have a positive impact and improve the economy of local village residents.

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.  

The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previously relied on simple plastic packaging without graphic design, brand logo, or product information. The main objective of this program was to assist the MSME in developing both the design and functional aspects of packaging as a strategic effort to strengthen branding, enhance product value, and improve competitiveness. The methodology applied was community-based and participatory, consisting of field observation, focus group discussions, collaborative design with the business owner, and prototype testing of new packaging. The results demonstrate that the redesigned packaging highlights a stronger visual identity through logos, colors, and slogans, while also ensuring practicality, durability, and compliance with food safety standards. Furthermore, the new packaging improved information clarity regarding composition, expiration date, and producer details, which significantly increased consumer trust in hygiene and quality. From a broader perspective, the activity fostered social transformation by raising awareness among the owner and workers about the importance of branding and professional packaging, developing new skills, and positioning the MSME as a role model for similar businesses in the community. This program implies that packaging development is not solely a visual improvement but a strategic branding instrument that can support MSMEs in achieving sustainability and greater competitiveness in local, regional, and potentially digital markets.

Pets and livestock play an important role in everyday life, both economically and socially. However, both require optimal care and health to ensure their well-being and prevent potential health risks to humans. Annajah Vet Care, Pet & Poultry Shop comes as a veterinary clinic that provides comprehensive health services, such as vaccinations, hospitalization, grooming, and provision of feed for livestock and pets. Despite operating for two years, the clinic does not yet have a strong and consistent visual identity, as evidenced by the use of two similar logos that do not reflect the brand image. Promotion is also still limited to physical media and conventional methods such as word of mouth, with no utilization of social media. Surveys show that the majority of people recognize Annajah Vet Care as an animal health service provider, but brand awareness of its role as a pet shop is still low. To overcome this challenge, concept design was conducted as a strategic effort to strengthen brand identity through the application of a consistent and representative visual identity. In addition, the use of social media was optimized to reach a wider audience and support effective promotional efforts. Rebranding is expected to increase brand awareness, improve public perception of the services offered. With the right branding approach, Annajah Vet Care is expected to be able to compete in the market.

Regian Music is a music service provider company established in 2021 and has been operating in the regions of Cirebon, Indramayu, Majalengka, and Kuningan, contributing to various events including parties. The Regian Music band has the potential to emphasize professionalism, but it faces challenges with its visual logo element. The current logo of Regian Music does not yet represent the band's vision and mission. In the old logo, there is inconsistency in the use of elements, typography, and colors. There is also a "Canva" watermark in the center of the logo, which detracts from its professionalism in a visual context. Therefore, a logo redesign is necessary to better reflect the characteristics of the Regian Music band. The logo redesign process follows the Brand Identity design method (Alina Wheeler, 2013). The new logo is created with a music theme and minimalist design style, using a combination of red, black, and white colors, as well as incorporating Japanese element concepts.

The use of persuasion theory is extremely important in daily life. Persuasion is crucial in situations other than marketing campaigns or political campaigns. Disseminating information to the general public and researching shifts in social norms and values both require persuasion. Aristotle's rhetorical triangle—ethos, pathos, and logos—is one of the persuasive techniques that have a significant impact on the communication industry. Aristotle's rhetorical triangle has been the subject of numerous studies, but few have addressed the problem of message delivery, particularly in digital public service announcements. The writer was encouraged to hold an ABDIMAS activity entitled "The application of Aristotle's rhetoric as a persuasive strategy for public service messages by Gen Alpha" at SMA Fons Vitae 1 Matraman, East Jakarta. The participants who attended were 22 people, 11 men, and 11 women, a combination of students from grades X to XII who were members of the English Club. The ABDIMAS activity which was held on Thursday, March 13, 2025, combined lecture technique and direct practice. From the results of the practice, it was found that all participants were able to apply Aristotle's rhetorical triangle persuasion strategy, with the most dominant strategy used being logos.