📅 03 May 2025
DOI: 10.62383/filosofi.v2i2.602
Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Asosiasi Seni Desain dan Komunikasi Visual Indonesia (ASDKVI)
📄 Abstract
This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
🔖 Keywords
#Semiotics; Logo; UINSU; Charles Sanders Peirce; Icon; Index; Symbol
ℹ️ Informasi Publikasi
Tanggal Publikasi
03 May 2025
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2025
📝 HOW TO CITE
Liana Hutapea; Siti Auliza Fatma Nasution; Muhammad Fikri Alif Ghani; Nursiah Nursiah; Hanif Maulana Pratama; Riki Novianto; Amanda Yasmintia; Mauly Efendi, "Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce," Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, vol. 2, no. 2, May. 2025.
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