Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan

Hera Febria Mavilinda ; Nyimas Dewi Murnila Saputri ; Suhartini Karim ; Lina Dameria Siregar ; Yulia Hamdaini Putri ; Fida Muthia ; Cean Maria Bella
Pemberdayaan Masyarakat: Jurnal Aksi Sosial 📅 2025 Vol 2, No 2 🔗 DOI: 10.62383/aksisosial.v2i2.1461
Abstract
This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.
Keywords
Branding; Canva; Packaging; Logo; Social Media
How to Cite

Hera Febria Mavilinda, et al. (2025). Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan. Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(2). https://doi.org/10.62383/aksisosial.v2i2.1461

Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella, "Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan," Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 2, 2025.

Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella. "Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan." Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 2, 2025.

Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella. "Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan." Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2, no. 2 (2025).

Hera Febria Mavilinda, et al. (2025) 'Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan', Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(2). doi: 10.62383/aksisosial.v2i2.1461.

Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella. Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan. Pemberdayaan Masyarakat: Jurnal Aksi Sosial. 2025;2(2).

Artikel Terkait

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

Optimalisasi Penghimpunan dan Penyaluran Zakat Melalui Unit Pengumpul Zakat (UPZ) Masjid Al-Hidayah Mandailing Natal

Mukhlis Mukhlis; Jureid Jureid

The Effectiveness of Moodle-Based Learning Management Systems in Enhancing Students’ Academic Readiness for Computer-Based Tests

Erikson Damanik; Edo Maranata Tambunan; Meylida Girsang; Khansa Khalishah; Toras Pangindoan Batubara; Musthafa Haris Munandar; Hengki Mangiring Parulian Simarmata
Tren Sitasi Jurnal