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Axiology is a branch of philosophy that examines values ​​in human life, such as goodness, truth, beauty, and the benefits of knowledge. In the context of Islamic education, axiology plays a crucial role in determining the direction and goals of education, namely, to develop individuals who are balanced intellectually, morally, and spiritually, known as insan kamil (the perfect human being). Values ​​in axiology are divided into two primary sources: divine values ​​derived from God's revelation and His attributes, and human values ​​derived from human experience and civilization. These two types of values ​​serve as the foundation for developing a comprehensive Islamic education. The axiology of Islamic education emphasizes not only the attainment of knowledge but also the formation of character and morals in students. Teachers and educational institutions act as agents of values, instilling ethics, aesthetics, and socio-political awareness based on Islamic teachings. By integrating these values, Islamic education aims to produce a generation that is not only intellectually intelligent but also possesses noble morals and is capable of making a positive contribution to society and global civilization. Axiology, therefore, serves as a crucial foundation for realizing a meaningful and humanity-oriented education.

The meaning of gratitude according to the perspective of the Qur'an and its relationship to modern human life which is influenced by technological advances, materialistic lifestyles, and social pressures. In the view of the Qur'an, gratitude is not merely expressed through words, but involves the awareness of the heart, verbal words, and real actions as a form of recognition of the blessings given by Allah SWT. Gratitude also functions as a reflection of faith that combines spiritual, moral, and social elements. In the context of modern life, the meaning of gratitude has shifted due to consumptive lifestyles and the culture of seeking recognition on social media, which has an impact on decreasing feelings of satisfaction and inner peace. This study uses a qualitative approach with a library research method through a review of the verses of the Qur'an, tafsir books, and various relevant academic literature. The results of the study show that the teachings of gratitude in the Qur'an play an important role in maintaining spiritual, emotional, and spiritual balance in the midst of modern life. The application of an attitude of gratitude has been proven to improve mental health, strengthen social relationships, and reduce materialistic tendencies. Furthermore, the value of gratitude can serve as a moral guideline for Generation Alpha, enabling them to balance technological advancement with spiritual life. Overall, the teachings of gratitude in the Quran remain universally relevant, not only as a religious obligation but also as a spiritual and social necessity that can bring happiness, serenity, and meaning to life amidst the dynamics of the digital age.

Changes in the lifestyles of the younger generation in Padang City have significantly contributed to the growth of the culinary and entertainment sectors, especially in services for birthday celebrations and small banquets presented in aesthetic and personalized packages. In this highly competitive culinary business, a strong branding strategy is essential for building a recognizable brand image and attracting consumers. Improving product quality and quantity, diversifying offerings, and providing a wide variety of products are critical for creating added value and expanding market share. Equally important, effective promotion enables companies to communicate with consumers, influence purchasing decisions, and strengthen brand loyalty. The general equilibrium concept offers a framework to understand how interconnected markets respond to changes in supply, demand, and consumer preferences, highlighting the need for businesses to continuously evaluate and adapt their strategies. This study emphasizes that success in Padang City’s bakery and culinary service industry depends on the integration of branding strategies, ongoing product development, and targeted promotional efforts, ensuring competitiveness, customer satisfaction, and sustainable business growth.

The development of digital da'wah demands a more in-depth, comprehensive, and data-driven methodological approach. However, contemporary da'wah research is still dominated by descriptive analysis that stops at mapping surface phenomena without exploring the underlying causal factors that determine the long-term effectiveness of da'wah. This weakness is increasingly apparent in the use of SWOT analysis, which has been widely applied in da'wah studies, but tends to be limited to producing categorization tables without an operational epistemic basis. Meanwhile, the era of digital da'wah presents a new, complex reality, where da'wah success is influenced not only by surface interactions such as the number of viewers, impressions, or follower growth, but also by latent factors such as audience cognitive motivation, platform algorithms, digital cultural context, identity construction, and societal value systems. This study aims to formulate a new methodological model through the integration of SWOT and the Iceberg approach to address this methodological stagnation. The research was conducted using qualitative methods based on literature analysis, comparative studies of strategic analysis models, and the construction of a conceptual model. The results show that the SWOT-Iceberg integration is able to produce a more multidimensional framework for digital da'wah analysis: SWOT diagnoses surface symptoms, while Iceberg explores patterns, causal structures, and mental models that shape phenomena. This combined model enables the development of more accurate, adaptive, and evidence-based da'wah strategies. It is concluded that the SWOT–Iceberg integration significantly contributes to the development of modern da'wah methodology by encouraging a shift from descriptive research to transformative diagnostic analysis, while simultaneously strengthening the scientific character of da'wah as an academic discipline based on a critical and measurable knowledge system.

The development of Islamic banking in Indonesia faces challenges in attracting customers, especially younger generations who are more familiar with digital technology. Digital marketing has become an important strategy for reaching a wider market segment through social media, websites, and mobile applications. This study uses a literature review method to analyze the effectiveness of digital marketing in increasing customer interest in Islamic banking. The results of the study show that educational, interactive, and transparent digital marketing can increase customer awareness, trust, and emotional attachment to Islamic products. The factors for the success of this strategy include content quality, ease of access to digital services, content segmentation according to customer profiles, and multichannel communication integration. However, the effectiveness of digital marketing is still limited by the scarcity of educational content, human resource capacity, and the level of digital literacy among the public. This study concludes that optimizing creative, personalized, and educational digital marketing strategies is key for Islamic banking to increase customer interest and loyalty.

The development of information technology has had a major impact on how Generation Z students in Banten obtain information. This situation requires digital literacy skills that are not only technical in nature, but also involve critical thinking and digital ethics. The purpose of this study is to explore the relationship between digital literacy and understanding of Pancasila values among Generation Z students in Banten, as well as to identify factors that support, hinder, and strategies to strengthen Pancasila-based character in the digital world. The method used in this study is qualitative with a literature study approach supported by observations on campus and interviews with students. The findings show that students' digital literacy is in the good category, but it is not yet fully in line with their understanding of Pancasila values. The impact of negative information, such as hoaxes and hedonistic culture, is a major obstacle to national character. Supporting factors include the role of stakeholders in providing space for learning media ethics. This study highlights the importance of integrating Pancasila values into digital literacy through an adaptable Pancasila Education curriculum, the development of educational content, and collaboration between stakeholders. The implications of this study indicate the need to strengthen students' character so that they can become ethical, responsible digital citizens who reflect the values of Pancasila. 

This study examines the inconsistency between the messages and behaviors of online preachers from Generation Z within the perspective of Islamic education. In the digital era, social media platforms such as TikTok, YouTube, and Instagram have become primary spaces for modern da’wah that are interactive and appealing to younger audiences. However, this advancement also presents significant challenges, particularly the dissonance between the Islamic values conveyed and the preacher’s actual behavior in the public sphere. This research employs a library research method by analyzing theories of communication, digital media, and Islamic education. The findings indicate that the main factors contributing to this inconsistency include algorithmic pressure from social media, commercialization of da’wah, lack of religious mentorship, and the digital culture of Gen Z that prioritizes popularity. From the standpoint of Islamic education, this phenomenon underscores the importance of integrating digital literacy, online preaching ethics, and character formation into both formal and non-formal educational curricula. Therefore, this study recommends strengthening the role of Islamic educational institutions in guiding young preachers so that digital da’wah remains ethical, educational, and truly reflective of authentic Islamic moral and spiritual values.

This study examines the integration of Islamic digital literacy into Islamic Religious Education (PAI) as a preventive effort against the negative impacts of social media on Generation Z. The background of this research arises from the increasing dependence of Gen Z on digital platforms, which significantly influences their religious understanding, behavior, and character development. The study aims to identify the level of students’ digital literacy, explore how PAI teachers integrate Islamic values into digital learning activities, and analyze the implications of this integration for students’ online behavior. Using a sequential explanatory mixed-methods design, quantitative data were collected through Likert-scale questionnaires, followed by qualitative data obtained from interviews and documentation. The findings reveal that Gen Z demonstrates high social media engagement but limited critical abilities in verifying online religious information, making them vulnerable to misinformation, moral degradation, and unhealthy digital habits. However, when PAI instruction incorporates Islamic digital literacy—such as tabayyun, ethical communication, and value-based content analysis—students show improved critical thinking, ethical awareness, and responsible social media use. The study concludes that integrating Islamic digital literacy into PAI provides a strategic educational framework to strengthen students' digital ethics, enhance their resilience against harmful online content, and promote a balanced, value-driven engagement with digital media.

This study aims to develop and implement a web-based Library Information System as a means to enhance literacy within the Kampoeng Baca Pelangi (KBP) Community. The system is designed to simplify library data management processes that were previously performed manually, including book cataloging, member registration, borrowing, returning, and the generation of operational reports. The development process follows the Waterfall method, starting from requirement analysis, system design, implementation, up to system testing. The results indicate that the system successfully meets the primary needs of the library administrators, based on feasibility testing involving internal KBP respondents. Evaluation through a Likert-scale questionnaire produced a score of 94%, indicating that the system falls into the “Highly Feasible” category for use. Features such as book data management, borrowing/return transaction processing, collection search, and report generation are proven to enhance the efficiency and accuracy of library operations.

Information technology is currently developing and growing rapidly in all fields, supported by the advancement of computer technology. The application of information systems can also be applied to the financial services sector, including cooperatives like K.S.P Al Hudori. The loan service system remains ineffective due to the manual data management process, which involves writing data into ledgers, which are easily lost or damaged due to the paper-based nature of the data. This research aims to implement a loan information system at K.S.P Al Hudori that can assist with loan data verification, search, and report generation. This information system was designed using Embarcadero XE2 and Microsoft Access 2007 as its database. This system has been implemented at KSP Al Hudori. It is hoped that this information system will simplify the loan management process at K.S.P Al Hudori

Information technology is currently developing and growing rapidly in all fields, supported by the advancement of computer technology. The application of information systems can also be applied to the financial services sector, including cooperatives like K.S.P Al Hudori. The loan service system remains ineffective due to the manual data management process, which involves writing data into ledgers, which are easily lost or damaged due to the paper-based nature of the data. This research aims to implement a loan information system at K.S.P Al Hudori that can assist with loan data verification, search, and report generation. This information system was designed using Embarcadero XE2 and Microsoft Access 2007 as its database. This system has been implemented at KSP Al Hudori. It is hoped that this information system will simplify the loan management process at K.S.P Al Hudori.

The advancement of digital technology encourages the need for innovative learning strategies capable of strengthening students’ moral character amid the decline in discipline, responsibility, and empathy among learners. This study aims to analyze how project-based digital storytelling influences the improvement of students’ morals and how its implementation process occurs within an educational context. The research method used is library research by examining books, journals, and relevant scientific sources related to students’ moral development, project-based learning, and digital storytelling. The analysis was conducted through content analysis to identify key concepts, findings from previous studies, and the relationship between storytelling strategies and the internalization of moral values. The results indicate that digital storytelling is effective as a learning medium because it can integrate cognitive, affective, and technological aspects into a meaningful learning experience. Through the processes of planning, scriptwriting, digital production, and project presentation, students are actively involved in understanding and internalizing moral values such as honesty, empathy, responsibility, and discipline. In addition, digital narratives can build emotional connectedness that strengthens moral feeling and encourages students’ moral action in daily life. These findings imply that project-based digital storytelling can serve as an innovative pedagogical strategy to reinforce character education in schools, especially in facing the challenges posed by technological development and behavioral changes in the digital generation.

The development of digital technology has greatly influenced consumer behavior, particularly among Generation Z, who are dominant in Indonesia's hijab fashion market. This shift requires businesses to adapt their strategies to meet the dynamic, trend-driven, and digitally-savvy preferences of young consumers. This study examines the business development strategy of Leenavie.id, a hijab brand, and the challenges it faces in targeting Generation Z. Using a qualitative approach with case study methodology, in-depth interviews with business owners were conducted to gain insights into the business development process. The findings show that Leenavie.id focuses on product innovation, competitive pricing, social media as a primary distribution and promotion channel, and leveraging e-WOM for brand awareness and emotional connections with consumers. Success indicators include a high repeat order rate, positive market response, and external collaboration offers. However, challenges such as limited capital, small production capacity, and underutilization of the marketplace hinder scalability. The study suggests that enhancing digital adaptation, strengthening operational capacity, and fostering strategic collaborations are key to improving the competitiveness and sustainability of local hijab businesses. Future research should include consumer perspectives for a more comprehensive understanding of customer behavior and loyalty.

This study aims to analyze the quality of coal from the AR_10 borehole in Muara Enim Regency, South Sumatra, based on proximate analysis. The AR_10 borehole has three coal seams (A, B, and C) that were analyzed using the standard ASTM method to determine the coal quality characteristics. The parameters analyzed include total moisture (TM), volatile matter (VM), fixed carbon (FC), ash content (Ash), calorific value (CV), and total sulfur (TS) on an as-received (AR) basis. The analysis results show that seam A has the highest moisture content (19%), seam B exhibits the optimal calorific value (6045 kcal/kg), and seam C has the highest fixed carbon content (42.63%) with the highest sulfur content (0.83%). The correlation between parameters indicates that increases in moisture and ash content negatively affect the calorific value, while an increase in fixed carbon is positively correlated with the calorific value. All three seams fall into the category of low to medium rank coal (subbituminous to high volatile bituminous) with adequate quality for power generation and industrial purposes. This research provides an important contribution to the characterization of Muara Enim Formation coal in South Sumatra for the optimization of local coal resource utilization.

This study aims to analyze the educational values contained in the Dalihan Na Tolu culture in the Mandailing community and its relevance to character education in schools. The research approach used is qualitative descriptive with data collection techniques through interviews, observations, and documentation of traditional leaders and the Mandailing community in Mandailing Natal Regency. The results of the study show that Dalihan Na Tolu, which includes the principles of Somba Marhula-hula, Elek Marboru, and Manat Mardongan Tubu, contains educational values such as respect, responsibility, empathy, cooperation, and mutual cooperation. These values have a strong relevance to character education in elementary school. The culture of Dalihan Na Tolu not only serves as a social system, but also as a source of moral and character education for the younger generation. In addition, the application of these traditional values in the context of modern education can strengthen students' cultural identities and foster mutual respect in the school environment. The integration of Dalihan Na Tolu into learning also has the potential to be an effective pedagogical strategy to build a harmonious and characterful school culture.

This study investigates the influence of the vocabulary terms “selumbari” and “tulat” on efforts to develop and cultivate the Indonesian language, particularly through expanding public lexical awareness via social media. These two terms, originating from local linguistic traditions, possess significant potential to be integrated into modern Indonesian as part of cultural preservation and the strengthening of national linguistic identity. The research employed a descriptive quantitative method, collecting data through the dissemination of educational videos and Google Form questionnaires on social media platforms such as Instagram, WhatsApp, and TikTok. Respondents consisted of students, university students, the general public, and various other social groups. Analysis of responses from 20 participants revealed that most respondents had never heard or read the words “selumbari” and “tulat.” However, the majority stated that both words were easy to understand and contributed positively to vocabulary development in Indonesian. The findings indicate that social media plays a strategic role in introducing and popularizing new vocabulary to a wide audience. This study also highlights the importance of vocabulary enrichment as part of ongoing Indonesian language development, ensuring that the language remains adaptive to contemporary changes while representing local cultural richness. The implications of this research may serve as a reference for educators, linguistic institutions, and policymakers in formulating strategies to enhance vocabulary literacy, especially among younger generations.

The development of digital technology is transforming various aspects of life, including education, with Artificial Intelligence (AI) emerging as a significant innovation that has a profound impact. Socialization activities on the use of Artificial Intelligence (AI) at SMKN 4 Kota Bekasi aim to enhance technology literacy among students and educators. These activities aim to enhance the understanding and awareness of students and educators at SMKN 4 Kota Bekasi regarding the basic concepts of AI, its benefits and risks, as well as how to integrate it wisely into the learning process. The activities also aim to build awareness of the importance of adapting to technology and to encourage innovation in the field of education. The methods used in the socialization activities include material presentations, interactive discussions, and demonstrations of AI applications in education. The results of the activities show an increase in participants' understanding of the potential and challenges of AI, as well as readiness to utilize AI in the learning process. This socialization serves as an initial step in building an educational environment that is adaptive to technological developments and capable of producing a competent generation in the digital era.

Drug abuse (Narcotics, Psychotropics, and other Addictive Substances) is a serious problem that can threaten the younger generation, especially in the Panggung Kidul Village area. The lack of public understanding, especially teenagers, regarding the dangers and negative impacts of drug abuse is one of the factors that influence the high risk of substance abuse. Therefore, innovative and interactive educational media are needed to increase public awareness and understanding regarding the prevention of drug abuse. This study offers a solution by designing and developing educational media based on Augmented Reality (AR) technology as a visual and interactive tool that conveys information in an interesting and easy-to-understand manner. The use of smartphones as the main device in AR applications makes this media more easily accessible to various groups of people. The test results using the System Usability Scale (SUS) method showed a user satisfaction level of 96% which is included in the Acceptable category. Thus, this AR-based educational media is expected to be an effective means of increasing public understanding of the dangers of drug abuse and encouraging early preventive efforts.

This study aims to comprehensively identify and map various models, strategies, and approaches to Christian Religious Education (CRE) learning that integrate digital technology with Christian values and their relevance to the formation of moral character in Generation Z, and to analyze Christian principles that need to be maintained along with innovative learning strategies to overcome the moral challenges of Generation Z in the digital era. This research uses a literature review method by analyzing 25 scientific journal articles published in 2023-2025 through thematic analysis techniques. The results show that there are five models of digital technology integration in CRE learning: platform-based digital learning, contextual-digital learning, collaborative-participatory learning, artificial intelligence-based learning, and hybrid learning. Implementation strategies include the use of interactive multimedia content, social media ministry, online learning communities, digital project-based learning, and immersive technology. Christian principles that need to be maintained include the supremacy of God's Word, learning centered on relationship with God, the importance of faith community, digital integrity, and balance between digital and direct spiritual experiences. This research provides theoretical contributions in the form of comprehensive mapping of technology integration in CRE and practical contributions in the form of recommended learning strategies that can be implemented to shape the moral character of Generation Z in the digital era.  

This study aimed to design the visual identity of the social campaign FLOW (Find Lights Over Wounds) to promote early awareness of Post Traumatic Stress Disorder among Generation Z. A mixed method approach was applied to explore perceptions, knowledge, and the need for empathetic and communicative educational media. Data were collected through online questionnaires from 108 respondents and in-depth interviews with psychologists, psychiatrists, and PTSD survivors. The findings indicated that Generation Z required visual media that conveyed mental health messages safely and meaningfully. The FLOW logo was developed through brainstorming, sketching, and expert validation, featuring a heart and hands symbolizing empathy and healing. Soft blue, pink, and pastel yellow colors were used to create a calm, warm, and hopeful impression. The campaign effectively fostered emotional awareness and encouraged help-seeking behavior among young audiences.