📅 09 December 2025
DOI: 10.51903/pixel.v18i2.3198
Perancangan Logo Kampanye Sosial “FLOW” Sebagai Media Edukasi PTSD pada Generasi Z
JURNAL ILMIAH KOMPUTER GRAFIS
Universitas Sains dan Teknologi Komputer
📄 Abstract
This study aimed to design the visual identity of the social campaign FLOW (Find Lights Over Wounds) to promote early awareness of Post Traumatic Stress Disorder among Generation Z. A mixed method approach was applied to explore perceptions, knowledge, and the need for empathetic and communicative educational media. Data were collected through online questionnaires from 108 respondents and in-depth interviews with psychologists, psychiatrists, and PTSD survivors. The findings indicated that Generation Z required visual media that conveyed mental health messages safely and meaningfully. The FLOW logo was developed through brainstorming, sketching, and expert validation, featuring a heart and hands symbolizing empathy and healing. Soft blue, pink, and pastel yellow colors were used to create a calm, warm, and hopeful impression. The campaign effectively fostered emotional awareness and encouraged help-seeking behavior among young audiences.
🔖 Keywords
#PTSD; kampanye sosial; media edukasi; kesadaran dini; PTSD; social campaign; educational media; awareness
ℹ️ Informasi Publikasi
Tanggal Publikasi
09 December 2025
Volume / Nomor / Tahun
Volume 18, Nomor 2, Tahun 2025
📝 HOW TO CITE
Fairuza, Rahma Elmira; Elmira Fairuza, Rahma; Costa Rica El Chidtian, Aileena Solicitor; Febi Arifianto, Pungky, "Perancangan Logo Kampanye Sosial “FLOW” Sebagai Media Edukasi PTSD pada Generasi Z," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 2, Dec. 2025.
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