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The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

Analysis of the influence of visual content in the fundraising campaign for zakat by Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) on the Instagram platform during August to October 2023. Employing a qualitative descriptive method with the approach of decision-making theory and customer engagement, this research highlights how consumers interact, respond, and engage with the visual design of LAZDAU's content. The findings reveal that content with clear and consistent visual designs, receiving positive responses from the audience, directly impacts the participation and success of the fundraising campaign, reflected in the significant financial reception by LAZDAU. This journal underscores the crucial role of appropriate visual design in enhancing community participation and responsiveness to humanitarian efforts within zakat institutions.

This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.    

This study aims to determine and analyze the effect of price and promotion on consumer purchasing decisions. This study used a quantitative approach and the data analysis method used was multiple linear regression analysis. The sample used in this study was 100 UIN Jambi students. The results of the partial price study had no influence and were not significant on consumer purchasing decisions, obtained a significance value of 0.688 > 0.005 calculated value (-0.403) < smaller than ttable (1.985). And promotion has a positive effect on consumer purchasing decisions, a significant value of 0.000 < 0.005 is obtained and t calculate > t table which is 6.873 > 1.985. Based on the results of the F test, it can be known that the significance value for the effect of price (X1) and promotion (X2) simultaneously on product purchase decisions (Y) is 0.000 < 0.05 and the value of Fcalculate > Ftable (46.886 > 3.09). So it can be concluded that Ho was rejected which means that there is a significant influence between price and promotion simultaneously together on consumer purchasing decisions on Tiktok Shop. The value of Adjusted R Square (R2) which means that consumer purchasing decisions are influenced by price (X1) and promotion (X2) on consumer purchase decisions (Y) has an influence of 48.1% and the remaining 51.9% is influenced by other variables that are not studied in this research model and the most dominant influential variable is promotion (X2).

The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant effect on purchasing decisions as seen from the t count > t table (4.426 > 1.661), and a significant level lower than 0, 05 which is 0.000, it can be seen from the value of t count <t table (-0.064 <1.661) then it can be seen that the significant value is lower than 0.05 which is 0.000 , Service Quality has a significant and significant effect on purchasing decisions seen from t count> t table (2.625 > 1.661) and a lower significant level than 0.05, namely 0.000, Price and Service Quality have a significant and significant effect on the decision to purchase MCP Store products, as seen from the t count > t table f count > f table (19,548 > 2,699) and the value sig 0.000 <0.05 the percentage value that influences the independent variables (Product, Price, Strategic Location) to the dependent variable (Purchase Decision) is 38%. Thus the variable price, strategic location and product quality affect the consumer purchasing decisions of the MCP Muslim fashion store at Royal Plaza Surabaya.

This research aims to analyze the factors that influence customers' decisions in choosing Hasanah Card as the credit card of choice. Credit cards, as an important financial instrument, increasingly dominate consumer choices in managing their finances. In this context, Hasanah Card stands out as an attractive option in the credit card market, especially in the sharia-based financial environment. This research uses an analytical approach to identify the main factors that shape customer preferences for the Hasanah Card. These factors involve aspects such as sharia compliance, benefits and incentives, comfort of use, and brand image. Through surveys and data analysis, this research aims to provide in-depth insight into what factors most influence customers' decisions in choosing a Hasanah Card credit card. The results of this research are expected to provide an important contribution to the understanding of the Islamic banking industry, especially in the context of credit cards. In addition, these findings are expected to provide guidance for financial service providers to improve the quality of their products, accommodate customer needs, and strengthen Hasanah Card's position in an increasingly competitive market.

Many manufacturers create numerous types of automobiles with diverse advantages ranging from engine capacity, type of design, and fantastic features to their products in response to the large number of enthusiasts and requests from the general public. Consumers are frequently perplexed while making decisions regarding brand, model, type, price, engine capacity, transmission, year of manufacturing, fuel capacity, and other aspects of the car's benefits due to the growing range of options available. Brand, model, type, price, engine and transmission size, year of production, and gasoline capacity are all factors in choosing a car. The MOORA system only recommends vehicles from the three well-known manufacturers Honda, Toyota, and Suzuki. A Honda CRV with a value of Y_i = 0.225 was recommended as the first recommendation, followed by a Honda BRV with a value of Y_i = 0.211, and a Honda Brio with a value of Y_i = 0.204. The recommendations were based on Honda brand criteria and CVT transmission.

Every business actor is basically obliged to act in good faith, one of which is as a manifestation of consumer protection. Case in Decision No. 90/Pdt.Sus-BPSK/2021/Pn.Mdn) shows that there are business actors who do not carry out their obligations as they should, namely not having good intentions and not providing information to their consumers. The aim of this research is to explore legal certainty regarding the fulfillment of good faith by business actors in providing information to consumers of postpaid services based on Law of the Republic of Indonesia Number 8 of 1999 concerning Consumer Protection. This research method uses normative juridical approaches to statutory, conceptual and case regulations. The research results found that the fulfillment of good faith in this case showed that legal certainty had not been realized. This is because of the legal provisions regarding this matter as regulated in Law no. 8 of 1999 concerning Consumer Protection has not been enforced properly. According to Sudikno Mertokusumo, legal certainty should be realized by implementing legal provisions as they should.

In this era of globalization, there is development of the business world in the field of air transportation services. Many air transportation service companies have to compete for consumers through various strategies to win over consumers. The aim of this research is to analyze the influence of service quality, price and brand image on purchasing decisions. The population in this research is all consumers at PT. Garuda Indonesia Semarang in 2022, numbering 136,135 people, the sample was taken from 100 respondents using the Slovin formula. The data analysis tool used is multiple regression. The results of the analysis show that service quality has a positive effect on purchasing decisions, the higher the service quality, the higher the consumer's tendency to make purchasing decisions. Price has a positive effect on purchasing decisions, the more competitive the price, the higher the consumer's tendency to make purchasing decisions. Brand image has a positive effect on purchasing decisions, the better the brand image, the higher the consumer's tendency to make purchasing decisions. Research implications include the need to refresh employees, especially front liner staff, provide Cash Back or discounts using credit cards and implement Corporate Social Responsibility.

The background of this research aims to determine and analyze the influence of the marketing mix, which includes promotional variables, halal labels and product variants on purchasing decisions for a product through brand image in the Medan Muslim community. The research approach taken was to use a quantitative-descriptive approach using the path analysis method. Path analysis is an extension of the use of regression analysis which aims to estimate the direct or indirect influence of the variables hypothesized in the research. Based on the test results, it can be concluded that promotions, halal labels and product variants have a significant effect on product brand image. It was also found that there was a significant influence between promotions, product variants and brand image on purchasing decisions, while the halal label did not have a significant influence on purchasing decisions for Natur products in the Muslim community of Medan. It is hoped that Natur can maintain and improve the promotional strategies carried out by holding various activities to portray a positive brand attitude towards consumers, because this greatly influences purchasing decisions.

This study aimed to determine the effect of consumer behavior, word of mouth, and halal labeling on the decision to use Grab Food services. The population in this study are consumers who use Grab Food services. The sample in this study were 96 consumers who were obtained through the sampling technique with the Lemeshow method. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using multiple linear regression analysis. The results of multiple linear analysis show that consumer behavior, word of mouth, and halal labeling have a positive and significant effect on the decision to use grab food services. This research is expected to increase knowledge regarding consumer behavior, word of mouth, and halal labels in using Grab Food services and maintain good relations with consumers by maintaining the quality of products and services that can be used to make usage decisions.                                                                                                                              

This research aims to measure the influence of product quality and price on purchasing decisions with purchase intention as an intervening variable. This research was prepared based on the influence of product quality and price on purchasing decisions and purchasing interest. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire which has been prepared in several statements and measured using a 1-5 Likert scale. The population used in this research is port coffee consumers. The sample in this study amounted to 160 respondents. The sample was taken using a simple random sampling method, meaning that the respondents who became the research sample were respondents who were met by the researcher when conducting research without paying attention to certain characteristics. Research data was analyzed using Structural Equation Modeling (SEM) which was run via AMOS 24. Hypothesis test results showed that product quality had an influence on purchasing decisions, price variables had an influence on purchasing decisions, product quality variables had an influence on buying interest, and price variables had an influence on interest. purchase, purchasing decisions influence purchasing interest and product quality and purchasing decisions influence purchasing interest and price influences purchasing decisions and purchasing interest.

The culinary business is currently one of the most promising business opportunities. However, behind the success of the business there are certainly factors that influence consumers, such as strategic location and lifestyle that is appropriate at this time. This study aims to describe and analyze the influence or impact obtained from location and lifestyle on purchasing decisions at Jiwa Raga Kitchenette Padang Restaurant. This type of research is quantitative with an associative method in the form of a causal relationship. The study population consisted of consumers who visited Jiwa Raga Kitchenette Restaurant with a research sample of 160 samples and the sample was collected by applying purposive sampling technique. The data collection technique used was the distribution of questionnaires to consumers of Jiwa Raga Kitchenette Restaurant. The questionnaire was prepared using a Likert scale and had been tested for validity with the help of SPSS 23.00. The research data were analyzed using multiple linear regression analysis methods, using prerequisite analysis tests, namely normality test, multicollinearity test and heteroscedasticity test. In testing this hypothesis, partial statistical test (t test) and simultaneous statistical test (F test) were used with significance level α = 0.05 (5%). The results of the research data analysis indicate that the independent variables, namely location (X1) and lifestyle (X2), have a positive and significant influence on the dependent variable, namely the purchase decision (Y). The results of the hypothesis test indicate that the location variable has a significantly positive impact on purchasing decisions, as well as the lifestyle variable on purchasing decisions. Overall, the simultaneous test results indicate that both variables, location (X1) and lifestyle (X2), have a positive and significant effect on the purchasing decision variable (Y).

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.

This study aims to investigate the effect of price, brand image, lifestyle, andproduct quality on purchasing decisions for Cargloss helmets. The research method uses a quantitative approach with a questionnaire survey of 100 consumer respondents who buy Cargloss helmets. The results show that price, brand image, lifestyle, and product quality have a positive and significant effect on purchasing decisions. Overall, these factors simultaneously also have a positive and significant influence. Companies are advised to set competitive prices with market research to maintain the attractiveness of Cargloss. To build brand identity, companies can emphasise the speciality of Cargloss helmets in design, innovation and other added values. Promotion is also needed to associate Cargloss helmets with consumers' lifestyles. The company management should invest in quality control, quality raw materials, and adoption of latest technology in the production process.

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction.  This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.

This study aims to determine and analyze the effect of trust, consumer characteristics and motivation on purchasing decisions for Honda Scoopy in Bima City. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have bought a Honda Scoopy in the city of Bima, the exact number of which is not known. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results showed that trust, consumer characteristics and motivation had a significant effect on purchasing decisions for Honda Scoopy in Bima City.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.