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In the current digital era, Micro, Small and Medium Enterprises (MSMEs) need digital tools to facilitate their business processes. Binong Subdistrict, as one of the subdistricts that has many MSMEs, faces challenges in encouraging technology adoption among MSME owners. To overcome this problem, the authors introduce BukuWarung, a digital financial platform, as a practical solution to optimize financial recording. The process involves training and mentoring structured in four steps: outreach, training and mentoring, and evaluation. The results show that MSMEs now better understand the important role of financial management and have successfully adopted BukuWarung for their financial recording needs. In conclusion, socialization and training on the use of the Buku Warung application in Binong Village succeeded in increasing the understanding and skills of MSMEs in utilizing digital technology to support their business.

From the results of the evaluation carried out on the training participants, the training participants participated in the event enthusiastically, this was seen from the beginning to the end of the event, all participants participated well, it was also seen in the question and answer session where all the training participants' problems were related to recording techniques and journal corrections, the aim of Community Service activities (PKM) in this community have been achieved well and in accordance with the stated objectives and the operation of the Labamu application has been successfully answered and provided direct guidance by the service team. Recommendations for follow-up activities are to focus more on different types of business from each BUMDes Unit. Mentoring can be carried out per group according to the participants' business base so that implementation is more effective and easier. The methods used for community service activities are (1) lectures and training on the use of the 'SIAPIK' application in conveying the concept of effective transaction recording for Village-Owned Enterprises and (2) case questions to provide examples of transaction recording practices and correction journals for transaction treatment note-taking errors, and (3) providing consultation and assistance in the field. The results of the evaluation of this service activity showed that participants' level of understanding of the material provided was 80%.

This research aims to increase student engagement in entrepreneurial activities, with a focus on marketing and product sales strategies. The results showed that students’ interest in entrepreneurship is high, and marketing and sales skills are the main reference in implementing their business ideas. Thus, this study developed and tested practical training strategies, including product sales simulations, group work, and mentoring by business practitioners on campus. The implementation of these strategies significantly improved students’ marketing and sales skills. The results of this entrepreneurial practice provided students with valuable insights into the key success factors in entrepreneurship. The findings contribute to the practical and academic understanding of efforts to increase student engagement in entrepreneurship, particularly through the development of product marketing and sales skills, with implications that can help individual students when they want to be entrepreneurial.

The application of appropriate technology has an important role in increasing the production capacity and product quality of MSMEs. This service aims to increase the production capacity of Safnur MSMEs in Lengkong Village, Rakit District, Banjarnegara Regency through the implementation of a spinner tool. The results of the service showed that the use of the spinner tool succeeded in increasing production capacity from 10 kg to 15 kg per day, as well as reducing drying time by up to 66%. In addition, the quality of banana chips products also increases significantly with lower oil content, resulting in products that are crisper and last longer. The training and assistance provided to Safnur MSME workers ensures optimal use of spinner tools, increasing production efficiency and consistency. The implications of the results of this service are not only increasing income and business sustainability of Safnur MSMEs but also opening up new job opportunities for the surrounding community. This success can be used as a model for the development of other MSMEs in the area. Recommendations are given for the continued use of spinner tools and the development of MSMEs through appropriate technology support, ongoing training, and collaboration with the government and related institutions.

This study's goal is to understand consumer attitudes toward the services provided by customer service. This study is being conducted at Bank bjb Kantor Cabang Pembantu Jember. The method used in this study is a deskriptif kualitatif approach, while the data used in this study are obtained through a kajian kepustakaan approach by utilizing books, articles, or other written materials related to the study. The initial data for this study was obtained from observations and interviews with national banks that have one tabungan product, Bank bjb KCP Jember. The analysis's findings highlight the importance of customer service in improving the company's offerings in order to gain positive feedback and an increasingly successful business. Thus, Bank BJB KCP Jember can continuously strengthen its position in the banking industry.

Islamic boarding schools, as traditional Islamic educational institutions, have an important role in forming the character, morals and faith of the younger generation in Indonesia. In facing the demands of increasingly modern times, marketing management has become an integral part of the sustainability and development of Islamic boarding schools. This article discusses the importance of marketing management in the context of Islamic boarding schools, as well as the changes and challenges faced in finding a balance between tradition and modernity. Islamic boarding school marketing management involves identifying the target audience, developing an image and brand, utilizing technology, and measuring and evaluating results. Islamic boarding schools must understand who their potential students are, build a positive image, utilize technology, and measure the effectiveness of marketing efforts. The main challenge is to maintain traditional values ​​while opening up to elements of modernity. This can be achieved with technology integration, a unified approach, and partnerships with the business world. Proper marketing management allows Islamic boarding schools to remain relevant in educating the younger generation who are religiously and morally strong while remaining competitive in an increasingly modern world.Thus, marketing management in Islamic boarding schools is key to maintaining and enhancing their role in society, helping them move from tradition to modernity with success.  

An important component of any research or scientific article is relevant research. The thing that makes individuals less interested in entrepreneurship is because they are not yet aware of their abilities and intentions in carrying out business in realizing their dreams of becoming successful entrepreneurs. The purpose of this research is to examine how perceptions of e-commerce, business capital and the application of accounting information systems influence decision making in entrepreneurship. The findings of this literature study show that perceptions of e-commerce and the use of accounting information systems influence entrepreneurial decisions, business capital has no influence and is not significant on entrepreneurial decisions.

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

A web-based sales information system is a key element in the success of modern business, especially in the rapidly growing e-commerce era. Developing information systems that are responsive and adaptive to change is a major challenge in meeting dynamic market demands. The problem that occurs is that the web application that is built is not in accordance with the wishes and needs of the user so that applications and transactions are difficult to carry out. This article describes the implementation of the prototype method in developing a web-based sales information system, with a focus on aspects of needs analysis, design, development, implementation, and testing and evaluation. By developing a web-based sales information system with a prototype method, consumers can easily operate the application and make transactions easier because this system can be used anywhere and anytime and its development involves consumers, so this system can really be used well and easily.

Objektif. Rubber is the main commodity developed in Parsarmaan Village, and to optimize their production results, as well as increase the sustainability of the rubber industry, a better understanding of the market is very important. Market segmentation is a strategy that can help rubber farmers understand the characteristics and needs of their diverse customers. This article outlines the reasons why market segmentation is necessary and how rubber farmers can implement it effectively. Through demographic, geographic analysis and the use of technology, rubber farmers can collect data about their customers. With this data, they can customize their products, services and their marketing strategies to achieve greater success. The benefits of introducing market segmentation for rubber farmers include increased sales, business sustainability, innovation, economic prosperity, and verified. With a better understanding of different market segments, rubber farmers can increase their income, strengthen the rubber industry, and improve their own quality of life. With a continued commitment to understanding their customers and following the right approach, rubber farmers in Parsarmaan Village have a great opportunity to achieve long-term success in their rubber industry. Market segmentation is an important tool that can help them achieve their goals.Materials and Methods. To achieve the expected goals, the Parsarmaan Village KKN program was carried out using the PAR method. PAR is an abbreviation for Participatory Action Research. Basically, PAR is research that involves all relevant parties in actively researching together current actions (which they experience as problems) in order to change and improve them. In this service, a participatory approach is used to involve local communities in the outreach process. Results. The result of this service for the community is that the community understands market segmentation better, rubber farmers can increase sales and increase the economic welfare of the community. Apart from that, the introduction of market segmentation not only provides more insight into customers, but also opens up opportunities for growth and development of the rubber industry. Conclusion. The introduction of market segmentation is a crucial step in efforts to increase the insight of rubber farmers in Parsarmaan Village. Rubber farmers through the introduction of market segmentation have great potential for success, namely increasing sales, business sustainability, increasing economic welfare, and opportunities for diversification. By focusing on various existing segments, they can achieve great success in the changing rubber industry

The hotel's goal in running its business is of course to provide the best service to guests who stay overnight at the hotel or guests who only use the facilities or services available at the hotel. If a hotel can provide good service then the hotel has achieved success in accordance with its objectives. Success in achieving a goal is something that can be measured as the success of a company or agency. a leader is needed who is able to bring the hotel to its goals. Democratic leadership is a leadership style in which the leader involves team or group members in the decision-making process. This leadership style creates an environment where team members feel they have a voice and their contributions are valued. Democratic leaders support participation, cooperation, and shared leadership to achieve common goals. This research uses a qualitative approach. Secondary data is obtained externally through references from articles, journals and books. The sampling technique uses a non-probability sampling method with a purposive sampling method. The purpose of this research is to find out how the leadership of the food and beverage department of XY Jakarta Hotel involves employees in decision making to obtain wise decision results.

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

This study aims to analyze the implementation of Government Regulation Number 23 of 2018 in Klambir Lima Kebun Village, Hamparan Perak District, which focuses on its impact on Micro, Small, and Medium Enterprises (MSMEs). PP Number 23 of 2018 regulates the reduction of the Final Income Tax (PPh) rate for MSMEs from 1% to 0.5% for taxpayers with a turnover of less than IDR 4.8 billion per year. This policy aims to ease the tax burden, simplify calculations, and improve MSME taxpayer compliance, while encouraging the growth of new entrepreneurs. This study uses a qualitative descriptive method with data collected through interviews, observations, and document analysis from MSME actors and village officials. The results of the study indicate that this tax rate reduction policy provides significant benefits for MSME actors in Klambir Lima Kebun Village. Business actors feel helped by the lower tax rate, so they can allocate more resources for business development. However, the level of taxpayer understanding of this regulation still varies. Most MSME actors do not fully understand the procedures for reporting and paying taxes in accordance with this policy, so they need further guidance and socialization from the government. This study concludes that the success of implementing PP Number 23 of 2018 at the village level is highly dependent on educational and mentoring efforts for MSME actors. This finding provides insight for the government in designing tax policies that are more inclusive and responsive to the needs of MSMEs.