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In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.

Medicinal chemicals (BKO) are chemical compounds that are commonly added to traditional medicinal preparations to increase the drug's indications and offer a powerful and rapid impact in illness treatment. Traditional medicines containing BKO in Indonesia, particularly in East and West Java, are increasing year after year, from 43 to 50-53 traditional remedies containing medicinal compounds. Using the normative method, researchers will be able to use the findings of empirical legal science and other sciences to analyze and explain law without altering the character of normative legal science. The Consumer Protection Law Number 8 of 1999 regulates legal protection for consumers who consume industrially produced traditional medicines containing dangerous chemical chemicals. Article 19 (1) states that business actors are responsible for compensating consumers for damage, pollution, and/or losses caused by the consumption of goods and/or services produced or traded. (2) The compensation described in paragraph (1) may take the form of a refund or replacement of products and/or services of the same kind or equivalent value, or health care, and/or the payment of compensation in line with the provisions of the applicable laws and regulations. (3) Compensation is granted within 7 days after the transaction date. (4) Providing compensation as stated in paragraphs (1) and (2) does not preclude criminal prosecution based on further evidence indicating the presence of an element of error. (5) If the business actor can demonstrate that the error was caused by the customer, the rules intended in paragraphs (1) and (2) do not apply. Suggestions for effective implementation. Suggestions so that they can be implemented well.    

The aim of this community service is to improve the skills of students at SMK Negeri 2 Kutacane in maximizing Media Marketplace Technology. Where these skills can provide benefits to students in improving their skills in entrepreneurship and increasing income. The problem faced by the service team is the lack of insight by students in using Marketplace Technology. Participants who took part in the activity were students and student supervisors in the school's BLUD program who were active in using their smartphones. In this digital era, all activities are online. With optimal knowledge, matters will be easier both within the school environment and outside parties. There is a lot of potential for students at school that can be promoted online. Several marketplaces can be an option according to your needs. This community service activity not only explains the material but also directly provides practice via the participants' smartphones. BLUD students must have high creativity in improving a more decent life, improving and advancing the school. Students and the local environment will experience many things if they master the use of smartphones optimally and truly according to their needs. The most important thing is that the income based on purchases will increase. The participants were very enthusiastic about participating in the activities, both delivering material and training in the use of Marketplace Technology.

This research was conducted to measure the brand equity of four geprek chickens in Serang, namely Geprek Bensu Serang Timur, Ayam Geprek Bun Bun Pakupatan Serang, Ayam Geprek Panglima, and Ayam Geprek Labbaik Chicken Pakupatan Serang. The population in this study were Geprek Chicken consumers in Serang. Using Aaker’s 4 variable method, namely brand awareness, brand association, impression of quality, and brand loyalty. The results of this research revealed that Ayam Geprek Bensu east Serang had the brand awareness that was most remembered by respondents, the brand association for Ayam Geprek Bensu east Serang was the most positive, and brand loyalty was the highest. Meanwhile, Ayam Geprek Labbaik Chicken has the impression of the best quality.

The aim of this research is to find out whether lifestyle, trust and security influence purchasing decisions through the Lazada application among students at the UKI Toraja Faculty of Economics. The data collection procedure for this research was to distribute questionnaires to 100 students at the Uki Toraja Faculty of Economics. Quantitative analysis of data with simple regression tests. The research results show that partially and simultaneously, lifestyle, trust and security variables influence purchasing decisions on the Lazada application.

Tujuan penelitian adalah untuk menganalisis kepercayaan, kepuasan, loyalitas konsumen dalam membeli barang di aplikasi online shop. Penelitian diadakan di lingkungan masyarat dengan menggunakan sample 2 orang yang memiliki hobby belanja online. Data di analisis menggukan wawancara dan dokumentasi. Hasil analisis penelitian menunjukkan bahwa kualitas produk memiliki dampak signifikan terhadap kepercayaan dan kepuasan konsumen. Produk berkualitas tinggi cenderung meningkatkan kesetiaan konsumen. Ditemukan bahwa pengalaman pengguna yang baik secara konsisten terkait dengan tingkat kepuasan yang tinggi. Hasil penelitian keberhasilan suatu aplikasi online shop tidak hanya tergantung pada transaksi bisnis semata, tetapi juga pada kemampuan untuk membangun hubungan jangka panjang dengan konsumen. Kualitas produk yang unggul, pengalaman pengguna yang positif, keamanan transaksi yang terjamin, dan kebijakan pengembalian yang adil dapat menciptakan fondasi untuk kepuasan konsumen. Harga yang bersaing dan penawaran menarik menjadi katalisator penting untuk meningkatkan loyalitas, sementara komunikasi efektif dan layanan pelanggan yang responsif mendukung pemeliharaan hubungan positif. Kepercayaan terhadap merek adalah elemen sentral yang dapat memperkuat ikatan jangka panjang antara konsumen dan platform e-commerce.

E-commerce is the main driver of the digital economy in Indonesia at 77%. The 2020-2022 Covid-19 pandemic is increasingly encouraging changes in consumer behavior from direct stores to online. This research was carried out to determine the comparison of offline and online Meccanism fashion sales as an effort to attract consumers. The method is descriptive statistics and the Run Wald Wolfowitz comparison test. The result is that there are significant differences in fashion Meccanism's online and offline sales methods as an effort to attract consumers. Average offline sales are greater than online sales. This means that consumer preferences prefer offline purchases compared to online for fashion Meccanism. However, both methods are equally important to attract consumers. Suggestions for business actors to implement a mix of offline and online sales strategies as an effort to attract consumers and increase sales. The way to do this is by understanding consumer behavior online and offline in shopping.  

This research aims to determine the impact of social media promotion strategy and e-word of mouth marketing on Luxcrime purchase decisions in Makassar City. The study adopts a quantitative approach with a descriptive design. The sample consists of 100 Luxcrime product consumers in Makassar City. Data collection is conducted through documentation and survey methods using questionnaires. Data analysis employs Partial Least Square (PLS) analysis. The research findings indicate that:  social media promotion strategy positively influences Luxcrime product purchase decisions in Makassar City; social media promotion strategy positively influences e-word of mouth marketing for Luxcrime products in Makassar City;  e-word of mouth marketing positively influences Luxcrime product purchase decisions in Makassar City; social media promotion strategy and e-word of mouth marketing simultaneously have a positive impact on Luxcrime product purchase decisions in Makassar City.

UMKM Dandellion is a business engaged in rabbit farming and sells various kinds of rabbit livestock needs ranging from feed, vitamins, medicines and rabbit cages. In running its business, UMKM Dandellion applies a pre order system for ordering cages, especially rabbit cages, in carrying out rabbit cage production activities, UMKM Dandellion finds delays in making cages due to the availability of stock materials from suppliers which can cause customer satisfaction levels. Therefore, the purpose of this study is to analyze the level of customer satisfaction with cages using the kano method, from the results of the research conducted, it is said that there are 8 question attributes in the Attractive category and 4 question attributes in the Must-be category.

This research applies a quantitative approach to determine the influence of customer income, price of goods, and quality on demand for PT heavy equipment spare parts. Indotruck Utama to consumers in East Java. The research method used is multiple linear regression analysis, with the help of SPSS analysis tools to test the hypothesis. In the results of this research, it was found that the results of the F Test simultaneously showed that the variables income (X1), price (X2), and quality (X3) together could influence the demand variable. Based on the results of the t test, it shows that the income variable (X1) partially has a significant effect on the demand variable, while the price variable (X2) and quality variable (X3) partially have no effect and are not significant on the demand variable (Y).

This study aims to analyze consumer responses to the queue phenomenon that occurs at Cipatik Public Fuel Filling Station (SPBU). Queues at gas stations are often a major concern for consumers, affecting customer satisfaction and the operational performance of gas stations. This study identifies the main factors that influence consumer response to queues, focusing on queue cases, waiting time, and consumer feelings regarding service. The research method used a quantitative approach through a consumer survey involving a representative sample of Cipatik gas station users. Data was collected through a questionnaire covering aspects such as consumer perception of service speed, queue efficiency, and overall satisfaction level. The results of data analysis show that there is a lack of consumer satisfaction with the queues that occur at Cipatik Service Station, West Bandung Regency. Therefore, it is necessary to improve queue management by the gas station. The addition of filling pump lines needs to be addressed so that the service level can increase. In addition, shorter waiting times and a more efficient service experience are considered by consumers as key factors in increasing their satisfaction. The findings of this study provide valuable insights for Cipatik Service Station management and relevant stakeholders to improve queue management and increase customer satisfaction. The practical implications of this study can assist policy makers in developing more effective operational strategies to address queuing issues and improve consumer experience at the gas station.

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable being the intervening variable. This study uses a quantitative approach. The research population is Scarlett Whitening consumers in Jakarta, the total of which is not known for certain. Sampling used purposive sampling technique and obtained 90 samples. The data analysis technique uses path analysis. The research results show that brand image has no influence on purchasing decisions. Brand image also has no influence on purchasing interest. Brand experience has a significant positive influence on purchasing decisions and purchasing interest. Influencer marketing variables have no influence on purchasing decisions. Influencer marketing influences purchasing interest. Then the purchase interest variable has no influence on purchasing decisions. Meanwhile, the results of research on mediation (intervening) variable tests produce that brand image, brand experience and influencer marketing have an influence through purchasing interest on purchasing decisions. This research can be used by companies in deciding policies and developing strategies in maintaining a good brand image from consumer perception, and using brand experience and influencer marketing to promote products.

The aims of this study are as follows: (1) To examine how products impact customers' purchasing choices at Golden IT Store Banjarmasin. (2) To analyze the impact of pricing on customers' purchasing decisions at Golden IT Store Banjarmasin. (3) To assess how the location influences customers' purchasing decisions at Golden IT Store Banjarmasin. (4) To test the influence of promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. (5) To comprehensively evaluate the collective influence of products, pricing, location, and promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. This research employs a quantitative approach involving the population of CVs. Golden IT Store Banjarmasin, with a sample of 31 respondents. Quantitative data analysis was conducted. The results of this study indicate that: (1) Products significantly impact purchasing decisions at CV. Golden IT Store. (2) Prices significantly impact purchasing decisions at CV. Golden IT Store. (3) The influence of location on purchasing decisions at CV. Golden IT Store is found to be statistically insignificant. (4) The effect of promotions on purchasing decisions at CV. Golden IT Store is relatively insignificant. (5) Collectively, products, promotions, pricing, and location have a substantial impact on purchasing decisions at CV. Golden IT Store.

Indonesia menghentikan ekspor nikel kadar rendah  melalui  Peraturan Menteri Energi dan Sumber Daya Mineral  No. 11 Tahun 2019 (Permen ESDM 11/2019) terkait perubahan kedua atas Peraturan Menteri Energi  dan Sumber Daya Mineral, pada tanggal 25 Desember 2018 mengenai pengoperasian tambang mineral dan batubara per  31 Desember 2019, Uni  Eropa sebagai salah satu importir nikel dari Indonesia menyatakan tidak setuju dengan pasal  dan mengajukan gugatan. Uni Eropa telah mengajukan keluhan ke Organisasi Perdagangan Dunia (WTO) atas larangan ekspor nikel  Indonesia. Uni Eropa menyatakan bahwa nikel yang diimpor dari Indonesia biasa digunakan oleh Uni Eropa  sebagai bahan baku industri baja tahan karat Eropa. Uni Eropa menuduh bahwa pembatasan tersebut dirancang oleh Indonesia untuk menguntungkan industri baja tahan karat dan pengecorannya. Adapun identifikasi masalah dengan bagaimana dampak terkait kasus larangan ekspor nikel terhadap hubungan perdagangan antara indonesia dan uni eropa dan apa alasan terkait kebijakan pembatasan ekspor nikel yang diterapkan pemerintah indonesia. Larangan ekspor nikel yang diberlakukan pemerintah Indonesia berdampak besar pada hubungan perdagangan antara Indonesia dan Uni Eropa. Uni Eropa,  konsumen  bijih nikel terbesar di dunia, telah mengambil tindakan hukum dan mengajukan gugatan terhadap Indonesia di Organisasi Perdagangan Dunia (WTO). Peristiwa tersebut telah menimbulkan ketegangan  hubungan dagang dan penyelesaiannya bergantung pada keputusan WTO. Pemerintah Indonesia menerapkan kebijakan pembatasan ekspor nikel karena berbagai alasan, antara lain meningkatkan nilai tambah tambang nikel, melindungi sumber daya alam, dan mendiversifikasi perekonomian. Keputusan tersebut juga berkaitan dengan upaya menjaga keseimbangan  perdagangan internasional dan mendorong praktik pertambangan yang lebih ramah lingkungan.  

This research was aimed at determining the effect of service quality and consumer satisfaction on the Shopee e-commerce application in the city of Solo Raya. The sample in this research is people who have made online purchases via the Shopee e-commerce application. In this research, data was collected by distributing questionnaires online to 100 respondents, all of whom were residents of Solo Raaya City. The variables used in this research are the service quality variable as the independent variable (X) and Customer Satisfaction as the dependent variable (Y). The analysis in this research is data instrument testing (validity test and reliability test), classical assumption test (normality test and heteroscedasticity test), hypothesis test (simple regression analysis, f test, and partial test (t test)). The results of the tests that have been carried out are that Service Quality has a positive and significant effect on Consumer Satisfaction for users of the Shopee e-commerce application.

Background: Based on observations in the field, researchers see that there are still many kiosks that are not used and traders tend to sell on the ground floor which is close to the main road or which is easily accessible to the public or buyers so that the rest are empty, especially on the 2nd floor where the top roof has not been completed. So far, traders consider that stalls on the lower floors have more customers compared to traders selling on the upper floors, so many traders place their activities outside the Cimindi Market area and become street vendors. This creates complex problems, apart from aesthetic and The decline in the quality of the environment can also cause congestion on the roads around Cimindi Market. .Research method: this research pattern uses a qualitative approach. According to Tanzeh, Qualitative research is research that is intended to reveal symptoms holistically-contextually (thoroughly and in accordance with the context/what is) through collecting data from natural settings as a direct source of the key research instruments themselves.⁶⁵ .Conclusion: Based on the research results regarding "Analyzing how big the influence of the lack of consumers at the Cimindi Traditional Market in Cimahi City" is, the researchers can draw conclusions due to the lack of buyers due to operational hours so that turnover drops drastically due to the lack of buyers.

This paper aims to analyze the role of Bank Indonesia in consumer protection, focusing on the legal framework of Law No. 4 of 2023 on Financial Sector Development and Strengthening. In the context of the changing dynamics of the financial sector, especially in an era that continues to evolve digitally, this research explores the impact and implementation of the regulation on the steps taken by Bank Indonesia in protecting consumer rights in the banking sector. This research uses a normative legal analysis method to identify and evaluate the role of Bank Indonesia in accordance with the provisions of Law No. 4 of 2023. The main focus is on the adjustment and improvement of regulations set by Bank Indonesia, especially Bank Indonesia Regulation Number 3 of 2023 concerning Bank Indonesia Consumer Protection which replaces Bank Indonesia Regulation Number 22/20/PBI/2020.

The Covid pandemic has caused changes in people's behavior in carrying out buying and selling transactions. Slowly, people become familiar with e-commerce applications so that the buying and selling process becomes efficient and effective. The purpose of this research is to determine the influence of consumer behavior in the form of cultural, social, psychological and marketing mix factors on purchasing decisions in e-commerce in the city of Ambon.The method used is a quantitative method with a sample size of 102 respondents, with the criteria being people who live in the city of Ambon. The sampling technique uses a purposive sampling method. Data analysis techniques use validity and reliability tests, classical tests, and multiple linear regression analysis. Consumer behavior in the form of X1 cultural factors, X2 social factors, X3 psychological factors and X4 marketing mix have a significant effect on purchasing decisions in e-commerce partially and simultaneously.

Currently, there are many Instagram social media users. Currently, the use of Instagram as a promotional media plays an important role in building a company's business. Especially coffee shop businesses such as Kopilikasi. The research entitled Instagram social media analysis as a Kopilikasi  promotion media in attracting consumer buying interest has a research objective, namely knowing the role of Instagram social media as a Kopilikasi promotion media in attracting consumer buying interest and knowing content that attracts audiences on Instagram social media. This research method uses a descriptive qualitative method. The data sources in this study used interviews and observations. The main theoretical basis in this research is new media. The results of this study are that Instagram plays an important role in attracting Kopilikasi customers' buying interest. Kopilikasi attracts customers' buying interest by creating content on their Instagram. The content is used as a promotional tool that contains information about Kopilikasi. Kopilikasi has a characteristic in its content, namely creating content in a cinematic style. Currently, Instagram plays an important role in the Kopilikasi promotion process and has succeeded in attracting consumer buying interest and the content created has succeeded in attracting the attention of its audience on Instagram.   Keywords: Instagram, Promotion, Content   Abstrak: Saat ini pengguna media sosial instagram sangatlah banyak. Saat ini juga penggunaan instagram sebagai media promosi berperan penting dalam membangun bisnis sebuah perusahaan. Khususnya usaha coffee shop seperti Kopilikasi. Penelitian berjudul analisa media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumen memiliki tujuan penelitian yaitu  mengetahui peran media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumennya dan mengetahui konten yang menarik audiens di media sosial instagram. Metode penelitian ini  menggunakan metode kualitatif deskriptif. Adapun sumber data dalam penelitian ini menggunakan wawancara dan observasi. Landasan teori utama dalam penelitian ini yaitu media baru. Adapun hasil penelitian ini adalah instagram berperan penting dalam menarik minat beli pelanggan Kopilikasi. Kopilikasi menarik minat beli pelanggan dengan membuat konten-konten di instagramnya. Konten tersebut digunakan sebagai alat promosi yang berisi informasi tentang Kopilikasi. Kopilikasi mempunyai ciri khas dalam kontennya yaitu membuat konten dengan gaya sinematik. Berdasarkan analisa peneliti menarik kesimpulan yaitu Konten yang menarik minat beli konsumen Kopilikasi yaitu konten dengan objek konsumen Kopilikasi karena terbukti berhasil meningkatkan perhatian dan ketertarikan dari audiens di instagram. Saat ini instagram berperan penting dalam proses promosi Kopilikasi dan berhasil menarik minat beli konsumen dan konten yang dibuat berhasil menarik perhatian audiens nya di instagram

This research aims to find out what form of legal protection there is for consumer data who make loans through online applications in Gorontalo and to find out what efforts consumers can take if there is a dispute with the lender regarding leakage of consumer data. This research is empirical normative legal research conducted at the Gorontalo Regional Police and victims of data misuse by online loans. Primary data and secondary data obtained through library research and field research were then analyzed qualitatively. The research results show that the form of legal protection for consumer data who make loans through online applications in Gorontalo is carried out in three forms, namely: first, protection through regulations, namely in the Personal Data Protection Law, the Consumer Protection Law, and Article 1338 of the Civil Code. Second, protection through law enforcement efforts carried out by the police, as well as preventing misuse of data through legal education as a form of preventive legal protection. Meanwhile, efforts that consumers can take if there is a dispute with a lender regarding leakage of consumer data are legal action taken by the police through reporting complaints from the public to investigations that follow up on complaints from the public, and monitoring and taking action carried out by the OJK as parties who carry out activities regarding the implementation of non-bank banking institutions such as online loans.