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Nanda Amelia; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research was carried out against the background of the revisit intention phenomenon which is considered to be caused by perceived value and customer satisfaction factors. This research was conducted with the aim of obtaining information and providing a description of the influence of Perceived Value and Customer Satisfaction on Alinia Farm and Park Resort Dharmasraya. The research is classified as a quantitative descriptive type with the technique for determining the sample, namely through purposive sampling and the number of samples, namely 319 respondents, refers to the Slovin equation. The technique for obtaining research data is with the help of a questionnaire using a Likert scale which has been tested for validation and reliability. The data that has been obtained is analyzed with the help of multiple linear regression analysis using equipment for calculations using SPSS (Statistics Product and Service Solution) version 26.00. Based on the analysis of research results, it was concluded that the results of the t-test showed that the perceived value variable achieved a significant level of 0.021<0.05, which means that there is an influence of the perceived value variable on revisit intention. And the t-test results for the customer satisfaction variable provide a significant level of 0.001<0.05, meaning that there is an influence of the customer satisfaction variable on revisit intention. Based on the results of the f-test, it gives a significant level of 0.001<0.05, showing that the variables perceived value (X1) and customer satisfaction (X2) simultaneously have an influence on revisit intention. The variables perceived value and customer satisfaction have an influence of 4.4%, but the rest is influenced by other variables.

Ernita Eva Aviyanti; Chandra Kartika; Rudiatno

International Journal of Management and Strategic Business Leadership 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the effect of referral marketing and corporate trust icons on radical customers through customer satisfaction at Mie Barracung. This study employs a descriptive research design with explanatory research methods. Sampling was conducted using purposive sampling as the sampling technique. The sample used in this study consists of 100 respondents who are customers of Mie Barracung Manukan Surabaya. This research utilizes a structural equation modeling (SEM) approach - SmartPLS 4.0.9.3, which includes the inner model process, outer model, and hypothesis testing (bootstrapping) to test the significance of the overall model and the predetermined paths. The findings indicate that referral marketing has a direct effect on customer satisfaction at Mie Barracung Manukan Surabaya..Trust icon corporate directly does not affect radical customers at Baraccung noodles Manukan Surabaya. Customer satisfaction directly affects radical customers at Baraccung noodles Manukan Surabaya. Referral marketing indirectly affects radical customers through customer satisfaction at Baraccung noodles Manukan Surabaya. Trust icon corporate indirectly does not affect radical customers through customer satisfaction at Baraccung noodles Manukan Surabaya.

Aisyah Vella Rahma; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research was motivated by the discovery of problems related to service quality and customer satisfaction. This research aims to analyze the influence of service quality on customer satisfaction at Orion Coffee Padang. The population in this study were customers who had visited Orion Coffee Padang with a total sample of 204 respondents obtained using a purposive sampling technique. The data collection technique was carried out using a questionnaire which had been tested for validity and reliability using a Likert scale. The independent variable examined in this research is service quality on customer satisfaction using the PLS-SEM analysis technique. The hypothesis result is that service quality influences customer satisfaction and is acceptable. The t statistical value of service quality on customer satisfaction is 24.831 > 1.96 or the p value given is 0.00 < 0.05. The original sample value was 0.856, indicating a positive direction of the relationship between service quality and customer satisfaction. It was concluded that the service quality variable had a positive effect on customer satisfaction.

Darwati Setiyani

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research discusses various elements that have a significant impact on customer satisfaction in the context of various industries. Through in-depth analysis of factors such as product quality, customer service, price, and user experience, this research aims to understand the complex relationship between these elements and customer satisfaction levels. The research methods used include surveys, interviews, and statistical data analysis to collect relevant information. The results of this research provide in-depth insight into the elements that have the most significant impact on customer satisfaction, providing a foundation for organizations to improve their strategies for creating more positive customer experiences.

Reni Widiastuti

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to investigate the impact of customer loyalty by focusing on the influence of product quality, service and customer trust. The research method used is a survey involving respondents who are customers from various industrial sectors. Data is collected through questionnaires that share customer perceptions of product quality, service, and their level of trust in the brand or company. The results of data analysis show that product quality, service and customer trust significantly influence the level of customer loyalty. Good product and service quality can increase customer satisfaction, while customer trust is a key factor in building long-term relationships. Therefore, efforts to improve the quality of products, services and build customer trust can be an effective strategy in maintaining and increasing customer loyalty.

Abu Thalib

Akuntansi dan Ekonomi Pajak: Perspektif Global 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Quality cost analysis is an important approach in measuring the efficiency and effectiveness of a company's production process. Focusing on the number of product defects is a critical element in quality evaluation, as defects can impact customer satisfaction, company reputation, and overall business sustainability. This research explores the significance of quality cost analysis as a tool for measuring the number of product defects in the manufacturing industry. Through data collection and statistical analysis, this research aims to provide in-depth insight into the economic impact of product defects and how quality cost analysis can help companies identify, measure and manage these aspects more efficiently. It is hoped that the results of this research will provide practical guidance for companies in improving the quality of their products while optimizing costs associated with nonconformities.

Zakiyatur Razinah; Uly Aunil ‘Asyura; Mohammad Daud Rosyidi

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine how the marketing strategy of Islamic pension fund products at Bank Syariah Indonesia and what obstacles are faced when marketing pension fund products to the people of Indonesia, This marketing strategy is structured based on what to do, who does it, and when to do it. The marketing strategy used by Bank Syariah Indonesia KCP Jember Gajah Mada in increasing sales of pension products is to use promotional approaches and strategies. This approach to customers can increase the long-term growth of Bank Syariah Indonesia KCP Jember Gajah Mada and maximum customer satisfaction. After conducting the approach process, the next stage is the promotion strategy. Promotion is an activity that aims to convey information about pension products to customers, so that these pension products are known and can encourage customers to use them. Promotion is also very useful for providing information about the advantages or disadvantages of these pension products. The method used in this research is a qualitative research method, namely by making observations to the research location, conducting interviews with Bank Syariah Indonesia employees and collecting data from various sources related to this research. It is hoped that from the results of this research, Bank Syariah Indonesia can market its products in accordance with the wishes of the Indonesian people who make transactions safely, comfortably and blessedly.

Annisa Maulida Rachmawati; Desi Asfidatul Fitria; Iffah Nabilah; Nur Alifah Fajariyah

Jurnal Kendali Akuntansi 2024 International Forum of Researchers and Lecturers

This study's goal is to understand consumer attitudes toward the services provided by customer service. This study is being conducted at Bank bjb Kantor Cabang Pembantu Jember. The method used in this study is a deskriptif kualitatif approach, while the data used in this study are obtained through a kajian kepustakaan approach by utilizing books, articles, or other written materials related to the study. The initial data for this study was obtained from observations and interviews with national banks that have one tabungan product, Bank bjb KCP Jember. The analysis's findings highlight the importance of customer service in improving the company's offerings in order to gain positive feedback and an increasingly successful business. Thus, Bank BJB KCP Jember can continuously strengthen its position in the banking industry.

Fauzi Alfiandri; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The issue discovery pertaining to amenities, costs, and visitor happiness is the driving force behind this. Quantitative research is one of the research types used. In this study, two different data kinds were used: primary and secondary. The study's participants were tourists who had visited Dempo Anai Land. One hundred customers were selected as the research sample using a non-probability selection technique. A Likert scale questionnaire that has undergone validity and reliability testing was used as the data gathering method. Data from the study were handled using SPSS 25.00. The research results shown that the facilities category in quite agree, namely 3.32, the price variable category in quite agree with 3.40 and the visitor satisfaction variable shows the quite agree category with a percentage of 3.36. As a result, the facility value (X1) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.501 with T count (6.468) and a significance of 0.000 <0.05. Similarly, the price research hypothesis (X2) has a significant and positive impact on visitor satisfaction (Y) with a beta or standardized coefficient of 0.352 with T count (2.026) and a significance of 0.000 <0.05. Furthermore, an Adjusted R Square value of 0.102 was obtained, showing that the impact of the facility variables (X1) and price (X2) on the visitor satisfaction variable (Y) was 10.2%, while 89.8% was influenced by other factors.

Alfin Luthfiani; Muhammad Alhada Fuadilah Habib

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.

Meryani Borong; Althon K. Pongtuluran; Astriwati Biringkanae

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Influence of Service Quality and Customer Loyalty at Jasmine Beauty Salons and Spa  North Toraja District". The purpose of this study was to find out whether there is an influence of service quality and customer satisfaction on customer loyalty in the Jasmine Beauty Salons and Spa in Tallunglipu Sub-Dstrict, North Toraja District . Data collection procedures from this study are: observation, questionnaires, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The results of calculations with the F test obtained the results of F count 43,165 with F table 3.090. Based on the results of calculations with the T test on the cooperative image variable, the result is T count (2,734) < T table (1.986) and on the service quality variable, the result is T count (4,458) > T table (1.986). The conclusion of this study is that the service quality variable has no effect on loyalty customer at the Jasmine Beauty Salons and Spa North Toraja District and the customer satisfaction variable has an effect on loyalty customer at the  Jasmine Beauty Salons and Spa  North Toraja District.

Yunike Ifani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to determine whether there is an influence of product quality and service quality of M Banking KB Star on customer satisfaction at PT Bank KB Bukopin Tbk Bekasi Branch. This type of research is quantitative. The population in this study is 3.016. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 102 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects were consumers of Bank KB Bukopin Tbk Bekasi Branch. The results of this research show that the product quality and service quality variables partially and simultaneously have a significant effect and have a positive influence on the consumer satisfaction variable.

Feby Lenny Ardiati; Dhian Tyas Untari; Andrian Andrian

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the simultaneous influence between Service Quality, Product Quality, and Price Perception on Customer Satisfaction which has an impact on Julietta Fried Chicken's business in North Bekasi. The population in this study were all buyers at the Julietta Fried Chicken business in North Bekasi. This research method is quantitative research and to obtain samples in this study the authors used purposive sampling method and hair formula. Data collection through distributing questionnaires to 105 customers at the Julietta Fried Chicken business in North Bekasi. Data is processed using SPSS data analysis software version 26. This can be seen that the sig value is 0,002 <0,05 and the t-count value is 3,118> t-table 1,98326. The Product Quality variable has a positive and significant effect on Customer Satisfaction. It can be seen that the sig value is 0,000 <0,05 and the t-count value is 10,066> t-table 1,98326. The Price Perception variable has a positive and significant effect on Customer Satisfaction. This can be seen that the sig value is 0,024 <0.05 and the t-count value is 2,298> t-table 1,98326. From the research results obtained that partially and simultaneously the three independent variables are proven to be significant and have an effect on the Y variable. Therefore, the application of Service Quality, Product Quality, and Price Perception provided by the company can minimize the level of customer satisfaction at the Julietta Fried Chicken Business in North Bekasi.      

Nugraha, Risman

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

Hasna Lutfi Indriani; Ulviana Agustina; Ulya Triana Dahar; Agustiawan Agustiawan

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business ethics is a business approach to conducting operations that covers all aspects of society, business and the public. Business ethics in an organization can influence the values, norms, and behavior of leaders and staff. Consumer trust is the confidence that consumers have in a product, service, or brand. This belief has an important role in influencing consumers' decisions to buy, reuse, and recommend certain products and services. CSR is a business initiative to consider the concerns of many stakeholders, including the environment, society, workers, and customers. The purpose of this research is to find out how important company ethics is in building consumer trust. This research uses a qualitative descriptive analysis method and data is obtained from literature studies, several books, references on the internet, and journals that examine similar research to support research on "The Role of Business Ethics in Building Consumer Trust". This research shows that a company's most morally responsible practices influence customer trust. This study highlights how urgent it is to see how the most morally responsible corporate practices influence customer trust. Sharia marketing strategies have a significant effect on consumer satisfaction and their trust in certain products and services. This research shows that the role of business ethics has a significant influence in building consumer trust.

Paulina Rosna Dewi Redjo; Diah Wuriah Ningsih; Tural Latif Gojayev

International Journal of Management and Digital Sciences 2024 International Forum of Researchers and Lecturers

The integration of Artificial Intelligence (AI) chatbots into customer service operations within digital banks has become a transformative trend in the banking sector, particularly in Indonesia. This study examines the effectiveness of AI chatbots in improving both operational efficiency and customer satisfaction in three selected Indonesian digital banks. The research focuses on evaluating the impact of AI chatbots in reducing response times, handling high volumes of customer inquiries, and improving service availability. The study also delves into customer feedback, measuring satisfaction with the ease of use, personalization, and responsiveness of the AI systems. The results demonstrate that AI chatbots significantly enhance customer service efficiency by reducing wait times and automating routine inquiries, which reduces the need for human intervention. Additionally, customers reported high satisfaction with the round-the-clock availability of AI chatbots and the personalized financial advice provided. However, despite these benefits, challenges related to data security, chatbot accuracy, and customer adaptation to automated systems remain prevalent. Data privacy concerns and issues regarding the chatbot's ability to handle complex queries were noted as limiting factors in customer trust and satisfaction. The study highlights the implications of these findings for the future of digital banking in Indonesia, emphasizing the need for improved chatbot integration, stronger data security measures, and enhanced user experience design. The integration of AI in customer service operations holds significant potential for digital banks and the broader financial sector to improve operational efficiency, reduce costs, and meet the evolving expectations of customers.

Sudirwo, Sudirwo; Safier Ramdani; Sezen Fetullah Mursalova

International Journal of Management and Digital Sciences 2024 International Forum of Researchers and Lecturers

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

Yunila Yunila; Muhamad Pariama

Journal of Management and Social Sciences 2024 CV. Aksara Global Akademia

This research aims to determine and analyze the influence of service quality, price and satisfaction on customer loyalty at Foto Copy Ujung Bulu Uepai, secondly to find out and analyze the influence of service quality on customer loyalty at Foto Copy Ujung Bulu Uepai, third to find out and analyze the influence of price on customer loyalty on Ujung Bulu Uepai Photo Copy and further to find out and analyze the influence of satisfaction on customer loyalty on Ujung Bulu Uepai Photo Copy. The sampling technique used in research is opportunity sampling, where the sample is determined based on chance and anyone who happens to meet the researcher and is deemed suitable as a data source can be used as a sample. The results of this research are: Based on the results of the data analysis that has been obtained, it can be concluded that the variables of service quality, price and satisfaction simultaneously and partially have a positive and significant effect on customer loyalty at Ujung Bulu Uepai Photo Copy.

Atika Fitriani; Hasibuan, Sarifah; Wijaya, Melki; Agustiawan Agustiawan

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.

Sinta Dewi Parida; Shalma Putri Rigianti; Vera Vebrianty; Sigit Djalu Purwoko

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the performance of government procurement of goods and services using the Balanced Scorecard approach. By using the literature or literature study method, a technique for collecting data is by conducting a review study of books, literature, notes and reports that are related to this problem. Based on the research results, it shows that in general, the procurement performance can be considered quite good. Several aspects have been assessed positively. Financial performance shows a high level of budget realization and efficient use of resources. From a customer perspective, the level of customer satisfaction is also quite good, reaching 85%. Meanwhile, from an internal business process perspective, the efficiency of procurement of goods and services reached 95%. From a growth and learning perspective, efforts to improve performance have produced positive results.