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Marketing strategy is an activity carried out by a company to increase sales by establishing good relationships with customers. Super Beauty's lack of interaction with customers has resulted in the products being marketed not being communicated clearly to consumers. This research uses a qualitative approach by collecting data through observation, interviews and documentation. The selection of research informants used a purposive sampling technique which was determined based on certain considerations. Based on the research results, it was concluded that: 1. Implementation of customer relations from company managers via WhatsApp Blast, Shopee live streaming, events (exhibitions), and the Web. Meanwhile, Super Beauty's marketing strategy utilizes price affordability, Affiliate, and member get member programs, 2. Factors driving the implementation of customer relations include: price affordability, and high demand for skincare needs. 3. Factors inhibiting the implementation of customer relations include time constraints, low company budgets, and market demands. According to research results, the implementation of customer relations via WhatsApp blast from various social media is considered very effective. So, consumers feel moved to repurchase skincare products.

The advancement of technology has brought significant changes in the banking sector, posing new challenges related to the protection of customers' personal data. Data breaches can harm customers and undermine public trust in financial institutions. To address disputes related to data breaches, the Financial Services Sector Alternative Dispute Resolution Institution (LAPS SJK) becomes a relevant choice. This study uses a normative legal approach to analyze the legal framework and dispute resolution procedures applied by LAPS SJK. The results show that LAPS SJK prioritizes the principles of accessibility, independence, fairness, efficiency, and effectiveness in dispute resolution. The methods of dispute resolution offered include mediation, arbitration, and binding opinions. Through LAPS SJK, customers can obtain fair, fast, and affordable dispute resolution without having to go through conventional judicial processes. Therefore, LAPS SJK plays a crucial role in protecting customers' rights and maintaining public trust in the banking sector.    

Digital currencies can now be utilized by people in various countries, including Indonesia. The Commodity Futures Trading Supervisory Agency (Bappebti) noted that as of November 2023, the number of registered crypto asset customers reached 18.25 million. Every month it has a growth of 437.9 thousand customers calculated since February 2021. The problem in the study, how is the use of crypto assets in Indonesia for investment and transaction purposes in Indonesia.The purpose of the study, to analyze the use of crypto assets in Indonesia for investment and transaction purposes in Indonesia.  This research is normative juridical, legal material collection techniques using library research. Data analysis technique, by collecting data, analyzing data, followed by drawing conclusions. Every transaction uses a currency benchmark. The definition of currency is money issued by the Unitary State of the Republic of Indonesia, hereinafter referred to as Rupiah. It is money that is a legal tender. Article 2 of Bappebti Regulation No.5 of 2019 concerning Technical Provisions for the Implementation of the Crypto Asset Physical Market on futures exchanges, crypto asset trading must be based on legal certainty. Conclusion, that crypto assets in Indonesia can be used as a means of investment for the community. with provisions in accordance with the Minister of Trade Regulation Number 99 of 2018. Buying and selling crypto can only be done on the futures exchange.

Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.

The objective of this research was to identify and analyze the implications of the influence of food safety, product availability, and loyalty program on repurchase intention and its implications on the company image of CV. Torani Sumber Makmur Processed Fish Stall in the West Java Region. The method used in this research was a survey with a quantitative descriptive approach. The sample size in this research was 187 respondents determined using cluster sampling. By utilizing Partial Least Square-Structural Equation Model (PLS-SEM), the research found that product availability and loyalty program had a significant positive influence on repurchase intention. Meanwhile, food safety had a significant negative influence on repurchase intention. Food safety, product availability, and loyalty program had a significant positive influence on the company image. Repurchase intention had a positive and significant implication on the company image. The influence of product availability and loyalty program on repurchase intention had significant implications on the company image. Whereas, the influence of food safety on repurchase intention did not have significant implications on the company image.      

Blockchain, originally developed as the technology behind cryptocurrencies such as Bitcoin, has gained attention for its potential to revolutionize cybersecurity. It offers a promising solution to the vulnerabilities of centralized systems by decentralizing data storage and implementing advanced encryption techniques. Blockchain technology and cryptocurrencies have presented significant challenges in the realm of cyber law to regulate them in the future, varying blockchain and crypto regulatory approaches in various countries, including regulations on crypto exchanges, ICOs, and compliance with anti- money laundering ( AML) regulations. and getting to know customers (KYC). explores the issue of data protection in blockchain transactions and i ts implications for cyber law, as well as the legality and enforcement of smart contracts. the impact of cryptocurrency use on cyber law, including challenges in tax compliance, law enforcement, and consumer protection. In the midst of various complexities regarding the direction of regulation of blockchain technology and cryptocurrencies in cyber law. with blockchain technology and cryptocurrencies and prepare views to face future challenges.

Constantly changing business dynamics and changing customer preferences require company management to adapt. Customers who now have higher levels of wealth not only want efficient transportation, but also value comfort during travel. This means they need a comfortable vehicle, friendly service and a pleasant atmosphere to enjoy their trip. Therefore, companies must provide first-class service and satisfy their customers by highlighting added value compared to their competitors. The aim of the article is to analyze the application of authentic leadership in improving the quality of passenger service at PO. Haryanto Madura Division. The researcher used descriptive observational research methods. The descriptive research method is an Approach that aims to create an objective picture or description of a situation. .    

Investment is an activity of placing funds owned by a person in a certain period with the hope that it will generate profits or increase the value of the investment in the future. This study aims to determine the effect of four variables that are thought to encourage the intention to invest using mobile banking, namely brand trust, facilitating conditions, and behavioral intention. This research is descriptive quantitative research. The research sample was 151 students of the Faculty of Economics and Business, Yogyakarta State University using purposive random sampling method. The research instrument was tested for content validity according to experts, construct using Exploratory Factor Analysis (EFA) and reliability coefficient using Cronbach Alpha. Processing of research data using SEM PLS. The results of this study are brand trust does not significantly affect behavioral intention and use intention of mobile banking investment features. Facilitating conditions have a significant positive effect on behavioral intention and use intention of mobile banking investment features. And behavioral intention has a significant positive effect on the use intention of mobile banking investment features. The managerial implication of this research is that banking marketers with a mobile banking base should create a marketing communication strategy regarding easy access to investment features and investment literacy using mobile banking. So that customers or bank customers will have a high interest in using investment features with mobile banking. 

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

The problems faced in this study include (1) How is advertising at BNI Tasikmalaya Branch? (2) What is the customer's decision to save at BNI Tasikmalaya Branch? (3) How does advertising affect the customer's decision to save at BNI Tasikmalaya Branch? This research aims to study, know, and analyze (1) Advertising at BNI Tasikmalaya Branch. (2) The customer's decision to save at BNI Tasikmalaya Branch. (3) The influence of advertising on the customer's decision to save at BNI Tasikmalaya Branch. The method used in this study is explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inferential Statistical Analysis with Simple Regression. The results of the study inform that (1) Advertising at BNI Tasikmalaya Branch is high. With the highest score on the sales response indicator and the lowest score on the persuasive influence indicator (pre/post preference testing).  This means that advertising is heavily influenced by sales response indicators. (2) The customer's decision to save at Bank BNI Tasikmalaya Branch is very high. With the highest score on the customer compatibility indicator and the lowest score on the dramaturgy indicator. This means that the customer's decision to save at Bank BNI Tasikmalaya Branch is greatly influenced by customer compatibility indicators. (3) Advertising has a positive effect on the customer's decision to save at Bank BNI Tasikmalaya Branch. This means that if advertising is improved, then the customer's decision to save at Bank BNI Tasikmalaya Branch will also increase.

The rapid development of e-commerce in Indonesia has prompted attention to factors that can maintain business sustainability, especially in terms of customer loyalty. The literature study identified several determining factors, including service quality, customer satisfaction, and brand trust. This research was conducted with the aim of examining the impact of service quality, customer satisfaction, and customer trust on customer loyalty in the Shopee mobile application in Jabodetabek. Using a purposive sampling method, the survey was carried out by distributing questionnaires directly to 120 customers. The results of regression analysis using SPSS refer to a statistical research process where data about the relationship between one or more independent variables (predictors) and one dependent variable (result) is analyzed. SPSS is used as a tool to analyze data and produce regression results. Thus, this research provides important implications that e- commerce mobile applications need to ensure service quality, satisfaction and customer trust to maintain and increase customer loyalty, as well as compete effectively in the online market.    

In a competitive business environment, understanding customer behaviour and improving retention strategies are critical to a company's success. Many companies struggle to identify valuable customers, understand their needs, and develop effective marketing strategies. One method that has proven effective is Recency, Frequency, and Monetary (RFM) analysis, which measures customer value based on three dimensions: when the customer last made a purchase, how often they transact, and how much money they spend. This research focuses on applying the RFM method with Python for customer segmentation in a retail company. By analysing customer transaction data, this research shows how RFM analysis can provide deep insights into customer behaviour and assist in the development of more targeted marketing strategies. The ultimate goal is to improve customer retention and maximise the return on investment (ROI) of marketing activities. This research offers practical solutions to common challenges in customer relationship management and contributes to the development of more efficient data-driven marketing methods.

This study explores the integration of predictive analytics into supply chain management within national e-commerce enterprises. Predictive analytics, which utilizes historical data combined with machine learning algorithms, regression analysis, and time series forecasting, has shown significant improvements in operational efficiency. The study focuses on four key areas: demand forecasting, inventory management, transportation optimization, and customer satisfaction. By predicting demand more accurately, e-commerce platforms can reduce stockouts and overstock situations, streamline logistics routes, and lower logistics costs. The implementation of predictive analytics led to a 20% reduction in delivery times and a 15% decrease in logistics costs, thereby enhancing customer satisfaction. However, the study also highlights challenges in integrating real-time data from multiple sources and scaling predictive models across diverse product categories and geographic regions. The results emphasize the need for e-commerce platforms to invest in technology that enables seamless data integration and the development of region-specific predictive models. The findings are compared with industry benchmarks, showing that the improvements in logistics and supply chain performance align with global trends. Based on these results, the study recommends best practices for implementing predictive analytics, including effective data collection, machine learning model training, and scalability considerations. By following these practices, e-commerce companies can optimize their supply chains, reduce operational costs, and increase customer satisfaction, positioning them for greater competitive advantage in the marketplace.

This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive method which is a data collection technique via the internet. The results of the study concluded that digital marketing has a significant influence on customer relationship management strategies at PT. Indofood Sukses Makmur Tbk. Digital marketing plays a crucial role in expanding the company's market area and target customers, as can be seen from the use of various digital platforms to promote products, such as Instagram, Twitter, Tiktok, and Facebook. Therefore, digital marketing and CRM have an important role in developing strategies that can maintain the competitive advantage of PT. Indofood Sukses Makmur Tbk.

The advent of 5G technology has marked a significant shift in the telecommunications industry, offering transformative improvements in service speed, latency, and network reliability. This study explores the impact of 5G on operational efficiency and service innovation in telecom companies. By examining the operational performance of three leading telecom companies that have implemented 5G networks, the research identifies key improvements in speed, cost reduction, and resource optimization. The findings highlight that 5G has enabled companies to achieve up to 100 times faster data transfer speeds compared to previous generations, drastically reducing latency and enhancing network reliability. These improvements contribute to increased customer satisfaction, faster response times, and reduced operational costs. Additionally, the integration of artificial intelligence (AI) for network management has optimized resource allocation and further enhanced the efficiency of telecom operations. The research also demonstrates how 5G has driven innovation in service offerings, such as enabling smart cities, IoT integrations, autonomous vehicles, and real-time patient monitoring in healthcare. While the deployment of 5G offers numerous benefits, the study acknowledges challenges such as high infrastructure costs, digital inequality, and regulatory hurdles. Telecom companies must invest significantly in infrastructure and navigate complex regulatory environments to fully realize the potential of 5G. The study concludes that 5G technology has the potential to reshape the telecom sector, fostering greater competitiveness, service quality, and innovation. Future research should focus on the long-term impact of 5G on customer loyalty, its expanded applications, and its role in advancing future technologies such as 6G.

Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

Financial ratio analysis is the basis for assessing the performance of the cooperative in managing its financial resources in a given period. Analysis of financial performance KSPPS Al-Hikmah done with regards to the decline in the financial performance of the last few years, whereas KSPPS Al-Hikmah had won the award as the best cooperative of its performance as the city of Bogor.  The method used is quantitative method with a descriptive format. The results of these calculation of ratio are then compared with the standard of regulation of Cooperatives and SMEs RI No.06/Per/M.KUKM/V/2006 on Guidelines for Assessment of Cooperative Achievement. The purpose of this study is to determine the financial performance of the KSPPS Al-Hikmah years 2012-2015 in terms of the level of profitability, liquidity and solvency. The results showed that the financial performance KSPPS Al-Hikmah years 2012-2015 seen from the aspect of profitability, liquidity and solvency are generally still below the standard regulation of Cooperatives and SMEs RI No.06/Per/M.KUKM/V/2006. Although in terms of profitability is generally performed quite well, which is between the standard value. KSPPS Al-Hikmah should make corrections to assets in order to make greater contributions in generating SHU, and is expected to increase the capital by attracting more customers cooperatives.    

Advances in information and communication technology are growing rapidly in all directions so that a lot of information is produced from technology and is applied in various fields. In the field of information technology, Supply Chain Management is also needed, which is used to monitor inventory and marketing of goods at UD. Anugrah Jaya Tani. UD. Anugrah Jaya Tani is a kiosk that sells various herbicides. Supply chain management (SCM) is one part that can also be developed with the existence of internet resources. The internet can play a role in facilitating SCM activities. This is because SCM activities require communication between the parties involved in this matter. The purpose of using supply chain management, where the most basic is to be able to align customer demand with existing supply. The results of this study are to determine the amount of stock of goods to be marketed, create a system that can be accessed by anyone, and create an attractive consultation layout.

The main problem in this research is what factors influence customer decisions in choosing BRI Bank Britama Savings Products in Fatukoa Village. The aim of this research is to see and explain what influences the decisions of Fatukoa Village customers in saving with Britama Savings Products. This type of research uses descriptive qualitative research. The data sources in this research are primary data and secondary data. Where data collection uses interview, observation, and documentation techniques. determining informants using Purposive Sampling, totaling 6 people. The time and place of the research was carried out in the 2023-2024 academic year, on a number of customers who live in Fatukoa Village, Kupang City. The results of this research explain that the factors that influence customers' decisions in choosing Britama Bank BRI savings products are influenced by cultural factors because cultural influences play a key role in customer decisions. The socialization process from the experience of being a customer for eight years, the use of banking products since the beginning of college, and the management of business transactions are the main factors in choosing Britama Savings. Social Factors due to the existence of reference groups, both from friends and family, have a big impact. Suggestions from friends about the benefits of interest rates and easy access to BRI Bank's online services, as well as recommendations from wives who are BRI Bank customers, are taken into consideration in the decision to save on Britama Products. Personal Factors due to Age, life cycle stage, work and economic environment are factors personal influences on product choices. The decision to save in BRI Bank Britama Products is based on long-term goals, investment, financial discipline, and economic considerations as well as income that can be invested, and Psychological Factors because the motivation for opening a Britama Savings account is related to biogenic and psychogenic needs, such as increasing pension funds, long-term investment, increasing financial discipline, and building savings habits. Trust and positive attitudes towards Britama products, supported by the reputation and security of BRI Bank, also play a key role in decision making. Apart from that, information from reference groups, socialization experiences, economic considerations, and trust in banking institutions are key factors that shape customer decision behavior.