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Alfiana Sri Wahyu Wulandari; Nensy Megawati Simanjuntak; Hikmah Maulida Fitria

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Tiktok is an application that is now widely used by the millennial generation, especially high school students. The purpose of this writing is to determine the influence of TikTok on the language development of high school students. This research uses qualitative data collection techniques or a descriptive approach. The theoretical basis and discussion comes from the results of literature research from various sources such as books, journals and articles.The research results show that the Tiktok application is one of the most influential things in language development. It cannot be denied that everything has a positive or negative impact. Therefore, parents and educators should pay more attention to elementary school students' language skills, so that their language development shows a more positive attitude.

Dewi Lely Ambarwati; Niken Alifiana; Pilin Pilin

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , , 

Yunita Tri Rachmayanti; Sumartono Sumartono

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research is a synthesis of various sources of information, including research journals, articles, books and TikTok content from the @iben_ma account. The main focus of the research is on the concept of Marketing Strategy, utilization of the TikTok platform and Content Marketing strategy. By combining data from various sources, this research aims to provide a comprehensive understanding of the use of TikTok as an effective marketing tool, especially in the context of marketing products such as Indonesian Sambal Bakar which is promoted by the owner directly @iben_ma. The research results show that the promotional strategy used by @iben_ma on TikTok for Sambal Bakar Indonesia was successful in increasing brand awareness, building positive consumer perceptions, and strengthening relationships with the audience.

Baharudin Ihsan; A. Anzilna Munzalan. M; Laksa Rizal Putra. W; David Yusuf. A; M. Helmi +1 more

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This journal aims to analyze effective strategies for using social media (Tok Tok) in religious learning in the digital era. In today's digital era, social media has become an important platform for individuals to get information and interact online. This can also be used as a means of learning about religion through content about religion on the platform (Tik Tok). This qualitative research analyzes data using a library observation methodology to understand effective strategies for using TikTok as a means of religious learning in the digital era. This research includes collecting journal references, analyzing them, and discussing important points. This research is descriptive in nature and focuses on the influence of religious content on students' understanding of religion on TikTok. This research involved 50 students from various academic levels and departments. Data analysis is carried out throughout the research, in contrast to quantitative research where data analysis is carried out at the end of the research.

Anggita Cindy Fironika; Lisafi Kulbi; Arsa Karendra; Ariel Lintang Maulita

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

Magrifatul Zania Maharani

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

. The Indonesian beauty industry continues to grow, marked by the emergence of many local skincare brands. Avoskin is a local skincare brand that is committed to "green beauty" with environmentally friendly products. This research aims to determine general positive sentiment, mentions, and specific positive sentiment towards Avoskin as an eco friendly brand on social media Data was collected from online communities using social media monitoring tools, namely Brand24. This research shows that there are 858 general positive sentiments, 2,564 mentions, and 28 specific positive sentiments towards Avoskin as an eco-friendly brand with related keywords. The final results of the research show that X and TikTok users still do not give full attention to Avoskin as a eco friendly brand.   Keywords: , , , 

Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku

Intellektika : Jurnal Ilmiah Mahasiswa 2024 STIKes Ibnu Sina Ajibarang

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.

Pusporini Palupi Jamaludin; Elizabeth Tika Kristina H; Paringsih Paringsih; Laura Komala

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The aim of the Community Service Activities is to implement one of the Tri Darmas of Higher Education which is carried out by Pamulang University lecturers and students with the title "increasing human resources in preventing hoax news on social media through digital literacy" One of the abilities that every human being must have is the ability to read. This is because someone who has literacy skills will find it easy for that person to solve problems or find a solution to a problem wisely. Media literacy is an effective step to anticipate the spread of Hoks which is growing rapidly in society.This PKM was carried out on the target group of young people studying at Bambu Apus Pamulang. This PKM was carried out using a lecture method, asking questions and answers to the participants. With this service activity, these Koran students get the information they need to be able to more easily and quickly differentiate between truth and error in information. Apart from that, it can also help the general public in maintaining the information circulating in a real form

Fatmah Rahmawati, Olga; Laily Nisa, Fauzatul

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

Abstract. Online shopping is a new technique in the world of trade in the lives of people in the modern era. Online shopping is also considered practical because online marketing utilizes the internet as a potential source of information to facilitate the life system. With global technological advancements of transactions that continues to develop, many opportunities for convenience are open for people in shopping activities. One of them is through online buying and selling known as e-commerce. This phenomenon shows that e-commerce platforms such as Tiktok, Shopee, Tokopedia, Lazada, Blibli, and Bukalapak have become the main choice for people in making shopping transactions today. This reflects the widespread adoption of the concept of online shopping as a practical and efficient alternative to meet consumer needs. This development also marks the transformation of the traditional way of shopping towards a more modern model that is integrated with technology. In carrying out this transaction, various types of contracts are used, such as the istishna contract. This istishna contract can be used for online purchases and sales can be established in a more structured manner and in accordance with sharia principles. Through this contract, buyers and sellers can carry out transactions clearly and fairly, and ensure that the goods or services ordered are suitable with the requirements and anticipations of the buyer. This research makes use of a descriptive qualitative approach involving reading theory, which includes methods of collecting and analyzing data from a variaty of sources including books, scientific notebooks, references, & additional literature partinent to the study topic. The purpose of this study is to determine the use of the isttishna contract for online purchases and sales made under the cash on delivery (COD) method with the hope of producing a through comprehension of the idea of the isttishna contract in Islamic economics and the ways in which these ideas might be used in cash on delivery (COD) transactions. Keywords: Contract istishna, cash on delivery (COD), buy and sell online   Abstrak. Penjualan online  adalah  pola perdagangan  yang telah merevolusi cara hidup masyarakat umum pada zaman sekarang. Penjualan online menjadi lebih umum karena penjualan ini menggunakan internet untuk menyediakan  pengetahuan yang  berpotensi  berguna  untuk memperlancar pola hidup. Dengan kemajuan teknologi dalam dunia transaksi yang terus berkembang, terbuka banyak peluang kemudahan bagi masyarakat dalam kegiatan berbelanja. Salah satunya adalah melalui jual beli online yang dikenal sebagai e-commerce. Fenomena ini menunjukkan bahwa platform penjulaan online contohnya Tiktok, Shopee, Tokopedia, Lazada, Blibli, serta Bukalapak telah menjadi pilihan utama masyarakat dalam melakukan transaksi belanja saat ini. Hal ini mencerminkan adopsi yang luas terhadap konsep belanja online sebagai alternatif yang praktis dan efisien dalam memenuhi kebutuhan konsumen. Perkembangan ini juga menandai transformasi cara tradisional berbelanja menuju model yang lebih modern dan terintegrasi dengan teknologi. Dalam pelaksanaan transaksi ini, digunakan berbagai jenis akad seperti akad istishna. Dengan menggunakan akad istishna, transaksi jual beli online dapat terjalin dengan lebih terstruktur dan sesuai dengan prinsip syariah. Melalui akad ini, pembeli dan penjual dapat menjalankan transaksi dengan jelas dan adil, juga memverifikasi bagian atau item tersebut yang dikirim sebanding dengan keperluan dan harapan pembeli. Penelitian ini meggunakan metode kualitatif deskriptif dimana melibatkan teori kepustakaan, yang mencakup metode pengumpulan dan analisis data melalui beragam referensi misalnya buku, jurnal akademik, referensi, serta rujukan lain yang berhubungan terkait pokok penelitian. Penelitian  ini  bertujuan agar mengetahui penerapan akad isttishna dalam sistem cash on delivery (COD) pada transaksi jual beli online dengan harapan menghasilkan pemahaman mendalam tentang konsep akad istishna dalam ekonomi syariah serta bagaimana prinsip-prinsip ini dapat diterapkan dalam transaksi cash on delivery (COD). Kata Kunci: Akad istishna, bayar ditempat, jual beli online

Muhammad Surip; Ruben Kornelius Sitio; Sarah Elexsa Siahaan; Thiessca Theofani Lumbantoruan

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2024 Asosiasi Periset Bahasa Sastra Indonesia

Indonesian is the official language of the Indonesian nation which is used by all Indonesian people. The increasingly rapid development of technology can influence society, one of which is the correct use of Indonesian, especially among students who often use slang. This research discusses the bad use of Indonesian language etiquette on social media, especially Tiktok. In this research, researchers used descriptive methods to identify language errors that occur on social media, especially on Tiktok. The aim of this research is to describe the use of toxic language in comments by content creators. The research results show that the use of Indonesian on social media, especially on TikTok, often experiences errors in spelling, diction and grammatical structure. These mistakes can lead to misunderstandings and ineffective use of language. The conclusion of this research shows that the unethical use of Indonesian on social media can have a negative impact on individuals. Therefore, more awareness and attention is needed in using Indonesian on social media in order to communicate effectively and not cause misunderstandings.

Rahmat Hidayat; Iratna Dewi; Winarti Winarti; Rahma Tika

Penelitian ini merupakan penelitian tentang Pendidikan Anak Usia Dini (PAUD). Guru Pendamping mempunyai peranan penting dan setara dengan guru kelas atau guru inti. Guru pendamping tersebut juga memiliki kompetensi pedagogik, sebagaimana yang tertuang pada Peraturan Mendikbud bernomor 137 Tahun 2014. Namun pada kenyataanya peran guru Pendamping dinilai masih belum efektif dalam membantu memberikan layanan dan meningkatkan mutu pembelajaran peserta didik. Kajian ini bertujuan guna mengungkapkan tentang guru Pendamping dalam memberikan layanan meningkatkan kualitas  pembelajaran pada anak. Subjek pada kajian ini melibatkan 5 orang guru pendamping. Pendekatan kualitatif berjenis studi kasus digunakan pada kajian ini. Teknik pengumpulan datanya melalui interviu, pengamatan, serta dokumentasi. Adapun analisis data dalam penelitian ini yakni reduksi data, penyajian data, dan penarikan simpulan. Berdasarkan hasil kajian dapat ditarik kesimpulan bahwasanya peran guru pendamping sangat efektif terhadap kualitas pembelajaran dengan terpenuhinya beberapa indikator perencanaan, pelaksanaan, serta evalusi pembelajaran dimana guru pendamping dalam hal menguasai kelas, meningkatkan kualitas pembelajaran, dan meningkatkan hasil belajar sudah berada dalam kategori baik.

Metha Kemala Rahayu; Maidawilis Maidawilis; Yanti Nopita; Rosmi Eni

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2024 International Forum of Researchers and Lecturers

The psychosocial development of children at school age shows that children acquire various skills and abilities. The initial survey conducted by the author on January 2 2024, by interviewing 10 students of class IV, V, VI at SDN 20 Indarung for psychosocial development data, showed that 7 out of 9 people said they did not want to do assignments, did not want to study at home and 2 out of 9 People say they are angry if their cellphone is confiscated by their parents or teachers. And when conducting interviews to ascertain whether the students had the TikTok application and the results were obtained that 9 out of 10 of the students had and used the TikTok application for more than 3 hours a day. This type of research is quantitative research. The design of this research is analytical descriptive using a Cross Sectional Study approach. The research period was from March-April 2024. The population in this study was class IV, V, VI at SDN 20 Indarung, totaling 86 people. The results of the research can be seen that more than half of the respondents (62.8%) with sufficient psychosocial development at SDN 20 Indarung classes IV, V, VI in 2024. More than half of the respondents (59.3%) with frequent TikTok usage intensity at SDN 20 Indarung class IV, V, VI in 2024. The results showed that the proportion of poor psychosocial development was higher in the intensity of frequent TikTok use (12.8%) compared to the intensity of infrequent TikTok use (10.5%). The results of statistical tests using the chi square test obtained a value of p=0.0019 (p<0.05), meaning that there is a relationship between the intensity of TikTok use and psychosocial development at SDN 20 Indarung classes IV, V, VI in 2024.

Heri Setiawan; Rosita Rosita; Fetty Maretha; Tika Handayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

Romauli Situmorang; Rut Sahana Manalu; Kiki Renhardi Napitupulu; Lili Tansliova

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research is a descriptive research with a qualitative approach, which aims to describe the phenomenon of slang use on TikTok. Data was collected through a closed questionnaire asking respondents' opinions, views and comments on the use of slang. The results show that the use of slang on TikTok influences daily language use, with respondents using slang more than good and correct Indonesian. This research provides an in-depth insight into how slang develops on digital platforms and how it affects adolescents' communication and social identity. The findings are expected to inform further discussions on the balance between the adoption of slang and standardized and correct Indonesian.

Ernes Septina Azizi; Karyna Yulia Dwi A’nisya

Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Currently, social media is considered a convenient tool for facilitating product transactions. However, not all marketers possess effective strategies for promoting their products on social media. This study aims to analyze the relationship between promotion and tourists’ purchase intention toward processed carica products in the Dieng Highlands. The research was conducted from February to March 2024, involving 100 respondents and analyzed using simple linear regression. The findings reveal a significant relationship between promotion and tourists’ purchase intention toward processed carica products in the Dieng Highlands. Promotion contributed 30.5% to purchase intention, while the remaining 69.5% was influenced by other factors outside the scope of this study. Carica-based MSMEs in the Dieng Highlands optimize their promotion strategies through tourist recommendations and digital marketing. They actively use social media platforms such as Facebook, Instagram, and TikTok and market their products through e-commerce platforms like Shopee, Tokopedia, and TikTok Shop. These efforts aim to enhance accessibility, attract consumer interest, and expand market reach.

Nurhalima Nurhalima; Megawati Megawati; Akmal Abdullah

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Nowadays, many people choose to eat instant or fast food including frozen food. Dakon Frozen Food is one of the The most complete Frozen Food shop in the Sleman area, Yogyakarta Province. Objective This study is to determine the effect of price and promotion strategies on consumer buying interest in frozen food products offered by Dakon Frozen Food. on consumer buying interest in frozen food products offered by Dakon Frozen Food. by Dakon Frozen Food. The type of data used in this study is quantitative data obtained from distributing questionnaires with 30 respondents. respondents, analyzed using multiple linear regression analysis with the help of SPSS version 23. The research process was carried out with the stages of observation, distributing questionnaires, and literature study. questionnaires, and literature studies. Instrument trials using validity and reliability tests. reliability test. The data analysis methods used are classical assumption tests, multiple linear regression tests, partial (t) tests, and multiple linear regression tests. multiple linear regression test, partial test (t), simultaneous test (F), and determination coefficient test. determination. The results showed that partially price does not significant effect on buying interest, while promotional strategies has a significant effect on buying interest. As for the simultaneous price and promotional strategies have a significant effect on buying interest.

Adinda Dwi Mulyani; Arfian Suryasuciramdhan; Ine Fitrianingsih; Muadz Alfayeed

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The tragedy of Vina Cirebon, a 16 year old girl who was brutally murdered by eleven people in 2016. The media actually used framing to present the case, which led to the creation of a film entitled "Vina: Sebelum 7 Hari." This film attempts to raise awareness about violence and sexual exploitation, as well as to reopen the case, and look for three identified criminals. Anggy Umbara defended the depiction of the subject in the film. However, the film received criticism for its depiction of the subject, leading to a lack of moral support and a reversal of the issue. This research uses qualitative research methods, such as Robert N Entman's framing analysis, to investigate this problem. This research aims to explore the media portrayal of this case and its impact on public perceptions of this issue. This research also aims to understand the role of the media in shaping public perceptions of this issue.

Widiyasari, Andri Herlina; Petrus Paulus Mbette Suhendro; Zakiatuzzahrah Zakiatuzzahrah

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The development of the creative digital economy in Indonesia is increasingly rapid. This change is clearly visible in people's purchasing behavior from traditional shopping to digital shopping, especially among young people, who have the potential to become the largest and dominant market share for marketers who use social media platforms. In this research the author focuses on social media as one of the Tik Tok marketing tools that is popular in the eyes of the public. The purpose of this research is to find out and test the proposed hypothesis regarding the influence of social media marketing via the Tik Tok application on consumer buying interest in the Indonesian Shopee market: a study of members of the Tik Tok @Shopee_id account. This quantitative research uses a descriptive survey method. Data collection using non-probability methods and purposive sampling methods was carried out by distributing questionnaires to 100 followers of the Tik Tok account @shopee_id. The data collected was analyzed using the SPSS 24 program and the data analysis process used the Classic Assumption Test, Simple Linear Regression Analysis, Coefficient of Determination (R2) and Partial Test (T Test) with Social Media Marketing as variable X and purchase interest as variable Y. The results of hypothesis testing in this research show that the Social Media Marketing variable (X) influences the Purchase Interest variable (Y). This is proven by the tcount value of 8.914 > ttable 1.987 and the significance value = 0.000 < 0.05. So it was concluded that the level of significant influence of social media marketing variables on purchasing interest was 44.8%, while the remaining 55.2% was influenced by other variables not examined in this research.  

Arfian Suryasuciramdhan; Intan Widiyanti; Nova Nazwa Ramadhanti; Suheti Suheti

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Hate speech is an expression or opinion expressed to attack an individual or group. In the era of globalization, technological developments have advanced so much that it is easy for any group in society to access social media, for example Instagram and Tiktok, easily and freely. The results of the analysis show that there are various kinds of speech acts, including expressive and directive speech. The comments given by netizens show that they can give their opinions freely regarding Teuku Ryan's Instagram or Tiktok account. The hate speech contained in the comments column includes insults, provocations and blasphemy. This shows that the use of hate speech language is often used by netizens in the comments column and the use is considered normal because it expresses opinions. So it is recommended that public figures should be more careful in sharing or conveying something and avoid anything that is controversial, because as a public figure, their behavior will definitely attract the attention of many people.

Widya Utami

Jurnal Pendidikan, Bahasa dan Budaya 2024 Pusat Riset dan Inovasi Nasional

Drama is a work of art composed of dialogue containing stories or events involving conflict between characters. Learning drama texts is acting or staging drama. Utilizing the Tik Tok application as a learning medium to demonstrate drama texts is one way to increase teacher creativity in utilizing the latest learning media in accordance with current developments as well as increasing students' creativity and interest in learning in following the ongoing learning process. This research is a qualitative descriptive study with the subject of class VIII students at SMP PAB 8 Sampali. The research results show that 1) the Tik Tok application can be a learning medium to support the learning process, 2) the Tik Tok application as a learning medium demonstrating drama texts gets a positive response from students. The conclusion of this research is that the Tik Tok application is an application that can be used as a learning medium in the learning process and this application also received a positive response from students regarding its use as a learning medium for demonstrating drama texts.