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This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whitening utilizes this marketing strategy through collaboration with macro and micro influencers, interactive content presentation, and consistency in brand communication. These findings confirm that influencer marketing is an effective promotional strategy in increasing brand awareness and building trust, especially among generation Z who are more active in digital media. Further research is recommended to explore other factors that can influence consumer behavior in the digital era.

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

This study is a study of digital marketing strategies related to Boneka Bubu, a product that went viral on social media such as TikTok and Instagram. In this context, emotional and content-based marketing work that connects brands with audiences, especially millennial and Gen Z consumers, plays a very positive role. Humorous approaches, memorable characters, and communities play a role in driving the success of Boneka Bubu's digital campaign which aims to increase brand awareness, sales, and customer loyalty. This analysis examines and tries to solve various issues related to UGC, influencer collaboration, and limited edition promotional strategies that build urgency. Data and research show that emotional-based marketing, which involves consumers in the content creation process, strengthens relationships that lead to conversion and engagement. This study explains the impact of the creative process and authenticity that are emphasized for digital marketing strategies in the age of social media.    

Communication has an important role in building awareness of Islamic law among Muslim citizens. Through effective communication, Islamic legal norms and rules can be understood, internalized and applied in everyday life. This article discusses the role of communication in increasing awareness of Islamic law by analyzing various communication approaches, such as da'wah, education, and social media. By using literature review methods from various scientific sources, it was found that modern communication media, such as social media, are increasingly playing a role in conveying the message of Islamic law to the younger generation. In addition, persuasive and educational da'wah has proven to be an effective means of increasing understanding and compliance with sharia law. However, challenges such as disinformation on social media remain obstacles that need to be overcome with digital literacy based on Islamic values.

The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previously relied on simple plastic packaging without graphic design, brand logo, or product information. The main objective of this program was to assist the MSME in developing both the design and functional aspects of packaging as a strategic effort to strengthen branding, enhance product value, and improve competitiveness. The methodology applied was community-based and participatory, consisting of field observation, focus group discussions, collaborative design with the business owner, and prototype testing of new packaging. The results demonstrate that the redesigned packaging highlights a stronger visual identity through logos, colors, and slogans, while also ensuring practicality, durability, and compliance with food safety standards. Furthermore, the new packaging improved information clarity regarding composition, expiration date, and producer details, which significantly increased consumer trust in hygiene and quality. From a broader perspective, the activity fostered social transformation by raising awareness among the owner and workers about the importance of branding and professional packaging, developing new skills, and positioning the MSME as a role model for similar businesses in the community. This program implies that packaging development is not solely a visual improvement but a strategic branding instrument that can support MSMEs in achieving sustainability and greater competitiveness in local, regional, and potentially digital markets.

The protection of personal data privacy rights has become a crucial issue in the digital age. This research aims to analyze the effectiveness of digital applications in increasing public awareness regarding the importance of personal data protection and its legal implications. The research method employed is a literature study with a normative juridical approach, analyzing relevant laws and regulations on personal data protection, literature studies, and an analysis of the features of digital applications that focus on privacy education and control. The results of the study indicate that digital applications have significant potential in raising public awareness through the provision of easily accessible information, visualization of risks, and consent control mechanisms for data usage. However, their effectiveness heavily relies on intuitive interface design, clear and concise information delivery, and developers' compliance with personal data protection principles. This research recommends the need for more comprehensive regulations to ensure the quality standards and accountability of digital applications in educating the public about personal data privacy rights, as well as encouraging collaboration between developers, the government, and civil society organizations to create a safer and more privacy-aware digital ecosystem.

Al-Ghazali's economic thought emphasizes balance in consumption and the importance of avoiding wastefulness and excess. However, in this digital era impulsive buying is increasingly prevalent, including among Muslims. This research is motivated by the behavior of Muslim consumers who tend to be more concerned with satisfaction than needs. The method used is qualitative research with a case study approach, to analyze the application of Al-Ghazali's economic thought in consumption theory. This research method is designed to provide a comprehensive and in-depth understanding of the application of Al-Ghazali's economic thought in the concept of consumption, especially the phenomenon of impulsive buying among Muslims in the digital era. The results show that the phenomenon of impulsive buying is increasingly widespread, triggered by easy access to information and products through digital platforms, as well as the influence of social media. This is often contrary to the principles of consumption taught by Al-Ghazali, who emphasized the importance of simplicity and moderation. This study recommends the need for awareness and education on consumption ethics in Islam to help avoid excessive consumption behavior and prioritize spiritual values in every act of consumption.

In the era of the Fourth Industrial Revolution, the development of Information and Communication Technology (ICT) has transformed the way we understand and practice religion, including the spread of extremist religious ideologies. Religious moderation education has become an essential tool for strengthening national awareness by instilling values of tolerance, inclusivity, and love for the homeland. This education promotes a balanced and tolerant understanding of religion. However, a significant challenge arises from the overwhelming flow of information on the internet, which is not matched by adequate digital literacy. Therefore, religious moderation education serves as a filter to counter radicalization. This study uses a review research method with a qualitative approach to analyze the implementation of religious moderation education through formal, nonformal, and informal channels. The findings indicate that formal education is effective in instilling moderate character through a systematic structure. Nonformal institutions, such as Islamic boarding schools and study groups, also play a crucial role in spreading moderate Islamic values. Meanwhile, informal education within families provides a vital foundation for instilling these values from an early age. This study recommends strengthening the religious moderation curriculum, optimizing the role of nonformal institutions, and empowering families to enhance national awareness and address the potential for radicalization.  

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.

The implementation of personal data protection in information systems at financial services companies is an important issue in this digital era. This study aims to analyze the implementation of personal data protection in information systems at financial services companies in Indonesia after the enactment of Law Number 27 of 2022 concerning Personal Data Protection (UU PDP). The main focus of the study is to identify the level of company compliance with the principles of personal data protection, the challenges faced in its implementation, and the legal and business implications that arise. The research method used is normative law with a qualitative approach, supported by literature studies and analysis of related documents. The results of the study show that although the PDP Law has been enacted, the implementation of personal data protection in the information systems of financial services companies still faces various challenges, including system complexity, varying stakeholder awareness, and the need for significant technology investment. This study concludes that more comprehensive efforts are needed from all relevant parties to ensure the effective implementation of the PDP Law and provide concrete suggestions for future improvements.

This community service activity aims to enhance the understanding of residents in the Jagakarsa,  South Jakarta, regarding the meaning and importance of literacy, particularly in facing the challenges of the digital information era. The underlying problem addressed in this activity is the low level of literacy awareness among the community, as indicated by the tendency to accept and spread information without verification, the lack of a reading culture, and limited understanding of various types of literacy, such as media, digital, and financial literacy. To overcome these issues, the team of lecturers conducted a literacy outreach activity using a casual discussion method, which was chosen for its effectiveness in reaching the community in an informal and communicative setting. The materials presented included the definition of literacy, the importance of filtering information, how to verify the accuracy of news, and the role of families in fostering a culture of literacy. The activity involved residents from diverse backgrounds and was conducted interactively, where participants were not only passive listeners but also engaged in active discussions and shared personal experiences related to literacy challenges. The results showed that the residents responded positively to the outreach, gained new insights, and expressed a commitment to start applying a culture of literacy within their families and communities. This activity demonstrates that a simple yet well-targeted approach can have a tangible impact in raising literacy awareness at the grassroots level.

Lumpia ubi ungu is a modern culinary creation that offers an exclusive taste and accompanying health benefits. In the digital era, business prospects are rapidly increasing, with recipes and marketing concepts readily accessible online. Therefore, consumers can take advantage of this convenience to reach these sellers. Lumpia ubi ungu is a highly appealing dish with a combination of flavors and textures that are entirely different from traditional lumpia. Since it is rich in antioxidants, vitamins, and minerals, lumpia ubi ungu is preferred by health-conscious consumers. There is a growing awareness of healthy food; therefore, lumpia ubi ungu has market potential. Lumpia ubi ungu offers more than just culinary innovation it paves the way for promising business opportunities in this digital era. By adopting the right approach, business players can leverage the wave of health trends and digitalization, thus paving their way to success.

The development of information and communication technology (ICT) has brought major changes to the world of education, especially in terms of the media used to support the teaching and learning process. The use of ICT-based media offers various advantages, such as fast access to information, more interesting learning materials, and a more flexible and personalized approach. This article aims to analyze the role of ICT-based media in improving student learning outcomes. In this discussion, it is explained how the use of ICT can enrich learning experiences, increase student motivation, and support more collaborative and independent learning. Even though there are various benefits, this article also identifies several challenges faced in implementing ICT-based media, such as gaps in technology access, limited infrastructure, and a lack of digital skills among teachers and students. Based on this analysis, this article concludes that although ICT-based media has great potential to improve learning outcomes, the success of its implementation is very dependent on infrastructure readiness, training for teachers, and awareness of the importance of technology integration in the education curriculum. For this reason, there needs to be a more planned strategy and support from all parties to maximize the use of ICT in education

Warehouse Receipt is an alternative financing instrument that enables farmers and agribusiness actors to access capital by using stored commodities in licensed warehouses as collateral. This mechanism not only addresses the limited access to financing in the agricultural sector but also functions as a risk mitigation tool against commodity price fluctuations. In Indonesia, the implementation of the Warehouse Receipt System is legally regulated and supported by institutions such as the Commodity Futures Trading Regulatory Agency (Bappebti) and PT Kliring Berjangka Indonesia. However, its effectiveness still faces several challenges, including low financial literacy among farmers, limited warehouse infrastructure, and suboptimal inter-agency coordination. Therefore, policy strengthening, increased public awareness, and digital system development are essential to optimize the role of Warehouse Receipts in enhancing the agricultural sector and maintaining commodity price stability.

The use of digital media as a medium to communicate social messages is increasingly widespread, including in environmental conservation campaigns. One of the platforms used is YouTube, which allows messages to be delivered through a visual and narrative approach. However, not all content produced is able to present emotional impacts and environmental awareness effectively. The strategy for delivering messages is an important factor, especially through literary and visual expressions that can build emotional closeness with the audience. The Rekam Nusantara YouTube channel is an interesting example to study because it combines literary and visual elements in conveying the message of an environmental cleanliness campaign. This study aims to analyze the forms of literary and visual expressions used in the channel and how effective they are in building audience awareness. This study uses a qualitative approach with a descriptive method, which systematically describes the characteristics of the content based on the data analyzed. Data were obtained through literature studies and analysis of video content published by the Rekam Nusantara channel. The results of the study show that this channel utilizes literary elements in the form of poetic narratives and a cinematic visual approach to move the emotions of the audience. However, the effectiveness of the campaign can still be improved by adjusting the theme to the local context and a more specific audience profile. These findings underscore the importance of a relevant and touching narrative-based content strategy to optimize the role of digital media in social and environmental campai.

This study aims to explore the strategy of literacy-based learning in Islamic Religious Education (IRE) to enhance students' understanding of Islam. Through a literature review approach, this research analyzes various sources related to the implementation of literacy in IRE teaching and its impact on students' comprehension of Islamic teachings. The findings indicate that literacy-based learning enhances students' critical skills in understanding religious texts and enriches their understanding of Islam in a practical context. Moreover, this strategy plays a key role in character building, fostering moral values, raising social awareness, and improving communication skills. The teacher's role as a facilitator guiding students in developing religious literacy skills is also crucial for the success of this approach. This study aims to contribute to the development of a more relevant and effective IRE teaching model in the digital era.

The advancement of artificial intelligence (AI) has led to the emergence of new crimes, including the misuse of deepfake technology to produce and distribute pornographic content without the victim's consent. This form of digital sexual harassment has serious impacts on victims' dignity, mental health, and social life. This study aims to examine the efforts of Police in addressing sexual harassment crimes using deepfake porn and to identify the obstacles faced. Using normative and empirical legal approaches, data were collected through literature review and interviews. The findings reveal that the police efforts involve both penal (law enforcement) and non-penal (preventive) approaches, including public education, cross-institutional collaboration, and cyber patrols. However, the handling of such crimes is still hindered by regulatory gaps, limited technology, and low public awareness. Strengthening legal frameworks and police capacity is essential to effectively combat digital-based sexual crimes.

This study aims to examine the importance of using cultural language as a communication style for students in the digital era at MTsN 1 Kota Serang. The rapid development of digital technology affects the way they communicate, including among students. The use of language that is not in accordance with cultural rules is often found in online interactions, which has the potential to damage cultural values and social norms. Therefore, it is important to instill an understanding of the importance of cultural language as part of students' identity and character. This study uses a qualitative approach with interview and observation methods to explore the views of students, teachers, and parents regarding the application of cultural language in digital communication. The results of the study show that although students are accustomed to using digital technology, they still need to be given a deeper understanding of the use of language that is in accordance with local culture and applicable norms. It is hoped that the results of this study can be the basis for designing a cultural language education program in the curriculum, as well as increasing students' awareness of the importance of communicating politely and ethically in the digital world. This study also provides recommendations for schools in facilitating cultural language learning as part of student character formation.