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Facing the JKN era is not easy, especially for private hospitals. Private hospitals need strategy, understanding, understanding and mutual agreement throughout the internal hospital, both doctors, nursing staff, general staff and management. The strategy for promoting health services in hospitals and other health facilities is not much different from the marketing strategy in general. It aims to promote and introduce the Hospital and the services provided. The purpose of writing this scientific article is to find out and review from a theoretical point of view how the strategy is carried out by private hospitals in this JKN era. The method used is a theoretical study by analyzing and comparing existing theories. It then learns more about a subject in theory or research and helps readers understand it better and with implications. The results of this theoretical study are private hospital services by implementing strategies and principles for implementing the National Health Insurance Program (JKN) such as mutual cooperation, non-profit, openness, portability, membership, trust funds, and management. It can be concluded that the strategy for promoting health services in private hospitals is to implement them in accordance with established standards and laws. The health service quality strategy is also the main key to service promotion to increase patient satisfaction in receiving care. It is expected that hospital institutions will continue to provide excellent and comprehensive health services and meet the basic health needs of patients.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.

Marketing strategy is a plan to increase influence over the market, both in the short and long term, based on market research, product strategy, price, promotion and distribution sites. Purchase intention is part of the behavioral component in consumption attitudes, the tendency of respondents to act before buying decisions are actually implemented. Meanwhile, repurchase intention is a purchase intention based on past purchasing experience. The purpose of this study is to determine the factors that influence sharia marketing strategies, determine sharia marketing strategies and to determine the impact of sharia marketing strategies in increasing people's buying interest in online business. This research is included in qualitative research, meaning that this research produces descriptive data in the form of written or oral words from the people and the observed behavior. The approach used is a descriptive qualitative approach, which means that the data collected is in the form of words, pictures, and not in the form of numbers. The results of the study show that the factors that influence sharia marketing strategy are competitors, technology, network, finance, goods and access. Then, the sharia marketing strategy for online business is product strategy, price strategy, place strategy and promotion. The impact of the sharia marketing strategy on online business is that it can increase sales and public buying interest in online sales.

Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

Marketing strategy is an effort made by a businessman in introducing his product to achieve the desired goals by developing competitive advantages and efforts used to generate profits. The marketing strategy is very important for Micro, Small and Medium Enterprises (MSMEs) in marketing their products. Where in marketing management there are four marketing strategies through the Marketing Mix, namely product, price, place and promotion. The purpose of implementing a marketing strategy through Marketing Mix is ​​to increase product sales and provide an understanding of marketing strategies in order to solve specific problems in marketing. This community service activity was carried out in the Bojo Environment, Awang Tangka Village, Kajuara District, Bone Regency. The results achieved in this activity were an increase in image and sales as well as an increase in knowledge and insight regarding marketing strategies at Mrs. Asriani's MSMEs Pastry Business. The method used in this activity is the socialization method of implementing marketing strategies by utilizing brochures as learning materials.

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).

A small cassava chip business is a household business that produces snacks made from special cassava snacks. The single most important factor influencing the performance of small businesses in Singapore is their marketing strategy, which takes into account their products, prices, promotions and distribution locations. This research was conducted in the small business community of Bandar Khalipah Village in Percut Sei Tuan district. The purpose of this study was to understand the mix marketing strategies used by the Singapore government. Descriptive qualitative, data collection techniques with notes, and documentation are the methods used for analysis.  Research results 1) the marketing mix strategy used by small businesses in Singapore is a product made with good quality materials, good quantity, has a handle, and is wrapped in plastic. The quoted price is equal to the price. The traditional promotional method still used in Cassava Chips is "lewd mouth to mouth" and "place/distribution channel" is "products marketed slim in the place of production then exist" i.e. "channeled to consumers" through "wholesalers". 2) Product and price are internal determining factors. Externally influenced factors include increased sales during peak hours, while internally influenced factors include sluggish production and promotion locations. External factors that become obstacles include business competitors and seasonal raw materials.

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam.  The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

PT Indofood Sukses Makmur Tbk is a company engaged in the food sector, located in Jakarta. The company was founded on August 14, 1990 under the name PT Panganjaya Intikusuma, and changed its name to Indofood Sukses Makmur on February 5, 1994. The company exports its food ingredients to Asia, Australia and Europe. This research will review the strategic management of a company, namely PT Indofood Sukses Makmur Tbk. In this study the authors used qualitative method techniques with a descriptive qualitative method approach. This study shows that PT Indofood Sukses Makmur Tbk carries out strategic management by promoting it on various platforms such as Instagram and TV shows. Then another management strategy is to continue to innovate to produce new products that can attract the attention of consumers and have added value.  

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

The conclusion of this research, consumers of Black Canyon Coffee restaurants are: (1) men who aged of 21-35 years; (2) consumers that obtain information from the friend by 47%, 37% are from the business relationship, 13% are from the family; (3) consumers desires to come again to the Black Canyon Coffee restaurant as much as 44% are said maybe, and 37% are said yes. The marketing strategy that undertaken by Black Canyon Coffee restaurant is to increasing presentation speed and food quality, increasing cleanliness of restaurant, hospitality and neatness of staffs’ appearance. The increasing of promotion both through of printing and electronic media, or by a billboard so that its presences are more to be known by the public.

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan