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The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

Technological advances that continue to develop have changed the way people carry out various activities, including online buying and selling transactions. Various e-commerce platforms are here to meet the Indonesian market, including Tiktok which in the form of a social tool that people like. The lesson wants to observe the satisfaction of Tiktok Shop users from UI/UX through the Naïve Bayes algorithm. This lesson uses the CRISP-DM method. There are stages of reviewing reports, efforts, models, readiness, appearance and reviews. 60 test data processed in Rapid Miner obtained results with a user interface accuracy level of 88.33% and a user experience accuracy level of 76.67%. This shows that the user interface and user experience are factors that influence the level of satisfaction of Tiktok Shop users.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to examine public preferences for online shopping platforms and the relationship between these preferences and patriotism. This is based on the fact that online shopping activities, particularly in Indonesia, are predominantly carried out by young people. Preferences for online shopping platforms are often influenced by factors such as price, shipping speed, and discounts. However, non-economic factors, such as patriotism or love for the country, also play an important role in choosing an online shopping platform. This research uses a descriptive quantitative approach with a Likert scale-based questionnaire instrument to measure two main variables: consumer patriotism and preference for online shopping platforms. The results of data analysis using binary logistic regression show that patriotism has a significant influence on the selection of online shopping platforms. Although more people prefer Shopee, the presence of Tokopedia, as a symbolic representation of economic nationalism, remains prominent. This suggests that patriotism can influence consumer behavior, even in a digital context that is often assumed to be neutral to national values.

Web-Based Augmented Reality (AR) is an emerging interactive technology that is increasingly adopted in the fields of visual communication design and digital education. This study aims to analyze trends in the use of Web-Based AR within interactive design contexts and to identify user preferences regarding its features. The research employs a literature review and secondary data analysis, drawing from academic publications, industry reports, and online surveys conducted between 2019 and 2024. The findings reveal a significant increase in the adoption of Web-Based AR both globally and in Indonesia. Key factors driving adoption include interactivity without installation, cross-device compatibility, and rapid browser-based access. Trend diagrams, comparative tables of AR platforms (such as 8thWall, ZapWorks, and WebXR API), and user preference visualizations are presented to support the analysis. The study discusses technological challenges, adoption gaps, and design implications, particularly in education and marketing. Limitations include reliance on secondary data and limited geographic scope. The study’s outcomes are expected to serve as a reference for interactive content developers, educators, and researchers in designing inclusive and adaptive AR-based user experiences.

The hybrid work era, which combines remote work with face-to-face work, has brought about new challenges and opportunities in business communication, particularly in the negotiation process. This study aims to analyze the role of digital communication media in supporting the effectiveness of business negotiations. Using a descriptive qualitative approach, data was collected through in-depth interviews with several professionals from various industrial sectors who are active in online negotiation activities. The results indicate that digital communication media such as Zoom, Microsoft Teams, and WhatsApp play a crucial role in enhancing time efficiency, flexibility, and the speed of information exchange. However, limitations in nonverbal expression and the risk of miscommunication remain significant challenges. This study suggests adopting adaptive digital communication strategies, including virtual communication training and the use of a combination of synchronous and asynchronous media to achieve optimal negotiation outcomes.

This research seeks to develop a web-based tuition payment system to improve the efficiency of financial administration at SMK Techno Media.The Agile development method was employed, with data collected through observation, interviews, literature review, and documentation. Several challenges were identified, such as delays in processing, inaccuracies in payment information, and inefficiencies in financial reporting. The developed system includes functionalities for generating bills, tracking payment status, sending notifications, and producing financial reports. These features are designed to be utilized by six user roles: administrators, teachers, students, parents, finance staff, and the school principal. The implementation results show notable improvements in data accuracy, information transparency, and administrative efficiency. Furthermore, the system supports digital transformation in the school’s financial management processes.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

This study aims to analyze the effect of Assistance Services and Transaction Security on User Emotional Experience, with Customer Satisfaction as a mediating variable in the context of using a digital wallet (e-wallet). This study uses a quantitative approach with a causal-comparative method. Data collection was carried out by distributing online questionnaires using Google Form to 150 respondents who are active e-wallet users. The research model consists of four latent variables, each of which is measured by three reflective indicators. The data analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software, and is supported by descriptive analysis using SPSS. Validity and reliability tests are carried out through outer loading tests, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. Hypothesis testing is carried out by considering the path coefficient, t-statistic, and p-value values. The results of the study indicate that Assistance Services and Transaction Security have a significant effect on Customer Satisfaction. Assistance Services also have a direct effect on Emotional Experience, while Transaction Security does not have a direct effect on this variable. Customer Satisfaction has a significant effect on Emotional Experience, and is proven to be a significant mediator in the relationship between Assistance Service and Transaction Security on Emotional Experience.

This study aims to examine the influence of price and store atmosphere on repurchase decisions, with customer satisfaction as a moderating variable among Beocca Coffee consumers in Malang Regency. A quantitative explanatory approach was employed, involving 130 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that price, store atmosphere, and customer satisfaction have a positive and significant effect on repurchase decisions. However, customer satisfaction was not proven to moderate the relationship between price and repurchase decisions, nor between store atmosphere and repurchase decisions. These findings indicate that price and store atmosphere influence repurchase decisions directly, regardless of customer satisfaction levels. The practical implication is that coffee shop managers should focus on offering competitive prices and creating a pleasant store atmosphere. Although customer satisfaction does not act as a moderator, it remains a crucial direct factor affecting loyalty. Future studies are encouraged to expand the research scope geographically and include additional variables such as customer loyalty, perceived quality, or digital marketing strategies to deepen the understanding of repurchase behavior in the local coffee shop industry.

The purpose of this research is to see how Digital Literacy: Understanding Norms and Ethics in the Online Field. In general, this study aims to assess the extent of understanding and practice of digital ethics in various groups. Measuring interventions (workshops/socialization) in improving ethical behavior online. Identify gaps in areas prone to norm violations, such as privacy breaches, unauthorized uploads, and the spread of hoaxes. Develop a model or recommendation for literacy programs that is grounded in social norms and values. Research methods The form of this research is descriptive, analytical, and critical. Therefore, the author can comprehensively explain how Digital Literacy: Understanding Norms and Ethics in the Online Field. In this study, the author optimally used two data sources related to this research, namely. Primary data sources and secondary data sources. The result of this study is that digital literacy and ethics are effective in reducing hoaxes and hate speech. Strengthening methods include e-learning, digital media, and school literacy movements. The challenges are the limited skills of students, the lack of parental supervision, and the need for teachers who need to continue to develop.

Thematic learning model is a learning model that describes several subjects taught through themes. Thematic learning model as a concept can be interpreted as a learning approach that involves several subjects to provide meaningful experiences to students. By implementing thematic learning model, it is expected that students can understand Christian Religious Education, remember the importance of teaching Christian Religious Education to help students not to lose their knowledge of God and help students maintain good morals, character and nature. The purpose of writing this article is to help students and teachers to more easily understand thematic learning model and improve understanding of Christian Religious Education. The method used in writing this article is a qualitative approach or literature study. Researchers try to offer solutions to the problems raised by summarizing and compiling various theories and data from various literature sources, such as books, dictionaries, scientific journals, and relevant online media.

TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application, making it one of their preferred alternatives for online shopping transactions. TikTok significantly influences Generation Z’s shopping behavior, as they tend to purchase products after seeing them on the platform. Businesses leverage TikTok as an efficient marketing tool, particularly through creative content, short videos, and influencer recommendations. By utilizing an algorithm that tailors content to users’ preferences, TikTok Shop creates offers that appear attractive to consumers. Generation Z is often influenced to buy items they do not actually need. Sudden purchases driven by emotions—such as low prices or limited-time offers—often lead them to overlook product quality. As a generation living in the digital era, Gen Z needs to better regulate their impulsive consumer behavior. Wisely utilizing technology and understanding the marketing strategies used by platforms like TikTok Shop can help them avoid excessive impulsive spending. By prioritizing needs over wants and carefully considering the value and benefits of a product before purchasing, Gen Z can become smarter and more responsible consumers.

This study uses a qualitative method with a descriptive approach to reveal how the implementation of classical guidance services plays a role as a preventive and curative effort against online game addiction in students of SMP Negeri 2 Kuala. The problem of online game addiction has become a phenomenon that disrupts the learning process and social-emotional development of students. In this study, data were collected through observation, in-depth interviews with BK teachers, homeroom teachers, and several students who were indicated to be addicted, as well as documentation of the guidance program being run. The results of the study showed that classical guidance services were able to provide students with an understanding of the negative impacts of online game addiction and raise awareness to manage playing time healthily. Preventive efforts were made through the delivery of material on time management, the consequences of addictive behavior, and strengthening learning motivation. Meanwhile, the curative approach was applied with further counseling for students who had shown symptoms of severe addiction. BK teachers also involved parents in the student recovery process. In conclusion, classical guidance services have a significant role in overcoming online game addiction if implemented systematically and continuously.

This community engagement article aims to enhance the legal awareness and digital literacy of students at SMA Negeri 1 Wangon in addressing the growing phenomenon of sexual violence in digital spaces, particularly in the era of artificial intelligence. The primary issue faced by Generation Z today is a lack of legal understanding and weak digital ethics, which makes them vulnerable to becoming both victims and perpetrators of online sexual violence. The program employed a participatory approach using methods such as observation, group discussions, case simulations, and evaluation through pre- and post-tests. The results indicate that the legal and digital literacy education program significantly improved participants’ understanding of legal frameworks, including the Law on Sexual Violence Crimes (UU TPKS) and the Electronic Information and Transactions Law (UU ITE). The program also fostered awareness of digital ethics and the importance of personal data security. The implementation process revealed high levels of enthusiasm among students, particularly during the creation of anti-sexual violence digital campaigns, which were later published on the school's social media platforms. This program had a positive impact on students’ ability to recognize, prevent, and respond to digital sexual violence, while also encouraging the formation of a legally conscious student community that can serve as a driving force for digital cultural transformation within the school environment.

Every teenager should ideally be able to grow and develop well according to their age and as the next generation of the nation, but in reality there are teenagers who commit crimes, one of which is online gambling. Online gambling crimes among teenagers have an impact on other crimes, such as theft, so they must be dealt with optimally. The problem of this research is regarding the criminological analysis of online gambling crimes among teenagers in North Lampung and how the efforts made by the North Lampung Police in dealing with online gambling crimes among teenagers. This research uses a normative and empirical legal approach. The data collection procedure is carried out by means of literature studies and field studies. which are then analyzed qualitatively to obtain conclusions. The results of the research and discussion show that the criminological analysis of online gambling crimes among teenagers in North Lampung in accordance with the Differential Association Theory shows that the cause of teenagers committing online gambling crimes is the interaction, relationship, and communication between teenagers who have never gambled online with other teenagers who have gambled online. In accordance with the Strain Theory, the cause of teenagers committing online gambling crimes is the demands of daily needs. According to Social Control Theory, the cause of teenagers committing online gambling crimes is the lack of supervision from various related parties such as family, schools/educational institutions and law enforcement officers. Efforts to overcome online gambling crimes in teenagers through non-penal means are carried out by socializing child protection and cooperating/coordinating with schools. Penal means are carried out through the process of investigating children who commit online gambling crimes by child investigators based on the Juvenile Justice System Law.    

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

The construction of houses in river border areas is a complex issue involving legal, environmental, and spatial planning aspects. River borders are protected zones designated to maintain the ecological function of rivers and to mitigate disaster risks. In Indonesia, development in these areas is regulated through various legal instruments, including Government Regulation No. 38 of 2011 and the OSS RBA (Online Single Submission Risk-Based Approach) system. Local governments play a strategic role in spatial planning, granting permits, conducting supervision, and enforcing the law. However, significant challenges persist, such as inadequate spatial data, weak integration between local and central information systems, and socio-political pressures that influence decision-making. Furthermore, overlapping authorities between central and local governments after the Omnibus Law have further complicated the permitting and monitoring processes. A case study in Tanah Laut Regency reveals that negligence in issuing permits can lead to environmental degradation. Therefore, cross-sector collaboration, strengthened human resource capacity, and policy harmonization between central and local governments are essential. The implementation of a fair, transparent, and risk-based permitting system is key to protecting river border zones and achieving sustainable development that aligns with public interests and environmental preservation.

The COVID-19 pandemic triggered a major transformation in the education system, bringing both opportunities and challenges due to the unfamiliar nature of remote learning. This study aims to explore how online English instruction has been implemented in public senior high schools across Bali, particularly by examining its strengths, limitations, potential benefits, and inherent risks. Employing a qualitative research design, the study involved four English teachers from four different public high schools. Data collection methods included literature analysis, in-depth interviews, and classroom observations.. The study found that online English instruction was shaped by the English for Specific Purposes (ESP) approach, with a particular emphasis on content relevant to the tourism and hospitality sectors. A variety of platforms—such as Zoom, WhatsApp, and other digital tools—were employed to deliver instruction. One of the key advantages identified was the flexibility in time and location, which allowed both students and teachers to access learning materials anytime and anywhere. Furthermore, the availability of diverse digital tools enabled teachers to creatively adapt their teaching strategies. Nonetheless, the implementation also encountered significant barriers, including inconsistent internet access and a lack of adequate digital infrastructure. The study also highlighted opportunities arising from increasing student digital literacy and the expanding use of online learning platforms, which fostered more interactive and engaging learning environments. However, several challenges remained, including low awareness among parents and varying levels of digital competence among educators, which affected the overall effectiveness of the program. The findings underscore the urgent need for sustained teacher training and institutional