Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme

Salman Ihsan Naufal; Istiqomah Nur Priyono; Syaima Khansa Nurhayati; Bajra Anugrah Semesta; Shevaya Wahyu Kinanti; Muhammad Ghirazdha Achyar

doi:10.59581/jmk-widyakarya.v3i4.5243

Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme

Salman Ihsan Naufal ; Istiqomah Nur Priyono ; Syaima Khansa Nurhayati ; Bajra Anugrah Semesta ; Shevaya Wahyu Kinanti ; Muhammad Ghirazdha Achyar

Jurnal Mahasiswa Kreatif 📅 2025 Vol 3, No 4 🔗 DOI: 10.59581/jmk-widyakarya.v3i4.5243

Abstract

This study aims to examine public preferences for online shopping platforms and the relationship between these preferences and patriotism. This is based on the fact that online shopping activities, particularly in Indonesia, are predominantly carried out by young people. Preferences for online shopping platforms are often influenced by factors such as price, shipping speed, and discounts. However, non-economic factors, such as patriotism or love for the country, also play an important role in choosing an online shopping platform. This research uses a descriptive quantitative approach with a Likert scale-based questionnaire instrument to measure two main variables: consumer patriotism and preference for online shopping platforms. The results of data analysis using binary logistic regression show that patriotism has a significant influence on the selection of online shopping platforms. Although more people prefer Shopee, the presence of Tokopedia, as a symbolic representation of economic nationalism, remains prominent. This suggests that patriotism can influence consumer behavior, even in a digital context that is often assumed to be neutral to national values.

Keywords

Patriotism; Platform; Analysis; Love for the Country

How to Cite

Salman Ihsan Naufal, et al. (2025). Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme. Jurnal Mahasiswa Kreatif, 3(4). https://doi.org/10.59581/jmk-widyakarya.v3i4.5243

Salman Ihsan Naufal; Istiqomah Nur Priyono; Syaima Khansa Nurhayati; Bajra Anugrah Semesta; Shevaya Wahyu Kinanti; Muhammad Ghirazdha Achyar, "Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme," Jurnal Mahasiswa Kreatif, vol. 3, no. 4, 2025.

Salman Ihsan Naufal; Istiqomah Nur Priyono; Syaima Khansa Nurhayati; Bajra Anugrah Semesta; Shevaya Wahyu Kinanti; Muhammad Ghirazdha Achyar. "Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme." Jurnal Mahasiswa Kreatif, vol. 3, no. 4, 2025.

Salman Ihsan Naufal; Istiqomah Nur Priyono; Syaima Khansa Nurhayati; Bajra Anugrah Semesta; Shevaya Wahyu Kinanti; Muhammad Ghirazdha Achyar. "Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme." Jurnal Mahasiswa Kreatif 3, no. 4 (2025).

Salman Ihsan Naufal, et al. (2025) 'Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme', Jurnal Mahasiswa Kreatif, 3(4). doi: 10.59581/jmk-widyakarya.v3i4.5243.

Salman Ihsan Naufal; Istiqomah Nur Priyono; Syaima Khansa Nurhayati; Bajra Anugrah Semesta; Shevaya Wahyu Kinanti; Muhammad Ghirazdha Achyar. Preferensi Layanan Platform Belanja Online di Generasi Muda dan Hubungan dengan Rasa Patriotisme. Jurnal Mahasiswa Kreatif. 2025;3(4).