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This study aims to evaluate the service quality of PT TJ Bros using the SERVQUAL method, which includes five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Data were collected through a Likert-scale questionnaire from 50 active customers selected using purposive sampling. The analysis measured the gap between customer expectations and their perceptions of the company's services.The findings indicate that all service dimensions exhibit negative gaps, meaning the service quality does not fully meet customer expectations. The responsiveness dimension shows the largest gap (-0.80), reflecting delays in responding to customer complaints or requests. The tangibility dimension also demonstrates a gap (-0.40), indicating a need for improvements in physical facilities, such as cleanliness, waiting area comfort, and employee appearance. In the empathy dimension, customers feel a lack of personalized attention, with a gap of -0.60.To enhance customer satisfaction, the company is recommended to improve its customer response system using technology-based complaint management, upgrade physical facilities, and train employees in communication and personalized service. Adjustments to employee uniforms and training to maintain service consistency are also suggested.In conclusion, comprehensive improvements in operational systems, facilities, and employee skills are necessary to enhance service quality. By meeting or exceeding customer expectations, PT TJ Bros can boost customer loyalty and strengthen its competitive position in the market.

The aim of this research is to determine the role of literacy activities in encouraging student creativity at SMPN 21 Serang City. It is hoped that literacy, as an important component in education, can help students improve their critical and creative thinking abilities. At this school, literacy activities such as writing, reading and discussions are carried out with the aim of broadening horizons and improving communication skills. This research was conducted qualitatively through case studies and using observations, interviews and documentation of literacy activities in schools. The results show that literacy activities at SMPN 21 Serang City have a significant influence on increasing student creativity, both in academic and non-academic terms. Students are more creative, complete assignments in innovative ways, and participate actively in learning activities.    

Teachers are central to making learning successful. The skills possessed by the teacher determine the learning that takes place in the classroom. These skills are not only hard skills that teachers must possess, but also soft skills. Basic literacy will be a means to develop teachers' soft skills in managing learning in the classroom. This community service aims to provide teachers with an understanding of the basic literacy skills that teachers possess through self-motivation. In SDN 02 Bojongmenteng, Leuwidamar, Lebak Regency, Banten Province, this community service was conducted for 10 teachers. The flow of community service begins with planning, licensing, workshops, mentoring, support, evaluation and reflection. There is a significant increase in basic literacy and soft skills development, especially in digital literacy, communication, classroom management and character development. Teacher-owned self-motivation is not just motivation, but structured and sustained self-motivation mentoring.

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts. 

The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

This article presents a systematic review of pragmatic competence in second language acquisition (SLA), emphasizing its critical role in effective communication and intercultural understanding. Pragmatic competence encompasses the ability to understand and use language appropriately in diverse social and cultural contexts, including mastering speech acts, politeness strategies, conversational implicatures, and intercultural pragmatics. Despite its importance, pragmatic competence often receives less attention in language instruction compared to grammar and vocabulary. The review highlights the effectiveness of explicit and implicit teaching methods, authentic interaction, and cultural immersion in developing pragmatic skills. It also underscores the role of technology, such as digital platforms and simulations, in enhancing learners’ ability to navigate real-life communication scenarios. The findings reveal significant challenges, including cultural variability in pragmatic norms, difficulties in standardizing assessments, and the influence of learners’ individual differences. The study calls for innovative teaching and evaluation methods, focusing on personalized approaches and the integration of pragmatic learning with emotional intelligence. By synthesizing current research and practices, this article provides valuable insights for educators, curriculum developers, and researchers, advocating for adaptive, culturally informed, and technology-supported strategies to enhance pragmatic competence in SLA.

Nowadays, advances in information and communication technology have opened up new opportunities in the world of digital business, including the use of the Telegram application as a business platform. This research aims to understand how students, as the digital native generation and active users of Telegram, utilize this application to carry out digital business activities. The author conducted the research using a descriptive qualitative approach, and collected data through interviews, observations, and library studies involving six informants aged 14-17 years. The results of this study show that the Telegram App, with features such as channels, large-capacity groups, and automated bots, provides flexibility and efficiency that support students in running small businesses, such as selling services, digital products, and community management. However, challenges such as fraud risk and fierce competition are also major obstacles. This research highlights the potential of Telegram in supporting students to develop creativity, communication skills and entrepreneurial spirit early on, while contributing to economic empowerment in the digital era.

This literature review explores essential leadership skills needed to achieve organizational goals, focusing on communication, decision-making, motivation, and conflict management. Effective leadership, especially in transportation, requires adapting to complex challenges, such as traffic congestion and regulatory changes, while integrating sustainable policies and technological advancements. The study highlights transformational and inclusive leadership styles as critical approaches to fostering team collaboration, trust, and innovation. Using a systematic literature review method, key trends and knowledge gaps were identified, providing a basis for future research. The findings emphasize continuous training and development programs to enhance leadership capabilities, ensuring leaders can address evolving organizational demands and drive long-term success.

This research analyzes the professionalism of secretaries in PT Bulog by examining their attitudes, skills, and competencies in fulfilling their roles. It explores how corporate culture influences secretarial professionalism, strategies for addressing workplace challenges, and the impact of ethical practices and personal values on work quality. Data was collected qualitatively through interviews, observations, and documentation. Results reveal that professionalism encompasses effective communication, time management, technological adeptness, and ethical conduct. Additionally, corporate culture significantly shapes secretaries' work attitudes and behaviors. To address challenges, secretaries adopt strategies like continuous learning and adaptability. This research highlights the importance of corporate culture, ethics, and ongoing skill enhancement in maintaining high standards of professionalism.

Communication ethics is a set of principles that regulate how to communicate politely, courteously, and effectively, which is very important in everyday life, especially in the educational environment. However, communication ethics skills are often not optimally mastered by students due to the lack of interactive and relevant learning media. This research aims to develop innovative role-playing-based learning media designed to improve the communication ethics skills of grade 8 students at MTs Al Azhaar Ummu Suwanah. This research is motivated by the importance of communication ethics skills as one of the basic competencies in learning, which is often poorly facilitated through conventional learning methods. This role-playing media is designed to provide an interactive learning experience through simulating everyday communication situations that are relevant to students' lives. Effectiveness testing was carried out through limited trials and field trials involving 8th grade students as research subjects. Data were collected through observation, and expert validation. The results showed that this role-playing learning media was effective in improving students' communication ethics skills. In addition, this media is also considered attractive, easy to use, and able to create a fun learning atmosphere. Thus, the role-playing board can be an innovative alternative to support the interaction-based learning process and direct practice in the classroom.

This study examines the application of speech acts in communication between doctors and patients at the Pratama Haji Medan-Pancing Clinic, focusing on the use of various types of speech acts, such as expressive, representative, directive, and commissive in medical interactions. Speech acts are understood as the smallest unit of speech activity that has a specific function, and in the medical context, this includes providing information, instructions, as well as expressions of empathy and emotional support. According to the findings from observations and interviews, effective communication between doctors and patients plays a crucial role in building trust and increasing patient satisfaction with healthcare services. According to the findings from observations and interviews, effective communication between doctors and patients plays a crucial role in building trust and increasing patient satisfaction with healthcare services. The use of appropriate speech acts, such as giving instructions on healthy lifestyles, showing empathy, and expressing care and support, plays a major role in reducing patient anxiety and improving social-emotional relationships in the hospital environment. Politeness in communication is a key element in improving the quality of health services. Therefore, the development of communication skills for medical personnel is essential to create a better experience for patients and be responsive to their needs.

I nternship is an essential part of the educational process that provides students with the opportunity to gain practical experience in the workplace. This study aims to evaluate the experience gained during the internship at PT. Pegadaian (Persero) UCP Kapasan, which took place from July 8 to November 8, 2024. During the internship period, participants gained insight into the management of Pegadaian’s products, organizational skills, teamwork, as well as communication and customer service. Additionally, the interns gained experience in marketing products and processing customer data. This internship experience helped participants develop interpersonal skills, accuracy, and work discipline. The results of this internship activity provide valuable insights for improving internship programs in the future.

Education in the era of globalization demands the development of students' social skills, including collaboration, to prepare them for the challenges of the 21st century. One effective method to train these skills is small group discussions, which encourage students to share ideas, listen to other perspectives, and reach consensus. This study aims to identify effective strategies in guiding small group discussions to improve student collaboration, focusing on the implementation of the Merdeka Curriculum. The research method used is qualitative descriptive with a case study design in one of the high schools that implements the Merdeka Curriculum. Data were collected through observation, interviews, documentation, and student collaboration questionnaires. The results of the study indicate that effective strategies include the use of open-ended questions, providing constructive feedback, and dividing roles in groups. In addition, the dynamics of small group discussions can be improved with good conflict management by teachers. This study also found that small group discussions can improve students' collaboration skills, which are reflected in communication, individual responsibility, and group decision making. Implications for the implementation of the Merdeka Curriculum show the importance of teacher training to improve the ability to guide small group discussions effectively. This study provides practical and theoretical contributions to the development of collaboration-based learning in Indonesia.

The workshop "Digital Interpersonal Skills: Technology Meets Empathy," held in the Jagakarsa area, demonstrated success in enhancing participants' digital interpersonal communication abilities. The practical approach employed, along with the relevance of the material to participants' daily needs, facilitated their understanding and application of the skills taught. Additionally, the use of technology, such as social media for promotion and registration, effectively reached the intended audience, namely high school students active on digital platforms. However, challenges remain, particularly in maintaining participants' focus during simulation sessions. This issue is likely linked to the multitasking habits commonly observed among Generation Z. These findings highlight the need for greater emphasis on the importance of concentration in communication, both online and face-to-face.

Expository preaching is a type of preaching that is considered to promote the validation and inerrancy of the Bible. In accordance with the doctrine of inerrancy in the Bible, it explains the texts of the Truth of the past and this should also be applied to the partners in the 21st century. This means that biblical texts that claimed to be true in the past are still relevant today. To bring it to the present, the meaning and intent of the biblical text must first be understood by the expositor. Therefore, this research tries to explore some writings about the advantages of expository preaching, namely. 1. Helping the congregation understand the intent and purpose of God's Word. 2. Ensuring an accurate and comprehensive understanding of the Bible. 3.Encouraging spiritual growth. 4. Helps the congregation apply the teachings of the Bible to their daily lives. 5. Provide variety to maintain the interest of the congregation. Through this article the author will discuss how many things are related to the advantages of expository preaching, namely 1. What is expository preaching? 2. What are the advantages of expository preaching? 3. What are the steps in preparing an expository sermon? In the steps of preparing an expository sermon, it involves exegesis in the form of in-depth research on the verses to be preached, the use of various research aids such as Bible commentaries, lexicons, Bible dictionaries, encyclopedias, and other books related to preparing expository sermons. Next, the results of the study can be compiled into an expository sermon. The next step is the task of hermeneutics, adapting it to the current needs of the congregation. The final step is how the preacher then uses the art of rhetoric with various communication skills to be able to convey the Biblical message according to the audience and their current needs. The entire process is aimed at delivering a sermon that is biblical yet current.

This Research aims to determine the influence of the use of slang among teenagers, especially among students. Slang is a Variation of language that develops among young people and is characterized by non-standard vocabulary, often influencer by popular culture and social media. This Research uses a qualitative approach with phenomenological methods to explore subjective understanding regarding the use of slang. The Research results show that slang can influence communication, social identity and the development of the Indonesian language. The use of slang allows for more relaxed communication and strengthens social relationship among teenagers. However, excessive use can interfere with understanding formal language, potentially causing misunderstandings and reducing good language skills in formal situations. Therefore, it is important to use slang wisely according to the context and situation. 

Bahasa Indonesia as an official communication tool had grammatical guidelines such as Ejaan Bahasa Indonesia yang Disempurnakan (EYD) V, which was used to regulate the use of letters, punctuation, and word writing. One important aspect of this grammar was the correct use of capital letters. Unfortunately, there were still many errors in applying this rule, both in scientific and non-scientific writing. This study aimed to analyze the capitalization errors in the three winning letters of the Writing a Letter to the Minister of Education and Culture competition published on the Instagram account @kemdikbud.ri. This research used a qualitative method to examine the errors in capitalization in more depth. The results showed that most errors occurred in using capital letters at the beginning of sentences and proper names, and there were also inappropriate capital letters in the middle of sentences. Further education on capitalization was still needed, especially to improve good and correct writing skills according to Indonesian language guidelines.

This research aims to determine the role of school principals in improving Islamic character through the morning tadarus program at SDN 1 Senduro. The leadership of the school principal is the main factor in creating superior competitive schools, through good educational programs. This research uses descriptive qualitative methods to collect data through interviews, direct observation, and necessary school documents. The research results show that a school principal who is effective in improving Islamic character through this program must have a strong commitment, good managerial skills and be able to build effective communication with teachers, students and parents. The morning tadarus program at SDN 1 Senduro has succeeded in increasing student awareness and understanding of the character of Islam. Students who actively participate show an increase in more Islamic behavior. Researchers also found obstacles such as a lack of time given, and many students were still indifferent to this program. In this way, the morning tadarus program at SDN 1 Senduro is felt to have succeeded in increasing students' awareness and understanding of the teachings of Islamic character values. And it is hoped that all students can become a generation of people who care about the character of Islam in their daily lives.

Social media has emerged as a transformative platform for youth skill development, particularly in diplomatic literacy. This qualitative study investigates how university students leverage social media to enhance their soft skills, focusing on communication, critical thinking, and cultural sensitivity. Through interviews and focus group discussions with 30 university students, the research explores the mechanisms by which digital platforms facilitate skill development. Findings reveal that social media provides unique opportunities for global interaction, information evaluation, and cross-cultural understanding. Students reported significant improvements in communication skills, critical thinking abilities, and cultural awareness through engaged social media use.

Elementary education plays a crucial role in the development of students' creativity; however, conventional teaching methods often fail to optimally engage students. This research aims to examine the implementation of the role playing method in enhancing the creative abilities of fourth-grade students at SDN 056592 Perkebunan Bekiun. The study employs a classroom action research design with a qualitative approach, conducted over two cycles. Data were collected through observations, interviews, and analysis of students' work documentation. The findings indicate that the application of the role playing method significantly improved students' creative abilities, with approximately 85% of students demonstrating increased participation and confidence in expressing their ideas. Additionally, students also showed enhanced social skills, such as collaboration and communication. These results suggest that the role playing method is effective in creating a fun and engaging learning environment and can serve as an alternative approach in elementary school education.