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Dody Tri Kurniawan; Ismawati Ismawati; Rika Diananing Putri

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The activity partner is the Arrahmah women's group, a coastal community of Pinggir Papas who processes mangroves into cookies. This processed mangrove product has relatively low marketing where it is only produced when there is an order for an important exhibition or event. Generally, mangrove cookies are sold in bulk or without packaging. Where the packaging used is plastic packaging without labels or product information. One effort that can support the development of the mangrove cookies business is by providing attractive and informative packaging technology so that it can increase product purchasing power. Partners themselves do not yet have the skills to design attractive packaging that can increase product purchasing power. As is the problem with micro businesses, the skills possessed by partners in entrepreneurship and creating product attractiveness are still low. One effort to improve product marketing is by designing attractive packaging and providing entrepreneurial training to partners. The output of this activity is partner empowerment in the form of increasing entrepreneurial skills and increasing product attractiveness through attractive and informative packaging designs. Other outputs from service activities are online mass media publications and article publications in the national journal ISNN.]

Anita Khairani Dalimunthe; Syamsul Arif

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This study aims to describe the stages of development and feasibility of teaching materials assisted by the Filmorago application for class VII description text material. The use of the Borg and Gall model in this study modified by Sugiyono, namely through the potential and problem analysis stage, data collection, product design, design validation, revision and trial stage. The validation stage included material expert lecturers and media expert lecturers to evaluate the feasibility of the material and the feasibility of the media. The sample of this study was 31 students of class VII of SMP Swasta Musyawarah Perbulan. Data collection techniques with interviews and questionnaires. The research instrument is a questionnaire sheet for validation of material experts and media experts using Likert scale calculations. Data analysis using qualitative descriptive analysis. The research shows that the product of the teaching material for description text assisted by the Filmorago application gets research results with the criteria "Very Good" with an average of 90%, with the results of the material expert validator of 85% with Very Good criteria" As well as the results of the media expert validator of 90% with the criteria "Very Good" The results of the product trial received a score from the teacher of 96% with the criteria "Very Good" and a student assessment of 90% with the criteria "Very Good". Therefore, class VII description text-assisted teaching materials are very feasible to use in learning.

Arif Noer Vikri; Divva Grizelda Meisari; Anindya Benita Fawwaz Hidayat; Muhammad David Khalik; Della Ayu Minarni +1 more

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2023 Universitas 17 Agustus 1945 Semarang

The Sinau Bareng Program, which is a program of the Surabaya City Education Department, is held every Monday and Saturday, starting at 18.00 to 20.00 WIB. This program is usually attended by children from various levels of education starting from kindergarten, elementary school, middle school, to high school and is free of charge. The method used is to conduct study groups. This activity was held with the aim of helping and accompanying children in learning and carrying out their assignments given at school, and to provide a forum for children to be able to carry out positive, creative, and productive activities. The students who attend this program usually want to study their subjects such as Mathematics, Indonesian, English, and so on. Not only that, in this sinau together program,  the  Bina  Desa  Group  also  held  fun

Reicha Artha Maudia; Diana Juni Mulyati

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

As the times evolve and consumption rates increase, waste management has become one of the primary challenges faced by communities, particularly in the Rw 02 Gunungsari Surabaya area. In an effort to address the negative impacts of production and waste disposal, the city government, especially the Dinas Lingkungan Hidup Surabaya, has initiated the MBKM KZW ( Zero Waste Village ) as an innovative and sustainable solution. Zero Waste is not just a slogan, it is a lifestyle that teaches us to change consumption paradigms and appreciate natural resource. One of the main pillars of the Zero Waste movement is waste reduction. This involves awareness of the sources of waste around us and concrete steps to minimize it. From reducing the use of single-use plastics to choosing products with eco-friendly packaging, every small action has positive impact on the environment. The key to the success of the KZW program is collaboration and active involvement of various stakeholders. This is includes the Dinas Lingkungan Hidup Surabaya, the community of Rw 02 Gunungsari Surabaya, and students from the Universitas 17 Agustus 1945 Surabaya, working together to reduce waste. Innovation in waste management needs to be encouraged. Adopting a Zero Waste lifestyle is not an easy task, but with awareness, education, and sustainable actions, we can collectively create positive change towards a more sustainable and environmentally friendly future. Zero Waste is not just about minimizing waste, it is also about maximizing our potential to live in harmony with nature.

Raisa Safina; Khalda Alifia Azzahra; Ananda Fersa Dharmawan

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This journal aims to conduct a juridical study on the use of artificial intelligence (AI) in the creation and dissemination of pornography content on social media, with a focus on Indonesian positive law. The main issues identified involve efforts to regulate the use of AI in pornography from an ethical standpoint and the necessity of appropriate regulations. The research has two main objectives: first, to identify the risks arising from the misuse of AI in creating pornography content and find ways to address these risks; second, to analyze the appropriate legal regulations regarding the use of AI to address the creation and dissemination of pornography content on social media, as well as to study regulations applied by some countries regarding AI use. The research findings indicate the positive impact of AI in various aspects of life, but its use in pornography production poses negative effects that require regulation. In Indonesia, regulations are limited to specific types of AI, necessitating updates to protect society from potential misuse of AI technology.

Tupa Pebrianti Lumbantoruan; Ibelala Gea

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Green vegetables is a term in Indonesian that refers to types of vegetables that have a green color. In general, green vegetables contain various important nutrients such as fiber, vitamins and minerals which are beneficial for health. Various types of green vegetables include leaves, leafy vegetables, and other green plants that are usually cooked as part of everyday meals,product. various journals, books and scientific sourcesas well as with Mr. Harryono Aritonang as a vegetable farmer in Parhorboan Village, Kec. Pagaran, Kab. North Tapanuli has experienced price increases in recent times, on November 6 2023, the price of vegetables, including green mustard greens, white mustard greens and other mustard greens, reached around 10,000/kg Previously the price which was IDR 5,000/kg the previous two. This increase in vegetable prices occurred due to weather events that were not good or adequate,Parhorboan Village is due to the quality getting better.

Mulyani Rizki; Defatrian Defatrian

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Various factors make Muslim fashion continue to develop. The continued increase in demand for Muslim fashion, the growth of hijab communities such as Hijabers Community, Hijabers Mom, and others, as well as the holding of various bazaars, Muslim fashion shows, hijab class activities on campuses, companies, recitations, or social gatherings really support the growth of this business in Indonesia. Water. Purchasing decisions are an important thing to pay attention to because this will certainly be a consideration of what marketing strategy the company will carry out next. The company's success in influencing consumers in purchasing decisions is strongly supported by efforts to build communication with consumers by building brands for consumers with marketing strategies, as well as innovating new variants of a product. E-Commerce is a new concept which is usually described as the process of buying and selling goods or services on the Internet or the process of buying and selling or exchanging products, services and information via information networks including the internet. e-commerce sells products to consumers online. Simply put, E-commerce is creating, managing and expanding commercial relationships online Judging from the phenomenon above, researchers are interested in researching the influence of E-commerce on Muslim clothing purchasing decisions among female students in the city of Palembang. The number of samples in this research was 100 respondents, this research used a quantitative approach. The data collection technique in this research uses a questionnaire, and the sampling technique uses a non-probability-purposive sampling method. The results of this study show that e-commerce has no influence on the purchasing decisions of Muslim clothing for Palembang city students.

Aura Alfnavisa Az-Zahra; Supriyono Supriyono

Jurnal Pengabdian Bersama Masyarakat Indonesia 2023 CV. Aksara Global Akademia

Global competitiveness views exports as one of the important aspects in the economic development of a country. Through the independent study program at LaCorre, it aims to create thousands of young exporters to help advance the Indonesian economy. LaCorre provides a forum for students who want to learn, develop, and export products, especially in the fashion sector that is globally competitive by leveraging digital technology. In the independent study program at LaCorre, students are required to engage in a series of learning activities, starting from the preparation of export materials, export lectures, mentoring, Export Roadshow (JJE), and practical work to writing export final works. This aims to equip students with the skills and knowledge needed to be a successful young exporter. The practice of developing a digital-oriented export business plan is the main activity of the independent study program at LaCorre. In this practice, the author collaborated with a team to develop one of the batik products from Indonesian SMEs in order to help facilitate exports and expand the market share of batik products. Overall, the independent study program for one semester went effectively because it had achieved the learning objectives on time.

Dinal Rahmat Alam; Hismi Hismi; Sahrul Sahrul; Riki Gana Suyatna

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the influence of price and promotion on Shopee e-commerce purchasing decisions through a case study of Primagraha University students. Students also often shop through this application by exploring e-commerce. With the prices and promotions offered, many factors influence consumer purchasing decisions. In this research, the author considers price and promotion factors. This research methodology uses quantitative research with Primagraha University student respondents, with 103 respondents who often shop using the Shopee e-commerce application. Then data was obtained using a questionnaire. The results of this research show that the price impact is 8.4% and the promotion impact is 72.8%. Although the combined impact of price and promotion is 60% the remaining 40% is explained by other variables not considered in this study, such as product, location, people, process, physical evidence, wom and others.

Anisah Aprilia Garciah; Dalilah Edenya Zata Yumni; Firdi Ihza Rochman; Kirana Azzahra Putri; Dhian Satria Yudha Kartika

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Most of the residents of RW 01 Gunung Anyar Tambak Village, Gunung Anyar District, Surabaya, make a living as fishermen. Shrimp paste is the main product for micro, small, and medium enterprises (MSMEs) in the area, made from fish and shrimp. The sale of shrimp paste MSMEs in the area is limited to promotion through WhatsApp or simply word of mouth, so there is a need to develop MSMEs to improve the local economy. In the activity of the SDG’s KKNT Work Program for Group 1 of Gunung Anyar Tambak Village, MSMEs are developed by obtaining NIB (Business Identification Number) and PIRT (Food and Beverage Production Permit). By obtaining NIB, the business will be legally guaranteed to meet the requirements for Business and Commercial or Operational Permits. The function of PIRT itself is to increase customer confidence, as product safety and quality are ensured.

Ni Matul Azizah; Sulastri Irbayuni

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

This journal article discusses the influence of digital marketing strategies in advancing competitive brokerage firms. Optimized marketing and quality productivity are keys to the achieving company success or in other words, finding the efficiency point in the marketing strategy that is most suitable for brokerage companies. Through this journal article, there is a discussion that can be used to provide insight into brokerage companies that survive in today's digital era, as well as quality productivity by marketing and sales in brokerage companies with marketing optimization. This discussion was conducted in one of the brokerage companies, PT Victory International Futures Spazio branch with a communication model with permanent employees at the company's branch.

Bimo Sandya Prima Sakti

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Packaging design innovation is a crucial strategy in boosting product sales. Innovation is the practical development and improvement of an initial discovery into a technique that can be used. This research aims to enhance the sales of banana chips produced by the Small and Medium Enterprises (UMKM) Healthy Tasty Food Surabaya through packaging design innovation implemented by interns from WMK.The research methods encompassed interviews, observations, brainstorming, active participation, and documentation. The results indicate that the implemented packaging design innovation successfully increased the sales of Healthy Tasty Food Surabaya's banana chips, as evidenced by a surge in orders and sales.The packaging design innovation involved alterations in shape, color, and packaging material. The new packaging was designed to be more appealing and informative, incorporating bright colors and attractive graphics. Additionally, the new packaging was equipped with comprehensive product information, including nutritional content and expiration date.The positive impact of this packaging design innovation is evident in the increased number of orders and sales for the UMKM, as well as improved customer satisfaction and product image. This research provides a significant contribution to similar UMKMs by uncovering the potential for sales enhancement through the improvement of their product packaging design quality.

Yekti, Riyani Kusuma; Ramadhini, Naila Alya; Salma, Zahrah Maydina; Nafisah, Aqilatun

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2023 CV. ALIM'SPUBLISHING

Abstract Economic relations in terms of trade between countries will always cause obstacles in diverse forms, one of the forms is the practice of dumping. This practice can cause losses for a country and trigger disputes between the countries concerned. In this research, the author will discuss a dispute about allegations of paper products from Indonesia that are considered to include dumping practices committed by South Korea. This research will focus on the Indonesian government's strategy in resolving the dispute and the legal process between Indonesia and South Korea. In resolving this dispute, South Korea has not completely gone through with the decisions of the Dispute Settlement Body (DSB) in 2005 and 2007. Indonesia government called on the South Korean government to go through with the last decisions of the Dispute Settlement Body by using strategies such as retaliation plans also the forcing of Anti-Dumping Duties (ADD) imposed on all South Korean paper producers concerned. To resolve the issue, the South Korean government decided to take legal action through the Korea Trade Commission (KTC) by formally revoking the Anti-Dumping Duties. This decision marks a major success and victory for Indonesia in the world trade organization. Abstrak Hubungan ekonomi dalam hal perdagangan antarnegara akan selalu menimbulkan terjadinya hambatan dalam berbagai bentuk, salah satunya adalah praktik dumping. Praktik ini dapat menyebabkan kerugian bagi suatu negara dan memicu terjadinya perselisihan antarnegara yang bersangkutan. Pada penelitian ini, penulis akan membahas sengketa tentang tuduhan produk kertas dari Indonesia yang dianggap termasuk praktik dumping yang dilakukan oleh Korea Selatan. Penelitian ini akan berfokus pada bagaimana  strategi Pemerintah Indonesia dalam menyelesaikan perselisihan dan proses hukum antara Indonesia dengan Korea Selatan. Dalam penyelesaian sengketa ini, Korea Selatan belum sepenuhnya menerapkan putusan dari Dispute Settlement Body (DSB) pada tahun 2005 dan 2007. Pemerintah Indonesia meminta pemerintah Korea Selatan untuk melaksanakan keputusan akhir yang telah diputuskan Dispute Settlement Body dengan menggunakan strategi seperti rencana pembalasan dan pengenaan Bea Masuk Anti-Dumping (BMAD) bagi seluruh produsen kertas Korea Selatan yang bersangkutan. Untuk menyelesaikan isu tersebut, pemerintah Korea Selatan memutuskan mengambil tindakan hukum melalui Korea Trade Commission (KTC) dengan secara resmi mencabut Bea Masuk Anti-Dumping. Keputusan ini menandai keberhasilan dan kemenangan besar Indonesia di organisasi perdagangan dunia.

Lidya Melia Sari; Esis Melisa; Diratu Agnes Fitria; Tata Sutabri

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

increasingly fierce business competition in the realm of e-commerce causes business people to implement the right strategy, improve service quality, and manage good relationships with consumers. Technology has changed the way businesses operate in recent decades. Rapid technological innovation has provided new opportunities for businesses to grow and develop. This needs to be done by a company as an effort to maintain loyalty customers as well as acquiring new customers. Good product quality is indeed an important factor to be able to increase company sales. However, there are other things that you should pay attention to, namely establishing good relationships with customers it is undeniable that customers are one of the factors that will affect the condition of your business. If you don't have customers, then you won't get any income. Therefore establishing a good relationship with customers becomes important for the sustainability of the company. By definition, a customer relationship is a marketing strategy that retains and manages customers to make repeat purchases. Customers that you have successfully attracted must be managed as well as possible so as not to switch to competitors. The more customers you have, the better the impact on business development. The way this is done is to manage it in such a way that it encourages purchases repetitive and prevents them from switching to competitors.this can also be done by providing answers and solutions to problems owned by customers. Customer relationship practices help salespeople automate sales activities with a customer relationship strategy, you know when to reach out to your sales prospects, what to say, and how to say it.

Nurul Nur Rohmawati Wulandari; Maharani Ikaningtyas

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

In an increasingly diversified business landscape, marketing strategies stand as a primary key to a company's success. This study delves into the marketing strategies of PLN UP3 Sidoarjo, specifically in boosting the sales volume of its electricity services. The research method employed is qualitative descriptive, involving in-depth interviews and analysis. The findings reveal a spectrum of marketing strategies encompassing product, price, promotion, and distribution/placement. Implemented marketing strategies such as service diversification, setting affordable tariffs, educational campaigns, and community partnerships have contributed to a stable increase in the number of customers. However, evaluating these strategies should extend beyond customer acquisition, also considering the increase in electricity consumption per customer. In conclusion, PLN UP3 Sidoarjo adopts a holistic approach that successfully enhances public awareness of its electricity services, augments the customer base, and improves customer service.

Resya Dwi Marselina; Taufik Purnama Hidayat; Anisa Rahman; Rama Anugrah; Tisa Yulisti Suherliatisyah

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research is driven by business networks that are developing in the business world and giving rise to intense commercial competition. To answer this, the author conducted research on the business network carried out by Say Risolle MSMEs involving distributors, e-commerce and consumers. The aim of this research is to find out what the founders of Say Risolle did in building their business network and to study how Say Risolle was marketed. This research was conducted directly with the founder of Say Risolle who is also the author of this research. This research examines how the business network implemented by pioneer Say Risolle for product development starts from marketing until the product is marketed to consumers. This research uses qualitative methods, specifically observing Say Risolle's operational areas at the location level, actors, commercial activities and marketing strategies that will be carried out by Say Risolle through the e-commerce platform.

Putri Adelia Siregar; Hwihanus Hwihanus

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research seeks to assess PT. BNI (Persero) Tbk's performance through the utilization of the balanced scorecard approach, encompassing financial, customer, internal processes, and learning/growth perspectives. The study, employing a descriptive method, focuses on PT. BNI (Persero) as the sample population, utilizing documentation techniques for data collection. Results indicate favorable financial indicators (ROA, ROE, NPM, BOPO, LDR), subpar customer metrics (customer acquisition, retention), excellent internal business processes (AETR, NGR), and positive learning/growth aspects (employee productivity, ETTE).

Restu Putri Permatasari; Oktafianis Oktafianis; Rayhan Gunaningrat

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of brand image, price perception, and promotion on the purchasing decisions of Mie Gacoan products in the Solo region. The study utilizes a quantitative approach, employing primary data obtained through distributing written instruments or questionnaires and receiving responses from 100 samples. Smart PLS (Partial Least Square) analysis is used to evaluate the hypotheses in this research, which is a quantitative approach. Based on the results of the Smart PLS analysis conducted, it shows that purchasing decisions are positively (significantly) influenced by brand image, price perception, and promotion.

Hestika Podomi; Angelina P. Tanda; Alvitra Nalole

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

According to the Central Statistics Agency for 2019-2021, the harvested area and area of ​​corn plants according to districts/cities, corn production comes from five districts, namely Bualemo district, Gorontalo district, Pohuwato district, Bone Bolango district, North Gorontalo district and Gorontalo city with a total of 377 432.00 ha in 2019, 304 945.00 ha in 2020, and 334 945.00 ha in 2021. By the end of 2022 it is predicted that 340,500 hectares or 27.38 percent of the entire Gorontalo land area will be planted with hybrid corn with a total harvest estimated at 1.61 million tons. This research uses qualitative methods, with primary data sources and secondary data. Corn productivity affects the net income of corn farmers apart from the selling price, where low productivity causes minimal harvest results, so the farmer's income is also low. Apart from that, fluctuations in corn prices are also an obstacle in increasing net income, when corn prices are high farmers get bigger profits. However, when the price of corn falls, farmers' income will also decrease. To increase the competitiveness of corn commodities in Gorontalo Province, it is necessary to invest in improving agricultural technology, opening wider market access, and providing greater government policy support. In this way, corn commodities in Gorontalo Province can become more competitive in both local and international markets.    

Antony Sentoso; Nicholas Nicholas; Tan Phey Lien; Jesslyn Larissa; Selvia Eka Marliana +2 more

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

The plastic manufacturing industry in Indonesia has become a much needed industry because consumption power continues to rise. One company in Batam that produces plastic is PT Batam Plastik. As a plastic factory, PT Batam Plastik will add plastic waste that cannot be broken down in Batam City. This article was created to analyze the Corporate Social Responsibility (CSR) program and green human resource management at PT Batam Plastik. This type of qualitative research uses data collection techniques using interview and observation techniques. Based on the results of the analysis that has been carried out, PT Plastik Batam has implemented the Corporate Social Responsibility (CSR) program and environmentally friendly human resource management correctly. This is based on data from interviews conducted where PT Plastik Batam recycles plastic waste into recycled products and has trained its employees on how to recycle plastic and reuse plastic.