đ
26 December 2023
DOI: 10.58192/ebismen.v3i1.1766
Pendekatan Balance Scorecard Dalam Menganalisis Pengukuran Kinerja Bank Negara Indonesia (Persero) Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
đ Abstract
This research seeks to assess PT. BNI (Persero) Tbk's performance through the utilization of the balanced scorecard approach, encompassing financial, customer, internal processes, and learning/growth perspectives. The study, employing a descriptive method, focuses on PT. BNI (Persero) as the sample population, utilizing documentation techniques for data collection. Results indicate favorable financial indicators (ROA, ROE, NPM, BOPO, LDR), subpar customer metrics (customer acquisition, retention), excellent internal business processes (AETR, NGR), and positive learning/growth aspects (employee productivity, ETTE).
đ Keywords
#Balance Scorecard; Bank; Performance Measurement
âšī¸ Informasi Publikasi
Tanggal Publikasi
26 December 2023
Volume / Nomor / Tahun
Volume 3, Nomor 1, Tahun 2023
đ HOW TO CITE
Putri Adelia Siregar; Hwihanus Hwihanus, "Pendekatan Balance Scorecard Dalam Menganalisis Pengukuran Kinerja Bank Negara Indonesia (Persero) Tbk," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 3, no. 1, Dec. 2023.
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