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Games that were initially enjoyed individually and offline have now evolved into online games that allow interaction, competition, and friendship with other players in real-time. Online games are now increasingly popular, one of which is Mobile Legends. This game can be downloaded through the Play Store and App Store. In April 2024, Mobile Legends ranked the most popular game by downloads on the statista.com website. The research objective was to determine the influence of event marketing, content marketing, influencers, and the social environment on the decision to purchase Mobile Legends game skins in Kebumen Regency. The method used was non-probability sampling with a purposive sampling technique aimed at 100 users. Data collection techniques used questionnaires and literature studies. The data analysis technique used multiple linear regression, which was then processed with the SPSS application version 25.0 for Windows. The results showed that event marketing had a significant effect on purchasing decisions, content marketing had a significant effect on purchasing decisions, influencers had no significant effect on purchasing decisions, the social environment had no significant effect on purchasing decisions, and event marketing, content marketing, influencers, and the social environment simultaneously had a significant effect on purchasing decisions.

This study investigates strategies for improving social rehabilitation services for people with physical disabilities through technology-based approaches and family involvement at UPT Social Rehabilitation Bina Laras Pasuruan, East Java. Employing a qualitative case study design, data were collected through in-depth interviews, focus group discussions, observation, and documentation with rehabilitation staff, persons with disabilities, family members, and technology specialists. Findings reveal that integrating digital technologies—including mobile health applications, telemedicine platforms, and assistive devices—significantly enhances service accessibility and monitoring capabilities. Structured family involvement programs, encompassing psychoeducation sessions, home-based care training, and support groups, demonstrate substantial improvements in rehabilitation outcomes. Critical success factors include adequate technological infrastructure, staff digital literacy, family commitment, and inter-agency coordination. Challenges include the digital divide, resistance to technological adoption, and sustainability concerns. The research concludes that a hybrid model combining technology-enabled services with intensive family participation offers the most promising approach and recommends policy frameworks that institutionalise these innovations while ensuring equitable access across diverse beneficiary populations

The rapid development of digital technology demands that Islamic banks innovate to compete with conventional banks and digital financial institutions. This study aims to analyze the product differentiation strategies implemented by Islamic banks to increase competitiveness in the digital era. The research method used is a descriptive qualitative approach, with data collected through literature studies, interviews, and observations of Islamic banks' digital services. The results indicate that product differentiation strategies are implemented through the development of digital services based on Sharia principles, improving the quality of mobile banking services, and creating innovative products that meet the needs of millennials and digital natives. Furthermore, the application of the values of transparency, fairness, and sustainability serves as a competitive advantage that distinguishes Islamic banks from conventional competitors. In conclusion, the success of product differentiation in the digital era depends on the ability of Islamic banks to integrate technological innovation with Sharia values, thereby increasing customer trust and loyalty and strengthening their competitive position in the digital financial industry.

The development of Islamic banking in Indonesia faces challenges in attracting customers, especially younger generations who are more familiar with digital technology. Digital marketing has become an important strategy for reaching a wider market segment through social media, websites, and mobile applications. This study uses a literature review method to analyze the effectiveness of digital marketing in increasing customer interest in Islamic banking. The results of the study show that educational, interactive, and transparent digital marketing can increase customer awareness, trust, and emotional attachment to Islamic products. The factors for the success of this strategy include content quality, ease of access to digital services, content segmentation according to customer profiles, and multichannel communication integration. However, the effectiveness of digital marketing is still limited by the scarcity of educational content, human resource capacity, and the level of digital literacy among the public. This study concludes that optimizing creative, personalized, and educational digital marketing strategies is key for Islamic banking to increase customer interest and loyalty.

Schools play a strategic role in fostering an understanding of entrepreneurship from an early age to equip students to face future challenges. Strengthening entrepreneurial concepts is necessary to build knowledge and an adaptive mindset relevant to the dynamics of the workplace and everyday life. This Community Service (PkM) activity, conducted at Muhammadiyah Bontomarannu High School, aimed to foster students' entrepreneurial spirit through practical logo creation using the Canva app, as an effort to foster a culture of innovation within the school environment. The program was implemented in the odd semester and included a method that included explaining basic entrepreneurial concepts through presentations, educational YouTube videos, explanations of digital business opportunities, and hands-on practice in product logo creation. Nineteen students from grades 10, 11, and 12 participated in this activity. The results showed that students were able to understand the concepts of creativity and innovation more concretely. They also developed critical thinking and creative problem-solving skills through the logo design process using digital applications on mobile devices. These findings reflect the developing adaptive, creative, and solution-oriented abilities of Muhammadiyah Bontomarannu High School students. Overall, this activity is an initial step in instilling an entrepreneurial mindset while strengthening a culture of innovation within the school environment and in daily life.

Power transformer theft, a pervasive issue disrupting critical infrastructure, necessitates the development of cost-effective and energy-autonomous security solutions. This paper presents the design and implementation of a detection-focused anti-theft framework that integrates a Raspberry Pi Zero W, camera module, and passive infrared (PIR) motion sensors powered by a solar system for continuous monitoring. The system is designed for remote, off-grid deployment, utilizing a headless Raspberry Pi powered by a 5V solar panel and power bank to ensure energy autonomy. Upon motion detection, captured images are processed on the edge device using OpenCV’s Haar Cascade classifier, optimized for upper-body detection to minimize false positives and verify human presence. Captured images are processed locally on the edge device using OpenCV’s Haar Cascade classifier to confirm human presence before an alert is sent to the mobile application, emphasizing real-time operation and low latency. Once an intrusion is confirmed, the images are saved locally and uploaded via the Secure File Transfer Protocol to a custom-developed Android application. The app provides a dedicated remote monitoring interface, enabling secure file transfer and system access, while providing users with immediate notifications and image management capabilities. The system emphasizes low power consumption, real-time operation, and low deployment cost. Tests over 200 triggered events under varied environmental conditions achieved 90% detection accuracy with an average latency of 4.5 s. Solar autonomy was maintained for approximately 24 h under normal operation. It is concluded that the integration of solar power, edge computing of images, and mobile monitoring provides a feasible, scalable, and financially viable framework for securing transformers, especially in resource-constrained environments.

This research aims to design and build a public service information system in Kadi Village, Tambolaka City District, that can improve service quality and ease public access to information. This system is expected to accelerate administrative processes and data management, as well as facilitate interaction between the village government and its residents. The method used in developing this system is a development research (R&D) method that combines needs analysis, system design, and web-based software implementation. This information system is designed with key features such as service registration, application submission, application status checking, and efficient village administrative data management. The result of this research is a user-friendly application, accessible to the public via mobile and desktop devices, that supports transparency and accountability in public services at the village level. It is hoped that this system will make public services in Kadi Village more effective, efficient, and responsive to community needs.

The rapid advancement of digital technology has transformed the landscape of education, particularly in secondary schools. This study investigates the influence of digital learning innovation on enhancing deep learning and student engagement. Using a quantitative survey method, data were collected from 150 secondary school students in Indonesia who actively use digital learning platforms such as Learning Management Systems (LMS), mobile learning applications, and hybrid learning models. The research instrument consisted of a closed-ended questionnaire using a five-point Likert scale, which measured students’ perceptions of digital learning innovation, their engagement levels, and indicators of deep learning. Data were analyzed through simple linear regression using SPSS version 25. The results indicate a strong and significant positive relationship between digital learning innovation and both deep learning and student engagement, with a correlation coefficient (R) of 0.732 and an R² value of 0.536. This finding suggests that digital learning innovation explains 53.6% of the variation in students’ deep learning and engagement levels. Students who frequently use digital learning technologies tend to show higher motivation, independence, critical thinking, and reflective learning behavior. The study concludes that digital learning innovation plays a crucial role in supporting meaningful learning and active participation. It highlights the importance of integrating technology strategically into school-based learning to foster adaptive, collaborative, and lifelong learners in the digital era.

Information technology (IT) has emerged as a critical component of public administration, offering significant potential to enhance transparency and accountability in governance. This comprehensive qualitative case study research examined how information technology implementation influences transparency and accountability mechanisms in public policy administration, while identifying critical challenges and success factors. The research employed embedded multi-case study methodology, collecting data through 118 semi-structured interviews with government officials (n=45), citizen-users (n=38), IT professionals (n=15), civil society representatives (n=12), and academic researchers (n=8), complemented by document analysis and direct observation (280 hours) across four case sites representing diverse governance contexts. Key findings demonstrate that information technology implementation significantly enhances government transparency through multiple mechanisms: public information portals increased citizen information access from 25-30% to 78-82%, mobile applications extended service accessibility from 15-20% to 42-55% in rural areas, and social media platforms reached 60-70% of citizens with policy information. Similarly, IT implementation strengthened accountability through online complaint systems that reduced government response times from 28-45 days to 5-12 days (60-75% improvement), automated audit systems that detected 35-55% more compliance violations, and real-time monitoring systems that reduced audit completion time by 40-50%.  The findings have implications for government practitioners seeking evidence-based guidance for IT implementation, policymakers developing governance policies leveraging technology, and academic researchers studying digital governance and public administration innovation.

The National Health Insurance program (JKN) has been in effect in Indonesia since early 2014, administered by the Social Security Administration (BPJS). The purpose of this community service program is to enhance the role of youth in optimizing the use of Mobile JKN and to assist the community in utilizing it. Mobile JKN is an innovation for the community, eliminating the need to wait in long queues at healthcare services. The participants were adolescents, specifically 13 students from MTs. Muhammadiyah Palleko in Takalar Regency. The method used was to provide outreach through presentations on the procedures for using Mobile JKN, followed by discussions to clarify any issues that the students still lacked. The results of this community service program are expected to increase the youth's knowledge of the use and utilization of Mobile JKN as a form of digital health care that can improve the effectiveness of healthcare services, enabling them to become agents of change in the success of the JKN program in Takalar City.

This study aims to describe the use of the Crossword Puzzle Game Application (TTS) as a learning medium to increase students' involvement and understanding in the learning process. The rapid development of technology demands educational innovation, and gamification, especially in the form of mobile TTS game applications, offers attractive and accessible solutions. Using qualitative research methods with a phenomenological approach, data was collected through in-depth interviews, observations, and document analysis from selected groups of students and teachers who had used the application. The results of the study show that this application effectively increases the motivation, activeness, and vocabulary memory of students. In addition, TTS games provide challenges that spark curiosity and encourage collaboration between learners while solving puzzles. The app also provides a fun, interactive, and adaptive learning environment to individual learning needs, moving away from traditional methods that tend to be monotonous. This study concludes that the TTS Game Application is a very effective, interesting, and relevant educational tool for modern learners and has the potential to be applied to a wide range of subjects.

This study addresses the inefficiencies in the manual student payment administration system currently used at SMK Bina Insan Nusantara, which relies on handwritten ledgers and Microsoft Excel spreadsheets, leading to frequent data errors, delayed reporting, and difficulties in retrieving payment records. The research aims to design a web-based information system to streamline the recording, monitoring, and reporting of student payments. A descriptive research approach was employed, with data collected through direct observation, semi-structured interviews with administrative staff, and literature review. System analysis was conducted using the PIECES framework, and system design followed the Unified Modeling Language (UML) methodology. The proposed system features user authentication, student data management, real-time payment input, digital receipt generation, and automated reporting (daily, monthly, and yearly). Black-box testing confirmed that the system functions as intended, validating inputs, processing transactions accurately, and generating reliable outputs. Findings indicate that the web-based system significantly improves data accuracy, operational efficiency, accessibility, and service quality compared to the existing manual process. The implementation of this system enables school administrators to manage payments more effectively, provides students and parents with timely access to payment information, and supports faster, data-driven decision-making by school leadership and the foundation. Future enhancements could include mobile integration and online payment gateways.

Manual post-harvest paddy stirring requires significant time and labor and often results in uneven mixing, which can affect grain quality. To address this issue, this study designed and implemented a prototype of an Internet of Things (IoT)-based paddy stirring robot to simplify the process and improve efficiency. The system utilizes an ESP32 microcontroller as the main controller, DC motors as the stirring mechanism, and an IoT module for wireless connectivity to a mobile application. The research stages included hardware design, control system programming, IoT platform integration, and performance testing. Testing was conducted to evaluate response time, mixing uniformity, and power consumption. The results showed that the system could be operated remotely via a local Wi-Fi network with an average delay of less than 1 second, enabling real-time control. The prototype successfully stirred 0.3 kg of paddy with a mixing uniformity rate of 92% and an average power consumption of 12 watts. The application of IoT in the paddy stirring mechanism significantly improved time efficiency, reduced manual labor requirements, and maintained grain quality compared to traditional methods. These findings indicate the potential for further development into a large-scale automated paddy processing system with integrated humidity and temperature sensors for real-time quality monitoring, supporting the modernization of post-harvest processing through digital technology.

Mobile navigation interfaces continue to be plagued by a key usability problem, particularly when widely accepted design traditions fail to address the specific requirements and mental models of local user populations. This research addresses this significant limitation by using a comprehensive user-focused measurement framework to identify and investigate context-dependent navigation problems in mobile applications. The research employed a multi-method qualitative approach, using in-depth questionnaires, semi-structured interviews, and laboratory-based usability testing of 15 participants on an interactive Figma prototype that simulated real-world navigation tasks. Our analysis, step by step, revealed significant navigation issues in the local context, as evidenced by a 73% task-completion rate and an average participant error of 2.8 across the core navigation tasks. The most significant usability issues were ambiguous iconography, inconsistent application of platform design patterns, and insufficient system feedback mechanisms. The results conclusively demonstrate that localized usability testing is not merely beneficial but necessary while creating genuinely good and accessible mobile experiences. The study provides a replicable, practical context-aware evaluation approach and tangible, right-now-applicable design recommendations, such as enhancing icons with descriptive text labels and using instant visual feedback mechanisms. The study provides developers and designers with tangible takeaways for significantly enhancing navigation user experience without sacrificing methodological availability or implementation convenience across different development environments.

The rapid development of information technology requires training institutions to adapt in order to provide services that are effective, efficient, and aligned with user needs. Don Bosco Sumba Vocational Training Center (BLK) as an institution focused on enhancing community skills faces challenges in providing a system that is easily accessible and usable by trainees, instructors, and administrators. This study aims to design and develop a web- and mobile-based application using the User-Centered Design (UCD) approach to produce a system that truly fits user needs and preferences. The UCD method was applied through several stages, including user and context identification, needs analysis, solution design, and iterative evaluation of the developed prototype. Data were collected through interviews, observations, and questionnaires administered to various users within Don Bosco Sumba BLK. The findings show that the implementation of the UCD method improved usability, streamlined administrative processes, and enhanced user satisfaction with the developed system. Therefore, the development of this UCD-based application not only supports the improvement of service quality but also strengthens the effectiveness of training management at Don Bosco Sumba BLK. The implications of this study highlight the importance of applying a user-centered approach in the development of information systems within the vocational training sector.

This research presents the design, development, and implementation of a mini smart car prototype that operates using Internet of Things (IoT) technology. The system is built around the ESP8266 microcontroller (Amica version), which functions as the core processing unit responsible for handling Wi-Fi communication and data processing. The motion of the car is controlled by an L298 motor driver module that regulates the operation of DC motors. The entire system is powered by a 3.7-volt rechargeable battery, ensuring portability and energy efficiency. The study discusses in detail the hardware configuration, software programming, and integration of IoT-based control through a web or mobile interface. Functional testing of the prototype, named MINIOT, focuses on evaluating the responsiveness, stability, and reliability of remote control operations. The results are expected to show that the system can effectively receive and execute user commands while transmitting real-time telemetry data, such as motor status and connection indicators. This project demonstrates the feasibility of low-cost IoT-based automation for small-scale robotic applications.

This research presents the design, development, and implementation of a mini smart car prototype that operates using Internet of Things (IoT) technology. The system is built around the ESP8266 microcontroller (Amica version), which functions as the core processing unit responsible for handling Wi-Fi communication and data processing. The motion of the car is controlled by an L298 motor driver module that regulates the operation of DC motors. The entire system is powered by a 3.7-volt rechargeable battery, ensuring portability and energy efficiency. The study discusses in detail the hardware configuration, software programming, and integration of IoT-based control through a web or mobile interface. Functional testing of the prototype, named MINIOT, focuses on evaluating the responsiveness, stability, and reliability of remote control operations. The results are expected to show that the system can effectively receive and execute user commands while transmitting real-time telemetry data, such as motor status and connection indicators. This project demonstrates the feasibility of low-cost IoT-based automation for small-scale robotic applications.

This study aims to develop an interactive mobile application-based learning media to introduce Devanagari Sanskrit script to Indonesian teenagers. The background of this research is the lack of communicative, contextual, and engaging learning media for the digital generation in learning traditional scripts. The development method uses the ADDIE model modified with a visual communication design approach and integration of local Balinese cultural values. The results show that this media successfully combines strong visual elements, interactive voice narratives, and Balinese cultural iconography in one mobile-friendly platform. Validation from design and cultural experts shows a very high level of feasibility, supported by positive responses from student users at the Dvipantara Samskrtam Foundation. This research makes a real contribution to the preservation of traditional scripts through a digital educational approach that is adaptive to the learning needs of today's teenagers. In addition, this research also opens opportunities for the development of similar learning media for other traditional scripts, thereby increasing awareness and understanding of Indonesia's rich culture among the younger generation. By integrating technology in learning, it is hoped that the preservation of Indonesian culture can go hand in hand with the progress of the times.

Modern industries require automation to enhance operational efficiency and productivity. This study designs and implements an automatic sorting system based on the Internet of Things (IoT) using a mini conveyor, ESP32 microcontroller, TCS3200 color sensor, servo motor, and the Blynk application. The system is designed to accurately detect object colors, sort objects based on color, and enable remote monitoring and control via mobile devices. Testing results indicate that the system can detect and sort objects with a high level of accuracy, although some errors occur due to changes in lighting conditions. The conveyor speed is consistently recorded at 0.335 m/s, while the system's response time, including color detection, servo movement, and application updates, operates within an optimal range. The Blynk application enhances the flexibility of real-time system control. This study demonstrates that IoT-based sorting systems can serve as an efficient solution to support industrial automation. Further development is recommended to improve color detection accuracy and expand the system's application in more complex industrial scenarios.

The company distinguishes itself from other retail stores through its unique approach, particularly in managing minimarkets by adhering to sharia principles in employee management. Ecommerce Reny Swalayan-ku merges traditional self-service elements with modern technology, positioning itself as a platform that facilitates the online purchase of daily necessities. The platform features user-friendly mobile applications and websites designed to streamline transactions, offering a variety of flexible payment options to enhance the shopping experience. Furthermore, goods are delivered using Reny Swalayan-ku own expedition service, with shipping costs calculated based on the distance from the customer's home to the minimarket. This research seeks to examine the impact of Service Quality, Discounts, and the Interactivity of Social Media Marketing on Shoppers’loyalty, with Online Trust serving as an intervening variable among users of Reny Swalayanku in Surabaya. An associative quantitative research methodology was employed, utilizing data gathered via questionnaires distributed to 94 respondents who are users of Reny Swalayan-ku Surabaya. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. The findings of the research suggest that Service Quality, Discounts, and the Interactivity of Social Media Marketing have a significant and positive impact on Online Trust. Additionally, Online Trust was determined to exert a positive and significant effect on Shoppers’loyalty. Moreover, both Discount and Social Media Marketing Interactivity directly and positively influence Shoppers’loyalty. In contrast, Service Quality does not demonstrate a significant direct impact on Shoppers’loyalty, indicating that its function may primarily serve as a foundation for establishing trust, which subsequently affects loyalty. These results highlight the critical role of fostering consumer trust through high-quality service, appealing discount promotions, and engaging social media interactions to enhance Shoppers’loyalty within the realm of retail e-commerce.