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 This study aims to examine the impact of brand image on purchasing decisions, assess how the store atmosphere affects buying behavior, and evaluate the influence of product quality on purchase choices. The research employs a quantitative approach, targeting consumers who have made purchases at the Bebek Goreng Pak Ndut Kartasura outlet. Sampling was conducted using a non-probability purposive sampling technique. Data were gathered through questionnaires distributed to 160 respondents. The data analysis  performed using IBM SPSS 25 software, the study variables including Brand Image, Store Atmosphere, Product Quality, and Purchasing Decisions. Findings reveal that brand image is affecting purchasing decisions. Similarly, the store atmosphere also has a significant positive impact. Product quality was found to positively and significantly influence consumers' purchase decisions as well. From these results, it can be concluded that improving management of brand image, product quality, and store atmosphere will likely enhance purchasing decisions on Bebek Goreng Pak Ndut Kartasura.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

The interest of PPAk students in obtaining Chartered Accountant (CA) certification can enhance their competitiveness and marketability in the workforce by providing additional evidence of competence beyond academic degrees, with the quality and expertise they possess. This research aims to determine the influence of understanding levels, career perceptions, and quality motivation on the interest of PPAk students in pursuing CA certification. The study was conducted at the Faculty of Economics and Business, Udayana University, as the best state university in Bali that offers a PPAk study program with quality graduate students, with a sample of 78 PPAk students selected using non-probability sampling method with saturated sampling technique. This research proves that, based on the Theory of Planned Behavior, the level of understanding regarding students career perceptions affects the interest of PPAk students in pursuing CA certification. Maslow's theory can be used as a basis for understanding the influence of motivating factors for PPAk students regarding CA certification. The Faculty of Economics and Business at Udayana University can benefit from this research by better understanding how understanding levels, career perceptions, and quality motivation affect PPAk students' interest in pursuing CA certification. This information can then be used to assess the factors influencing PPAk students' interest.  According to this study, PPAk students' interest in obtaining CA certification is positively and significantly impacted by their comprehension levels, career perceptions, and quality motivation.

This research aims to identify the impact of service quality and promotion on customer satisfaction at Alfamart in Semarang Regency. The research entity group includes residents in the West Ungaran area of Semarang Regency. The participant selection method uses a non-probability approach, specifically a directed selective method. Participants include West Ungaran residents who have passed the age threshold of 17 years and have previously conducted transactions at Alfamart in Semarang Regency. The information collection mechanism is carried out through the distribution of survey instruments using a multi-level assessment scale. Data is processed through multiple regression testing. The investigative findings reveal that service quality exerts a significant influence on customer satisfaction, based on statistical test results demonstrating the significance value of service quality at 0.000, which falls below 0.05 (0.000 < 0.05), with a test statistic of 5.727 surpassing the critical threshold of 1.986 (5.727 > 1.986). Promotional efforts similarly contribute meaningfully to customer satisfaction, reflected through testing that generated a significance value of 0.002 beneath the 0.05 threshold (0.002 < 0.05) and a test statistic of 3.211 exceeding the critical limit of 1.986 (3.211 > 1.986). Subsequently, customer satisfaction is simultaneously influenced by service quality and promotional strategies, evident from the analysis with a significance value of 0.000 < 0.05 in the simultaneous test and a statistic of 153.608 transcending the critical value of 3.09 in Semarang Regency at Alfamart.

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.

Sleep disturbances in infants can cause significant physiological and psychological impacts, such as decreased immune function, impaired cognitive development, and an increased risk of emotional problems (Tanty & Pramesti, 2023). Poor sleep not only inhibits physical growth but also affects infants’ mental development, including attention disorders, anxiety, and low cognitive abilities (Hendri & Sari, 2021). Therefore, it is important to provide effective interventions to improve infants’ sleep quality. This study aimed to determine the effect of baby massage on infant sleep quality at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025. This research employed a quasi-experimental method with a pretest–posttest design using an experimental group and a control group, also known as a pretest–posttest with control group design, which is a form of quasi-experimental research design. The population of this study consisted of all infants aged 3–6 months at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, totaling 32 infants, with 16 infants in the experimental group and 16 infants in the control group. The results of the statistical analysis using the Wilcoxon test showed a significant probability value of 0.001 (p < 0.05). This indicates that the null hypothesis (H₀) was rejected and the alternative hypothesis (H₁) was accepted, meaning that baby massage had a significant effect on sleep quality among infants at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025.

In recent years, the beauty industry has gained significant traction and become deeply embedded in public awareness, especially regarding skincare routines involving cosmetic products. Among the notable local cosmetic brands in Indonesia is Emina, which stands out for its youthful concept and lightweight formulations—ideal for entry-level users. This study seeks to explore the mediating role of trust in the relationship between customer experience and repurchase intention for Emina’s products in Denpasar City. Utilizing a non-probability sampling technique, specifically purposive sampling, data were obtained through surveys distributed to 120 qualified respondents. The analysis was conducted using path analysis, complemented by the Sobel test and the Variance Accounted For (VAF) approach. Findings reveal that customer experience significantly and positively affects both trust and repurchase intention. Moreover, trust itself has a significant positive impact on repurchase intention and acts as a mediating variable between customer experience and repurchase intention. Theoretically, this research reinforces prior findings in the field, while practically, it offers strategic insights for Emina’s management to improve consumer experiences and foster trust—ultimately boosting repeat purchase behavior.

The problem in this study is the low learning outcomes of students. The purpose is to examine the factors influencing students' low learning outcomes in economics subjects by analys several contributing factors, namely internal factors of learning discipline and external factors of the school environment, which act as moderating variables. The research method used is quantitative, with questionnaires as the data collection technique. The population in this study consists of Grade X and XI students at SMA Negeri 1 Jatiwaras who study Economics, and the sample comprises 251 students selected using Probability Sampling with proportionate stratified random sampling techniques. The research results indicate a significant influence of learning discipline on learning outcomes, as well as the impact of the school environment on learning outcomes. Furthermore, the school environment moderates the influence of learning discipline on learning outcomes. These findings confirm that both research hypotheses are accepted.

The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampung. With the rapid growth of social media-based e- commerce, these factors have become critical in determining consumer purchasing decisions. Data was collected through a questionnaire designed using Google Forms and distributed to 115 respondents using a non-probability sampling method and purposive sampling technique. Data analysis was performed using SPSS version 26. The analytical methods used included multiple linear regression and hypothesis testing through t-tests and F-tests. The results of the study show that all three independent variables, namely live streaming, content marketing, and customer trust, have a positive and significant impact on purchasing decisions. These findings suggest that marketing strategies based on live streaming, engaging content, and efforts to build consumer trust can enhance purchasing decisions in social commerce.

The reserchaims to examine the impact of product quality and price on customer satisfaction with The Originote skincare products. The research is motivated by the growing public awareness of skincare and the increasing interest in local skincare brands, particularly The Originote. The data is a questionnaire using a quantitative approach with a descriptive method. This research uses multiple linear regression analysis was employed to assess the variables. The findings reveal that product quality has a positive significant effect on customer satisfaction, where significance probability value of 0.000, which is less than 0.05. Consumers tend to prefer high-quality products as they offer a sense of security, comfort, and benefits that meet ex-pectations. However, price does not significantly, with a significance probability value of 0.534, which is greater than 0.05. This indicates that consumers prioritize product quality and ingredients over price. The study's implications highlight the need for companies to focus on maintaining and improving product quality to ensure and enhance customer satisfaction.

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.

Oral hygiene and dental health of ten samples of fourth grade students of SD Negeri 58, Banda Aceh City, were assessed at the first assessment on December 18, 2023 using the OHI-S technique. It was found that four of the children had moderate debris, six had poor category plaque, and no students had excellent debris index. The purpose of this research was ti assess the roll’s impact also bass methods of brushing teeth and oral hygiene on fourth grade students of SD Negeri 58. Using the type one group pre-experimental design method, the researcher used a quantitative research method in this investigation. After implementing the roll method brushing intervention of 1.36, a difference of 0.8 was found compared to brushing teeth using the roll method with an average OHI-s of 2.16. Used the bass method, an average of 2.08 OHI-s was brushed. However, after the bass method brushing intervention of 1.16, a difference of 0.92 was found. It was determined that in the pretest and posttest brushing with the bass method, the the probability value was greater than the significance value, which were 0.000 <0.05 and 0.002 <0.05, respectively. Regarding enhancing oral and dental hygiene, brushing teeth with the bass approach works better for fourth grade students at SD Negeri 58 Banda Aceh City. Based on the results of the study, students can be advised to brush their teeth using the bass approach.

The purpose of the study was to analyze the impact of the crude palm oil export ban on the income of oil palm farming businesses in Danau Embat Village, Maro Sebo Ilir District. The study was conducted from January 2023 to August 2023. The types of data used were primary data and secondary data. The sample determination was carried out by simple random sampling. Data analysis was carried out qualitatively and quantitatively. Quantitative analysis was carried out using the Paired Sample t Test (Test of two paired average differences). The results of the analysis of the two average differences test were significant for oil palm farming business income between before and after the CPO export ban, this can be seen from the significant value of 0.001 which is smaller than the probability value (α) of 0.05, which means that the impact of the CPO export ban has an effect on the decline in the income of oil palm farming businesses on smallholder plantations in Danau Embat Village. The CPO export ban should be reviewed because it will have an impact on the income of oil palm farmers.

Retirement represents a crucial period in the existence of every individual that requires careful financial planning. This study aims to examine the influence of partial financial literacy on pension fund planning for workers in Bekasi Regency and partial future orientation on pension fund planning for workers in Bekasi Regency. The research method employed involved a sample of 100 employees in Bekasi Regency.. The method employed for gathering data was a questionnaire. The collection of samples approach employs probability sampling through a staightforward random sampling technique. The analysis methods used were validity, reliability test, t-square and R-square test. The analysis tool used is PLS (Partial Least Square) where the processing uses Smart PLS 4.0 software. The study’s findings indicated that financial literacy did not influence pension fund planning  for workers in Bekasi Regency with a p value of 0.164, future orientation had a significant effect on pension fund planning for workers in Bekasi Regency with a p value of 0.000. The R Square value of the results of this study is 33.9%. This study is anticipated to deliver the  development of research knowledge in the field of financial science related to pension fund planning and for workers in Bekasi Regency may be utilized in an attempt to enhance pension fund planning. Advice for workers in Bekasi Regency to improve financial literacy, future orientation and education about the importance of pension fund planning. The more aware and motivated workers are about their financial needs in retirement, the more likely they are to plan for retirement well. It is anticipated for the upcoming researcher to delve deeper into alternative factors that affect pension fund planning, further increase the research sample and broaden the range od the research subject.

The coffee shop industry in Samarinda City is growing rapidly driven by the hangout culture and increasing coffee consumption. Jay's Coffee, as one of the well-known coffee shops, faces challenges in maintaining customer satisfaction and increasing word of mouth amidst competition. This study analyzes the effect of store atmosphere and experiential marketing on customer satisfaction and its impact on word of mouth. Using a quantitative method with a survey, this study involved 97 Jay Coffee customers selected by non-probability sampling. Data were collected through questionnaires and analyzed with path analysis. The results showed that store atmosphere and experiential marketing have a positive and significant effect on customer satisfaction. A comfortable store atmosphere and interesting experiences increase customer satisfaction, which in turn encourages word of mouth. In addition, store atmosphere and experiential marketing also have a direct effect on word of mouth. Thus, Kopi Jay needs to develop strategies to improve store atmosphere and customer experience to maintain loyalty and improve business competitiveness.

Today is a sophisticated era where everything is digital, be it smartphones, laptops, even safes. So digital password security is essential in protecting personal data. This study analyzes password strength using combinatorics and probability. Calculations are made to determine the number of possible password combinations based on the length and type of characters. In addition, the probability of success of a brute-force attack is calculated based on the number of guesses that can be made by the attacker. The results show that the longer and more complex the password, the less likely it is to be guessed. This study also discusses the concept of information entropy to measure the level of randomness of passwords and its impact on digital security. This study provides insight into the importance of choosing strong passwords.

The reliability of a data center is highly dependent on its air conditioning and cooling system. This research evaluates the existing cooling system of Universitas Krisnadwipayana’s data center using the PPDIOO Network Life-Cycle approach. The study finds that the current cooling system, which relies on AC Split, fails to meet TIA-942 standards, posing significant overheating risks and increasing downtime probability. Observational analysis shows that the cooling distribution is inefficient due to inadequate airflow and the absence of a structured cooling layout. To address these issues, this research proposes an optimized cooling system design that incorporates Computer Room Air Conditioning (CRAC), hot aisle-cold aisle arrangement, and raised floor implementation. The recommended improvements also include installing temperature and humidity sensors for real-time environmental monitoring and implementing N+1 redundancy for enhanced system reliability. These solutions are expected to improve cooling efficiency, reduce energy consumption, and mitigate downtime risks. Future research should focus on evaluating the practical impact of this design by conducting real-world trials and exploring liquid cooling technology as a potential alternative for further efficiency improvements.

This study aims to find empirical evidence regarding the influence of remote audits, Computer Assisted Audit Techniques, and Professional Skepticism on Audit Quality. This study utilizes a survey method by distributing questionnaires to auditors working for the Central Java Provincial Representative Audit Board (BPK). The sample was determined using the Slovin formula with a 10% error tolerance rate, resulting in 67 sample from 199 population. A probability sampling method with a simple random sampling procedure was applied to ensure equal selection opportunities. Data analysis was conducted using a descriptive statistical approach in IBM SPSS version 27. The results evidence that remote audit has a significant and positive impact on audit quality. Similarly, CAATs and professional skepticism also significantly and positively affect audit quality. Moreover, these three variables collectively influence audit quality. The findings of this study provide insights for audit institutions to enhance audit quality by adopting remote auditing, utilizing CAATs, and fostering professional skepticism among auditors. This study contributes to the literature by empirically examining the simultaneous impact of remote auditing, CAATs, and professional skepticism on audit quality, particularly in the context of government audits in Indonesia.

Stroke can lead to disability and weakness, resulting in a decline in functional abilities and making patients dependent on others. Independence in performing daily activities is crucial for post-stroke patients as it fosters a sense of purpose and improves their spirit for life, ultimately having a positive impact on their quality of life. Blood pressure control and self-efficacy play significant roles in managing independence and improving the quality of life for post-stroke patients. To determine the relationship between blood pressure control and self-efficacy with the Katz Index and the quality of life in post-stroke patients. This quantitative study employed a correlational design with a cross-sectional approach. Data were collected using questionnaires distributed to 70 respondents. The sampling method used was non-probability sampling with accidental sampling. The data were analyzed using Lambda and Spearman’s rank correlation tests. The findings revealed that most respondents had controlled blood pressure (50 respondents), high self-efficacy (51 respondents), Katz Index category A (52 respondents), and a high quality of life (54 respondents). The study concludes that there is a relationship between blood pressure control and self-efficacy with the Katz Index and the quality of life in post-stroke patients.

This study aims to analyze the effect of service quality on passenger satisfaction levels at PT Gapura Angkasa at I Gusti Ngurah Rai Airport, Bali. Service quality reflects the standard of excellence provided by the company to passengers, both through planned service standards and their implementation. This research uses a quantitative method with the population consisting of all Citilink airline passengers served by PT Gapura Angkasa traffic officers each month. The sampling technique used is non-probability sampling, where participants are selected based on certain criteria. The sample size was determined using the Slovin formula, resulting in a total of 100 respondents. After the data was collected, it was processed using various analytical methods, including instrument validation, hypothesis testing, and determination coefficient assessment.The findings of this study indicate a significant positive relationship between service quality and passenger satisfaction. This is supported by the T-test results, where the calculated T-value (11.070) is greater than the critical T-value (1.984), with a significance level of 0.000, which is below 0.05. Therefore, the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted, confirming that service quality has an impact on passenger satisfaction. Furthermore, the coefficient of determination (R²) test results reveal that service quality accounts for 83.2% of the variation in passenger satisfaction, demonstrating a substantial effect.