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The rapid development of the digital era has led to a significant increase in cases of online fraud. BCA, as a trusted bank, acknowledges its concern regarding the increasing issue of fraud which threatens customer security and comfort. Therefore, through the advertising campaign “Don't Know? Kasih No! On YouTube” which contains the dangers and threats of online fraud. The aim of this research is to reveal the meaning of messages and understand the construction of social reality using Ferdinand De Saussure's semiotics. The theory used in this research is the theory of social reality construction, advertising, signs and meaning, visual communication, YouTube as an advertising medium, semiotics, and Ferdinand De Saussure's semiotics. This research uses descriptive qualitative methods. Data collection techniques use text analysis. The results of this research reveal the importance of digital literacy and caution in interacting in the digital world, so that society can be protected from increasingly complex and diverse threats. The understanding that we want to build in this advertisement is that BCA Bank is a bank that prioritizes customer security. By showing fishing symbolism to show how phishing can deceive its victims in a seemingly harmless way.

The rise of digital technology has transformed the way political messages are conveyed, notably through digital advertising platforms that often incorporate subtle propaganda using engaging and persuasive content. This study investigates the link between propaganda and digital advertising, focusing on their impact on public perception, especially during political campaigns. Applying a descriptive qualitative approach, the research involves content analysis of political advertisements and interviews with active social media users. The findings show that political ads frequently embed propaganda elements through emotional storytelling and symbolic imagery. Many viewers remain unaware that such messages are designed to influence their opinions. The study concludes that digital platforms serve not only as marketing tools but also as powerful vehicles for covert propaganda. Therefore, strengthening media literacy is crucial to help the public critically interpret political content online.  

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

This study aims to analyze the pragmatic aspects and persuasive strategies in a public service advertisement entitled "Throw Trash in Its Place. The Earth is Not Your Trash Can." This study uses a pragmatic approach with a focus on the theory of speech acts, implicature, deixis, and politeness of language to reveal how to convey messages effectively and persuasively in the context of public communication. The advertisement is analyzed as a form of directive communication that aims to encourage changes in people's behavior towards issues of cleanliness and environmental concern. The results of the analysis show that this advertisement utilizes strong but polite directive speech acts, normative implicatures to instill values, the use of personal deixis to build closeness with the audience, and positive and negative politeness strategies to maintain social relations. Thus, advertisements not only function as a medium for conveying information, but also as an instrument for forming collective awareness through a communicative approach that is contextual, efficient, and emotionally and rationally appealing to its audience.  

Air pollution is one of the most serious environmental problems in Indonesia, especially in Jakarta. Air pollution can cause various health problems, such as Respiratory Tract Infections (ISPA), heart disease, cancer and has caused 8,100 deaths and losses reaching Rp 32.09 trillion. According to the Ministry of Environment and Forestry (KLHK), motor vehicles contribute 44 percent of air pollution in Jakarta and its surroundings, The energy industry contributes 31% of air pollution, followed by the manufacturing industry at 10%, Residential and commercial sectors contribute 14% and 1% respectively. One of the efforts to reduce air pollution is done by building public awareness about the dangers of air pollution. Public service advertisements (PSAs) can be used to build public awareness about the dangers of air pollution. With the role of copywriters, PSAs can convey information and education about the dangers of air pollution in an attractive and persuasive manner. The purpose of this work is to explain to the public about the role of copywriters in creating public service advertisements, the importance of concept preparation in advertising content, and to invite the public to participate in reducing air pollution through the work 'Lepas Sesak Udara Jakarta'. This journal work provides recommendations to the government and related institutions to utilize Public service advertisements as a medium to build public awareness about the dangers of air pollution because effective public service advertisements can increase public awareness about the dangers of air pollution and encourage them to participate in reducing air pollution.

The purpose of this research is to examine the influence of advertising impact on sales at PT Sido Muncul Tbk 2021-2024. In a competitive business environment, advertising plays an important role in introducing products and creating brand image. As for this research using quantitative approach. The results of this study indicate that advertising has a positive and significant impact on increasing sales. The findings confirm how important an effective advertising strategy is in supporting the company's business growth.

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

Tourism promotion plays a crucial role in attracting domestic and international tourists. One of the strategies used is digital advertising, which employs persuasive language styles. This study aims to analyze the use of language styles in the digital advertisements of the Indonesian Ministry of Tourism and how linguistic elements in these ads influence audience perception. The research method used is literature review and discourse analysis of several digital advertisements published between 2020 and 2023. The results show that digital advertisements from the Ministry of Tourism tend to use hyperbole, repetition, and metaphor to create emotional appeal. These findings can serve as a reference for developing more effective destination marketing communication strategies.

This study aims to analyze the effectiveness of advertising-based learning strategies in training Arabic language skills of students at Tadzibun Nasyiin Elementary School. By utilizing the activity of making and reading advertisements both posters, brochures, and oral announcements students are encouraged to apply Arabic vocabulary and sentence structures contextually. Descriptive qualitative methods were used through classroom observations, interviews with teachers and students, and documentation of the results of advertising work. The results showed an increase in active participation and student confidence by an average of in the aspects of Arabic speaking and writing skills. The activity of making advertisements successfully facilitated the use of new vocabulary, while reading advertisements trained fluency and pronunciation. Thus, advertising-based strategies are recommended as an innovative alternative in Arabic language learning at the elementary school level.

This research discusses the role of television advertising as a medium for conveying cultural and ethical values ​​in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often ignore ethical principles such as honesty, fairness and social responsibility, especially towards vulnerable groups. The results of this research emphasize the importance of integrating ethical values ​​in the advertising creative process and increasing public media literacy in order to create a healthier and more sustainable communication environment.

This study examines the importance of educating the community about access to proper sanitation facilities, especially toilets, in Kendal Regency. This study explores the effectiveness of public service advertisements (PSAs), especially posters, in raising awareness about sanitation. Using a qualitative research approach, this study combines data collection methods such as interviews, observations, and literature studies to design this PSA campaign. The analysis was conducted using Robin Landa's design process approach with the stages of orientation, analysis, concept, design, and implementation. This study emphasizes the importance of an educational approach that is tailored to local social and cultural conditions to address sanitation problems. The findings of the study indicate that public service advertisements through posters are an effective tool for changing community behavior and creating a healthier environment by promoting good sanitation habits. This study concludes that continued efforts are needed to strengthen the reach and impact of sanitation awareness campaigns, by involving relevant parties, such as local governments, health facilities, and community leaders, to ensure widespread adoption of better sanitation practices. This study contributes to efforts to improve sanitation in rural areas by proposing practical solutions for effective public education campaigns.

Faktor yang dapat mempengaruhi perilaku merokok remaja adalah, pengetahuan, kepercayaan, paparan iklan rokok, ketersediaan rokok, peran orang tua, teman sebaya, dan peran guru. Penelitian ini bertujuan untuk mengetahui perilaku merokok remaja berdasarkan faktor-faktor yang mempengaruhi perilaku merokok remaja di SMA Negeri 15 Medan Tahun 2024. Metode penelitian yang digunakan rancangan penelitian deskriptif. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling sebanyak 81 responden. Instrumen yang digunakan adalah lembar kuesioner. Hasil penelitian menunjukkan faktor pengetahuan dengan kategori baik (98,8%) dan kurang baik (1,2%), faktor kepercayaan kategori baik (97,5%) dan kurang baik (2,5%), faktor paparan iklan rokok kategori tidak terpapar (4,9%) dan terpapar (95,1%), faktor ketersediaan rokok kategori sulit (76,5%) dan kategori mudah (23,5%), faktor perang orang tua kategori berperan positif (96,3%) dan berperan negatif (3,7%), faktor teman sebaya kategori berperan positif (76,5%) dan berperan negatif (23,5%) faktor peran guru kategori berperan positif (88,9%) dan berperan negatif (11,1%). Hasil ini menunjukkan bahwa faktor pengetahuan, kepercayaan, paparan iklan rokok, ketersediaan, peran orang tua, peran guru, dan peran teman sebaya dapat mempengaruhi perilaku merokok pada remaja. Saran bagi responden agar menumbuhkan kemauan yang tinggi untuk berhenti merokok, mengurangi berkumpul dengan teman-teman yang perokok.  

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

Penelitian ini bertujuan untuk memahami faktor-faktor yang mempengaruhi perilaku konsumtif di kalangan mahasiswa Universitas Muhammadiyah Maumere. Melalui pendekatan kualitatif, penelitian ini menemukan bahwa pengaruh media sosial, FOMO, dan impulsivitas merupakan faktor utama yang mendorong perilaku konsumtif. Selain itu, penelitian ini juga mengidentifikasi bahwa kurangnya pendidikan keuangan dan literasi digital memperparah masalah ini. Hasil penelitian ini menyarankan perlunya intervensi yang komprehensif, termasuk pendidikan keuangan yang lebih baik, kampanye kesadaran, serta regulasi yang lebih ketat terhadap iklan yang menargetkan anak muda.

With the existence of social media, the distribution of public service advertisement videos has become easier. However, the rampant cases of phishing in society lately have the potential to harm users of online banking services. The purpose of this study is to determine the effect of exposure to public service advertisements on the attitudes of Twitter / X users. This study uses a quantitative approach. The choice of research method that will be used is the quantitative causality method. This study will use X / Twitter users who have watched the public service advertisement video "Don't Know? Kasih No!" by Bank Central Indonesia. The results of this study are that the variables product / message thoughts, source oriented thoughts, and ad execution thoughts simultaneously have a positive and significant influence on the formation of attitudes of Twitter / X users. It can be concluded that these three variables help in the process of receiving messages and forming audience attitudes when watching the public service advertisement video "Don't Know? Kasih No!"

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

Kemajuan teknologi saat ini berjalan dengan sangat pesat, membuat internet semakin mudah diakses oleh semua orang. Di media sosial, iklan sering kali menampilkan orang-orang terkenal, seperti selebriti. Iklan yang biasa disebut dengan brand ambassador ini sangat efektif untuk menarik minat konsumen dan memengaruhi keputusan pembelian terhadap produk yang dipromosikan. Penelitian ini bertujuan untuk mengkaji dan mengidentifikasi pengaruh iklan dan brand ambassador terhadap keputusan pembelian konsumen. Analisis yang dilakukan melibatkan variabel bebas (X) yang meliputi iklan dan brand ambassador, serta variabel terikat (Y) yaitu keputusan pembelian. Penelitian ini difokuskan pada konsumen Nabati yang berdomisili di Kota Palembang. Dengan menggunakan metode non-probability sampling, khususnya purposive sampling, penelitian ini menerapkan pengujian hipotesis melalui analisis regresi berganda. Sebanyak 104 konsumen Nabati di Kota Palembang turut berpartisipasi sebagai responden. Hasil penelitian menunjukkan bahwa iklan dan brand ambassador berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Nabati di Kota Palembang.

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.