Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik

Nasywa Naifah Hilman ; Arfian Suryasuciramdhan ; Gita Indah Cahyani ; Nurul Hikmah Mayleni ; Rahmah Syakinah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2025 Vol 3, No 2 🔗 DOI: 10.59581/harmoni-widyakarya.v3i2.5125
Abstract
The rise of digital technology has transformed the way political messages are conveyed, notably through digital advertising platforms that often incorporate subtle propaganda using engaging and persuasive content. This study investigates the link between propaganda and digital advertising, focusing on their impact on public perception, especially during political campaigns. Applying a descriptive qualitative approach, the research involves content analysis of political advertisements and interviews with active social media users. The findings show that political ads frequently embed propaganda elements through emotional storytelling and symbolic imagery. Many viewers remain unaware that such messages are designed to influence their opinions. The study concludes that digital platforms serve not only as marketing tools but also as powerful vehicles for covert propaganda. Therefore, strengthening media literacy is crucial to help the public critically interpret political content online.
 
Keywords
Digital Advertising; Political Campaigns; Propaganda; Public Perception; Social Media
How to Cite

Nasywa Naifah Hilman, et al. (2025). Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(2). https://doi.org/10.59581/harmoni-widyakarya.v3i2.5125

Nasywa Naifah Hilman; Arfian Suryasuciramdhan; Gita Indah Cahyani; Nurul Hikmah Mayleni; Rahmah Syakinah, "Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 2, 2025.

Nasywa Naifah Hilman; Arfian Suryasuciramdhan; Gita Indah Cahyani; Nurul Hikmah Mayleni; Rahmah Syakinah. "Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 2, 2025.

Nasywa Naifah Hilman; Arfian Suryasuciramdhan; Gita Indah Cahyani; Nurul Hikmah Mayleni; Rahmah Syakinah. "Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 3, no. 2 (2025).

Nasywa Naifah Hilman, et al. (2025) 'Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(2). doi: 10.59581/harmoni-widyakarya.v3i2.5125.

Nasywa Naifah Hilman; Arfian Suryasuciramdhan; Gita Indah Cahyani; Nurul Hikmah Mayleni; Rahmah Syakinah. Pemanfaatan Media Sosial Sebagai Sarana Propaganda Iklan Kampanye Politik. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2025;3(2).

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