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Fajar Permana; Ismi Tasya Anisa; Vina Sabrina; Ruli Mulya Pratama; Nazwa Rahmadina G +4 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

Sexual violence is a serious problem that has long-term impacts, especially for teenagers. This community service activity aims to increase high school students knowledge and awareness of sexual violence thorugh interactive counseling, educational videos, and group discussions. The results showed an increase in understanding, courage to voice opinions, and participants’ awareness of the risk of violence, Community education has provento be effective as a strategy to prevent sexual violence in teenagers.

Intan Kumalasari; Nisrina Khansa Nabila; Farach Labita Anissa Putri; Anisa Kurniawati; M. Daffa Afanda +1 more

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Hypertension is a common non-communicable disease with a high prevalence and a significant risk of severe complications if not detected and managed early. In Dusun 02, Tanjung Baru Village, under the jurisdiction of the Tanjung Baru Health Center in Ogan Komering Ulu Regency, many residents are unaware of their blood pressure status and lack knowledge about risk factors and prevention. This community service activity aimed to increase public awareness through health education and conduct blood pressure screening for early detection of hypertension. The methods included educational sessions on hypertension, healthy lifestyle promotion, and on-site blood pressure checks for targeted residents. The results demonstrated an increase in participants’ understanding of hypertension and identified several individuals with elevated blood pressure who had not been previously diagnosed. In conclusion, educational intervention combined with direct screening is an effective approach to raise awareness and enable early detection of hypertension in rural communities.

Karolus Wulla Rato; Florensiana Daido; Florentina Kaka; Diana Dorce; Yosep Ngongo +4 more

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Dengue Hemorrhagic Fever (DHF) is one of the serious public health problems in Indonesia, including in Rada Mata Village. DHF prevention is highly dependent on community behavior, especially housewives, who play an important role in maintaining environmental cleanliness. Objective: This study aims to determine the relationship between the level of knowledge and attitude with maternal actions regarding DHF prevention in Rada Mata Village. Method: This study used an analytical study design with a cross-sectional approach. The sample consisted of 100 mothers selected through purposive sampling technique. Data were collected using a structured questionnaire that measured the level of knowledge, attitude, and DHF prevention actions. Data analysis was performed using the chi-square test. The results showed that there was a significant relationship between the level of knowledge and DHF prevention actions (p = 0.002), as well as between attitude and DHF prevention actions (p = 0.001). Conclusion: The level of knowledge and attitude of mothers is closely related to DHF prevention actions. Efforts are needed to improve education and health promotion for housewives to reduce the incidence of DHF in Rada Mata Village.    

Meigy Nelce Mailoa; Jusuf Leiwakabessy; Leatera Imelia Kalahatu; Rifka Theresia Siagian; Cut Maryam Kamelia Matdoan +3 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Reproductive health in adolescents needs more attention. This is in line with the increasing problem of reproductive health. Education about reproductive health among adolescents in the form of counseling or socialization is an effort to increase the level of knowledge and awareness. This socialization aims to increase the knowledge and insight of the students of SMA Negeri 1 Seram Barat regarding the importance of reproductive health and personal hygiene. This activity was carried out using counseling and discussion methods using power point and leaflet media. The evaluation was carried out from  the pre-test and post-test questionnaires  that had been filled out by the students. The results showed that the level of reproductive health knowledge in adolescent boys and girls increased after the socialization of reproductive health and the sons after the socialization of personal hygiene. However, the level of personal hygiene knowledge in adolescent girls has not changed. The importance of the role of parents to educate children is needed as well as support from health workers in order to be able to carry out health promotion related to reproductive health and personal hygiene.

Syamsa Liatis Zailia; Anita Faradilla Rahim

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

Introduction: Low back pain is one of the most common musculoskeletal disorders encountered in the work environment and is categorized as a disease caused by work activities. Methods: This study used health promotion counseling method on stretching exercise for low back pain (LBP). The counseling was held on March 15, 2025 at Bening's Clinic Pamekasan which is located on Jl. Trunojoyo no. 325-327, Pocok, Laden, Kec. Pamekasan, Pamekasan Regency, East Java. A total of 21 workers participated in this counseling. The promotional media used in this activity was a leaflet, and pre-test and post-test were applied as instruments to measure the effectiveness of the counseling. Results: The results of the evaluation of 21 participants showed that their understanding of Low Back Pain (LBP) and stretching exercise increased to 100%. Conclusion: Based on the results evaluation results, the counseling conducted at Bening's Clinic Pamekasan successfully increased participants' understanding of stretching exercise for low back pain (LBP).

Muh Anwar Rasyid; Febriandana Akbar; Ilham Fahrirrijal; Eka Bayu Bachtiar Ferdiansa; Agung Nugroho

Jurnal Ekonomi dan Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Indonesia, as the world's sixth largest sugar market, faces an imbalance between sugar consumption and production, opening up opportunities for natural sweetener alternatives such as stevia. Stevia, which is low in calories and has the potential to reduce the risk of chronic diseases, is increasingly in demand. However, optimal business strategies to market stevia in Indonesia are still limited. This article aims to analyze PT Sweet on Stevia's business strategy by using Porter Five Forces and SWOT analysis. The method used is to link the two analyses to determine strategies in the aspects of service, marketing and sales, and operations. The results of the analysis show the importance of improving service quality, social media-based marketing, and operational efficiency in facing market competition. The findings provide insights for PT Sweet on Stevia to optimize its business strategy and contribute to the promotion of healthier sugar consumption patterns in Indonesia.

Wibowo, Purnomo Ari; Ngaijan, Ngaijan; Santoso, Kurniawan Teguh

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

"Insider" practices and "privileges" are often overlooked in human resource management (HRM) discourse, despite their significant impact on organizational justice, employee motivation, and overall performance. This article explores how informal connections and preferential treatment undermine meritocratic systems, distort perceptions of fairness, and reduce job satisfaction and employee commitment. Using a qualitative case study approach, the findings reveal that perceptions of injustice caused by informal practices—such as promotions based on personal ties, biased performance evaluations, and exclusive access to opportunities—can significantly weaken both intrinsic and extrinsic employee motivation. The study highlights the urgency of implementing transparent, accountable, and performance-based reward systems as strategic efforts to foster a fair and healthy organizational culture. Practically, organizations must develop HRM policies that are not only procedurally fair but also perceived as equitable to sustain long-term employee productivity and retention.

Rahma Tunny; Mirdat Hitiyaut; Ernawati Hatuwe

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

TB is a serious infection caused by the Mycobacterium tuberculosis. Even now, tuberculosis paru remains one of the world's most pressing health issues. Even though many nations have taken steps to combat this illness, if it is not treated, it could lead to kematian. The goal of health promotion is to increase awareness of how to prevent tuberculosis in children. In order to conduct a thorough investigation, this community's pengabdian uses a quantitative approach and a kuesioner's lembar to understand the experiences of TB patients and other members of the community. Following the dissemination of health education about TB Paru to the general public at Puskesmas Negeri Lima, the general public's knowledge increased by 70–80%. This score is higher than the pre-test score of roughly 62%. This health education is provided in a gentle manner via ceramah, discussion, and tanya jawab. The results of the test indicate that the general public's knowledge has increased.

Alfarizqi Faliq Munir; Mirzam Arqy Ahmadi

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The fitness supplement industry in Indonesia is experiencing rapid growth due to increasing public interest in healthy lifestyles. In this competitive market, the Evolene brand faces the challenge of maintaining customer loyalty. This study aims to analyze the effect of price, product quality, and promotion on customer loyalty to the Evolene brand. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data was collected through a questionnaire distributed to 100 respondents who had purchased Evolene products. The results showed that the three variables price, product quality, and promotion had a significant effect on customer loyalty. Promotion has the greatest influence compared to other variables, followed by product quality and price. In addition, the validity and reliability of the measurement instruments have been tested using outer model analysis, which shows valid and reliable results. Limitations of the study include sampling limited to Evolene customers as well as external factors such as market trends that cannot be fully controlled. This study recommends companies to integrate competitive pricing strategies, maintain product quality, and optimize digital promotions to strengthen customer loyalty.  

Md. Amran Hossain; Mendis Sanoj; Perera Nilantha

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Product placement is a promotional strategy which can be identified as a purposeful incorporation of product into an influential manner with a use of any other media. However, most of the countries have prohibited advertising soft liquor products via traditional media because of health issues caused by soft liquor products. Thus, the soft liquor manufacturers tended to invest in product placement. This paper reports the findings of how product placement influence on consumer purchases intention of soft liquor products. The study has focused on investigating the possible reasons for consumers to influence on product placement strategies and the product elements that they exposed to and used to, even in the presence of a wider range. Suggestions for further research are presented in the form of propositions.

Nadhila Khairunisa; Zidni Imanurrohmah Lubis; Rizal Septian

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Physiotherapy is a form of health service aimed at individuals and communities. The scope of physiotherapy services is to develop, maintain, and restore movement and body function throughout the life span. This service can be done through a promotive, preventive, curative, and rehabilitation approach. One of the many cases of physiotherapy is musculoskeletal complaints. Musculoskeletal complaints can occur due to habits carried out during work. If the body position is not correct and maintained for a long duration, it can trigger the emergence of musculoskeletal complaints. Work that lasts for a long time will decrease a person's body ability and can cause complaints and disorders in the body, especially musculo problems, one of which is neck pain. Neck pain is a multifactorial disease and is a major problem in society today. Some risk factors for neck pain, such as old age, female gender, low social support, and non-ergonomic work postures. The method of community physiotherapy activities used is to provide health promotion counseling and education regarding physiotherapy management in the form of stretching that can be done independently. The media used are leaflets and posters. The purpose of this counseling is to provide education and physiotherapy treatment related to neck pain in Keripik Tempe Sanan workers so that they can improve the complaints that have been felt and minimize the occurrence of injuries.

Nadhila Khairunisa; Zidni Imanurrohmah Lubis; Rizal Septian

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Physiotherapy is a form of health service aimed at individuals and communities. The scope of physiotherapy services is to develop, maintain, and restore movement and body function throughout the life span. This service can be done through a promotive, preventive, curative, and rehabilitation approach. One of the many cases of physiotherapy is musculoskeletal complaints. Musculoskeletal complaints can occur due to habits carried out during work. If the body position is not correct and maintained for a long duration, it can trigger the emergence of musculoskeletal complaints. Work that lasts for a long time will decrease a person's body ability and can cause complaints and disorders in the body, especially musculo problems, one of which is neck pain. Neck pain is a multifactorial disease and is a major problem in society today. Some risk factors for neck pain, such as old age, female gender, low social support, and non-ergonomic work postures. The method of community physiotherapy activities used is to provide health promotion counseling and education regarding physiotherapy management in the form of stretching that can be done independently. The media used are leaflets and posters. The purpose of this counseling is to provide education and physiotherapy treatment related to neck pain in Keripik Tempe Sanan workers so that they can improve the complaints that have been felt and minimize the occurrence of injuries.

Ade Siti Khaeriah

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Pekan Imunisasi Nasional or The Polio Immunization Week (PIN) program is an important government initiative to eliminate polio in Indonesia. Posyandu cadres play a key role in the implementation of this program, especially in terms of health promotion and increasing immunization coverage. In Lengkong Kulon Village, Pagedangan Sub-district, Tangerang Regency-Banten, health promotion efforts are also carried out by Posyandu Melati 6 cadres to invite the community to participate in the Polio PIN held on 27 May and 16 August 2024, so as to achieve optimal immunization coverage targets. This study used a qualitative descriptive approach. Data were collected through observation and in-depth interviews with Posyandu Melati 6 cadres, community members and local health officials. Observation and analysis of related documents were also conducted to complement the information obtained. The findings show that Posyandu Melati 6 cadres in Lengkong Kulon village have been active in disseminating information about the importance of polio immunization and organizing health education activities. However, there were some challenges, including limited resources, lack of training, and communication barriers with the community. Nonetheless, the proactive involvement of Posyandu cadres and support from village officials, community leaders, village midwives, and the surrounding community, contributed to the increase in immunization coverage.

Ade Siti Khaeriah

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

Pekan Imunisasi Nasional or The Polio Immunization Week (PIN) program is an important government initiative to eliminate polio in Indonesia. Posyandu cadres play a key role in the implementation of this program, especially in terms of health promotion and increasing immunization coverage. In Lengkong Kulon Village, Pagedangan Sub-district, Tangerang Regency-Banten, health promotion efforts are also carried out by Posyandu Melati 6 cadres to invite the community to participate in the Polio PIN held on 27 May and 16 August 2024, so as to achieve optimal immunization coverage targets. This study used a qualitative descriptive approach. Data were collected through observation and in-depth interviews with Posyandu Melati 6 cadres, community members and local health officials. Observation and analysis of related documents were also conducted to complement the information obtained. The findings show that Posyandu Melati 6 cadres in Lengkong Kulon village have been active in disseminating information about the importance of polio immunization and organizing health education activities. However, there were some challenges, including limited resources, lack of training, and communication barriers with the community. Nonetheless, the proactive involvement of Posyandu cadres and support from village officials, community leaders, village midwives, and the surrounding community, contributed to the increase in immunization coverage.

Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

Samuel Natamaro Purba; Mariana Simanjuntak

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions. 

Elly Jupridah; Maulana Yusuf; Solichah Solichah

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.

Dwi Mulianda; Margiyati Margiyati; Ainnur Rahmanti; Yuni Astuti; Novita Wulan Sari +3 more

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Stroke is a functional disorder of the brain with varied clinical manifestations, which occurs suddenly due to disturbances in cerebral blood circulation. Stroke is a major cause of mortality and disability despite its increasing prevalence. Promotive and preventive efforts are still the main priority in efforts to reduce morbidity, disability and mortality. Early detection of someone who has risk factors is very necessary considering that stroke can attack anyone at any time. STIKES Kesdam IV/Diponegoro is a health university that has a vision of global competitiveness, so it really supports the Tri Dharma of Higher Education activities at the international level, including carrying out community service activities in the health sector in the Philippines. This community service activity is a promotional activity in the form of education about stroke and a preventive activity in the form of screening for stroke risk factors directly to the community. Screening is carried out for 3 stroke risk factors, namely blood pressure, cholesterol levels and blood sugar levels. The results of community service showed that after providing education using posters and leaflets, there was an increase in the knowledge of LBB Mabini Apartelle residents regarding definitions, modifiable risk factors, and stroke prevention. The health screening results of the 20 people examined showed that 40% had a risk of stroke from measuring blood pressure and 20% had a risk of stroke from measuring cholesterol.

Muhammad Finsa Gribaldi; Desy Prastyani

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.

Hayuti Windha Pagiu; Suharnita Wijaya; Fera Dwiyanti; Nofita Tudang Rombeallo

Jurnal Pengabdian dan Pembangunan Lokal 2024 Lembaga Pengembangan Kinerja Dosen

Adolescence is very important to pay attention to because it is a transition period between children and adults, where physically they will experience specific changes. Adolescents must receive balanced nutritional intake according to their needs in order to achieve optimal growth and development and avoid nutritional problems. Nutritional problems that can occur in adolescents are malnutrition, chronic lack of energy (KEK), obesity and anemia (Sandra, Ahmad, & Arinda, 2017). An imbalance between the intake of food consumed causes problems of undernutrition and overnutrition. Malnutrition in adolescents results in decreased body resistance to disease, increased disease rates, abnormal growth, low intelligence levels, low productivity and stunted growth of reproductive organs in adolescents (Nurfiriani & Ratih, 2023). The aim of this service activity is to increase teenagers' knowledge about the importance of nutrition for teenagers, to support the growth and development of teenagers, to prevent the risk of nutritional problems and non-communicable diseases, so it is necessary to carry out health promotion efforts in the form of providing health education and evaluations to increase knowledge about nutrition so that it can increase adolescent awareness in maintaining health.