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Sofi Apriliani; Vitria Susanti; Nurhayati Nurhayati

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

Rona Fajar Imawan; Istiqomah Musyafa Laela

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The research explores the role of Semarang Old Town Museum in the context of architecture and art aesthetics, which are important elements in the preservation of local cultural history, this study aims to understand how museums also become a medium for historical education and foster historical appreciation to urban communities. The Museum of the Old City of Semarang not only functions as a historical exhibition space, but also as an iconic identity of the community through the building design and aesthetics of the building that is very attractive. Through architectural elements and aesthetic rules of art with a classic building style using brick matrial that can strengthen the attractiveness of tourists and culturists on the importance of awareness and the importance of preserving historical landmarks. Therefore, this museum plays a significant role in shaping the image of the old city of Semarang, becoming one of the cultural and artistic tourist destinations.

Nailah Azizah Firdausi; Tria Patrianti

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Multicultural campuses are growing in awareness of the importance of diversity in the higher education experience. Through the independent student exchange program, unity in diversity is strengthened. It is important for Universitas Muhammadiyah Malang to maintain its image as a multicultural campus. This study aims to examine the perceptions of independent student exchange program participants about the image of a multicultural campus. This research uses the theory of Image and Perception. Data analysis was carried out with descriptive qualitative. The results of this study, First, Selection, the Independent Student Exchange Program is considered very good by participants because it provides many benefits. They gained valuable memories, such as meeting new friends, learning new cultures, and gaining valuable practicum experience. Second, Organization, the Merdeka Student Exchange Program at Universitas Muhammadiyah Malang provides students with the opportunity to learn outside the classroom with education from destination universities. Participants experience differences in character and accent from other students, highlighting the importance of communicating well in a multicultural campus environment. Third, Interpretation, the Merdeka Student Exchange Program reflects students' drive for self-development and exploration of potential and encourages understanding of the diversity of ethnicity, nation, culture, race, and religion.

Terra Saptina Maulani

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2024 Institut Teknologi dan Bisnis (ITB) Semarang

To develop the economy and empower the community, one of the activities in developing the regional economy besides the industrial sector is the tourism sector. Tourism has a strategic role in creating jobs and generating foreign exchange and regional income. To restore the economy, there is a policy of 5 (five) pillars of economic, social, and cultural recovery, one of which is to increase marketing by strengthening the image of tourism. To improve the image of Bandung City tourism through a City Branding  strategy to be more competitive and able to compete with other cities as a tourist destination. City Branding  is not just a logo, symbol, or slogan but rather the delivery of a promise of an impressive trip so that it can make tourists loyal. Loyal tourists may want to make repeat visits and recommend to others. This research was done in Bandung City as the research object. . The data analysis method used in this study is quantitative,  for testing the hypothesis using path analysis. The results of this study, show that City Branding  influenced Tourist Loyalty through City Image by 26.7%.

Herra Herryani; Agung Yuliyanto Nugroho

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment  

I Komang Andre Kusuma Sardana; Gede Bayu Rahanatha

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

Adi Purnama; Akhdiat Oktrinaldo; Bayu Amanda; Vicky Brama Kumbara

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

In line with the development of the era of science and technology, the pace of culinary business development is running rapidly. development of the culinary business is running at a rapid pacePadang is a city that Padang is a city that has tourist attractions that are often visited by tourists, with the many tourist attractions that exist make more and more MSMEs grow in the city of Padang. Padang, so that the emergence of businesses such as Pondok Ikan Bakar Aru Lubeg, this business is a good opportunity for Pondok Ikan Bakar Aru Lubeg. This is a good opportunity for Pondok Ikan Bakar Aru Lubeg to market its products. research is interested in How is the implementation of the marketing mix strategy in developing a business? which was carried out by Pondok Ikan Bakar Aru Lubeg? With the aim to identify and analyze the right marketing mix strategy for Pondok Ikan Bakar in order to achieve several main targets: 1. IncreaseSales: Increase the sales volume of grilled fish through effective marketing strategiesmarketing strategy. 2. Increased Consumer Awareness: Increase consumer awarenessawareness about the existence of Pondok Ikan Bakar as an attractive culinary destination. destination. 3. Brand Awareness Development: Building a strong and positive brand imagepositive in the eyes of consumers

Sudiana Wachyudi; Annisaa Eka Warliati; Jasmine Callysta Setiawan

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Arini Tazkia Putri Indana; Usep Suhud; Meta Bara Berutu

JURNAL RISET MANAJEMEN DAN EKONOMI 2024 Institut Teknologi dan Bisnis (ITB) Semarang

The aim of this research is to identify the influence of destination image, visitor experience, and service quality on visitor satisfaction and revisit intention at Jakarta Aquarium Safari. All five variables were tested to derive research findings. This research employs a quantitative approach using Structural Equation Modeling (SEM). Primary data was collected through a questionnaire utilizing a Likert scale ranging from strongly agree to strongly disagree. The sample characteristics involve tourists aged 18-30 from the Jabodetabek area who have visited Jakarta Aquarium Safari at least once. Purposive sampling was chosen to obtain a sample resulting in no less than 211 respondents. The results of this study indicate that destination image and service quality significantly have a direct impact on visitor satisfaction, while visitor experience and visitor satisfaction significantly have a direct impact on revisit intention. However, visitor experience does not have a significant influence on visitor satisfaction.

Nabilla Ainun Nadhiyyah; Ersa Dina Fitaloka; Mila Hariani

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of marketing communications and destination image on repeat visits to Atlantis Land Surabaya. The research population consisted of people who had visited Atlantis Land, with a sample of 100 respondents selected using purposive sampling techniques. Data collection was carried out using a questionnaire distributed via Google Form. The results of the analysis show that the two independent variables, namely marketing communication and destination image, have a significant influence on repeat visits. This research provides insight for Atlantis Land managers to understand visitors and design marketing strategies that suit their needs.      

Febrian Ananda; Youmil Abrian

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research is motivated because the tourist destination Lawang Agam Regency has a very high tourism potential due to natural factors that are very supportive for tourism. The purpose of this study is to analyze destination image, place attachment, and revisit intention in Lawang tourist destinations in Agam Regency. This study uses a type of causal associative research or cause-and-effect relationship because it uses quantitative methods. Data is obtained by dividing the survey results to research respondents. The destination image variable gets an average value of 4.19 with good criteria, a sample mean value of 0.848, a t-statistic value of 15.639 greater than 1.96 and a p-value of 0.000 less than 0.05. The place attachment variable obtained an average value of 3.81 with good criteria, a sample mean value of 0.196, a t-statistic value of 2.696 greater than 1.96 and a p-value of 0.007 smaller than 0.05. The average revisit intention variable was 4.13 with good criteria, Therefore, H1, H2, and H3 were accepted because of the positive and significant effects of destination image with revisit intention, place attachment with revisit intention, and place attachment variables moderating the relationship between destination image and revisit intention.

Khairani, Nabila; Haris Muchtar, Abdul

SocioHumania: Journal of Social Humanities Studies 2024 Yayasan Mabadi Iqtishad Al Islami

Tourism refers to a series of travel activities undertaken by individuals or groups from their place of residence to various destinations solely for leisure purposes, excluding work-related or income-generating motives. The tourism industry holds significant importance as it contributes to foreign exchange earnings, facilitates transactions amounting to trillions of rupiah, generates employment opportunities, and fosters product development. This study adopts a quantitative approach, employing a questionnaire administered through Google Forms for data collection. Data analysis is conducted using SPSS version 25. The population size is undetermined, with non-probability sampling employed as the sampling technique. The sample comprises 96 individuals who exhibit an interest in or intend to visit Keranggan ecotourism village, having accessed information about it via social media. The research findings reveal an R-Square value of 0.708, indicating that 70.8% of the variance in visiting interest can be explained by destination image and electronic word of mouth variables. Specifically, the study highlights the significant and positive influence of destination image on visiting interest, as well as the positive impact of electronic word of mouth (e-WOM) on the same

Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya; Ni Made Asti Aksari

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,      

Sudiana Wachyudi; Tia Listiaty

Branding is essential for tourist attractions and government agencies, one of which is improving the image and reputation of a tourist attraction or institution so that the wider community can know it. There needs to be an appropriate strategy from the Talun District government, which is the authority in tourism development in Talun District, so the author is interested in examining the branding strategy carried out by Talun District in developing the tourism sector as a tourist destination. This research uses a descriptive type of research with a qualitative approach. The Talun District Government of Cirebon Regency plans the construction of the "Wisata Talun Ngangeni" to improve the welfare of rural communities and stimulate the regional economy. In addition to promotion through digital tourism, the participation of local communities is needed to maintain and develop innovations in the area. However, it is only possible to have a positive impact on branding tourism culture with digital tourism. Several forms of digital tourism promote tourism using inappropriate and deviant nuances. Usually, children and adolescents often receive such adverse effects.

Nursya Giva Irta; Dwi Pratiwi Wulandari

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research is about insight into the main components of tourism products in the Solok Nan Indah Weaving Village, which is based on several problems related to tourist attractions, facilities in tourist destination areas, accessibility, destination image and prices for tourism. The research purpose is to analyze the main components of the tourism product in Solok Nan Indah Weaving Village. The research type used was quantitative with a survey method with a population of 329 respondents  sample of 181 respondents with data collection techniques using a questionnaire with a scale of Likert which had been tested for validity and reliability. This research was processed using SPSS version 25.00. The research results are that tourist attractions show the level of achievement of respondents with an average score of 75.1 with a good category, facilities in tourist destination areas show overall with an average score of 67.18 with a good category, but the provision of food and drink has the average value is 60.22 in the quite good category, accessibility shows overall with a value of average is 66.11 in the good category, but the condition of the parking lot and road conditions has value of average is of 63.65 and 63.31 in the category quite good, the destination image shows overall with value of average is of 72.48 in the good category, and prices for tourists show overall with an average value of 70.74 in the good category.

Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.    

Istikomah Istikomah; Achmad Djoni Sudirman; Iswati Iswati; Emilia Pranata

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.

Aris Sandi Krisna Mulyana; Ari Arisman; Depy Muhamad Pauzy

Global Leadership Organizational Research in Management 2023 STIKes Ibnu Sina Ajibarang

This research was conducted with the aim of knowing the effect of Destination Image On Interest To Return Based On Visit Experience (Survey of Pangandaran Beach Tourism Visitors). The method used in this study was a survey method using data obtained directly through questionnaires distributed to 165 respondents who were visitors to Pangandaran Beach Tourism. The technique used in this research is path analysis. Based on the results of the research that has been done, it can be seen that, there is a positive and significant influence of Destination Image on Interest in Returning to Pangandaran Beach Tourism. There is a positive and significant influence of Destination Image on Visit Experience in Pangandaran Beach Tourism. There is a positive and significant influence of Visit Experience on Interest in Returning to Pangandaran Beach Tourism, and There is a significant influence of Destination Image on Interest in Returning through Visit Experience on Pangandaran Beach Tourism.

Laili Hidayatul Isfillah; Miftahul Huda

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Putuktruno Waterfall, which actually exists, has been managed to become a tourist attraction for a long time. The tourist attraction of Putuk Truno Pasuruan Waterfall is a tourist destination that must be visited because of its extraordinary beauty. city branding, Putuk Truno Waterfall are some of the qualities that can enhance the city's image and attract tourists. This study aims to determine: The effect of tourist attraction, city branding and service quality on the decision to visit tourists in Pasuruan Regency. This type of research is explanatory research. The population in this study were tourists at the Putuk Truno Waterfall, Pasuruan Regency, who had visited at least once. The research sample used 115 respondents and the sampling technique used purposive sampling with the respondent's criteria and the sampling technique used purposive sampling with the respondent's criteria. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that the influence of tourist attraction has a significant effect on visiting decisions, city branding has a positive and significant effect on visiting decisions, service quality has a positive but not significant effect on visiting decisions. Tourist attractiveness, city branding and service quality have a positive and significant effect on the decision to visit tourists.

Nasib; Syaifuddin; Rusiadi

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.