Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory

Ni Made Gandhi Sanjiwani ; I Nyoman Sukma Arida ; I Gede Gian Saputra
Jurnal Manajemen Pariwisata dan Perhotelan 📅 2024 Vol 2, No 1 🔗 DOI: 10.59581/jmpp-widyakarya.v2i1.2641
Abstract
Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.
 
 
Keywords
Tourism Destination Branding; East Manggarai; Development Strategy; Segmentation Trends; Tourist Preferences
How to Cite

Ni Made Gandhi Sanjiwani, et al. (2024). Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory. Jurnal Manajemen Pariwisata dan Perhotelan, 2(1). https://doi.org/10.59581/jmpp-widyakarya.v2i1.2641

Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra, "Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory," Jurnal Manajemen Pariwisata dan Perhotelan, vol. 2, no. 1, 2024.

Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra. "Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory." Jurnal Manajemen Pariwisata dan Perhotelan, vol. 2, no. 1, 2024.

Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra. "Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory." Jurnal Manajemen Pariwisata dan Perhotelan 2, no. 1 (2024).

Ni Made Gandhi Sanjiwani, et al. (2024) 'Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory', Jurnal Manajemen Pariwisata dan Perhotelan, 2(1). doi: 10.59581/jmpp-widyakarya.v2i1.2641.

Ni Made Gandhi Sanjiwani; I Nyoman Sukma Arida; I Gede Gian Saputra. Strategi Positioning dan Branding Destinasi Pariwisata Manggarai Timur Dalam Mendukung Citra New Tourism Territory. Jurnal Manajemen Pariwisata dan Perhotelan. 2024;2(1).

Artikel Terkait

Analisis Kualitas Pelayanan Room Attendant dengan Standar Operasional Prosedur (SOP) di Lorin Hotel Solo

Miftah Arrozaq, Muhammad; Yostitia, Made Prasta; Darmawan Ardi

Implementasi Standard Operating Procedure (SOP) Penyelenggaraan Metting di Hotel Bintang Empat Padang : Sebuah Studi Kualitatif

Patricia Novira; Hendri Azwar

Pengaruh Citra Kuliner Tradisional terhadap Keputusan Pembelian di Gado-Gado Boplo Cabang Cikini

Kezya Laurens Putri Antonia; Dewanta Facrureza

Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang

Qawiema Nashita; Rian Surenda

Evaluasi Kegiatan Digital Marketing PT AkzoNobel Car Refinishes Indonesia di Platform Instagram

Brigitta Valentina Jessica; Imam Syafganti

Implementasi Standard Operating Procedure (SOP) Penyelenggaraan Metting di Hotel Bintang Empat Padang: Sebuah Studi Kualitatif

Patricia Novira; Hendri Azwar
Tren Sitasi Jurnal